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... FCC, always concluded, whether Commission is hastening day when POWER debatable, was subject of more Commission discussion "all broadcasting frequencies are no longer to be regarded this week-as Comr. Doerfer issued his dissent in sale of as a `public trust' in the hands of licensees but solely a Miami's radio WQAM to Todd Storz interests (Vol. 12:30) mercantile business operated for maximum profits." and Comr. Bartley gave his philosophy in speech before Burden of Bartley's speech was his view that FCC So. Cal. Broadcasters Assn. in Los Angeles Aug. 2. not only has authority but "affirmative duty" to ...
29 Jan 2016  -  76k
... Transcontinent's transfer of radio WHAM to attorney News (Cox) to owners of new WCKT (Ch. 7) for $404, John S. Riggs and adman F. Robert Greene for $500,000 128-contingent on $850,000 sale of WQAM by Miami (Vol. 12:25) . Herald (Knight) to Todd Storz, held up while FCC deter- WTVT, Tampa (Ch. 13) to WKY Radiophone Co. mines whether Storz policy of "cash giveaways" is in public (Oklahoma Daily Oklahoman) from group headed by ex- interest (Vol. 12:28) . KSFO, San Francisco, by Wesley ...
29 Jan 2016  -  73k
... black-& -white minute action by Commission, not yet officially announced, set] will be like an old automobile. The color sets will be was approval of sale of Radio WQAM by Miami Herald so attractive and low you'll probably want to trade it in.." (Knight) for $850,000 to Todd Storz, by 4-3 vote, ma- On networks: "I disagree with Sen. Bricker, in that jority voting not to consider "cash giveaway" charges [he] originally wanted to make the networks common against Storz (Vol. 12:28) . Personal Notes: Eugene B. Dodson named acting ...
29 Jan 2016  -  79k
... program (Corn Products Refining Co.) , and to meet the tastes and needs of their communities and took crack at Brownell for not holding more press con- results in a deterioration of the quality of the service ferences on or off TV. Note: Newark News' Washington previously rendered to the public." Storz operates radios correspondent Arthur Sylvester reported that Brownell's KOWH, Omaha; WTIX, New Orleans; WHB, Kansas old N.Y. law firm, Lord, Day & Lord, represents Corn City; WDGY, Minneapolis. WQAM sale is required Products Refining Co. but quoted those associated with under duopoly rule, inasmuch as owners ...
29 Jan 2016  -  75k
... Robert M. Purcell, mgr. of Knight Newspaper's Miami Herald is selling WQAM, KEYD-TV & KEYD, and. Washington attorney James A. Miami (5 -kw, 560 kc, ABC) & WQAM-FM for $850,000 McKenna (Vol. 12:16) . to Mid -Continent Bcstg. Co. (Todd Storz) , according to Acquisition of 30% of WORA-TV, Mayaguez, P. R. application filed this week. Sale was required by virtue (Ch. 5) by owners of WJMR-TV, New Orleans (Ch. 20) of Knight group's stock interest in upcoming WCKT, was approved this week by FCC ...
29 Jan 2016  -  80k
... Branscombe Co. Selchow & Righter Jenney Mfg. Co. Nehi Corp./Bottlers Burger Brewing Co. Serta Assoc. Inc./Dealers Jewel Tea Co. Inc. Ohio Bell Telephone Co. Burma -Vita Co. R. E. Spriggs Co. Kay Jewelry Co. Ohio 011 Co. Burrus Mills Inc. Storz Brewing Co. Knomark Mfg. Co. Pan -Am Southern Corp. Cargill Inc. Sun Ray Drug Co. Lanvin Parfums Inc. Mrs. Paul's Kitchen Chattanooga Medicine Co. Sweets Co. of America Inc. H. W. Lay & Co. Pearl Brewing Corp. Colonial Baking Co. Tetley Tea Co ...
29 Jan 2016  -  92k
... , who says building plans are being "final- Jackson; "The Coming of Color," by Edward Sellers, ized" and 1000 -ft. Parkersburg tower has been ordered. Broadcasting -Telecasting; "Independent, Alive & 1954," by Grantee Texas State Network, headed by Gene L. Cagle, Todd Storz, Omaha -Kansas City -New Orleans radio sta- also operates KFDA-TV, Amarillo, owns 40% of TV ap- tion operator. plicant for Waco and operates 5 Texas AMs. TSN chief For deducting TV "donations" from purses of boxers engineer Joseph B. Haigh will be station chief engineer. in televised ...
29 Jan 2016  -  83k
... plans" but year consulting contract at $25,000 a year. FCC also New York Times reported crux of issue was his disagree- approved Cook's $400,000 sale of its WHB (10 -kw day, ment with university officials on operation of station. 5 -kw night on 710 kc, MBS) to Robert H. Storz and his Foundation is licensee; university provides most of pro- son Todd Storz, who own radios KOWH, Omaha, and gramming. He left $2,000,000 in negotiable assets to WTIX, New Orleans. Foundation. Educational TV was also reported in finan- Cook's WHB Broadcasting Co. changes name to KMBC cial ...
29 Jan 2016  -  72k
... , the mass color annually, has been sold for $400,000 cash, plus accounts TV market will open up, he added-bringing a rush of receivable at time transfer is approved (expected to be business even greater than the early days of black-& -white. about $40,000) , to Robert H. Storz and son Todd, who own He estimated that probably fewer than 150,000 color sets KOWH, Omaha, and WTIX, New Orleans. The elder will be built this year, selling from $800 to $1200. Storz heads an Omaha brewing company, is director of Defense buying of electronic equipment this year, ...
29 Jan 2016  -  72k
... ethereal 1955 afternoon man, Ken spots. Overall impressions of the air a secret number during a pro- promotion, the $20 check. A pro- mo ran on the air, telling listen- ers they should send in $20 to the 33 Burkhart. "KOWH was the first CHR owned by Todd Storz. We were spot was that the mystery loca- tion was Egypt. It wasn't was Mexico. -it mo, and the winning caller had to identify the number and could choose any of the packages. The station and that they would be In those days, if you a daytimer, but had a 60 ...
31 Aug 2015  -  104k
... friendly. In the past, employers seldom considered families. changing names. "How do they do Gates board with rotary pots. Au- Today, it's important that you do so, because many employees emphasize taking to the seas in honest -to-God pi- that?" and, "Listen to this!" Storz, tomax and Volumemax. Intros, outros, being involved parents. If you want them present and focused, you've got rate radio ships (imagine broadcasting McClendon, Drake .. and Chuck ramps, talk-ups. False endings, records to accommodate their needs at home with flexible scheduling. under the worst possible conditions ...
31 Aug 2015  -  165k
... began his 1975, he established career as a Minneso- Giant President Cassandra Mills exits GM Bob Bruno. NBC's News and Infor- ta DJ, eventually be- Bernstein was previously Af- filiate Relations Manager with coming GM of Todd mation Service (NIS) , which attempted to pro- 18 Timeline NY-based syndicator MJI Storz -owned vide all -News network WDGY /Minneapo- Broadcasting. His prior experi- ence also includes stints at News/ lis. He subsequently was GM for WHK/ Thayer radio. Although it didn't last long, the service was a forerunner of oth- OVERVIEW Talk outlets WDBO-AM/Orlan- Cleveland, KXOA/ ...
26 Aug 2015  -  135k
... : "Telstar," by the Tornados KRAB PD Chris Squires as- is the new night stalker at WHAT WAS THE FIRST CONCERT YOU ATTENDED? sumes music duties. Former WWBZ (The Blaze) /Chicago. Lee: The Ventures KKBB PD Alan Handleman, WHO WAS YOUR FIRST RADIO GURU? Lee: Todd Storz who was replaced last week by le WHAT WAS THE FIRST RADIO STATION YOU WORKED AT? Steve Hoffman, crosses to KRAB for parttime work. Also Lee: WLS WHAT WAS THE FIRST RADIO STATION YOUR CONSULTED? joining KRAB for parttime: Di- Lee: WODR ane Steele, Rob O'Brien, and WHAT WAS ...
20 Aug 2015  -  232k
... Janeen Coyle, who had been afternoon driver at 0102, was Ken Knox, night announcer at let go following her return from maternity BOY MEETS GIRL leave. However, the station waived her noncompete clause. O'Brien's case heads to KMEZ /Dallas, passed away at age 63. Knox was not only part of Todd Storz 's programming team at WHBIKansas City way court this week (8 /25) . Meanwhile, Q102 has back when the station went Top 40, but also signed Z95/Chicago late -nighter Mark later served as PD /morning man at KLIF /Dallas Sebastian for afternoons. in its glory days under Gordon McLendon ...
19 Aug 2015  -  199k
... (I ) con- market is listening. But is that Drive, a team belonging to the Arena Football League. On hand for the game were (l -r) Atlantic's Van James, WJLB's Tuneup Man, Atlantic's Jean translating into an equitable share Came, and WJLB's Mason in the Morning. gratulates winners Terri Storz and Scott May. of advertising dollars? Dyson said, "It's getting better, but we still ...
19 Aug 2015  -  179k
... tional sound. While the station is currently AC, STREET TALK: CBS tackles Tisch 30) Richards's career has covered Rau hinted changes are forthcom- ON THE RECORDS: Fields of the seraphim: all formats. He was National PD ing. "We have not been a big player 38 angel & devil songs for Storz from 1959-65 and had his in that market to this point, but we MUSIC: New charity LP for homeless 39 WNOE/See Page 26 HOWE/See Page 26 DATEBOOK 40 CALENDAR 42 RCA Celebrates Oslin Grammy NETWORK FEATURE FILE 56 MARKETPLACE 57 John Moen OPPORTUNITIES 60 WLVE /Miami Exec. Director/ Programming & ...
19 Aug 2015  -  127k
... to sister WTNZIKNOXVILLE and WTHZI station KHFI (K98)/AUSTIN as its new PD. TALLAHASSEE, passed away suddenly last This elevates current K98 PD MICHAEL LEE week. Dolgoff's colorful past includes a long SCOTT into the OM slot. Loustesau's tenure as Chief Legal Council to Top 40 replacement is being sought. legend TODD STORZ as well as having put KHYT/TUCSON PD JIM BEDNAREK and Miami's first Country and Spanish stations airstaffers MARK ROMAN and STEVE (WWOK and WCMO, respectively) on the air. KELLOG were let go due to budgetary Local Dude Makes Good: Congratulations reasons. Merry Christmas! to R &R's former Gold Editor ...
19 Aug 2015  -  196k
518. TVQ-2000-Spring-OCR-Page-0107.pdf [Television Quarterly]
... , and significance of this "chatter that matters." in this new century there are now more Opinions range from talk radio as a new Spanish /ethnic stations than Top Forty form of drama, where callers adlib their ones. The inventor of all -hits radio, Todd lines, to an exploitative asylum for ranting Storz, is saluted in one chapter, but who is fanatics. Whatever its effect, editor Keith his equivalent in minority programming? TELEVISION QUARTERLY 105 www.americanradiohistory.com ...
10 Jan 2015  -  30k
... YOU CAN THANK A TOE TAPPING WAITRESS FOR YOUR JOB 195o: Hot summer winds blew across the Nebraska plains. Todd Storz owned KOWH. He was fascinated by a busy waitress. Her customers played the same songs all day on the jukebox. At the end of her shift, she dropped nickels to hear the same songs. Her favorites played over and over. Her nickel. Storz thought: "Let's play favorite songs all day on KOWH. Over and over." "Top 40" began that day in Omaha. Your success starts with programming. It always has. SABO MEDIA consults the largest media companies in the ...
06 Aug 2014  -  78k
... . John King Citadel to Honolulu to ready KPOA for a similar format. Regional President. Michael Martin Clear In 1958 Joseph was sent to the company's New Orleans stations, where he came face to Channel /San Francisco Bay Area Dir./ face with the two godfathers of Top 40 radio. WTIX was a Todd Storz station, while WNOE Programming & Operations .. Sam Rogers Tracy Austin Infinity/Washington, DC Market Captain: belonged to Gordon McClendon. The stations were beating each others' brains out, as Top Melissa Hus-on WARW/Washington VP /GM 40 competitors did in those days, and Founders decided to initiate a ...
06 Aug 2014  -  171k
... spent half the show apologizing for his Don Keyes was Gordon McLendon's National PD. Keyes called about KILT/Houston. mistakes, but he got better. In fact, he was a natural. "I was a troubleshooter for McLendon," says Owens. "We'd get the ratings up, and I'd go Todd Storz and Bill Stewart, across town at KOWH, conspired to get him out of somewhere else. McLendon had it down to a science." Omaha. He moved to KIMN/Denver. Radio in the morning and a kids' TV show in the In 1958 Owens left McLendon for WIUSt. Louis. In ...
06 Aug 2014  -  210k
... wanted to be a newspaper reporter, but newspapers only gave jobs to those with experience. So, in desperation, she started pitching local radio stations for a job. Destiny intervened when KCKN hired Meyer as a continuity writer. She was also allowed to pick music. BIG GUY, BIG HAT, BIG DEAL Todd Storz was in his 2Os then. When he came to Kansas City to Gordon Jump who played Arthur "Big Guy" Carlson on Ruth Meyer WKRP In Cincinnati, starred in a series of TV spots that promoted the various radio stations run the station he'd just bought, WHB, he heard about Meyer and owned by ...
06 Aug 2014  -  211k
... hiring the kid, and after four weeks they gave Rosenberg the axe. But all was not lost: between his legs, Rose headed home to Nebraska. His heart was set on working for Todd Crabtree told Rosenberg, "Look, your name is too long. Shorten it to Rose. And, gee, Storz in Omaha. Bill Stewart, Storz's right hand, told him he wasn't ready but helped him your initials are D.R. We'll call you Dr. Don." find work at KRNY /Kearney, NE. Fifteen months later Rose was fired again. When he got back to radio it was at KW MT ...
06 Aug 2014  -  159k
... artist in his own right, joined KRLA/Los Angeles midday host it over. Just read into the extracurricular activity and found time to work at 250 -watt WOLF. "Prior to the well - Johnny Hayes for Hayes' daily countdown show. camera. " ' In Utica Clark had known guys, McLendon and Storz, there was a guy named Sherm Marshall, who discovered a secret: "We recorded the copy onto audiotape and then fed the recording into hired kids from the college at a dollar an hour," Clark recalls. Clark did a country my ear. That way I could spit it back at the camera ...
06 Aug 2014  -  121k
... s In 1958 Storz sent Burkhart to WQAM/Miami to clean up a payola mess. Then Burkhart bought KXTL/San Angelo, TX and learned how to do everything. Earl Fletcher, GM of Kent Burkhart: Ile Did It All KXOL/Ft. Worth, TX needed programming help. It wasn't full -time, it was consulting for $200 a month, but Fletcher upped the ante by calling in markers with friends who had stations in Little Rock and Lake Charles, LA. After eight months Burkhart realized he needed a real job. "In the spring of 1961, In 1974, Kent Burkhart established himself and ...
06 Aug 2014  -  201k
... paper. The question was a fair one, and the answer at least phia. All of these stations reflected Donahué s vision in They started with the founding fathers: Alan Freed, to anyone with access to an FM receiver was obvious. their early years, but by the end of the '70s each had Todd Storz and Gordon McLendon. r - - Underground progressive radio was evolved from free -form into a more structured, hit - Next, they added some of the the antithesis of AM: no screaming oriented format. WN BC The new big thing was AOR, and, as you'd expect, its i 66 disciples: ...
03 Jul 2014  -  191k
... ly competitive environment where proposed anything acceptable." How- consultant trade, assisting such com- SALES REPRESENTATIVES: Paul Colbert, Missy Haffley, is an excellent choice. We couldn't be Lanetta Kimmons, Kristy Reeves radio listeners freely switch channels ever, he did leave the door open to a panies as Starr Broadcasting, Storz SALES ASSISTANT: Deborah Gardner happier." possible settlement by adding that Broadcasting, and RKO General. He ADMINISTRATIVE ASSISTANT: Ted Kozlowski Grimait insists that KLAX will re- among over 40 stations, and adver- Dawn Garrett MARKETPLACE SALES: DOJ "is always prepared to listen." is also credited with attracting ...
03 Jul 2014  -  114k
... , and a last 40 years. People expect C HR stations to power list of label VPs /Sr. VPs and independent provide them with the latest hits and exciting consultants. contesting, along with a dynamic, entertaining R &R's debut CHR special was created to presentation. That was as true with the early Storz oresent you with a wide range of up -to- the -minute, Broadcasting stations as it is with WKTU or Key topics with some of the best and brightest that WHTZ/(Z100) New York today." our business has to offer. We hope that you will Since Rivers mentioned Storz, l'c like ...
03 Jul 2014  -  255k
... in 1954 that radio was dead, he was right in the sense that Jack return are possible. The Air That I Breathe Benny wasn't working anymore. But the real guys who saved radio were the (Epic) I would have loved to have purchased several things that came down lately. Gordon McClendons, the Todd Storzs, and everyone who worked for them. 10 GEORGE MCCRAE Rock Your Baby (IK) They reinvented it - they made it entertaining, fun, three- dimensional, and surreal. They sure made me passionate about it, and maybe you, too. They Look at the last deal that went down in ...
03 Jul 2014  -  138k
... radio and has done a great job in leading our staff - coup for us, because he's earned such respect from song- writers, producers, managers, and lawyers the gate- keepers of talent," Bennett said. "His ear for a song, ex- ward spent 14 years as a GM for Storz Broadcasting -owned stations in OKC, then became VP /GM for the Oklahoma City Traffic Network. OCTN was acquired by Metro last year. ELEKTRA/See Page 12 tensive international background, and far-reaching busi- "Bob has made numerous contributions to the success of his stations ness acumen make him especially attractive to us ...
19 Jun 2014  -  202k
... now there's probably $150 million in that market. find a great GM who is sales -oriented. The third is for that GM to What can you do ?" find half a dozen great salespeople. That is a major problem for all small - market broadcasters. Most influential person: "No question, Todd Storz. I worked directly for him in Omaha "As luck would have it, the manager we have was hired by the previous owner. I'm not at the original Top 40 station, and I worked at WQAM /Miami as PD. I loved him as a guy, sure we would have bought the station ...
14 Jun 2014  -  188k
... YOU CAN THANK A TOE TAPPING WAITRESS FOR YOUR JOB 195o: Hot summer winds blew across the Nebraska plains. Todd Storz owned KOWH. He was fascinated by a busy waitress. Her customers played the same songs all day on the jukebox. At the end of her shift, she dropped nickels to hear the same songs. Her favorites played over and over. Her nickel. Storz thought: "Let's play favorite songs all day on KOWH. Over and over." "Top 40" began that day in Omaha. Your success starts with programming. It always has. Claim your legacy. Discover how Sabo Media builds ...
14 Jun 2014  -  79k
... the radio gotta go to town and get a job. They said, 'Where are you KROR-FM /Hastings, NE and KCRO -AM /Omaha. That's the business, never active in our organization, other than going ? ' I had to come up with an answer, so I said, 'The old 660 where Todd Storz created Top 40 radio. It's a coming to managers meetings, but he was a huge radio station: I went to town and called Ray Eppel, who great old station. My wife says, 'Dick and Dean talk every inspiration and caused me to think out of the box. He's owned KORN -AM / ...
14 Jun 2014  -  151k
... Clues were given out twice a day, believe the story that's been passed down to "What harm is there in making 100,000 but they were purposely bad, and McLendon didn't us, it's where they figured it all out. people happy on a hot summer afternoon ?" expect anyone to win. Surprise! Todd Storz, the owner of KOWH /Omaha, he asked, but by 1952 the team owners had At the time it was the most money a radio station had and Bill Stewart, his PD, were having a few had enough. It didn't matter that there were ever given away. Some Dallas lawns and gardens ...
14 Jun 2014  -  233k
535. RR-2007-05-04 [R&R]
... "It's amazing when you run No details on where he's headed .. probably to the bar- into the spotlight as the new PD /MD, and utility infielder down the lineage of personalities and managers-names ber," OM /PD Willobee tells ST. Shawn James scores himself some nice APD stripes. like Todd Storz, Gary Spears, Lou Michaels, etc. Don't get me wrong, I'm not comparing myself to them or even Jerry Mac is the man with the plan at NextMedia/ Congrats to the lovely and talented Scarlet C, midday saying belong in their company. just hope the team I I Wilmington, N.C. as ...
09 May 2014  -  82k
536. RR-1978-11-03 [R&R]
... on auto- matic pilot up through the McLendon chain; had blamed the Korean War on Ben Fong -Torres, and had written his first screenplay, "The Eyes Of Marty Feldman. Despite the fact that it was long, no one seemed to care for it. Today, we find G.O. saying: Todd Storz (who created Top 40 radio) and his famous national programmer Bill Stewart were rionimina at KOWH in Omaha and (I found out later) got me a job offer in Denver at KIMN and the Mutual ..+ arF lumm arer. Intermountain Network. (It's always been common practice to get competitors out of the ...
09 May 2014  -  263k
537. RR-1978-11-03 [R&R]
... matic pilot up through the McLendon chain; had blamed e Korean War on Ben Fong -Torres, and had written his first screenplay, "The Eyes Of Marty Fel an. : ' Despite the fact that it was long, no one seemed to care for it. Today, we find G.O. saying: Todd Storz (who created Top 40 radio) and his famo s national programs er Bill Stewart were at KOWH in Omaha and (I found out later) got me a job ffer in Denver at K MN and the Mutual Intermountain Network. (It's always been common pr etice to get competit rs out of the market ...
09 May 2014  -  267k
538. 1987-03-30-RTVA-OCR-Page-0016 [TV Radio Age]
... o j e c t s " system, such as cassettes. "I wouldn't Gordon McLendon and R o b e r t T o d d and F M X , the n o i s e - r e d u c t i o n syslom buy a $2-3,000 set and then get my Storz, both of whom were instrumental developed lor stereo FM. T h e noise-re- programming at a video store. I'd want in developing t h e t o p 40 format. d u c t i o n system, invented by E m i l T o r - it over t h e ...
04 May 2014  -  149k
539. TVRA-1977-08-15-OCR-Page-0015 [TV Radio Age]
... sepa- rately." Besides Bonneville's KMBZ and KMBR(FM) , other participating Kansas City radio stations are KBEQ(FM) , Meredith's KCMO and KCEZ(FM) , KCKN- AM-FM, owned by Kaye- Smith, Starr's KCNW and KUDL(FM) , Taft's WDAF and KYYS(FM) and Storz' WHB. CBS' NetAlert system CBS Radio's NetAlert system, set up in 1961 as a round -the -clock network - to expand capacity affiliate contact for urgent news and other program purposes, is now being converted to all solid state and is increasing its signal capacity from nine to 15 alerts. Target date for ...
04 May 2014  -  30k
540. TVRA-1963-08-06-OCR-Page-0044 [TV Radio Age]
... direct; constant stuffy Hamm's (beer) , C -M; Heileman's (beer) , feeling from What? Haven't you heard about M -E; Bank of America (BankAmericard) , ,Ferro, Mohammed and Schwartz? Johnson & Lewis; Northwestern Mutual (in- inasal congestion. surance) , MMH &H ; Storz Brewing (beer) , Bozell & Jacobs; So. California & So. Coun- ties Gas Co. (gas) , M -E; Max Factor (lip- stick) , direct. In production: Foremost (dairy products) , GBB; Ralst n (breakfast food) , GBB; Zenith ( ...
04 May 2014  -  58k
... accommodate rainbow. Other important stations to adapt to the new sound were Radio away from the honte has de- hrt t miniinns, foi that was where veloped more muscle in the past five In lord and worked. those of Storer Broadcasting Co. years. The greatest strength has been ? 'lough Inc. \facLendon Co. Storz Felt in production and sales of tran- Days of daring Broadcasting Co. and others. They Ihrew the weight Of their group hold - sistors and portables, according to I II I I l wge, ct e expel iincnlal NN iugs behind new ventures in radio the EII \ . I 960 was the biggest ...
04 May 2014  -  110k
... plus jewelry, bread. dend Bonded gas, First Federal Savings car, dairy, stationery, banking firms. Omaha headquarters of the agency of $1,000 for a florist and a clothing services 24 radio accounts, most of store to highs of $124,000 for Safeway. them local. Budgets range front lows 5103,000 for Storz Brewing each year. ...
04 May 2014  -  67k
... Stations Balaban Stations Meredith Group Yes. thanks to you .. Bartell Stations M BS Cy N. Bahakel Stations NBC our advertisers .. for the CBC OK Group CBS Plough tremendous progress Colorado Net QXR Network Concert Net of U. S. RADIO. Corinthian Stations Star Stations Steinman Stations Crosley Broadcasting Storer Broadcasting Crowell -Collier Storz Stations Today. U. S. (RADIO carries cru Farm & Home Radio Telebroadcasters dio advertising in an average issue Georgia Negro Group Texas Quadrangle than that of any other similar maga- Good Music Broadcasters Transcontinent zine in the field, with ligures mount- Intermountain Triangle Stations ing all the. lime. Keystone Broadcasting ...
03 May 2014  -  79k
... - firm also feels that the breakdowns will serve as a dustry. more helpful programming guide to stations because Many of the well- established groups have also en- the new periods are more indicative of the changes larged their radio holdings, such as Westinghouse, made in a normal day's schedule. Storer, McLendon and Storz. Finally, the Fort Worth study represents one addi- Along with innovations in programming, research tional major departure in "ratings," which Hooper and management techniques, radio's forward move- hopes will meet with widespread acceptance. There ment is being sparked by positive selling efforts both will no longer be three -month ...
03 May 2014  -  39k
... York Los Angeles Assemblies of God Walter F. Bennett. Chicago San Francisco "Revisalume" Back To The Bible J. M. Camp. Wheaton. III. Ford Institutional Kenyon & Eckhardt, New York The Calvary Hour Eastern Adv. Richmond, l'a. Mercury Kenyon 6' Eckhardt. New York The Christian Reformed Church Storze( 6, Assoc. Chicago Tractor & Implement Div..%Jeldrum uÿ Fewsmith, Cleveland Christian Science Committee On Publication Fiat Motor Co. Inc. Grant Advertising. New York for the State of Illinois Christian Science Committee, Chicago General Motors Corp. Church of God Walter F. Bennett, Chicago Buick A! ...
03 May 2014  -  95k
... THANKS..FOR HELPING US NETWORKS & GROUPS ABC McLendon Stations Balaban Stations Meredith Group Yes .. thanks to you.. Bartell Stations M BS CBC our advertisers .. for the CBS NBC OK Group tremendous progress Colorado Net Plough Concert Net QXR Network of U.S. RADIO. Corinthian Stations Star Stations Crosley Broadcasting Storer Broadcasting Crowell -Collier Storz Stations Today, l; . s. RADIO carries e ra- Farm & Home Radio Telebroadcasters dio advertising in an a%eragc issue Georgia Negro Group Transcontinent than that Of any other similar maga- Good Music Broadcasters Triangle Stations zine in the field. with figures t- Intermountain Westinghouse Broadcasting ing all the time ...
03 May 2014  -  77k
... last month, \V'%VJ Detroit, 39, \1'\VRL Woodside, N. Y. 33, occur- ring at the end of August, \VPTF Raleigh, N. C. 35 last month, WKNE Keene, N. H. 32, and WEEI Among those present at the recent Storz' Boston, celebrating its 35th. Managers Meeting in Chicago were (standing, ln association news, John \ 'ash Sr.; left to right) G. Richards, dir. of program- WWL New Orleans, elected presi- ming: H. Dolgoff, general counsel: R. Tilton, ...
03 May 2014  -  108k
... bureau were tied -up. WAVE broadcast eyewitness ac- Programming: the very roots." Alan Newcomb of WBT and counts as well as the radar and The second annual Pop Music weather bureau reports. Disc Jockey Convention and Semi- Rupert Gillett, former associate editor of the Charlotte Observer, nar, sponsored by the Storz Stations Public Service: stith the cooperation of the various conduct the program. They inter- rupt the tape -recorded Radio Moscow On the theory that radio's public record companies, will he held at "newscast" at necessary intervals to service contributions arc more easily the Americana Hotel, Miami Beach, explain, refute and ...
03 May 2014  -  118k
... - ent sales development director, assumes Mr. Harrison's position on the New York sales staff. Programming Ideas Abound The backbone of radio -programming-received most of the attention At Second D. J. Convention on the agenda of the "Second Annual International Radio Programming Seminar and Pop Music Disc Jockey Convention," sponsored by the Storz Stations. Held in Miami Beach over the Memorial Day weekend, the meeting covered a wide range of topics, such as music, records, per- sonalities, news and ratings. Two Stations Cut Spots Is this a trend? More evidence is needed to answer the question, but And Raise Their Rates WQXR ...
03 May 2014  -  85k
... through tive, whatever- the rating, rather jockey talent that "management the trusty transistor that counts." than programs that have popularity thinks might have a potential" in value only." this direction. "Certainly the NAB Better Programs It's time tor the disc jockey to and such far- sighted leaders as Storz, Adds Dick Martin of WWL New "come of age" in asserting his au- Westinghouse, McLendon and thority in a positive way as the most NTA might benefit by supporting a Orleans, "Management's favorite de- fensive argument (for chart -pro- gramming) has been 'You've got to give the public ...
03 May 2014  -  107k
... Mu- phones across the country to hear Platter -spinning is only one aspect sic Disc Jockey Convention held re- themselves praised, chided and chal- of the disc jod-kes's job, representa- cently in Miami, Fla. The conven- lenged from the podium. tive spokesuten who addressed the tion, sponsored by the Storz Stations, "1-he Culligan-McLendon debate convention gathering agree. Flow drew top naines in the advertising, on the merits of network versus in- much of what else he supplies to 66 U. C. 11. 1///0 July 191 ...
03 May 2014  -  83k
... also states that he "When Mutual initiated this pol- that has caused much comment in believes the network's affiliate line- icy on June 2, 1957, it had 350 affili- the industry: "The affiliation with up will grow in 1959 and that its ated stations. At the end of 1958, the Storz Broadcasting Co. s KOMA staple news programming will Mutual had 453 stations -an expan- Oklahoma City is symbolic of a com- achieve even greater importance in sion of 103 affiliates in 18 months. plete upheaval in the network -affil- the year ahead. More and more stations," Mr. iate relationship area. ...
03 May 2014  -  119k
... He was \VIBG program man- executive, named manager of the San Francisco office. ager. JOHN A. HICKS promoted from the Atlanta sales staff of Clarke Brown Co. to manager of the New Orleans JACK SANi)LER, general manager of WQAM Miami, office. Fla. named a vice president of the Storz Stations. CHARLES R. CHRISTIANSON, former general man - KENNETH I. deVRiES, formerly account executive ager of KRUX Phoenix, named general manager of appointed to the sales staff of H -R Represen- tivith MRS, KRIS Bakersfield. Calif. tatives Inc. New York. \VILLiA\l E. MILLER, ...
03 May 2014  -  119k
... has added freshened continuously." The impression the station is trying significance because the wheel of to build is "warm companionship music programming has taken almost Majority of People and friendly, courteous service," a full turn at WEW. In 1937, it KEX indicated in its reply. adopted a variety station approach Todd Storz, president of the Storz A popular trend in music today is with emphasis on old- fashioned hill- Stations of four outlets, declares, the programming of current hit billy music. This lasted until 1951 "Our desire is that our stations shall tunes. One such station is KEXO when the format was changed ...
03 May 2014  -  86k
... . DISC JOCKEY CONVENTION ANI) 1PIROGRAMMING SEMINAR. INVITATION to send ns comments, suggestions, criticisms which will help shape the 1959 Convention. ADVANCE NOTICE to all air personalities, broadcast, record, music and advertising executives: l'lan to attend the 2nd Annual Disc . locke Convention in 1959, sponsored by. . THE STORZ STATIONS; . I Omaha, Nebraska WDGY, Minneapolis-St. Paul WHB, Kansas City WTIX, New Orleans WQAM, Miami U. S. RADIO May 1958 ...
03 May 2014  -  85k
... (Dominance for the station ..dominance for your message) In each of these major markets. . more radios are tuned to the Storz Station than to any other. MINNEAPOLIS -ST. PAUL .. WDGY is first .. all day average. Proof: Pulse. See Blair, or General Manager jack Thayer. KANSAS CITY .. WHB is first .. all -day. Proof: Metro Pulse, Nielsen, Trendex, Hooper; Area Nielsen, Pulse. All -clay averages as high as 48.5% (Nielsen) . See Blair or General Manager George W. Armstrong. NEW ORLEANS . WTIX is first .. all-day. ...
03 May 2014  -  80k
... high us ;8.5% (Nielsen) . See Blair or General Manager George W. A rnlstroag. attracts tore NEW ORLEANS .. WTIX listeners to the is first .. All -day. Proof: Hooper ( _ILBri eral Manager Fred Bi rlhelson. , .. Pulse. See Adam Young or Gen- Storz Stations MIAMI .. WQAM is first .. All-day. Proof: Hooper (37.0, í Pulse. Southern . Florida Area .. Treudex. : Blair .. or General Manager Jack Sandler. . titan In any other Pulse er. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. STATIONS WHB ...
03 May 2014  -  86k
... accept him as one of the family. They write him: they laau! , on his words. He has great responsibility. lle lives up to it. the stoat stations salute the Òtsc jockeys of arnE121Ca on the eveof the First Annual Pop Music Disc Jockey Convention and Programming &minar, to be held under Storz talion Sponsorship, March 7 -8 -9. 1958, in Kansas ( 'itg. Missouri 6 U. S. RADIO February 1958 ...
03 May 2014  -  45k
... advertising VOL. 2-NO 1 DECEMBER 1958 35 CENTS U COVERAGE y to Span Market Air Commercials page 2 OKLAHOMA CITY'S (SCHI EXPANDS enges 'Giants' rgL Spot Rad' RAD80T 1' SERVICE Á; Bators Give Lift ocal Spots, Programs 11N page IM): PART A ing 'Images' And ing New Clients STORZ gT ti4 THE NEW Watch Storz Station proven programming team up with 50,000 watt (clear channel) coverage to create the big, bright new radio buy in America's 48th market. Talk to KOMA General Manager K Jack Sampson. 50,000 WATTS c /ear channel 'o Auto Accessorie Oklahoma City Spend $750,000 WDGY, WHB ...
03 May 2014  -  109k
... Where there's a Storz Station. there's MINNEAPOLIS -ST. PAUL .. WDGY is tir.t .. all -day average. Proof: the enthusiasm of personalitire l'ul.e. To talk to the steins . . . talk to Blair, or General Manager Jack Thayer. who sound glad to Ge alive . . . KANSAS CITY .. WHB is first .. all -day. Proof: Metro Pulse, Nielsen, Trendcx, Hooper; :\ rca Nielsen, Pulse. All -day averages as high as 48.5% who like people, and show it . (Nielsen) . Remember -you get coverage dnd audience on WliB. See Blair or ...
03 May 2014  -  78k
... hometown USA Local Promotion Commercial Clinic Station Log Radio Registers Disc Jockey's Changing Role Is Viewed Storz conference studies d.j. s changing role in mapping programming trends The disc jockey, long re- garded as 'strictly a talent, is adding other dimensions to his character, according to a recent industry gathering. State- ments made at this conclave would indicate that as more advertising dol- lars go to independent programming, the d.j. is beginning to take on both the rote and responsibilities of the big businessman. This new position was much in evidence at the first annual Pop Music Disc Jockey Convention, held in Kansas City, Mo. last month ...
03 May 2014  -  49k
... ilium the modern concept of this three -fold responsibility tunsti- radio as a personal mcdimn. I firmly tuted the main purpose of the con- believe that the disc jockey or per- vention, at cording to hill Stewart, sonality is an integral part of the national program director for the formula radio that will survive Storz Stations and coordinator for when the rock and roll operators the convention. "Only by bringing find themselves surrounded by oper- this great array of talent together in ations that sound exactly as they a free exchange of ideas and ob- do. . . . I believe it takes a disc jectives can we grow ...
03 May 2014  -  95k
... NEIL. have it much easier . . . . . when buy Storz Station cities " In each of these major markets, it isn't even close; More radios are tuned to the Storz Station than to any other. MINNEAPOLIS -ST. PAUL . . . WDGY =1 Ilooper. '1'rendex, Pulse- -oil day. See Blair or 031 .lock 'haver. KANSAS CITY . . WHB #1 . 31o1ro I'nlse, Nielsen. 'l'reudos. Hooper: Area Nielsen. Pulse. See Isla it or 631 George W. ArnlsUvng. NEW ORLEANS . . WTIX w1 . Hooper. Pulse. Gr Adnul Young' or (31 Prod ...
03 May 2014  -  82k
... where there's a Storz Station t. there's PRECISION Nei Air a .. precisely why there's never a dull moment. . precisely why in each of these major markets more radios are tuned to the Storz Station than to any other MINNEAPOLIS -ST. PAUL WDGY is first . ..:III -day averaee. ( 'roof: Hooper (31.!1' .. 'Irendex thnrral \lan;çrr .la.I: hayct. ) .. I'nl.e. Sly Blair er I KANSAS CITY WHB is first . . \II -dal. ( 'rouf: Aletro l'nl.c, \irl.rn, 'llrr, llx, Hooper..\rea Nielsen. ...
03 May 2014  -  76k
... iv buyers and sellers of radio advertising VOL. 1 -NO DECEMBE 1957 35 CENT: aRESENTATIVES search, Promotion the New Sell page 19 SURVEY liions, Advertisers ..try a package toda Up Support page 22 DA DRY Doubled Up page 26 AL REBUILDS Where there's a Storz Station. there's RESPONSE and Old Clients News -Music Format generated by the kind of radio which in each of these major markets- has more listeners than any other station page 28 MINNEAPOLIS -ST. PAUL WDGY is first . All -day average. Proof: Hooper (31.3; 'c ..Trendex .. Pulse. Sec Blair or General Manager Jack Thayer. KANSAS CITY WHB is ...
03 May 2014  -  100k
... Blair man .. or \WHB General \tanager George TT' Armstrong. 10,000 watts 710 kr. .situated in .Missouri, Kansas and town WDGY Minneapolis St. Paul OW, REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City -11-ACT i C) REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT HOME OFFICE: OMAHA, NEBRASKA WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. i 5 U. S. RADIO December 1957 ...
03 May 2014  -  90k
567. Television-1965-Oct-OCR-Page-0052 [Television Magazine]
... , but things are going the new station in town without going things just for the sake of doing some- to be different. Fifteen years ago, who broke paying for that reason. thing. was aware and sharp enough to think Where the pressure from the com- that Gordon McLendon and T o d d Storz mission to activate a CP is particularly would come along and knock the tar out intense yet the current chances for ac- of the network O&O radio stations with ceptance in that market particularly 5 kw and 15-man organizations? W h o bleak, a U — not willing to lose what ONE MAN'S MONEY ...
03 May 2014  -  151k
568. Television-1963-Jan-OCR-Page-0072 [Television Magazine]
... , which marked a startling de- passing years. and buzzing into prominence came a parture l'rom existing nenrnrk radio 11 1\FW was also an innovator in news. group of so-called "young Turks," of policies, included revisions of rates and Radio, since the 30s, had been active in whom Todd Storz, Gerald Bartell and network option time and offered adver- this area, especially in the use of com- Gordon \fcLenc\on were, perhaps, most tisers a complete freedom of choice as mentators, but the importance of news outstanding. t.o how many or how few markets to use. was never ...
03 May 2014  -  124k
569. Television-1963-Jan-OCR-Page-0073 [Television Magazine]
... Lhing from a st uru LO a giveaway. Broad- ping or soothing (depending on whether works news was the lifesaver. For the caxt ers st i l l Lalk about the more than you were a Storz or \< \/ right man) tarn- networks, programming to a wide swath SI00,000 treasure hunts th.u SLOrz pro- alizing recipe, could not be mass-pro- o[ stations, had to steer clear of extreme mot ed in Omaha and i\finneapolis-St. duced. formulas. Paul. Daily clues were given 011 the air But station owners by the dozens, ABC Radio's vice president Robert and frarnic ...
03 May 2014  -  115k
570. Television-1960-Apr-OCR-Page-0075 [Television Magazine]
... . of course. leluatecl tlnooghout the (LI, .we refined the pattern of "modern radio" still further. Within the rigidity and saneness of the inototype hour.. Fey have evolved a product which started with the tech - t.t%vtt created diversity. It is that (incrsii\ which has at- tiues of Storz and McLendon, and the WNEW concept, tracted its listeners in greater numbers. + t to which much that is unique has been added. Not only In a typical "prototype hour" at Kt wit. there are 13 rec- ,their product polished and perfected, but it is much ords played, 16 ...
03 May 2014  -  97k
571. Television-1959-Jan-OCR-Page-0090 [Television Magazine]
... in \ iew of the situation in their persuasion. Findings in the sciences place greater responsibility than ever markets. And highly successful opera- which deal with human perception and on the advertiser to assess his proper- tors of independent radio will follow behavior will be applied to radio and lies and to seek efficiency. the Storz lead and become network af- will add new interest and excitement All of us must become increasingly filiates because in their markets it to the medium. critical of how and where we spend makes the best business sense. A new audience measurement serv- our money. We sincerely hope that the ice will be developed ...
03 May 2014  -  166k
572. Television-1959-Jan-OCR-Page-0047 [Television Magazine]
... radio, whether held by advertisers, closely. If, for example, the station that leads the market does well in the key morning and afternoon segments, the network programmed portions of the schedule ill tend to do agencies or the medium itself. as well. One such event is the step taken by the Todd Storz Broad- Radio p r o g r a m m i n g for e v e r y taste casting Company to affiliate with a network in an important market. Storz, who has been one of the industry's outstand- Over and above the question of station versus network is ing "young Turks. ...
03 May 2014  -  145k
573. Television-1958-Sep-OCR-Page-0071 [Television Magazine]
... nited States owned by major station groups have been invited to join as part of a research project for the American Civilization the tape network. Depai tment of Brou n hniversity. Reprints of this study are available at 25 each. Bulk rates on request. RECENT RADIO STUDIES: The New York Radio Market National Spot The Storz Bombshell Believ ability: Network vs Independent The Westinghouse Radio Study News — Radio's Basic Strength Pulse Reports on the Out-of-Home Audience Reprints of these studies are available at 25$ each. Bulk rates on request. Television Magazine 422 Madison Ave. New York 17, N . f . ...
03 May 2014  -  160k
574. Television-1958-Nov-OCR-Page-0073 [Television Magazine]
... , b u t we c a n ' t get excited a b o u t it. itself. END Reprints of this study are available at 2~><j - each. Hulk rates on request. RECENT R A D I O STUDIES: The New York Radio Market Nighttime Radio National Spot The Storz Bombshell How Leo Burnett Buys Radio News — Radio's Basic Strength Pulse Reports on the Out-of-Home Audience Reprints of these studies are available at 25<f each. Bulk rates on request. Television Magazine 422 Madison Ave. New York 17, N.Y. ...
03 May 2014  -  166k
575. Television-1958-Mar-OCR-Page-0219 [Television Magazine]
... o d a y . • • P a t t e r n s of l e a d i n g a d v e r t i s e r s ' X E X TV (N ) ncludes Richmond, Va.) or ranking purposes, consider this market Btersburg-Richmond) 7. THE STORZ BOMBSHELL T h e fact; on r a d i o ' s m o s t c o n t r o \ e r s i a l PLADELPHIA, P a . - W I L M I N G T O N , station operation and the thinking behind it 89.0 1.752.682 'CAU TV ...
03 May 2014  -  154k
576. Television-1958-Mar-OCR-Page-0136 [Television Magazine]
... 6 . NATIONAL SPOT T h e " w h o , " " h o w " a n d "why" ' of spol r a d i o l o d a y . . . P a t t e r n s of l e a d i n g advertisers 7. THE STORZ BOMBSHELL T h e facts o n r a d i o ' s m o s t c o n t r o v e r s i a l s t a t i o n o p e r a t i o n a n d t h e t h i n k i ...
03 May 2014  -  146k
577. Television-1958-Jun-OCR-Page-0083 [Television Magazine]
... o , " " h o w " a n d " w n y " of spot r a d i o t o d a y . J ' - t i e r n s of l e a d i n g a i h ^ r t i s e r , 7. THE STORZ BOMBSHELL T h e f a c t s o n r a d i o ' s m o s t c o n t r o \ e r s i a ' s t a t i o n o p e r a t i o n a n d the t h i n ...
03 May 2014  -  135k
578. Television-1958-Jan-OCR-Page-0065 [Television Magazine]
... e m ; they give-away promotions, has been highly successful. T h e pat- must learn to think in show terms, to work with all kinds tern has been rapidly spreading a r o u n d the country. (See of people and talent; suddenly they are doing big-style " T h e Storz Bombshell," M a y issue of T E L E V I S I O N M A G A Z I N E . ) p r o g r a m m i n g or at least trying to, on a so-called music- Those who are familiar with the exciting sounds that ...
03 May 2014  -  165k
579. Television-1958-Jan-OCR-Page-0067 [Television Magazine]
... • how, and the like. His utterances are rigidly controlled. The Independent can be the news station in its m a r k e t 'lough f o r m u l a has had a considerable measure of success Westinghouse is out to build itself as the "news station" See " T h e Storz B o m b s h e l l " ) . It is a Plough thesis that the in every market. I'hat this can be done bv an independent lisc jockey can be switched at will, without affecting the radio station has already been demonstrated, a notable case ludience one way or the other. ...
03 May 2014  -  162k
580. Television-1958-Apr-OCR-Page-0065 [Television Magazine]
... m i n a t e r e g u l a r KOHY newscasts. h o u r or h a l f - h o u r s o m e t i m e s b o t h ) . S e c o n d , t h e r e ir the Te Storz s t a t i o n s h a v e d o n e a p a r t i c u l a r l y elfective job m o r e t r a d i t i o n a l o p e r a t i o n of the n e ...
03 May 2014  -  152k
581. Television-1958-Apr-OCR-Page-0035 [Television Magazine]
... j o c k e v c o n v e n t i o n in G r e y h o u n d : 12 a n n o u n c e m e n t s per week per m a r k e t f o r feii) , T o d d Storz, p r e s i d e n t of the S t o r z S t a t i o n s , which I reyhound's Southeastern and Pacific Lines. j ed the first K a n s a s City c o m e n t i o n , told TELEVISION ^ elch's ...
03 May 2014  -  158k
582. Television-1957-Oct-OCR-Page-0087 [Television Magazine]
... 8:30 p.m. are Local C o n t r o v e r s y : A m o n g the p r o p o n e n t s of this priced at two-thirds of the pre-8:30 level. Base rates f o r iroach is W Q A M , the Storz station in Miami. Its Alan newscasts are $750 in the morning, $500 a f t e r 8:30 p.m. nirtney Program is primarily a discussion program, and $1,000 when delivered by Gabriel Heatter, regardless . ivoted to hometown issues. Listeners can phone in and of day-part. ate ...
03 May 2014  -  158k
583. Television-1957-May-OCR-Page-0090 [Television Magazine]
... pick 'The Music Goes Round and Round. Why this the music-news formula must meet the m ie.it 1 ^ - . should be, I don't know. But I saw waitresses do this housewife, the most important part of the fludifmci' time after time." PERSONALITIES Some of the older music-and-news practitioners c riti- cize Storz for poor program balance, holding that not If the logic of the Storz station isi ts Top 40 t u: . . enough attention i s given to such matters as musical heart i s the disk jockey, or personality. He pr n :h |> pace within the individual program, sequencing of ...
03 May 2014  -  137k
584. Television-1957-May-OCR-Page-0089 [Television Magazine]
... Asking price was $75.000, which included an F M affiliate, KOAD. The senior Storz put up $30,000. Todd mortgaged a farm he owned in Iowa's Webster County, got $20,000. A bank lent father and son $25,000. Todd became v.p. and general manager of the new Mid- Continent Broadcasting Co. his father, president. By 1950, says Storz, "the general character" of K O W H had been pretty well established. I t was the music-and-news formula described elsewhere i n this study. At the end of i tsfirstyear — the station went under Storz ownership in 1949 K O ...
03 May 2014  -  136k
585. Television-1957-May-OCR-Page-0088 [Television Magazine]
... t to the caprice or personal A sharp rejoinder to the critics comes from another taste of individual programmers or personalities For young broadcaster who has built a three-station empire this reason, centralized program control i s a marked in his state through an aggressive operation that re- feature of the music-and-news group operations The sembles that of Storz. Says outspoken Gordon McLendon degree of control, however, varies with the company "I'm sick to death of hearing the network stations It i s important that whatever i s done be done cor complain of what i s nothing more than their own inef- nislently. To Todd Storz, "a more consistent ...
03 May 2014  -  141k
586. Television-1957-May-OCR-Page-0087 [Television Magazine]
... young Todd Storz, some see merely a rewd give-away specialist, others a vital and peful new force in radio. His influence on the dium, already considerable, continues to grow THE STORZ BOMBSHELL Here are the facts on today's most controversial station operation By HERMAN LAND, Executive Editor Violent passions are aroused i n otherwise gentle- the medium, strikingly different from the pre-TV days, 7 manly broadcasters when the name "Storz" i s men- when the rating relationships tended toward stability aced. To many, R. (for Robert) Todd Storz i s cynicism rather than abrupt and frequent change.-mate, a ...
03 May 2014  -  127k
587. Television-1957-May-OCR-Page-0094 [Television Magazine]
... Storz: "The days of 50% to 60% share of audience are limited" To McLendon, this "newspaper of the air" approach to "wcco," comments Labunski, "has long understood t he radio is the greatest of all of his many promotions. "The local approach " best promotions are the occasional big lotíal news stories Starting from a base of unusually strong acceptance that come our way. W e promote 52 weeks of the year, in i t s area, and a brace of top-notch personalities Ufo not just during a rating period " Cedric Adams, wcco has been able to maintainfirstpla^ ...
03 May 2014  -  143k
588. Television-1957-May-OCR-Page-0092 [Television Magazine]
... Mediterranean port, of the over-all station sound. Singing station i. ip Saudi Arabian warning to Israel on Gulf of Aqaba, introductions, and sign-offs are used for • . , | - L Israeli report on Jordan crisis. jockey and newscast. Long used in radio, the,• jj Here i s how Todd Storz describes his news policy: introduction is by now almost universal. "We try to lead off with a local item. Our view i s PROMOTION that the average person i s more concerned with the auto accident that happens around the corner than with The most controversial part of the Storz form- . JIM. ...
03 May 2014  -  138k
589. Television-1957-May-OCR-Page-0093 [Television Magazine]
... i s that the audience t a station that i s near the bottom, then promotion wants to hear the hit tunes, the weather, time signals erribly important to l et people know about you." and get a fast news wrap-up; i t does not want to hear n Minneapolis, for example, Storz took over WDGY disk jockey "dribble." January of 1956. In order to sign up f all business The programming i s viewed as a service of music time, i t was necessary to show results by spring, and useful information available to the listener at any- en buying i s at its ...
03 May 2014  -  139k
590. Television-1957-May-OCR-Page-0085 [Television Magazine]
... THE STORZ BOMBSHELL Few events of recent years have generated such excitement and discussion in the field of radio as has the sensational rise of the Todd Storz stations. H e r e is a detailed analysis of the Storz operation. I t describes his p r o v o c a t i v e p r o g r a m "formula" , reveals the thinking behind the controversial promotions, and reviews the competitive struggle in the various Storz markets. ...
03 May 2014  -  106k
591. Television-1957-May-OCR-Page-0025 [Television Magazine]
... t h i s i s s u e : obert K i n t n e r in " T h e Kinetic Mr. K i n t n e r " P a r k e r McComas in "McComas of P h i l i p M o r r i s ' obert Todd Storz in " R a d i o S t u d y " ROBERT TODD STORZ ElEVISION M A G A Z I N E • MAY 1957 23 ...
03 May 2014  -  124k
592. Television-1957-May-OCR-Page-0006 [Television Magazine]
... changing U.S. business communication comment by William H. Whyte, a thor of "The Organization Man." D o Vo u R E M E M B E R YOUR COMMERCIALS? 7 9 flanks, breads, deodorants, gasolines, in Chicago liviiio ^TUDY: H I E STOKZ BOMBSHELL 8 3 Todd Storz: Cynicism incarnate or a bright new force? Frederick A K u g e l , Editor and Publisher Herman W. Land, Executive Edi' A b b y Rand, Senior Editor John Watson, Managing Ed, Barton H i c k m a n , Associate Editor D E P A R T ...
03 May 2014  -  133k
593. Television-1957-Dec-OCR-Page-0022 [Television Magazine]
... the Burtons. The Kate Smith Show r e t u r n s to Mutual J a n u a r y 6 on weekday mornings (10:05-10:30 a.m.) . Half of the DISC J O C K E Y CONVENTION program will be available f o r national sponsorship, the The Storz chain (WDGY, Minneapolis; W H B , Kansas City; other half given over to the stations f o r local advertisers. W T I X , New Orleans; and W Q A M , Miami) has enlisted the Format will include interviews and reviews. . . . General participation of 30 ...
03 May 2014  -  160k
594. Television-1957-Aug-OCR-Page-0190 [Television Magazine]
... , pace-setting market Treutlen 592 5.7 1l.4 Ware 5,035 J4.1 9.0 6. NATIONAL SPOT Wayne 1,187 14.2 3.5 Wheeler 731 S.9 1,4 The "who," "how" and "why" of spot radio today Patterns of leading advertisers South Carolina* 1 Beaufort 3,705 2V.7 6.9 3fc Hampton 3.249 18.6 4.4 m 7. THE STORZ BOMBSHELL Jasper 1,566 10 26 734 Total 95 068 577 a 1J1 4 V I The facts on radio's most controversial station operation and the thinking behind it SCHENECTADY ALBANY TROY NEW YORK Massachusetts: 8. J. WALTER T H O M P S O N LOOKS AT RADIO 1 I Berkshire 3 Í 890 138.6 41.6 ...
03 May 2014  -  151k
595. Television-1957-Apr-OCR-Page-0108 [Television Magazine]
... able f o r live program origination. Fortunately, many Crosle.v's Bob Dunville, Time Inc. s Ben Larsen, broadcasters have risen to the occasion, concentrating Sanger of WQXR, H a r r y Novik of WLEV, Don T on their news and special events departments. burgh, president of WCAU, and Todd Storz, of Some stations feel so strongly the need f o r local iden- Storz stations. tification and community service t h a t they have resisted Here were busy men t a k i n g off valuable time to the trend to f e a t u r e and even syndicated film. The ...
03 May 2014  -  134k
596. Television-1957-Apr-OCR-Page-0004 [Television Magazine]
... , Deodorants anil Gasoline p l e t t . and successful, transforma- tion of a long-established public H o w A Stxtiov Justifies Hh.hek Kates 70 i m a g e — t h e story of Blue Dutch The actual thinking behind a revised rate structure Cleanser. . . . An analysis of the controversial Storz "bombshell'r K adio S t u d y : National SI'o'I 81 and i t s impact on radio today. / ' has becomt flic focal point of radio's resurgence II DEPARTMENTS Frederick A . K u g e l , E d i i o r and Publisher H e r m a n W l ...
03 May 2014  -  140k
597. Television-1954-Oct-Page-0050 [Television Magazine]
... Advertisement T. I story board A column sponsored by one of the leading film producers in television SARRA N E W YORK: 200 EAST 56TH STREET C H I C A G O : 16 EAST O N T A R I O STREET An entertaining jingle tells the viewers to "Have A Storz" in these highly imaginative commer- cials by SARRA. Animation and stop-motion techniques are used to emphasize calorie control and the satisfying bitter-free taste of Storz Beer. The reminder to buy Storz in bottles, cans or a convenient 6-Pack ends the sell. Produced by SARRA for Storz Brewing Company through Bozell & Jacobs, Inc. SARRA ...
03 May 2014  -  168k
598. Sponsor-1957-11-01-OCR-Page-0015 [Sponsor Magazine]
... N BLAIR <4 , CO W H B Kansas City REPRESENTED SY JOHN BLAIR A CO, W T I X New Orleans REPRESENTED 8 V ADAM YOUNG INC. T O D A Y ' S RADÍO FOR T O D A Y ' S S E L L I N G W Q A M Miami TODD STORZ, P R E S I D E N T • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY J O H N BLAIR A CO. SPO.NíOR 2 .MUKMRKU HXST ...
03 May 2014  -  98k
599. Sponsor-1957-07-4a-OCR-Page-0142 [Sponsor Magazine]
... Manairer Jack Thaver. WDGY r>0,000 watts Minneapolis-St. Paul W D G Y Minneapolis St Paul W H B Kansas City W Q A M Miami REPRESENTED BY J O H N BLAIR 4 C O . T O D A Y ' S RADIO F O R T O D A Y ' S SELLING TODD STORZ, PRESIDENT W T I X New Orleans REPRESENTED BY ADAM YOUNG INC. ...
03 May 2014  -  104k
600. Sponsor-1957-07-4a-OCR-Page-0056 [Sponsor Magazine]
... o . New York C e n t r a l Railroad Greyhound £ o r p , S t e r l i n g D r u g , Inc, Braun Baking C o . Norwich Pharmacal C o . G r i e s e d i e c k B'O. Brew C D , Storz B r e w i n g C o . firístol-Myers Co, G u n f h c r Brewing C o . Strietmann Biscuit C o , Brown Shoe C o . Oertel Brewing Co. Studebaker-Packard C o r p . Brown 4 W i l l i a m s o n T o b ...
03 May 2014  -  136k
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