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... who reccntlv recently rcvigncd. resigned. lic service lie <crvicc divisiondivrvion of that com- of that cum- George George Armvtrong. executive H. Armstrong, executive pany and pany continued and eontinued th.u capa- in that capa- Planned Format Planned New Format vice president \ ice president of of Stor/ Hroadca-t- Storz Broadcast- citv until eitv until 1946,I 946. Conferences RAB Conferences For RAB ing, Kansas Citv, ing. Kansas Cit) . has ha' been been appoint- appoint- Returning to academic Returning academic life. lile. Sum- ~u111- Stations In Stations in similar market situa- similar market situa ...
15 Jul 2016  -  8542k
102. Sponsor-1963-12-4-OCR-Page-0051.pdf [Sponsor Magazine]
... Island, and Island, and ' ~ucst and records, stars, and tjnest stars, records. is spon- is spun- W'JAG =" nrfolk (Loth \\ 'j1\G Norfolk :\ 1 • hraska) , (hoth Ncdiraska) , NEWSMAKERS NEWSMAKERS ~t,>Jvdby [scrred Storz Hrcwinu hy Storz Hrcwuu; of Omaha and "KF: '\ F Shenandoah; and KFNT Slu-u.mdoah: "KHCD KHCD .rüd Blnl' land Bine Cross-Bine Cross-Blue Shield of Ne- Shield : '\ c - Counr-il Bluffs; and Council KTIT Cohnn- and KTTT Cnlmn- Tm.oixnu: Tin onniiK M. \ ...
14 Jul 2016  -  172k
103. Sponsor-1963-06-4-OCR-Page-0017.pdf [Sponsor Magazine]
... . Kaufman & Associates Associates AdveU'sing and Public Relations Advertising NAY. • Washington, D. ( , . St. N.W. 1419 H St. C. • DI 7-7400 Our radio/iv radio tv and media clients include: • Corinthian Broadcasting Ihoadcastiiig Corporation News- Record Cotporation • Greensboro News Media/scope • Pulse • Storz • WBTW • WMAL • WMT Media/scope • Your station? Give us a ring. rmg. /24 JUNE SPONSOR/24 SPONSOR jUNt 1903 1963 17 ...
14 Jul 2016  -  65k
104. Sponsor-1963-04-3-OCR-Page-0008.pdf [Sponsor Magazine]
... extent! Wothl-renowed I also suggested to Morris Diamond I Graham Richards. of Mercury .Mertury Records that he solicit (onnributed their tal- artists have (ontributed Graham Richards, President, Director Vice President, Vice of Programing, Director of Programing, pledges from other broadcasters. ents; recording companies, distrib- Co. Miami Storz Broadcasting Co. Storz Miami While the program has met with utors and retailers have volunteered some success, it is indeed modest, their services: NAB and FCC services; the X'AH F'CC have endorsed the album and ami its SPONSOR'S VITALITY SPONSOR'S VITALITY GROWS GROWS and a great deal of additional broadcaster cooperation is neces- purpose ...
14 Jul 2016  -  72k
105. Sponsor-1963-02-1-OCR-Page-0053.pdf [Sponsor Magazine]
... & & Associates Associates Advertising and Public Relations Hl'J 1419 H St. N. W. • Washington, D. NAY. ICI 7-7400 1) . C. • DI 7 -7400 Our radiojty radio/tv and media clients include: • Corinthian Broadcasting Corporation • Greensboro News- Record News-Record Media /scope • Pulse • Storz • WRTW • Media/scope WSIT \\ TMAL • WMT WVBTW • WMAL • Your station? Give us a ring. SPONSOR I February SPONSOR/4 FEßkUAKY 1963 53 ...
14 Jul 2016  -  30k
106. Sponsor-1963-01-3-OCR-Page-0039.pdf [Sponsor Magazine]
... radio /tv profile 1962 Farm radio/lv . 26 Nov. 26 P- p. 31 31 Hartley L. Samuels (WKAZ) :: I'm the new Tod Tod it ain't so, Culligan. Joe: "Please say it so, Joe!" 3 Dec. P- p. 32 32 Storz!- - 19 71 p. 71 19 Nov. p. "Benchmark research" research" method of goal setting 10 Dec. 10 P- p. 38 Philip D'Antoni (Mutual Bdestg,) radio -current Bdestg. I:: radio — current what buyers think of it Promotion, what it . _ ...
14 Jul 2016  -  57k
107. Sponsor-1962-11-3-OCR-Page-0074.pdf [Sponsor Magazine]
... . Samuels or paperback books or do-it-your- president self projects or sex. Thank God we WKAZ, Charleston, W. Va. know it isn't newspapers! I don't think we're going to get VIEWPOINT the audience back to radio unless we offer something positive. By positive I mean a specific program I'm the new Todd Storz! at a specific time and of a nature that will compel people to listen. I'm not sure yet just what kind A dozen years or so ago a new dollar volume, radio has been of programs will have positive ap- name hurst like Gang-Busters steadily losing audience. We're all peal to potential radio listeners ...
13 Jul 2016  -  70k
108. Sponsor-1962-09-3-OCR-Page-0026.pdf [Sponsor Magazine]
... column. Reprints of it are being made and will be RADIO mailed to a list of about IfiOO atlveriising agency people." Beckley, Next, of course, comes an equally nice letter from another friend, West Virginia [ack L. Sandier, sice piesident and general manager of the Todd Tony Gonznles, Manager Storz station W'OAM in Miami. 1 think Jack's letter is extremely in let eating, llete's his comineni I lead your cohmm 'A Successor to Top • 10? ' in the 20 August is- sue of sponsor maga/ine and 1 am afraid that I am going to have to corieci you on a couple of ...
13 Jul 2016  -  63k
109. Sponsor-1962-06-1-OCR-Page-0063.pdf [Sponsor Magazine]
... - come totaled $3 427,418 compared ing 11 June in daytime shows. NL&B with $3,229,841 or $1.64 per share vs. Asencces is the agency .. A new beer made $1.59 per share the previous year. with toasted malt is being intro- Leo Burnett clients will be investing duced by Storz Brewing in the com- PEOPLE ON THE MOVE: G. J. Wach- more money in tv advertising in pany's seven-state trade area. Cam- holz to the new post of division vice 1962 than in any previous year in paign, via Bozell & Jacobs, includes president of the photographic prod agency history ...
13 Jul 2016  -  79k
110. Sponsor-1962-05-4-OCR-Page-0035.pdf [Sponsor Magazine]
... EARLYBIRDS OF MODERN RADIO ^ A decade ago, three groups made headlines with their musie-and-news ideas Where do McLendon, Bartell and Storz stand today? Has their 'formula' changed? ^™ ess than 10 years ago, when the Lendon, Storz and Bartell operations ent station of the group) hurst into future of radio was gravely in doubt, today may no longer be news — as national prominence with its formula there appeared on the horizon a one rep puts it — but looking in on of music and news plus razzle-dazzle handful of innovators — broadcasters them from time to time is incumbent promotion. It was the first radio who ...
13 Jul 2016  -  61k
111. Sponsor-1962-05-4-OCR-Page-0054.pdf [Sponsor Magazine]
... ! linues lo be the foundation stone of the highest rated radio program in the Slorz operation. Kansas City (with audience shares in FOUR Looking back, George "Bud" Arm- the 50 and 60% brackets) , and strong, executive vice president of WQAM's Alan Courtney Show, top- MARKETS! the Storz stations, says, "Whether rated in Miami and "SRO on the • ALBANY you call it eonleinporan radio, mod- business side." The formal of both walb-tv • DOTHAN ern radio or whatever, the Storz shows, says Armstrong, permits a • TALLAHASSEE topic range from baseball lo com- ICH.10-AIBANY,GA ...
13 Jul 2016  -  71k
112. Sponsor-1962-05-4-OCR-Page-0004.pdf [Sponsor Magazine]
... nothinp; yet, say experts as new products avalanche huilds momentum new items to get big boost via radio/television campaigns Th ree tv clients praised 31 si'o.vson's editor shows tv commercials, reports agency comments on advertisers "creative clients" in creativity talk at Commodore Hotel Earlybirds of modern radio Just wind it up 35 McLendon, Storz and Bartcll once made headlines with their ideas about 'formula' operation, sponsor asks; Have 10 years changed their ideas? and let it go Color tv makes local hit 37 Putting complete faitli in color tv advertising for the last 5 years, a furniture and appliance retailer increased sales to 70-90 million a year The ...
13 Jul 2016  -  73k
113. Sponsor-1962-05-4-OCR-Page-0036.pdf [Sponsor Magazine]
... basis, the Bar- tclls maintain. They feel that suc- cesses of the past, which may have been based on these "platitudinous 'FORMULA' operation for Independent radio stations was national news when these men broke concepts," no longer provide guide- from network tradition. Top row (l-r) , Todd Storz; Gordon McLendon; Below {l-r} , Lee Bartell, posts for future accomplishments. Jerry Bartell and Mel Bartell, the three brothers heading the Bartell Family Radio group {Please turn to page 53) 36 SPONSOR • 28 MAY 1962 ...
13 Jul 2016  -  70k
114. Sponsor-1962-03-4-OCR-Page-0001.pdf [Sponsor Magazine]
... " 52% of KXOK's morning audience are age 18-39. In the afternoon it's 47.4% . Most of the other leading stations are heavy with 40-plusses. AND MORE LISTENERS EVERY DAY, drawn by KXOK energy, Cosmetic, drug enthusiasm, news, public spirit and sound. Audience up 50% since the start of Storz programming on a clear trend up! Isn't Doom spring that right, John Blair? "Right, Chet Thomas!" BLAIR new radio $s One GROUP of the PLAN STORZ KXOK (o MEMBER Page 77 STAT0NS 630 kc, the Storz Station in St. Louis DIQE AFFILIATED WITH WriB WDGY KPMfl WTiX WqA-M ...
13 Jul 2016  -  76k
115. Sponsor-1962-02-4-OCR-Page-0001.pdf [Sponsor Magazine]
... IX FIRST Hooper with 21.4% all-day average! hake hands with Eastman .. or talk to WTIX J, Walter .eral Manager, Fred BertheLson. General Manager: Fred Berthelson V, New Orleans Metro Area, Nov. Dec. 1961, Mon. Sun. Page 36 i. M id night. Represented by: Robert Eastman EOF THE STORZ STATIONS • WDGY, M u-.. l' HS. Kansas City KOIV1A, Oklatiorna C ty KXOK,St I <m ; WTIX, Ne 1^1 WQAM, M ...
13 Jul 2016  -  66k
116. Sponsor-1962-01-5-OCR-Page-0061.pdf [Sponsor Magazine]
... manager Paul J. Miller. Buyers are principals in the Herbert-Mogul Group — Emil Mogul of the New York agency (I ) and Ira Herbert (r ) of the former management team of WNEW, New York PUBLIC SERVICE award for television activities, an annual event at KMTV, Omaha, goes to Arthur C. Storz, Sr. chmn. of Ston Brewing (c ) . Speaker Chet Huntley (I ) and gen. mgr. Owen Saddler do honors A *8 a sf K s 9 tT i KMTV BOXED IN with canned goods Is Bob Calvert, WGH, Norfolk, per- sonality. He made an appeal for ...
13 Jul 2016  -  109k
117. Sponsor-1962-01-5-OCR-Page-0001.pdf [Sponsor Magazine]
... of listeners in Missouri and Illinois office to receive the National Recreation As- .. is KXOK, Harvard man sociation's award .. is KXOK. The station that's brought technical broad- The station whose audience has jumped cast efficiency to a new high .. is KXOK. becomes tv 50% since the start of Storz Station creativ- The station with the sound and spirit of ity. . is KXOK. St. Louis.. energetic, enthusiastic, public- tough guy The station which a number of advertisers spirited, and motivating .. is KXOK. Page 32 The representative who can dispel all confusion about St. Louis ...
13 Jul 2016  -  57k
118. Sponsor-1962-01-1-OCR-Page-0001.pdf [Sponsor Magazine]
... THE RADIO/TV ., for creative, people-reaching, Push OUTLOOK: UP product-selling radio in these six great radio markets. 9% IN BILLINGS any Where there*s a Storz Station.. Economist Richard P. Doherty predicts air button. thereys audience. media share of total ads will rise 20.2% Page 23 Northwest kicks off its biggest radio campaign Page 26 Why 1961 was n yya'ii. • VA'JUJUf LeRoy Collins' ST. LOUIS NEW ORLEANSy KANSAS CITY MPLS. ST. PAUL OKLAHOMA niTY 'jungle year' Page 28 ' They're the tops (on the West Coast) he Storz Stations 1962 Radio for 1962 Selling Page 30 Todd Storz ...
13 Jul 2016  -  81k
119. Sponsor-1961-12-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . M. Bennett in sales and promotion and Robert C. Bennett in the creative section. WASHINGTON WEEK [Continued from page 67) It was accused of operating with daytime antenna array before the permitted 4 a.m. hour and for exceeding maximum permitted field strength. This happened with KOMA, Okla- homa City. Storz can appeal to the FCC, and, if unsuccessful, can appeal to the Courts, and in this type of case for a trial "de nova." In the earlier case of KDWB, Minneapolis, Crowell-Collier prevailed on the FCC to re- duce the $10,000 fine to $2,500. This will ...
11 Jul 2016  -  42k
120. Sponsor-1961-12-1-OCR-Page-0060.pdf [Sponsor Magazine]
... Staffers are looking into various suggestions for ways to stop the rapid expansion of station numbers without running the risk of getting the Commission deeper into regulation. It must be stated, as of the present moment, that nobody at the FCC has any great op- timism about a solution which will be of genuine value. Storz is the second broadcaster to be slapped with a $10,000 fine by the FCC for "willful and repeated" violation of technical rules. {Please turn to page 69) SPONSOR • i DECEMBER 1961 67 ...
11 Jul 2016  -  55k
121. Sponsor-1961-12-1-OCR-Page-0001.pdf [Sponsor Magazine]
... - LISTENER COMMERC\IK\ . . SALE.S . casting and advertis- IMPACT (s ^NTEGRW^y \ ^ j ina industry growth Page 37 Bad weather is • ow to automate good business your sales in these U markets for radio spot Page 42 Creative tips on 'good' copy from Hoiiywood pros Page 44 Storz Storz Station Rating points Storz Station Kansas City Station are human after New Orleans ail, says Nielsen : Page 48 worn, whb, I h; HOM* . K*0 * , WOAH {spresmtre Ay Has. WTtX reparatn by Eajtmn. ...
11 Jul 2016  -  59k
122. Sponsor-1961-11-2-OCR-Page-0001.pdf [Sponsor Magazine]
... ' news coverage . . . concepts of community service. in commercials To make WHB's position Page 42 in the market your 10,000 watts position, call Blair, or A food broker George W. Armstrong, 710 kc. Executive V. P. sounds off on Kansas City, Missouri ad agencies one of the news-making STORZ stations Page 44 WDGY WHB WTIX KOMA KXOK WQAM Minneapolis Kansas New Oklahoma St. Louis Miami St. Paul City Orleans City WDGY, WHB, KOMA, KXOK, WQAM represented by Blair. J ...
11 Jul 2016  -  61k
123. Sponsor-1961-10-4-OCR-Page-0062.pdf [Sponsor Magazine]
... . . Mike Hanptnian to di- Tampa; KPFM. Portland. Ore.; rector of adrerli-dng and promotion KLSN-FM, Seattle, and WDTM-FM. Detroit. Networks at W\RC. New York from program deparlinenl at the same station . . . John K. Crolimi to v.p. and general Prrrgram notes: Storz Broadeast- Jack Paar has signed a new con- m — r rt WCOP-AM-FM. Boston iii"; Hpnipany has bought a series of tract with NBC and will hegin a weekly scries of prime-tiine pro- grams next fall. Paar will terminate his participa- . - tion in the present jack Paar Show on ...
11 Jul 2016  -  82k
124. Sponsor-1961-10-3-OCR-Page-0061.pdf [Sponsor Magazine]
... m ^4 SHELTERED LIFE — Entering shelter as pan V V OR of WHB, Kansas City, Mo. Civil Defense promotion are Chuck Boyles (c ) WHB BREAKING UP — With obvious pleasure. 'Night Beat' moderator; Herbert Dolgoff, Ted Mack axed up the old Video Tape Cen- gen. counsel, Storz Brdcstg.; George Arm- ter In New York City prior to moving to new strong, v.p. gen. mgr. WHB and Storz Bdcstg.; quarters. Looking on with approval is John Don Loughnane, operation mgr. WHB Lanigan. v.p. gen. mgr. Video Tape Prdns. |r —-r a PRACTICE ...
11 Jul 2016  -  81k
125. Sponsor-1961-07-3-OCR-Page-0063.pdf [Sponsor Magazine]
... local residents, W chh to station manager. WJOB, delphia. have been elected v.p. s by he station will endeavor to turn Hammond. Indiana, from sales man- Stover Broadcasting . . . Jack S. • ack the clock so that Marylanders ager of WAIT and WJJD, Chicago Sampson to v.p. of Storz Broadcast- OVERWHELMING DOMINANCE proves merit of balanced programing a ARB — March. 1961 ^ ( . PERCENTAGE LEAD KNOE-TV OVER COMPETITION V Monroe 'Nielsen Station Index, March-April, 1961 Metro PERCENTAGE LEAD KNOE-TV OVER COMPETITION Ouachita Total Parish Total Homes Homes (Counly) 10 PM-Midnight 248.30/o Monday-Friday 504.206 Mondav^Friday 6 PM-Midnight ...
11 Jul 2016  -  76k
126. Sponsor-1961-05-4-OCR-Page-0066.pdf [Sponsor Magazine]
... Lord Elgin, Ottawa Broadcasting. He will work with clients The Lord Simcoe, Toronto and agencies in the Detroit area for CHICAGO: The Sherman The Hotel* Ambawador Wi\EW. New York City. His career be- gan in 1952 while attending Tulsa Uni- versity. In 1956 he was an announcer for Storz Broadcasting, WHB, Kansas City. His experiences continued as program di- DINING rector of WIND, Chicago, and on to manager of WTAC, Flint, at New York s elegant Mich. in 1959. He lives with his wife and daughter in Flint. ViUMAISON Edward J. DeCray has been engaged by- ...
11 Jul 2016  -  77k
127. Sponsor-1961-05-2-OCR-Page-0122.pdf [Sponsor Magazine]
... I v oiid sd" WRGB puts your NEWSMAKER (MESSAGE Charles E. Jones, a veteran in advertis- ing of some 18 years, has been appointed WHERE general sales manager of the Storz Kansas City radio station WHO. Jones conies to W11B from the Potts-Woodhurv agency, L THE SALE where he was administrative v.p. for sales and client services, a member of the board of directors, and, for eight years, account r executive. Prior to this, he was editor, BEGINS Booneville, Mo. Daily News and Advertiser; radio timebuy er, Montgomery-Ward. Chicago; gen. mgr. KRIB, Mason City ...
11 Jul 2016  -  67k
128. Sponsor-1961-03-1-OCR-Page-0064.pdf [Sponsor Magazine]
... in any way involved Mureaii the kiwanis Clnh, the Twin Cit\ Clnh, and the Sales Iaccu- in the purchase of radio liies Cdnli. The \\ TOM vacaney lias heen filled h\ L G. Jones. time. They're so reason- ably priced you just can't afford to be without them. Storz Broadcasting, aerording to com- pam president Todd Storz. will move its home ollice out of it present Omaha, Xeh. ipiarlers and will set n)! a national head- * (| iiaiters and reeording Indios in Miami ORDER Meach, Fla. earl) this slimmer. The new Storz arrangeinenl will he housed in ...
11 Jul 2016  -  63k
129. Sponsor-1961-03-1-OCR-Page-0062.pdf [Sponsor Magazine]
... Miller High Life Beer, Clark Super Richards, at Storz Broadcasting . . . Film 100 Gasoline, and Dual Filler Tarey- Ted Steeb at National Telefilm. ton Cigarettes. King Features Syndicate is far from happy in not being identi- New quarters: Vi'SPl) , Storer's fied as the distributor of certain Toledo outlel. at 12o S. Superior St. Net tv ealee: NBC-TV's TV Guide Popeye cartoons said lo he earn- \ward show 13 June lo he sponsored ing high ratings. by Thomas J. Liplon (Sullivan, Slauf- Source of the confusion: there are Station aequisition: KHES. St. fer ...
11 Jul 2016  -  74k
130. Sponsor-1960-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... , because he is in N. \ . puts us in a good position to paigns for Texise Chemical, Mars competing with commercials of multi- save your client considerable money Candy, Vic Tanny Gyms, Hollywood million dollar companies, using spot." - — from securing lower bids to mak- Bread, and Storz Beer. It is also B&K's contention that ing various savings during produc- Baxter believes his work at Crea- many agencies, large and small, don't tion." It also adds that "service by tive House is more personally satisfy- have the budget to maintain sufficient professionals on a per-job basis ...
09 Jul 2016  -  73k
131. Sponsor-1960-10-2-OCR-Page-0001.pdf [Sponsor Magazine]
... lO OCTOBER I960 40< a copy *$ 8 a year THE WEEKLY MAGAZINE RADIO/TV ADVERTISERS USE To find the audience DO THE BIG c-ok it up under Storz Stations" BOYS CONTROL (each a best-seller in its own market) SPOT TV? Complaints that top agencies squeeze out smaller competitors are checked, answered MINNEAPOLIS Tt( KANSAS Page 27 AMERT* OKLAHOMA ST. PAUL CTL'ffot CITY CITY aaioew. ^ asaujifi i The WAuHMnMa Pra.tVfewr Why the agency tv exec is not expendable A STORZ A STORZ Page 30 STAl - ON STATION A STORZ STATION C, Agency webs' rising role NEW MIAMI ORLEANS mwM in air media Page ...
09 Jul 2016  -  65k
132. Sponsor-1960-09-1-OCR-Page-0070.pdf [Sponsor Magazine]
... David an will include: what Europe thinks ties. Loser, incidentally, must wear Betty Snow by Joe Carroll, for S103 about American attitudes and politi- a turn-of-the-century bathing suit for 000 . . . KXOK, St. Louis, bouaj < al candidates: the failure of Ger- an entire week. bv Storz for $1.5 million from KXO many to teach its vouth about Hitler, • Peter Piper picked: KBIG, Broadcasting. etc. Catalina, personality Joe Niagara, in- • Viewers in the \cw York area augurated a "Niagara Falls" contest Correction: WW VA Wheeling, eel will he introduced to ...
09 Jul 2016  -  73k
133. Sponsor-1960-08-5-OCR-Page-0053.pdf [Sponsor Magazine]
... points before the sale is made we can keep them on the air long enough (through the first botched-up com- mercial and the first store sale that ^ falls flat) to have them learn for , ? themselves the value and power of television advertising. -7 I p Jack L. Sandier, v.p. of Storz Stations LEX & gen. mgr. of WQAM, Miami The question of how to get adver- tising dollars away from newspaper 8 and into radio has been a sore spot LI T • V* ' 4!/i /Vi ith this broadcaster for many years, and I have been in radio for ...
09 Jul 2016  -  75k
... Gary Comer Logan Sellers Jack Reynolds "or Beth McKf an John Hill Jack Zander Earl Murphy Albert Rezek 1 Phyllis Robinson Bob Gage Mike Elliot Mike Elliot Music Makers lion Albert C. Book Marshall Stone Don tirrell 1, Jane Taylor C. Gillingwater Craig Ml n . son Phyllis Houston Dirk Content John F. O'Reilly William Storz Levin Joyce Noble Thos. Naegele Stone, Eisenberg Don Tirrell kman Wm. Backer S. Rollins Guild Robert Jenness Ray Esposito Chester Gierlach im Scott Forbes Geo. Pouridas Mike Elliot Manny Gerard Mike Elliot Morris Mamorsky th Ed Caff rev Marvin Kunze Chris Ishii Chris Ishii Vic Lukens (live) m Robt. Johnson Bill ...
09 Jul 2016  -  59k
135. Sponsor-1960-07-2-OCR-Page-0001.pdf [Sponsor Magazine]
... marketing in client presentations Page 33 WH B i NSAS CITY / 10 seconds r\\ that shook WTIX EW LEA Madison Ave. Page 36 ftfl r Tv Commercials 1 Festival: facts <OMA ^ on the winners vHOMA CiTY o Page 38 r ** * ' ' The More specials \ / i v WQAM storz m store MIAMI Stations for radio? today's Radio di m' Page 44 for today's selling Todd Storz. President Home Of'ice; Omaha 4 WDGY, WHB. KOMA ffQAM i A, rpnre 'ntprt hv lonn Blair Co. ...
09 Jul 2016  -  68k
136. Sponsor-1960-07-1-OCR-Page-0006.pdf [Sponsor Magazine]
... as a claimant to the KCKN as script writer, music picker and JWT throne in recent years, was copy chief The outfield's loss was radio's not identified with anv New \ ork gain for m 1954. Ruth Meyer was ap- pointed continuity and promotional di- dynasty. To the contrary, he rose rector for Storz Station WHB in Kansas in the agency in the Pacific and in City, Missouri And in 1958. not quite as Detroit. After joining the agency \orman H. Strouse w ide-eyed as fiction would have it, Ruth in the later 1920's in San Fran- arrived in New Vork and set up shop at ...
09 Jul 2016  -  60k
137. Sponsor-1960-07-1-OCR-Page-0007.pdf [Sponsor Magazine]
... "LOUISIANA PURCHASE" .. Now YOU can make sales history with the modern "LOUISIANA PURCHASE' NEW ORLEANS, LA. POWER: 5000 WATTS ON 690 KC PULSE: #1 IN 39 OF 48-/* HOURS'""a PROVEN SALES RESULTS See your EAST/man for details f } WTIX — THE STORZ STATION robert e. eastman & co. inc. representing major radio stations NEW YORK: CHICAGO: SAN FRANCISCO: DALLAS: ST. LOUIS: LOS ANGELES: DETROIT: 527 Madison Avet ue 333 N. Michigan Ave. Russ Bldg. 211 North Ervay Bldg. Syndicate Trust Bldg. Taft Building Book Building New ...
09 Jul 2016  -  49k
138. Sponsor-1960-06-2-OCR-Page-0037.pdf [Sponsor Magazine]
... A national manufacturer with a web of distributors or district store would qualify for local. All others — national. managers and a desire to "beat the system" simply instructs his local rep- PRODUCT CLASSIFICATION; In tins plan (begun resentatives to ask their local radio stations for local rates. If the station by Storz stations) certain products or account cate- chooses to be ethical about it and gories go at national, others always local. Local bot- tells the representative that his is a national company, it is promptly told, tlers, for example, might advertise at local rates, "Whattya mean, national? ...
09 Jul 2016  -  63k
139. Sponsor-1960-04-3-OCR-Page-0068.pdf [Sponsor Magazine]
... WRAP-UP station, WTIX, to Robert E. East- Pete Watkins, to the New York (Continued from page 6.5) man. This mote eliminates Adam sales staff of PG^ . . Peter Prir Young from the Storz lineup com- to the New York sales staff of Bro i ner of the "Public Interest Award" pletely. cast Time Sales . . . Joseph Paynl of the Xatioi.al Safety Council . . 2) But Young did pick up, to the tv department in the New Yo] fo WINS, New York, a certificate in WXIX-TV, Milwaukee, w hich was office of the George P. ...
09 Jul 2016  -  70k
140. Sponsor-1960-04-3-OCR-Page-0001.pdf [Sponsor Magazine]
... . Media analyst groups guide ad buys oo or four .. or five! <• Page 29 {each favored in its market) o <> If you think you cr <5 [ o o Where have it tough — o a Texas saga -2= c there's a Q Page 36 c CP-> Storz CP Station Who's who in \ cigarette there's radio/tv audience! Page 38 How to use the new syndicated today's research service Radio for Page 42 today's selling D Ge& ON PAO& Todd Storz Pres de'* Home Office- Omaha WDGY WHB 0M* . WQAM peoffse^teB tv B'ar' i ...
09 Jul 2016  -  69k
141. Sponsor-1960-03-3-OCR-Page-0050.pdf [Sponsor Magazine]
... " kind of xvriting tising agency one of the leading crea- client s money. With good, selling xvhich may dex'elop empathy that tive agencies in the radio/tv field — copy, channel the buyer s motivations reaches beyond the cold eye. an agency xvhich has helped to devel- op the image of the Storz stations, in terms of your station. Foment in- Originality means that you can for- Corinthian stations, WMT, Cedar creased consciousness and familiarity get the rules in most cases and let Uapids and many other successful xvith your call letters. Use slogans, your inspiration run. broadcasters. logotypes and a campaign ...
09 Jul 2016  -  62k
142. Sponsor-1960-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... X EW LEA of a new decade Page 34 ^ 1 ' V WD GV * MINNEAPOUS What happens to ST. PAUL 1 rW *] J' ^ your spot at <0 MA ' a tv station ^HOMA ClTV J ! V Page 36 v The Who's who in \ - / . WQ AM > STORZ fhlzr City MIAMI I here there's Stations radio/tv > today's Radio >s . torz Stat'on^ ^ s Page 42 for today's selling Todd Storz. P'esideit . therers t.• • Home O'f ce' O^aha WDGY, WHB, KOMA, WQAM d; ence .. represented by John Blair ...
09 Jul 2016  -  72k
143. Sponsor-1960-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... graming, syndication Page 29 (each preferred VYHB slSA in its market) Will the new fiiter-tip pact Y EW OR LEAfs| ST set a trend? nN^A pot-® Page 33 7 ok It ain't worth a C| r a shrug if it ain't got that plug Page 38 V The Brewing: the STORZ Where there's a battle of the Stations Storz Station. . today's Radio ratings there's lor today's selling Page 41 Todd Storz, President audience Home Office: Omaha WDGY, WHB, KOMA, WQAM 4 represented by John Blair & Co. WTIX represented by Adam Young Inc. ...
09 Jul 2016  -  69k
144. Sponsor-1960-02-1-OCR-Page-0069.pdf [Sponsor Magazine]
... switch, not only hy alone employs about 3,000) , Frozen Pies, Swanson's Tv Dinners^ the format was changed, but the call Omaha is far from a one-industry Cudahy products, Otoe Foods, Mer- letters as well. Thus, KOW H, the town. Indeed its balance of industry chant Biscuits, Storz Beer (brewed in father of today's Top-40. became is one of its strong points. The Omaha) and Metz Beer. KMEO, programing beautiful "Cam- Union Pacific R. R. is based in Oma- Best selling drug products: Col- eo Music." A full scale promotional ha. ...
09 Jul 2016  -  71k
145. Sponsor-1960-02-1-OCR-Page-0037.pdf [Sponsor Magazine]
... You drive across miles of prairie, flat and rich farm lands; MANUFACTURING: This mod- fr- then suddenly, there is Omaha, a em potato chip plant is just one of hustling metropolis of 314,000 pop- many Omaha industries which In- ulation on the Missouri River. Just m clude Western Electric, Storz Brew- ing, Continental Can, and Cudahy across the river, in Iowa, is the sister metropolis of Council Bluffs. Between the two, they make up a metro mar- ket of 440.000 persons. Drive through these towns and all of a sudden you U ire suddenly in the country again. r ...
09 Jul 2016  -  74k
146. Sponsor-1960-01-4-OCR-Page-0001.pdf [Sponsor Magazine]
... XVOV 404 a copy •$8 a year RON SOR THE MAGAZINE RADIO/TV ADVERTISERS USE TA ^< 7 E STORZ STATIONS m RADIO/TV GETS SET FOR BIG let more mileage CAMPAIGN for your money . . . Convention coverage headaches have already FILL 'ER UP AT THE STORZ STATIONS begun for the networks [each preferred in its market") and their advertisers Page 31 Nighttime radio is showing WHB comeback signs koma Page 34 OKLAHOMA City I Who's who in media at • n the top ten X 1 Page 36 r r e ans The SPONSOR'S WQAM M 1AM STORZ semi-annual index Stations -2nd half 1959 today's Radio for today's ...
09 Jul 2016  -  78k
... (RIGHT) New format (RIGHT) jorviat was needed when tv began to assert itself. A blend of music and news was mixed by Storz father father-and-son - and - son team which re-pro- re -pro- grami gramedd an Omaha sta- tion in 1949. Mixture was introduced to Kan- sas City in 1954; achieved one of the /V early, enduring suc- * cesses of 'modern m: sound. R. Todd Storz and gm George Arm- strong had plenty to celebrate when KC sta- 35 candles tion lit 35 candles, in 1957. (whb) (wHB) - L. (right ...
09 Jul 2016  -  119k
... . (wkzo) Weather Bureau, .s J ; (RIGHT) Pop music business is booming by the (right) late Fifties, and it's time for the "First Disc Jockey Convention," held in Kansas City. D-j's, recording stars, salesman and broad- casters gather, under aegis of the Stoi Storz z Broadcasting Company, in a session which historically marked the pinnacle of popular- populai ity for the platter -spinners. platter-spinners. (Was) (whb) ...
09 Jul 2016  -  164k
149. Sponsor-1947-07-1-OCR-Page-0012.pdf [Sponsor Magazine]
... . campaign) Finance. Albert Wood New York ley. New- \Voodiey, Sprekels sprekrls sugar Sugar (( .o. o. San San Kruiuisco. Francisco. ... Honey-Dew honey -Dew Sugar, Sugar. Whitney & Harrington, w'hitney llarrington, . ilurst. San & Hurst, . San Francisco . Francisco Stttfi Brewing Co, storz Co. Onmha Omaha Triumph. Gold Crest Beer Triumph, Jacoba. Omaha Bozell & Jacobs. 7àcaie Importers. Tec.ne Imfo,rters. Inc. Los Lus Angeles. .. , Tecate beer. beer . Tecate. Jere Bayard. Los Los Angeles Angeles \ olee of Nuke o1 Prophecy, Prophecy. Inc. Washington, D. ...
07 Jul 2016  -  136k
150. Sponsor-1951-10-2-OCR-Page-0018.pdf [Sponsor Magazine]
... in an individual market. KOWH is "tops" among the "top" independent stations in America! Sell the Omaha market the wise way .. with low-cost, high-return KOWH — always first with the finest! Now Represented Nationally By /6e "Just Call Boiling.* . He'll Call Us!" Todd Storz Gaylord Avery Station Manager Program Manager HI'4 * The Heiv 4 v/l /f /& . 4 k- ' K OMAHA Ma4.t 9*t (Lep.e*tcLe*tt Statian'r 16 SPONSOR ...
05 Jul 2016  -  90k
151. Sponsor-1951-03-2-OCR-Page-0043.pdf [Sponsor Magazine]
... ! such os Moxon, Inc. for Pferffer $ Brewing Co.; Compbell-Mithun leaders in their field such as Heinemon'i Dept. Store, Jonesboro; Jordan and for Homm's Beer; Harold Kirsch Agency for Bordahl Oil Co.; Bozell Booth's Men's Store, Shreveport; White Woy Cleaners, Minneapolis; Standard ond Jacobs for Storz Brewing Co.— who know thot this great show Mattress Co. Hortfard — who get o big nome, network calibre show ot o fraction delivers you mot merchandising opportunities. of its original cast. owu \1 1 ...
05 Jul 2016  -  121k
152. Sponsor-1951-02-2-OCR-Page-0016.pdf [Sponsor Magazine]
... NEW MEMBER or OLD.! * y || Broadcasters Profi Joined AP in 1949. Happy to report excellent results." TODD STORZ, General Manager, KOWH, Omaha, Neb. "As an old AP member, we're proud to carry 69 sponsored Associated Press newscasts weekly." ALLEN M. WOODALL, President, WDAK, Columbus, Ga. AP members share in AP'd tradition of service to the nation — a tradition of profit to sponsors nym #* y* jinu bnd member broadcasters. Hundreds of the country's finest stations announce with pride .. l/l /O Olnf lUFI ...
05 Jul 2016  -  86k
153. Sponsor-1952-12-3-OCR-Page-0019.pdf [Sponsor Magazine]
... • to. "A * STATION RATINGS Sta. "B ' 15 • Sta. "C " 10 Sta. "D " Sta. "E ' J* i ^C , • • i.""o - O M A A "America's Most Lisfened-to Independent Station' General Manager. Todd Storz; Repreiented Nationally By The BOILING CO. ...
04 Jul 2016  -  149k
154. Sponsor-1952-12-1-OCR-Page-0021.pdf [Sponsor Magazine]
... . You'll know who's in the best position to deliver your broadside! 251 OTHER 20 • Sto. "A * STATION RATINGS 1 Sta. "BH 15* Sta. "C 10* Sta. "D * 5 • Sta. "f .fiilsifc = IKi i&ll Mr LHiUliSi General Manager, Todd Storz; Represented Nationally By The BOILING CO ...
04 Jul 2016  -  122k
155. Sponsor-1952-10-2-OCR-Page-0001.pdf [Sponsor Magazine]
... w Oo your agency's OTHER Sta. "A " STATION RATINGS Sta. "B " put you to sleep? Sta. "C page 31 Stt. "D " Sta. 'T Kowh Five ways to promotj O M A your TV program "America's Most Listened-to Independent Station" page 40 General Manager, Todd Storz; lepresented Nationally By The BOILING CO. ...
04 Jul 2016  -  151k
156. Sponsor-1952-10-1-OCR-Page-0009.pdf [Sponsor Magazine]
... all America! (August, 1952.) 25- OTHER 20- Sta. "A " STATION RATINGS Sta. "B " IS Sta. "C " 10 Sta. "D " 5_ Sta. "E * r 0. OMAHA "America's Most Listened-to independent Station" General Manager, Todd Storz; Repretented Matlonally By The BOUING CO. ...
04 Jul 2016  -  151k
157. Sponsor-1952-09-1-OCR-Page-0007.pdf [Sponsor Magazine]
... in all America ! (July, 1952.) 36.3% 25- OTHER 20. Sta. "A * STATION RATINGS Sta. "B ' 15 Sta. "C " 10 Sta. Kowhi S" Sta. "E " 0_ JIL ca s Most Listened-to Independent Station" General Manager, Todd Storz, Represented Nationally By The BOILING CO, ...
04 Jul 2016  -  126k
158. Sponsor-1952-06-3-OCR-Page-0001.pdf [Sponsor Magazine]
... , 1952.) 59a. "A " OTHER ita. "B " STATION RATINGS Local morning TV steps out Sta. "C " pa^e 36 Sta. "D * Kowh h Sta. "E " n OMAHA ktt spjot radto costs a America s Most up jn pas! dlacade? Todd Storz, General Manager; Represented by The BOLLING CO. ...
04 Jul 2016  -  147k
159. Sponsor-1953-12-2-OCR-Page-0046.pdf [Sponsor Magazine]
... are apt to be a great deal more person- sound recommendations, tailored to dising department with ideas, and sup- al than information derived solely out that specific account's problems." ply station with display material for of market research. WXLW, Indianapolis, had this ad- the product advertised. Send along Todd Storz. general manager of vice: "Listen to local and regional information about the campaign to all KOW H, Omaha. Neb. feels that all too sales managers and get their station advertisers outlets, wholesale and re- often the agency's or advertiser's at- preferences. Buy saturation promo- tail." titude towards ...
03 Jul 2016  -  125k
160. Sponsor-1953-07-2-OCR-Page-0086.pdf [Sponsor Magazine]
... agencv that's having an even larger schedule than the one I'm planning on huv ing''" I ndividuallv. or unoniciallv. some OWJG station executives are taking serious .s. steps toward rehuilding prestige for r SMtS station rate cards — prestige which has occasionallv hecome a little tarnished in the past couple of seasons. for I odd Storz. general manager of in- 5 ^nsvon-sm-^ dependent station KOW'H. Omaha, re- Recent official Hooper Ratings show WSJS, the Journal-Sentinel centlv initiated a movement among Station, FIRST in the morning — broadcasters to have a No-Trick-Deal FIRST in the afternoon — FIRST in Kale Card policv. As St or ...
03 Jul 2016  -  98k
161. Sponsor-1953-07-1-OCR-Page-0027.pdf [Sponsor Magazine]
... r i e a I (April. 1953.) 35,7% 25 OTHER 20 Sfo. "A " sfa "g " STATION RATINGS IS Sfa. "C " 10 Sta. "D " Sfa. E'l Kowh n O M A A "America's Most hstened-to Indspeniient Station' .3 k General Monogtr, Todd Storz; Represented Nationally By The BOLLINC CO. ...
03 Jul 2016  -  125k
162. Sponsor-1953-05-2-OCR-Page-0016.pdf [Sponsor Magazine]
... .) 25 OTHER 20 Sta. "A " s,a - "B " STATION RATINGS 15 Sta. "C " 10 Sta. "D " ri Sta. "E " Kowh n L""0 " . O M A A 5 > "America's Most HstsnwMo Independent Station" General Manager. Todd Storz; Represented Nationally By The BOILING CO. ...
03 Jul 2016  -  124k
163. Sponsor-1953-04-2-OCR-Page-0018.pdf [Sponsor Magazine]
... 1MQM i MEMO FROM TODD STORZ It'd be quite a story if we could tell it — but the sponsor says "No!" You see, radio KOWH was one of 11 key stations selected by Incorporated for a tost campaign to see if radio could up their sales of magazine. Careful records were kept as a check on the efficiency of the stations used in each illKiri market area, and the pilot stations were rated as to the results they obtained per HUSH advertising dollar. Of course the results served to back up KOWH's contention that there's nothing better than first place i.3 (the only place KOWK is willing to occupy) ...
03 Jul 2016  -  82k
164. Sponsor-1953-03-2-OCR-Page-0001.pdf [Sponsor Magazine]
... A-" "Sla. "B " STATION RATINGS successfully from a supermarket ad manag&r Sta. "C page M Sta. "D " Sta. "E ' I Mathisson agency e 0 M A explains how filler 1 buys a radio network meffca's Mosfustened-u Inde endent Station^ General Manager, Todd Storz; Represented Nationally By The BOILING CO. page 4t) rrr- ...
03 Jul 2016  -  150k
165. Sponsor-1953-03-1-OCR-Page-0001.pdf [Sponsor Magazine]
... A " Sto. "B ' STATION RATINGS TV to glorify jewelers Sta "C " page 38 Sta. "0 " Sta. "E " lowh r n Kow SRA's Spot O M AHA Estimator can work for you "America's Most Listenet -to Inde Trnirni^FHTiTi^ - I* General Manager, Tadd Storz; Kepresented Nationally Sy The BOLLING CO* page 40 m ...
03 Jul 2016  -  159k
166. Sponsor-1953-02-2-OCR-Page-0069.pdf [Sponsor Magazine]
... in- 35.9% dependent station in all America! (Nov. O 1952.) 25 OTHER 20 S,a. A" Sta. "B " STATION RATINGS 15 Sta. "C " 15 Sta. ' D" Sta [ I ttio* DMA A T "America's Most Listened-to Independent Station" General Manager, Todd Storz; Represented Nationally By The BOILING CO. ...
03 Jul 2016  -  133k
167. Sponsor-1953-01-2-OCR-Page-0020.pdf [Sponsor Magazine]
... .) KOWH . . 35.9% 25. OTHER 20 Sta. "A ' STATION RATINGS Sta. "B1 15 • Sta. "C 10 • Sta. "D ' 5 O Sta. "E1 1 O M A A =1 ; twtyiMiififIB III 11Eifi® IHllflrW #11 General Manager, Todd Storz; Represented Nationally By The BOILING CO. ...
03 Jul 2016  -  80k
168. Sponsor-1953-01-1-OCR-Page-0001.pdf [Sponsor Magazine]
... November, 1952, puts KOWH in undisputed st place — thanks to personalities like amiable Sondy. Special report in sales There's Nothing Better Than First Place! opportunities in Hawaii for air advertisers page 34 /O Kowh 1 AVERAGE HOOPER O M At Agencyman Smithson's verse to ease "America's Most copywriter's curse General Manager, Todd Storz; Represented Nationally By The BOILING CO, pig® 17 ...
03 Jul 2016  -  131k
169. Sponsor-1954-12-1-OCR-Page-0097.pdf [Sponsor Magazine]
... was already the best radio buy in Kansas City. Talk to John Blair, or WHB General Manager, George W. Armstrong. 4 Operating two other famous, muchlistened to independents; KOWH, Omaha; WT1X, New Orleans 10,000 watts on 710 kc. Kansas City, Missouri • CONTINENT BROADCASTING COMPANY President: Todd Storz KOWH, Omaha WTIX, New Orleans WHB, Kansas City Represented by Represented by Represented by H-R, Reps, Inc. Adam J, Young, Jr. John Blair & Co. IB DECEMBER 1954 99 ...
02 Jul 2016  -  113k
170. Sponsor-1954-11-3-OCR-Page-0025.pdf [Sponsor Magazine]
... * is an extraordinary buy — right now. Talk to John Blair, or WHB General Manager George W. Arm- strong. * Operating two other famous, much-listened-to independents: KOWII, Omaha; If'TlX, New Orleans. 10,000 watts on 710 kc. Kansas City, Missouri WHB CONTINENT BROADCASTING COMPANY President: Todd Storz KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by H-R, Reps, Inc. John Blair & Co. Adam J. Young, Jr. 29 NOVEMBER 1954 ...
02 Jul 2016  -  57k
171. Sponsor-1954-11-2-OCR-Page-0091.pdf [Sponsor Magazine]
... uarler-Aour arerages) KOWH 47.3% 36 and 1 lie Station "A ** — 17.4% 3 and 1 tie Station "IP* 10.6% O Station "C " 9.9% 0 Station "D ** 7.1% 0 r J Station "E " 6.3% o • CONTINENT BROADCASTING COMPANY Piresident; Todd Storz KOWH WTIX, New Orleans WHB, Kansas City KOWH, Oma/ia Represented by Represented by Represented by Adam J. Young, Jr. John Blair & Co. H-R Reps, Inc. OMAHA 15 NOVEMBER 1954 ...
02 Jul 2016  -  85k
172. Sponsor-1954-10-2-OCR-Page-0001.pdf [Sponsor Magazine]
... . page 38 ^Operating two other famous indepeiulents, each first in its own market (Hooper): COWH, Omaha — WTEX, Xew Orleans. 10,000 watts on 710 kc. "Life" vs. televislB a clean-cut test Kansas Citv, Missouri media etoof pa CM 'kl CONTINENT BROADCASTING COMPANY General Manager; Todd Storz KOWK/ O-nrah-O WTlX, New Osldttns WHB, Kansas City biuio Rr&pf&scril^d -by Represented by Represented by a H-R; inc. Adem J. Yaung, Jir. John Blair & Co. ...
02 Jul 2016  -  127k
173. Sponsor-1954-10-1-OCR-Page-0061.pdf [Sponsor Magazine]
... It 1C A NfcW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET \ii entertaining jingle tells the \ ieuers to "llave A .Stor/ ' in these highly imagina- tive tntnmercials hy Sana. Animation and stop-motion tedniiques are used to em- phasize calorie control and the satisfying hitter liee taste of Storz Beer, The v' reminder to buy Storz in bottles, cans or a convenient h-I'atk ends the sell. Produced f.*: by Sana for Storz Brewing Company through Bozell S: [acobs, Inc. y ft SARKA, Inc. Xete Vork: 200 East 5()th Street Chicago: ...
02 Jul 2016  -  75k
174. Sponsor-1954-10-1-OCR-Page-0014.pdf [Sponsor Magazine]
... tor the past three years s without a break. w Gel Station Manager Virgil Sharpe to equate • 6-9^ . I A KOWH's cm ol Omaha pie to your cut of ' y • tlte Omaha market. Or talk to an H-R man. ' 6'o'/ e-- CONTINENT BROADCASTING COMPANY General Manager: Todd Storz WHB, Kansas City WTIX, New Orleans KOWH Omaha Represented by Represented by Represented by John Blalr & Co. Adam J. Young, Jr. H-R Inc. OMAHA ...
02 Jul 2016  -  95k
175. Sponsor-1954-09-2-OCR-Page-0116.pdf [Sponsor Magazine]
... We don t want people fresh out of.cc Randall Packard and Henrietta (icrxjnalitie- iiou. we will expand to tv x hool. We'd rather hire a man after Kie-er. Randall is a \ .p. handles the in <crlain inaikel-/" he. had two or three \ears of good, Storz heer account. Henrietta's also a Did Dnw Innc an\ dtlier conmn'iit^ -olid haekground in media. The agency \ .p.; -he's cop) chief." altoul radio.' Inisines- is too hard for ) oung-ters to " l liore > one tiling wioiip with ra- pick up when tlie\ 're ...
02 Jul 2016  -  101k
176. Sponsor-1954-09-2-OCR-Page-0041.pdf [Sponsor Magazine]
... by talent i-Ai ]> <xrii.^inff account are (l . to r.) ll'inston Turnbow, tv radio writer; Gerald Freeman, associate aj.: Jack Dow, v.p. a.e.; Trantoiv Z* I Art Director-V.P. a Floyd Wilson {left) turns 'o talk with Julian K. Storz beer sales Billings, crealive visual jumped from 130,000 coordinator, while Trantow Ul looks at tv storyboard to 400,000 barrels since Bij-J got account. Vf Eandall Packard, v.p. and a.e. explains details to Trantow S5 standpoint of making money, we should BOZELL & JACOBS: have moved to New York years ago. But ...
02 Jul 2016  -  107k
177. Sponsor-1954-07-1-OCR-Page-0211.pdf [Sponsor Magazine]
... KOWH has just topped the mark for share of audience in a six-station area. And with an average like that, any spot vou pick at random has a better than even chance of delivering you a higgcr listening audience than a spot on all other Oniaha-Conncil Blnffs stations combined! CONTINENT BROADCASTING CO. General Manager; Todd Storz KOWH WTIX WHB Represented by Represented by Represented by H-R Inc. Adam J. Young, Jr. John Blair & Co. 12 JULY 1954 217 ...
02 Jul 2016  -  67k
178. Sponsor-1954-05-2-OCR-Page-0136.pdf [Sponsor Magazine]
... Rubicam, Standard Oil of Ohio and Tide (later Associated Oil Co. His agency ojiened 3 \Iay with about $20 million in V/ billings. Houston says it's so modern it uses Ch fnnel 17 IBM machines in its media department. DECAT R, ILLINOIS 1 *ConIan port, January, 1954 Totltl Storz. general manager of KOITH, NATION' REPRESENTATIVES Omaha, with his father Robert Storz will assume ownership of (l llli, Kansas City, pending FCC GEO. W. approval. The Storzes pay $100,000 cosh for the 10 kw. station on 710 kc.— one of city's oldest .CLARK stations, founded in ...
02 Jul 2016  -  109k
179. Sponsor-1954-05-1-OCR-Page-0110.pdf [Sponsor Magazine]
... Paint & Varnish Co. Bat pending More Sales F( .C aj>proral CPKV — and Davis — will buy KMBC-AM-TV and move into that station's million- KEY-T covers California's dollar studio building — at 11th and Central. To avoid duopoly, CP&V sells IV11B to Robert and Todd largest single station market Storz oj KOlVIl, Omaha. IVHB-Tl will be deleted. with programming from all 4 major networks CBS * NBC Stiuiri I'fahiHhj. assistant vice president oj The Borden Co. was elected chairman oj the ABC * DU MONT board oj The Advertising Council at its annual 4 meeting in A'ew York recently. He succeeds Philip LOW COST ...
02 Jul 2016  -  99k
180. Sponsor-1954-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... - several comments from our advertisers Iv for WMAR-TV. on the story, and I'm sure it will prove CKNW E. K. Jett to be very valuable to advertisers and Vice President independent stations alike. The story WMAR-TV, Baltimore TOP DOG was certainly well done in your thorough and complete manner. DIM THE Todd Storz Congratulations on your splendid General Manager PACIFIC COAST "1954 report on tv film" [23 Janu- KOWH, Omaha 22 FEBRUARY 1954 13 ...
02 Jul 2016  -  88k
181. Sponsor-1954-01-1-OCR-Page-0001.pdf [Sponsor Magazine]
... . tq 6 P.M. Monday through Saturday! page 42 (Haaper, Oct. 1951, thru Nov. 1953.) A Largest share of audience, of any independent Kowh r station in America! (Nov. 1953.) J Wiat's wrong with H A printed! media IM rating services aiLiiL Liii General Manager, Todd Storz; Represented Nationally 6y The BOILING CO. page^ 44 ...
02 Jul 2016  -  154k
182. Sponsor-1955-12-2-OCR-Page-0016.pdf [Sponsor Magazine]
... %— FIRST PLACE! All Day Average AREA KiiELSEN — 39.2% — FIRST PLACE! PULSE — every daytime quarter hour — FIRST PLACE! All Day Average TRENDEX-^2.8%— FIRST PLACE!" Call the man from Blair or WHB General Manager George W. Armstrong • CONTINENT BROADCASTING COMPANY President: Todd Storz WTIX, New Orleans KOWH, Omaha WHB, Ka nsas City Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps. Inc. John Blair & Co. . ...
01 Jul 2016  -  94k
183. Sponsor-1955-12-1-OCR-Page-0024.pdf [Sponsor Magazine]
... age (660 KC) are working hard and getting good results for national and local advertisers. No matter which rating hahit vou have — vou can feel secure with KOWH because all 3 hear Omaha radio ear-to-ear-to-ear. Chat with the H-R man, or KOWH General Manager Virgil Sharpe. • CONTINENT BROADCASTING COMPANY President: Todd Storz WHB, Kansas City WTIX, New Orleans KOWH, Omaha Represented by Represented by Represented by John Blair & Co. Adam J. Young, Jr. H-R Reps. Inc. 22 SPONSOR ...
01 Jul 2016  -  99k
184. Sponsor-1955-11-2-OCR-Page-0018.pdf [Sponsor Magazine]
... — First place! 'All day average area Nielsen: 39.2%— First place! 3 Pulse — every daytime Vi hour — First place! 4 All day average Trende*: 42.8%— First place! Call the man from Blair or WHB General Manager George W. Armstrong. CONTINENT BROADCASTING COMPANY President: Todd Storz WTIX, New Orleans KOWH, Omaha WHB, Kansas City Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps. Inc. John Blair & Co. ...
01 Jul 2016  -  96k
185. Sponsor-1955-11-1-OCR-Page-0018.pdf [Sponsor Magazine]
... It's been at or near the top ever since. A drastic upset in time-buying habits has followed this upheaval in the New Orleans listening habit. How old is your New Orleans story? That old? Call Adam J. Young, Jr. or WTIX C.eneral Manager Fred Berthelson. • > CONTINENT BROADCASTING COMPANY President: Todd Storz KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by H-R Reps. Inc. John Blair & Co. Adam J. Young, Jr. New Orleans 16, La. 16 SPONSOR ...
01 Jul 2016  -  90k
186. Sponsor-1955-10-3-OCR-Page-0020.pdf [Sponsor Magazine]
... - rating you buy by, feel secure in your choice of WHB for Kansas City selling. Talk to the man from Blair, or WHB General i Manager George W. Armstrong. U • From most recent reports available. WHB % 10,000 watts, 710 kc / , m • CONTINENT BROADCASTING COMPANY President; Todd Storz WTIX, New Orleans KOWH, Omaha WHB, Kansas City Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps. Inc. John Blair & Co. 18 SPONSOR ...
01 Jul 2016  -  98k
187. Sponsor-1955-10-1-OCR-Page-0022.pdf [Sponsor Magazine]
... same programming, Hooper, so it's unanimous.* ideas and excitement can achieve dominance for you! Run over the Kansas City situation with the man from Blair, or WHB General Manager George * PULSE — July-August Hooper — July-August W. Armstrong. 10,000 WATTS, 710 K.C. • CONTINENT BROADCASTING COMPANY President: Todd Storz WTIX, New Orleans KOWH, Omaha WHB, Kansas City Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps, Inc. John Blair & Co. 20 SPONSOR ...
01 Jul 2016  -  80k
188. Sponsor-1955-09-20-OCR-Page-0020.pdf [Sponsor Magazine]
... 66 KC) cover- age are doing a fine job for national and local advertisers. So no matter which rating service you swear by, you can feel secure with KOWH because all 3 see eye-to-eye-to-eye. Chat with the H-K man, or KOWH General Manager Virgil Sharpe. KOWH OMAHA CONTINENT BROADCASTING COMPANY President: Tcdd Storz WHB, Kansas City WTIX, New Orleans KOWH/ Omaha Represented by Represented by Represented by John Blair & Co. Adam J. Young, Jr. H-R Reps, Inc. 18 SPONSOR ...
01 Jul 2016  -  45k
189. Sponsor-1955-09-2-OCR-Page-0020.pdf [Sponsor Magazine]
... 66 KC) cover- age are doing a fine job for national and local advertisers. So no matter which rating service you swear by, you can feel secure with KOWH because all 3 see eye-to-eye-to-eye. Chat with the H-K man, or KOWH General Manager Virgil Sharpe. KOWH OMAHA CONTINENT BROADCASTING COMPANY President: Tcdd Storz WHB, Kansas City WTIX, New Orleans KOWH/ Omaha Represented by Represented by Represented by John Blair & Co. Adam J. Young, Jr. H-R Reps, Inc. 18 SPONSOR ...
01 Jul 2016  -  45k
190. Sponsor-1955-08-2-OCR-Page-0001.pdf [Sponsor Magazine]
... t inent program in ins: , iileas and exeiteinent have aehieved forWHH! The same program mint; , ideas a ud cveite- ment eau aeiiieve leadership for you. Talk to the man from Blair 1^5 or Will! Ceueral Manager George W. Armstrong. CANADIAN BADIb D CONTINENT BROADCASTING COMPANY President: Todd Storz (NO TV: 1955 R WTIX, New Orleans KOWH, Omaha WHB, Kansas City page 51 Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps. Inc. John Blair & Co. i ...
01 Jul 2016  -  144k
191. Sponsor-1955-08-1-OCR-Page-0020.pdf [Sponsor Magazine]
... audience, 6 a.m. 6 p.m. ming, ideas and excitement have adiieved for WHB! The Mon. Sat. March-April, 1955 same programming, ideas and excitement can achieve leader- ship for you. Talk to the man from Blair or WHB General Manager George W. Armstrong. • / -CONTINENT BROADCASTING COMPANY President: Todd Storz WTIX, New Orleans KOWH, Omaha WHB, Kansas City Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps. Inc. John Blair & Co. 18 SPONSOR ...
01 Jul 2016  -  95k
192. Sponsor-1955-07-2-OCR-Page-0066.pdf [Sponsor Magazine]
... happen to you..ot che strange, strange story of two 52 week contracts by Norm Glenn To begin with, this is a true story. And this is exactly how it happened — so help me. J was sitting in a stuffy hotel room in the French Lick Hotel, French Lick, Indiana, listening to Todd Storz, Bob Enoch, Chuck Balthorpe and other members of the AIMS gropp of independent stations exchange chatter, ideas, and jokes: Came a lull in the conver- . sation and Larry Reilly, WTXL, Springfield, said: "Fguess I shouldn't lay myself oper HkL this, but I sure want to thank ...
01 Jul 2016  -  111k
193. Sponsor-1955-07-2-OCR-Page-0050.pdf [Sponsor Magazine]
... , J. H. DOW Lutheran Vespers I 'R' MORRIS E. Staley Milling JACOBS S. J. WOOD- DICK NELSON ADV. Gland-O-Lac BB1DCE BALL & DAVIDSON, INC. Skinner Mfg. CLETE HANEY 670 I) c la tear e, Main 3-1291 31 1 Masonic Temple Viking Feed } . DICK NELSON Storz Beer RANDALL Mutual of Omaha PACKARD Bowman Biscuit ^ sALSTRASD JOE KELLY" R. J. TRUPPE ADV. Lucky Tiger JERRY' 649 Ins. Exch. Bldg. (9 ) Omar Baking FREEMAN J. K. CONNER ADV. BILLINGS Hospital Service L J. DICK JOHNS 131 W' Col fax Arc. ( ...
01 Jul 2016  -  98k
194. Sponsor-1955-07-2-OCR-Page-0018.pdf [Sponsor Magazine]
... (Hooper) . So no matter what ratings, yon buy by, FIRST PLACE — TRENDEX Average share of audience, 8 a.m. 6 your best Kansas City buy is WHB. Talk to the man from p.m. Mon. Fri. Jan. Feb. 1955 Blair or WHB General Manager George W. Armstrongs 3-CONTINENT BROADCASTING COMPANY President; Todd Storz WT1X, New Orleans KOWH, Omaha John Blair & Co. Represented by Represented by Represented by Adam J. Young, Jr. H-R Reps. Inc. WHB, Kansas City ...
01 Jul 2016  -  98k
195. Sponsor-1955-07-1-OCR-Page-0300.pdf [Sponsor Magazine]
... two 52 week contracts by Norm Glenn To begin with, this is a true story. And this is exactly how it happened — so help me. I was sitting in a stuffy hotel- room in the French Lick Motel, * I' -V * - t, French Lick, Indiana, listening to Todd Storz, Bob Enoch, Chtick Balthorpe and other members of the AIMS gropp of independent stations exchange chatter, ideas, and jokes. Came a lull in the conver- sation and Larry Reilly, WTXL, Springfield; said: "I guess I shouldn't lay myself open like this, but I sure want to thank ...
01 Jul 2016  -  102k
196. Sponsor-1955-07-1-OCR-Page-0024.pdf [Sponsor Magazine]
... 151.0150.01 S1.0156.1 iwM'IS SHOl5' 15 f5- 66,8X60,3, .57.1X54.11 55,1 X462 Xs8sl.30- Ever) Omaha daytime quarter hour — save four — belongs to KOWH. In 18 quarters, KOWH has more than CONTINENT BROADCASTING COMPANY half the available audience.* Aver- age a.m. audience: 46.6Cf: afternoon, President: Todd Storz 49.4#; all-day 48.3# . Vou can't WHB, Kansas City WTIX, New Orleans KOWH, Omaha bm a bad time. Now is the time for Represented by Represented by Represented by KOWH to come to your aid. Call John Blair & Co. Adam J. Young, Jr. H-R Reps. Inc ...
01 Jul 2016  -  138k
197. Sponsor-1955-05-3-OCR-Page-0023.pdf [Sponsor Magazine]
... and Peter Pan Bread — have found KOLIX-TY's service tremendously effective. The station, as part of its solid local live programing blocks, provides kid sbows that reach diverse age groups, which makes it very easy for the advertiser to pinpoint his audience. ' R ANT) \LL rACKUID Randall (Bud) IPackard, Storz Beer aeeount executive, Bozell & Jacobs, Oinalia:'"Since KOLN-TV has come under John Fetzer's management, moved its transmitter west and stepped up its power, we've had some eye-opening experiences. Our distributor in Lincoln, without any advance promotion, put on KOLN-TV's ace sportscaster, Bill King. The response by ...
01 Jul 2016  -  104k
198. Sponsor-1955-05-3-OCR-Page-0001.pdf [Sponsor Magazine]
... , for time-buying. H-R or General.Manager Virgil John Blair, or General -Man- Ghat with Adam J. Young, page 50 Sharpe to tell you about ager George W. Armstrong Jr. or General Manager Fred it. about K.C. sales. Berthelsorf. CONTINENT BROADCASTING COMPANY built Its personality President: Todd Storz KOWH, Omaha WHB, Kansas City WTIX, New Orleans with radio campaign Represented by Represented by Represented by H-R, Reps, Inc. John Blair & Co. Adam J. Young, Jr. 11 ...
01 Jul 2016  -  154k
199. Sponsor-1955-05-1-OCR-Page-0020.pdf [Sponsor Magazine]
... no Mon. Sal. .Ian. I'VI) . . I' too matler which vatinos \ '( )n hny by. your best I\aii- sas (" ity buy is Will' Talk to the man from Blair or W HHCeneral Mana^m George W. Armstrong. CONTINENT BROADCASTING COMPANY President-: Todd Storz KOWH, Omaha WTIX^ New Orleans WHB, Kansas City Represented by Represented by Represented by H-R, Reps, Inc. Adam J. Young, Jr. John Blair & Co. 18 SPONSOR ...
01 Jul 2016  -  129k
200. Sponsor-1955-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... no matter which ratings yon buy by. I .ni. Mon. Sat. Jan. Feb. 1955 your best Kansas City buy is WIIH. Talk to the man ! from Hlair or WIIH Oeneral Manager, ( '< i.oimt; W. Akm- sntoxn. Autarama; commercial CONTINENT BROADCASTING COMPANY use-of telettion idea President: Todd Storz KOWH, Omaha WTIX, New Orleans WHB, Kansas City page 43 Represented by Represented by Represented by H-R, Reps, Inc. Adam J. Young, Jr. John Blair & Co. II ...
01 Jul 2016  -  139k
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