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101. Television-1954-Oct-Page-0050 [Television Magazine]
... Advertisement T. I story board A column sponsored by one of the leading film producers in television SARRA N E W YORK: 200 EAST 56TH STREET C H I C A G O : 16 EAST O N T A R I O STREET An entertaining jingle tells the viewers to "Have A Storz" in these highly imaginative commer- cials by SARRA. Animation and stop-motion techniques are used to emphasize calorie control and the satisfying bitter-free taste of Storz Beer. The reminder to buy Storz in bottles, cans or a convenient 6-Pack ends the sell. Produced by SARRA for Storz Brewing Company through Bozell & Jacobs, Inc. SARRA ...
03 May 2014  -  168k
102. 1959-08-31-BC-OCR-Page-0040 [Broadcasting Magazine]
... , their integrity and finally to ords. "Friendship helps, but very Deejays' Responsibility By no their pocketbooks. Gift of television seldom will a deejay play a record means do all stations transfer the selec- sets, expense-paid vacations, boats, out of friendship if he doesn't think tion process to committees. The Storz cars and what -have -you are clearly as his listeners will like it. And we don Stations, one of the most successful much a bribe as outright cash. Storz want them to. If the deejays turn down independent groups, feels selection is policy expressly forbids our people our records we're happy because this the ...
30 Apr 2014  -  36k
103. 1957-03-25-BC-OCR-Page-0005 [Broadcasting Magazine]
... basis, although certain members of when he learned CBS was scheduled to tele- contract stage last weekend was projected Commission feel that consideration on such cast his address. Now entire speech has to sale of KOWH Omaha, first station in meager knowledge is exceedingly danger- be written so public viewers won't be be- Todd Storz group, to William Buckley, ous and premature. fuddled by esoterics of broadcasting and publisher of National Weekly, New York BT such trade jargon as Sec. 315, Sec. 309 (b ) , distributed newsletter, and associates, for BRIGHTER DAY Daytime television allocations, uhf, vhf, etc. etc. ...
30 Apr 2014  -  94k
104. 1959-06-08-BC-OCR-Page-0005 [Broadcasting Magazine]
... CLOSED CIRCUIT Code problems Two station entities Storz went on record during second Prince example of this chain reaction quit NAB last week in disagreement annual disc jockey convention in is Fresno, Calif. When, as and if Com- with Television Code Review Board's Miami that Storz Stations would spon- mission makes decision in Fresno, this actions against stations carrying com- sor third convention next year if disc will also have impact on Bakersfield, mercials for Preparation H, hemor- jockeys wanted it, he is reserving final Santa Barbara, San Luis Obispo, Sacra- rhoid remedy. One was ch. 8 WMTW decision until after huddle with ...
30 Apr 2014  -  49k
105. 1957-09-16-BC-OCR-Page-0102 [Broadcasting Magazine]
... Robert M. Riley Jr. national radio sales J. S. (Dody) Sinclair, administrative as- tion manager, respectively. director for WMBD Inc. named television sistant to vice president, WJAR-TV Prov- sales manager; Harold C. Sundberg pro- idence, R. I. named station manager. Robert Tilton, Storz moted from local sales director to director Stations (WHB Kansas of radio sales, and William L. Brown, for- Todd Branson, formerly account executive, City, WDGY Minneapolis- WWCA Gary, Ind. to WGRY, same city, merly with Ralph H. Jones Adv. Cincin- St. Paul, WTIX ...
30 Apr 2014  -  57k
106. Sponsor-1957-08-5-OCR-Page-0061.pdf [Sponsor Magazine]
... m \e n the Storz trade paper campaign -Your pood publication ha* -SPONSOR has been the recipient of a certainly played a vital substantial portion of this role in our development, investment since the first issue" TODD STORZ JOHN BLAIR PL.i. 3 .IOIl\ III.MK r, COMl'VNT THE STORZ STATIONS 41B >1 " 225 SOUTW 15'• STREET VOt4K ' NLK OMAKA 2.NIIMJRA i r7 tcc® *Tr z M*y lb, 1957 r ar lor &a , la tb sbort bi tory of th* 3t r StRtlooo, h rdly ootb b * Mob b a't d oon tr t d with lapaot — tb* ...
28 Jun 2016  -  73k
107. Sponsor-1957-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 19 S 7 /a.** a _ ^r 40( a copy • SIO a year ^000'/I } ** 4 N O / ' THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE HOW TO GUARD A $7 MILLION XWhere TV INVESTMENT there's a Holrne Cm ti- ;ul hmm- Storz agnr no\\ delegaU- / % )iK)>l of lii> otlu'i rc- station.. ^pon^ilnlitic- to (• onccii- tratc* on conmiernaK there's 9 for lii> t\ program-^ . mdience Page 27 Beneficial's marketing jig- In each of these major markets more ...
28 Jun 2016  -  88k
108. PD-13-OCR-Page-0011.pdf [Programmers Digest]
... the Bobby Ocean Cartoon Gallery. THE HEARTBREAK OF HIGT-11 'Programming LEVEL SHOW CRITIQUE ore! Ba5K5 MOrnin9 Prep Pacing Spontaneity Originally scheduled for this week will appear in the July 27th issue of Fí00 UMBAUGH-611. "What we do for a living is a privilege!" - Jimmy Steal, PD, KDMX/Dallas The names Todd Storz and Gordon McLendon are generally credited with giving birth to Top 40 Radio in the 1950's. Not to take anything away from these legendary pioneers, perhaps its time we salute a less-famous name who was the real "father of Top 40" .. The : ' the late Bill Stewart REAL.. The celebrated story ...
07 Jul 2018  -  121k
109. 1957-03-04-BC-OCR-Page-0001 [Broadcasting Magazine]
... Radio sets new record in '56 sales Page 27 viva/ 9 AlTO xaoTS Media selection should be top -level agency job Page 28 RaesqTl a2zT7M dFiE$u ;u.1o9! FCC acts on deintermixture: 10 get, 5 lose v's Page 54 Westinghouse conference: Making public service pay Page 69 "Been hearing a lot about Storz Stations. Which ones we using?" In any of these 5 important markets . . . you talk to the big audiences with the Storz Station. MINNEAPOLIS -ST. PAUL .. with WDGY. January, 1957 Trendex puts WDGY first! Whether you pre- biggest advertisers proves dynamic sales power. See John ...
30 Apr 2014  -  97k
110. Sponsor-1959-04-1-OCR-Page-0057.pdf [Sponsor Magazine]
... [CDitl'd from pngc H ) lloir did it </ (• ( so la to so car If/? for the Miriml* mcdin ami caiiit' up witli tlic fad tlial the >| )tit radio Advance reservations are running heavy (ignrc axcrajjfd Si^ .-lo a<;am-t news- for the Storz Stations' Second Annual papers $12.17. "I Ids. declared .Mis- (iilison. eomes out as a cost ellieieney times greater than that of radio. The Kid' media comparison ga\e INTERNATIONAL RADIO PROGRAMMING spot radio the lowest cosl-per-1.000 of all the media analyzed. The com- SEMINAR and POP MUSIC ...
30 Jun 2016  -  65k
111. 1967-04-24-BC-OCR-Page-0008 [Broadcasting Magazine]
... what is an ipfiuencjb1e 2 A listener. Specifically, a Storz radio listener. Influencibles are the "in- touch" young moderns with ideas .. buying ideas. It stands to reason that when you talk to the greatest number of people in a given market, your product or service gets known, and bought, faster. Got something to sell? Influence the influencibles On a Storz station you get action where it counts -in sales. e 1965 Storz Broadcasting Co. Inc. 8 STOR WDGY Minneapolis -St. Paul (Blair) KXOK St. Louis (RAR, Inc.) WHB Kansas City (Blair) WTIX New ...
30 Apr 2014  -  64k
112. 1956-08-06-BC-OCR-Page-0122 [Broadcasting Magazine]
... program control is on the minds of mem- bers of the FCC is reflected in two events last week-one an address by Comr. Robert T. Bartley in California, and the other the "dissenting" opinion of Comr. John C. Doerfer in the case in- volving the sale of WQAM Miami to Todd Storz' Mid -Continent group. These men, representing two-sevenths of the Commission, do not see eye-to -eye on the extent to which the FCC should go in review- ing program content. We are not disposed to go along all the way with either. For example, Comr. Bartley accepts as legal gospel the ...
30 Apr 2014  -  51k
113. 1967-05-22-BC-OCR-Page-0008 [Broadcasting Magazine]
... What is an influenclble Part of the go -go crowd. The part that listens to Storz radio, then goes out and buys your product or service. The young moderns. The young marrieds. The crowd with shopping lists umpteen feet long, just waiting to be told their business is appreciated. So why not tell 'em? Influence the influencib /es.© On a Storz station you talk to the most influenceable people so the word gets around faster because the go -go crowd responds. 8 STORZ WDGY Minneapolis -St. Paul (Blair) KXOK St. Louis (RAR, Inc.) WHB Kansas City (Blair) ...
30 Apr 2014  -  60k
114. Sponsor-1961-03-1-OCR-Page-0064.pdf [Sponsor Magazine]
... in any way involved Mureaii the kiwanis Clnh, the Twin Cit\ Clnh, and the Sales Iaccu- in the purchase of radio liies Cdnli. The \\ TOM vacaney lias heen filled h\ L G. Jones. time. They're so reason- ably priced you just can't afford to be without them. Storz Broadcasting, aerording to com- pam president Todd Storz. will move its home ollice out of it present Omaha, Xeh. ipiarlers and will set n)! a national head- * (| iiaiters and reeording Indios in Miami ORDER Meach, Fla. earl) this slimmer. The new Storz arrangeinenl will he housed in ...
11 Jul 2016  -  63k
115. 1956-12-10-BC-OCR-Page-0012 [Broadcasting Magazine]
... ifiid,: 'O" STATIONS ocr OWN"rnr a,M uvw STREET STORZ CHO l O01t.rMf Mt THE 222 SOUTH 157. 1owM MIAMI ? .NESLASKA OMAHA Miami at WQAM, for elwe STAFF, survey WQMI raoa THE MM.n ALL Hooper it showsPlace and newest know, First Manager; on the As you noon. in all-day to you General 1956.to 12:00 place a.m. first Sandler, November,:00 hardly 7 to: Jack congratulations October- of course I can me. Memo of morning, and, gives my heartiest months in the p.m. Frankly, the place 6:00 of history. to offer covers ...
30 Apr 2014  -  103k
116. Sponsor-1962-05-4-OCR-Page-0035.pdf [Sponsor Magazine]
... EARLYBIRDS OF MODERN RADIO ^ A decade ago, three groups made headlines with their musie-and-news ideas Where do McLendon, Bartell and Storz stand today? Has their 'formula' changed? ^™ ess than 10 years ago, when the Lendon, Storz and Bartell operations ent station of the group) hurst into future of radio was gravely in doubt, today may no longer be news — as national prominence with its formula there appeared on the horizon a one rep puts it — but looking in on of music and news plus razzle-dazzle handful of innovators — broadcasters them from time to time is incumbent promotion. It was the first radio who ...
13 Jul 2016  -  61k
117. 1958-01-13-BC-OCR-Page-0100 [Broadcasting Magazine]
... in a section on edi- top research executives at the "Pop Music has issued a report on public service broad- torializing for incidents in which newscasts Disc Jockey Convention & Seminar" to be casting with emphasis on news analysis. were edited or kept off the air in efforts held March 7 -9 under sponsorship of Storz Quincy Howe, ARTNA president, said to be objective in presentation of news. A Stations. The site will be the Muehlebach the association hopes to interest a founda- statistical supplement shows data on pro- Hotel, Kansas City. tion or other group in financing a compre- gramming at a score of stations ...
30 Apr 2014  -  84k
118. Sponsor-1958-04-4-OCR-Page-0013.pdf [Sponsor Magazine]
... SPONSOR-SCOPE continued. The Tod Storz stations lia\e drawn some sharp ground rules to cut down abuses of the local rate. New regulations which limit qualifications for the local rate — as drawn up at a Chicago meeting of Storz people with John Blair and Adam Young — include these: CONTINUITY: Must be written at the local level in each market. It must consist of such information as retailer's local name, address, telephone number, or any other local infor- mation or sales point for at least 51% of the commercial. General product or institutional copy must be limited to half the commercial time. DISTRIBUTION OF PRODUCT ...
29 Jun 2016  -  61k
119. 1956-12-10-BC-OCR-Page-0001 [Broadcasting Magazine]
... Ev.: ases 00.110 Ilamxim atv NBC, affiliates celebrate network's 30th bh GSOi (6 £Oli-95(009-I0) -ZO£ .£ -7,RY) toI Q goues8 boy sI.taS tçanac,n Screen Gems acquires Hygo, United, tv f lm t5-01 RI-Is.iaAIuO atv 3vSf1 Agency timebuys on CBS -TV: a BT analysi The Storz Style .. ;in public service From the files of the five Storz Statiois her.Q are two recent .. and typical .. examples of_ erviie in the pu is interest: in Miami, WQAM helped in *vs, Orleans, WTIX get out the vote f,- comforted a mourning family MEW at happened ...
30 Apr 2014  -  81k
... Where there's a Storz Station. there's MINNEAPOLIS -ST. PAUL .. WDGY is tir.t .. all -day average. Proof: the enthusiasm of personalitire l'ul.e. To talk to the steins . . . talk to Blair, or General Manager Jack Thayer. who sound glad to Ge alive . . . KANSAS CITY .. WHB is first .. all -day. Proof: Metro Pulse, Nielsen, Trendcx, Hooper; :\ rca Nielsen, Pulse. All -day averages as high as 48.5% who like people, and show it . (Nielsen) . Remember -you get coverage dnd audience on WliB. See Blair or ...
03 May 2014  -  78k
121. Sponsor-1956-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... r. . j i. j ry f'C r 'V c do n (-pp- i M • u LA hF u y K THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE SPOT RADIO: YESTERDAY'S |& RS< ,S^4 i UGLY DUCKLING H Today spot radio is breaking all previous specify STORZ stations records. Here are some of the reasons for the spectacular comeback It's very nearly unanimous. Hooper, Nielsen, Pulse ami a of the spot medium host of Twin Cities advertisers agree: WDGY has the big WDGY audience for those big results! See JOHN BLAIR or .neapohs St Paul WDGY GM Steve Labunski. ...
30 Jun 2016  -  84k
122. 1958-04-21-BC-OCR-Page-0110 [Broadcasting Magazine]
... Ill. Thorne, Barrie, BBC, New York Southmayd, John P. Fisher, Wayland, Duvall & Thorpe, John, AT &T , New York Shouse, James D. Crosley Broadcasting, Cincin- Thurm, Sam, Lever Bros. New York nati Southmayd, Washington, D. C. Tilton, Robert, Storz Stations, Omaha Shuebruk, Peter, Fly, Shuebruk, Blume & Ga- Sowell, F. C. WLAC Nashville, Tenn. Timberg, Sigmund. Washington, D. C. guine, New York Sparks, Garnet G. WEXL-WOMC (FM) Royal Timlin, J. F. Branham Co. New York Shultz, ...
30 Apr 2014  -  65k
123. Sponsor-1957-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - II IS PRIME- TIME YOUR * BLIND SPOT? "I wish deciding New fliinkint: anil new fad- art* now (JcncIoj. what to order inp in -pol radio tlial could be as simple ma\ sficll end of tin- 7-9 a.tn. 1-6 p.m. fad as time-buying I Page 23 where there's a Storz Station." a Should you promote a show In any of these five important markets . . . you share? you talk to the big audiences Page 26 with the "Storz Station"! .s; MEAPOLIS-ST. PAUL . . . wifh WDCY. NEW ORLEANS . . . with WTIX. Month after The ...
28 Jun 2016  -  81k
124. 1958-10-06-BC-OCR-Page-0066 [Broadcasting Magazine]
... . For more than 36 years KHJ has pro- the FCC to review and hold a "rehearing" grammed with these "near- eggheads" on the licenses of NBC's WMAQ and in mind (as well as all the other types WNBQ (TV) Chicago to determine if re- KOMA, Being Sold to Storz, which make up the Los Angeles popu- cent personnel and "program" cutbacks are Lost $17,509 in Fiscal 1958 in the public interest. lation) because we believe they com- The petition, mailed to the FCC Tuesday, KOMA Oklahoma City, whose sale to prise a much larger audience segment Storz ...
30 Apr 2014  -  44k
125. 1956-08-06-BC-OCR-Page-0080 [Broadcasting Magazine]
... GOVERNMENT hearings where multiple ownership has been involved regarding the acquisition of stations. FTC AD MONITORING EXP The Commission's letter also made the point that in sending the McFarland letter to Mr. WILL BE INCREASED Storz it passed no judgment on any particular THE Federal Trade Commission is working on program or type of program. a plan to increase its monitoring of radio and $150 MILLION Comr. Doerfer, in his 31/2-page dissent, cate- television advertising in line with congressional gorically stated that in his opinion the questions intent. INVESTED IN NEW raised had not been answered. "I can only conclude," he said, " ...
30 Apr 2014  -  58k
126. 1964-11-16-BC-OCR-Page-0001 [Broadcasting Magazine]
... active role in programing. p27 SPECIAL REPORT TV: advertising medium without equal. p51 4A meeting hears ;: d cons of TV -print advertising. p40 Thr. :' New York CATV system. p106 COMPLETE INDEX PAGE 7 4DlO'S MOST COVETED AWARD.. PUBLIC CONFIDENCE .. WON FOR 15 CONSECUTIVE YEARS BY.. THE STORZ STATIONS insistency is the mark of professionalism and for a decade and a half STORZ Stations have led le field using their own "three R's" of broadcasting- Ratings .. Results and Responsible broad - sting. No here -today-and - gone - tomorrow - programming. STORZ people are Professional, Alert, iventive, ...
30 Apr 2014  -  75k
127. 1957-12-23-BC-OCR-Page-0005 [Broadcasting Magazine]
... "admissions" for movies in home? Video tion manager upon approval of transfer regular agenda for 1957 at its meeting also has number of community antenna by FCC. last Wednesday and will not convene again systems in its southwestern territory. for regular meeting until Jan. 3. Most members of Commission, however, will STORZ UPGRADING Mid -Continent be in Washington, and emergency matters DAY OF ARREST Next to become Broadcasting Co. headed by enterprising will be handled subject to later ratifica- embroiled in Blue Law enforcement drive, Todd Storz, is in final stage of negotiating tion. Such matters as radio clear channel which has Pennsylvania businessmen won- ...
30 Apr 2014  -  85k
128. BC-1991-Anniversary-60th-OCR-Page-0060 [Broadcasting Magazine]
... the Nation- ton's imprint, as does the design of the CBS eye. Seven al Association of Radio and Television Broadcasters' years after retiring from CBS in 1973, the CBS President new television department. He died in 1975, a few days Emeritus founded the Center for Communications. before his 76th birthday. TODD STORZ LOWELL THOMAS "/ t became necessary to find a "It was clear before midnight that formula that would succeed in spite Harding was the overwhelming of television and network radio. winner; it took somewhat longer The formula found was one that for Americans to realize why the succeeded because of network broadcast was more important ...
30 Apr 2014  -  44k
129. 1966-08-29-BC-OCR-Page-0009 [Broadcasting Magazine]
... D - al in scope." Examiner also favored Ultravision Ark.) , chairman of Senate Foreign Re- in area of integration of ownership lations Committee which must approve with day-to -day management of pro- ambassadorial appointments, has been posed station, and said it deserved "sub- at odds recently with Washington Post's Storz group is returning stantial preference" in that grant would editorial policies on Vietnam and with promote greater diversity of ownership paper's handling of his speeches. He its headquarters to Omaha of mass media. recently charged Post and Washington Evening Star with distorting some of Storz Broadcasting Co. is reestablish- his remarks because "of ...
30 Apr 2014  -  46k
130. 1966-08-29-BC-OCR-Page-0001 [Broadcasting Magazine]
... : radios roll out of the plants, too. p59 COMPLETE INDEX PAGE 7 What is an llUenlble A potential customer who lis- tens to Sturz radio. An influ- encible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and services. Storz radio effectively reaches more of these potential cus- tomers who are forming life- time buying habits. Influence the Influenciblesc'. Get the re- sponse you want with Storz radio.-c 1965 Storz Broadcasting Co. Inc. STORZ WDGY Minneapolis -St. Paul (Blair) KXOK St. Louis (AM Sales) ...
30 Apr 2014  -  114k
131. 1958-08-25-BC-OCR-Page-0070 [Broadcasting Magazine]
... . WTVJ (TV) Staffers in Move WDEH SWEETWATER, TENN. Sold KOMA OKLAHOMA CITY, OKLA. by Arthur B. Smith Jr. and Frank Mullinax To WLOS as Wolfson Takes Over Sold by Myer Feldman, Burton Levine and to William Bryan, former part owner of Mitchell Wolfson, president of WTVJ associates to Storz Broadcasting Co. for $600,000. Storz stations are WHB Kansas KGMO Cape Girardeau, Mo. and KCOB (TV) Miami, Fla. who last spring acquired City, WTIX New Orleans, WDGY Minne- Newton, Iowa, for $75,000. Mr. Smith has majority ownership of WLOS- AM -FM -TV apolis-St ...
30 Apr 2014  -  58k
132. 1966-03-14-BC-OCR-Page-0001 [Broadcasting Magazine]
... 1 billion year for spot TV. p44 Network radio gets $17.6 million in '65's 3d quarter. p45 COMPLETE INDEX PAGE 7 W What is an lnfluenclble A radio lover. An influencible loves all kinds of radios. Car radios. Home radios. Away - from -home transistor radios. Most of all an influencible loves Storz radio. This young adult audience, many of them young marrieds with children, is influenced by your message on Storz radio. Figure it out yourself. When you've got the buying audi- ence, you've got the sale. Influence the influencib /es.© C 1965 Storz Broadcasting Co. Inc. STORZ WDGY ...
30 Apr 2014  -  111k
133. 1967-10-30-BC-OCR-Page-0001 [Broadcasting Magazine]
... Court. p56 AT &T seeks to boost rates for black- and -white service. p61 ta)t61'LI11 It7llLX l'RGi_ / What is an influenclble2 A radio lover. An influencible loves all kinds of radios. Car radios. Home radios. Away - from -home transistor radios. Most of all an influencible loves Storz radio. This young adult audience, many of them young marrieds with children, is influenced by your message on Storz radio. Figure it out yourself. When you've got the buying audi- ence, you've got the sale. Influence the influencibles.© T) 1965 Storz Broadcasting Co. Inc. STORZ WOGY Minneapolis ...
30 Apr 2014  -  101k
134. BC-1952-08-18-OCR-Page-0023 [Broadcasting Magazine]
... "NARTB Guar- its affiliates to cease rate -cutting District 7 (Ohio, Ky.) , will preside won (effective Feb. 25, assuming anteed Rate Card Seal" was pro- for a year. at the inaugural meeting and will the plan is effectuated Aug. 25) posed last week by Todd Storz, Though rate -cutting doesn't have introduce Mr. Fellows at 10 a.m. a restoration of last year's 10% general manager of KOWH Omaha, a formal place on the agendas of That's where the rate- cutting rate cut, so far as Monday-through- to curb the "widespread practice the 17 NARTB district meetings ...
30 Apr 2014  -  81k
135. 1967-02-13-BC-OCR-Page-0001 [Broadcasting Magazine]
... the CPM contest lingers on. p46 New CATV push: Copyright exemption for existing systems. p55 a 3 COMPLETE INDEX PAGE 7 i What is an influenciblez A radio lover. An influencible loves all kinds of radios. Car radios. Home radios. Away - from -home transistor radios. Most of all an influencible loves Storz radio. This young adult audience, many of them young marrieds with children, is influenced by your message on Storz radio. Figure it out yourself. When you've got the buying audi- ence, you've got the sale. Influence the influencibles.© © 1965 Storz Broadcasting Co. Inc. STORZ WOGY Minneapolis -St ...
30 Apr 2014  -  98k
136. 1967-04-03-BC-OCR-Page-0001 [Broadcasting Magazine]
... AND RADIO s7 Hot topics promise plerty to talk a bout in Chicago. p39 Advertisers have weapon in ANA's Backman report. p48 Latest Nielsen figures on color -set penetration. p66 Picket -line autographs: AFTRA hits the streets. p92 COMPLETE INDEX PAGE 7 What is an influencible 2 A potential customer who lis- tens to Storz radio. An influ- encible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and services. Storz radio effectively reaches more of these potential cus- tomers who are forming life- time buying habits. Influence the Influencibles© . Get the ...
30 Apr 2014  -  102k
137. 1965-10-11-BC-OCR-Page-0001 [Broadcasting Magazine]
... fairness. p58 TV showsheets: what's on the networks this fall. p68 m COMPLETE INDEX PAGE 7 x -o w o- v What is an nfluenclble A radio lover. An influencible loves all kinds of radios. Car -adios. Home radios. Away - :rom -home transistor radios. Vlost of all an influencible oves Storz radio. This young Idult audience, many of them (oung marrieds with children, s influenced by your message )n Storz radio. 'figure it out yourself. When ou've got the buying audi- :nce, you've got the sale. nfluence the influencibles.© ) 1965 Storz Broadcasting Co. Inc. STORZ ...
30 Apr 2014  -  83k
138. Sponsor-1957-01-4-OCR-Page-0086.pdf [Sponsor Magazine]
... and manager of the San Fran- your market before another cisco office, along with Waldo H. Hunt, v.p. and manager of the sponsor beats you to it. Los Angeles office, will continue to operate in those capacities. Stephen B. Labunski has been appointed All >• a vice president of the Storz Stations, ac- cording to an announcement made by Todd Storz. president. Labunski joined the Storz Stations two and a half years ago. r 1 He has served as a member of the sales staff of WHB, Storz's Kansas City flagship i! station, and was appointed general mana- ger of WDGY ...
28 Jun 2016  -  103k
139. Sponsor-59-Jun-OCR-Page-0100 [Sponsor Magazine]
... and business situation be- tween the radio st at ions and thr- IH'\\ -spapers in \liami is like. l f3\J1 2- ---:::==: k now that gu)S like Sam Elher of \\ 'CB5. Jack Sandler of the Storz stat ion. \\ '( J-\\1 . and others arc hard-working. hard-swinging gu)S . , • • • • • • • • 1 / 'DIG THISt' I hope that in the months to orne they find opportunities to hit /CRAZY! I NIELSEN SHOWS\ • WHAT'S ...
13 Feb 2018  -  126k
140. 1956-10-29-BC-OCR-Page-0001 [Broadcasting Magazine]
... WHB. Kansas City Kansas City markets: 'irat per Hooper, first per Area Iielsen, first per Area Pulse, rst per Metro Pulse. 85% re- "7 ; -'7-7,4 ewal rate among top 40 adver- isers proves vitality. See JOHN ;LAIR or WHB GM George W. . rmstrong. Specify Storz Stations WTIX New Orleans 'till rocketing, still in first':ace, with increasing margins dl the time, per latest Hooper. Ind wait 'til you see that new - st Pulse.Ask ADAM YOUNG NC. or WTIX GM Fred Ber- ;helson. WQAM Miami Qow bringing Storz music, news, deas, ...
30 Apr 2014  -  150k
141. BC-1987-04-06-OCR-Page-0090 [Broadcasting Magazine]
... successful AM radio stations, news never the Bank of New England, which, since said. left," Farley said. 1981, has totaled over $700 million in its During Hall of Fame induction ceremo- The NBC executive, however, acknowl- broadcast lending portfolio. nies, the children of McLendon and Storz edged there are stations that have fired entire Man en said she tries to project when the received plaques honoring the two execu- news departments. The problem, said Far- station that is seeking a loan will reach its tives who were both instrumental in the cre- ley, is that "somehow, news ...
30 Apr 2014  -  56k
142. Sponsor-1958-05-4-OCR-Page-0058.pdf [Sponsor Magazine]
... Bebby Kay. Ginny Jackson, Arnold Carr, Betsy Kay to calculate speed of first ship through Delutch Ship Canal ILM NT I K h T oo 11 I 0 /I wow J r With a song in their hearts (1 . to r.) Karen LeMasters, Julie Wil- Certificate of Merit: Todd Storz of Storz Stations is honorer son and Linda Hirt are excited over winning Westinghouse Broadcast- by Mayor del.esseps S. Morrison for the City of New Orleans fot ing's national singing contest. Trio talks to Cal Boll winkle (r.) contribution of the former Storz 1450 freejuency to the city'f of WOW, hort Wayne ...
29 Jun 2016  -  151k
143. 1967-10-09-BC-OCR-Page-0008 [Broadcasting Magazine]
... What is an 1nfluenCible, A radio lover. An influencible loves all kinds of radios. Car radios. Home radios. Away- from -home transistor radios. Most of all an influencible loves Storz radio. This young adult audience, many of them young marrieds with children, is influenced by your message on Storz radio. Figure it out yourself. When you've got the buying audience, you've got the sale. Influence the in- fluencibles. © © 1965 Storz Broadcasting Co. Inc. WDGY Minneapolis -St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM ...
30 Apr 2014  -  128k
144. Sponsor-59-Jan-OCR-Page-0063 [Sponsor Magazine]
... "s to senior v.p.; and Dale Mehrhoff, Appleton, Wis .. Charles Ander- latest activities: to v.p. son, Jr. named writer-producer in • John Hardesty, Y.p. ami gen- At a kick-off luncheon celebrating the affiliation of the new Ano1hcr luncheon, another place: At the second annual joint Storz station KOMA, Oklahoma City with NBC are speaker Todd pre-Christmas party sponsored by the Broadcast Advertising Cluh of Storz, president of the Storz stations; Matthew J. Culligan, execu- Chicago and Chicago Unlimited: (I to r) Paul.\lcCleur, Geoffrey tive v.p. of NBC and l\lrs ...
13 Feb 2018  -  137k
145. Sponsor-1955-05-3-OCR-Page-0023.pdf [Sponsor Magazine]
... and Peter Pan Bread — have found KOLIX-TY's service tremendously effective. The station, as part of its solid local live programing blocks, provides kid sbows that reach diverse age groups, which makes it very easy for the advertiser to pinpoint his audience. ' R ANT) \LL rACKUID Randall (Bud) IPackard, Storz Beer aeeount executive, Bozell & Jacobs, Oinalia:'"Since KOLN-TV has come under John Fetzer's management, moved its transmitter west and stepped up its power, we've had some eye-opening experiences. Our distributor in Lincoln, without any advance promotion, put on KOLN-TV's ace sportscaster, Bill King. The response by ...
01 Jul 2016  -  104k
146. 1957-01-21-BC-OCR-Page-0006 [Broadcasting Magazine]
... and hear why. , , ` there's been a runaway. , without a give -away WQAM 29.8% Newest Hooper" puts WQAM even further out front with 26.6% Station "A " 19.5% morning .. 32.6% afternoon .. 29.8% all day! The force Station "B " 16.3% of Storz programming is dramatized by the swift, convincing Station "C " .. 9.5% change in Miami radio listening. WQAM leaped to first place after less Station "D " .. 6.4% than 3 months of Storz programming. Station "E " .. 5.9% Latest Hooper finds WQAM even further Station Station " ...
30 Apr 2014  -  83k
147. 1949-07-11-BC-OCR-Page-0084 [Broadcasting Magazine]
... voting trustees in Radio KOWH, KOAD-FM Omaha, Neb. obtaining a final decision on studio promotion cam- Television of Baltimore Inc. The voting Granted assignment of license from location, which information it had paign, but lacked funds to finance trust is designed to maintain the pres- World Pub. Co. to Robert H. Storz, hoped to include in this request for it. Mr. Doerr had the answer, and ent balance of control as nearly as Mrs. Robert Storz and Todd Storz, d/b extension. Denied July 7. possible as Mid -Continent Broadcasting Co. for PLACED IN FILE Pathfinder says, in part: . ...
30 Apr 2014  -  87k
148. Sponsor-1964-05-3-OCR-Page-0010.pdf [Sponsor Magazine]
... the written lo to us foifow.1.tig our LJ.s following <Jur tribute tltí'bl.:l.t~ The rcs. uí:t of The result it. all is the of it mark- the: mark- "Yoo-Hoo," Sponsor, SroNsOR, May one on "Yoo-Hoo," to Todd Storz. • we. Todd Storz, wamt to we want t.o express e1~pt~ 4) 4) isis what makes it it so valuable to our thanks. our thanks. ing of ing (ff a slrOllg rand a. strong and swift swift current. ¢ .UHCJJ' f. broadcaster. the broadcaster. Color cht1t Color cll.rrcttt ...
18 Jul 2016  -  245k
... BIG DECISION In 1958 Joseph was sent to the company's New generations of PDs. As Joseph's college years came to a Orleans stations, where he came face to face with close, he had to make a decision: the two godfathers of Top 40 radio. WTIX was a GETTING STARTED broadcasting or acting. Hollinan Todd Storz station, while WNOE belonged to Joseph grew up in Youngstown. OH, a suggested radio. Joseph took his advice, Gordon McClendon. The stations were beating city of steel mills not far from Cleveland. but finding a job in his hometown was each others' brains out, as Top 40 competitors did Like ...
02 May 2014  -  174k
150. Television-1958-Apr-OCR-Page-0035 [Television Magazine]
... j o c k e v c o n v e n t i o n in G r e y h o u n d : 12 a n n o u n c e m e n t s per week per m a r k e t f o r feii) , T o d d Storz, p r e s i d e n t of the S t o r z S t a t i o n s , which I reyhound's Southeastern and Pacific Lines. j ed the first K a n s a s City c o m e n t i o n , told TELEVISION ^ elch's ...
03 May 2014  -  158k
151. Sponsor-59-Aug-OCR-Page-0001 [Sponsor Magazine]
... l-Ku-G-U5T_l_e_&•, .. A11 40c • copy • SS • y • • r 1. ERAL l'Lrii< H IOCKEFELLER PLAZA, f~£~ 'I': .: " , rv. WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE customers have Storz Stations • A..f'lt. • • THIS IS BLUE RIBBON in their fall RADIO! First of a s i x-p a r t Storz Stations series on top-d rawer radio ad s t r a t e g y. plans .. Thi- week: Chevrolet WDG Y Minneapolis - St. Paul Page 29 WHB Kansas City shouldn't The man WTIX New Orleans behind ...
13 Feb 2018  -  77k
152. 1957-04-22-BC-OCR-Page-0009 [Broadcasting Magazine]
... and in fight against tv, government last week APPROVAL of FCC was sought Friday by publicity, and Warren Steibel, exploitation. abolished 331% tax on tickets for live National Weekly Inc. for its purchase of CNP also has added Bob Cuniff, tv columnist theatre shows and reduced tax on movie KOWH Omaha from Todd Storz for $822,500 and magazine writer, as press representative of tickets. Government found movie attend- (BT, April 1) . NBC Opera Company for its second annual ance dropped 7% in year, continuing National Weekly, which publishes National tour. During week, Gerald Adler of NBC was downward trend. ...
30 Apr 2014  -  45k
153. 1959-05-25-BC-OCR-Page-0116 [Broadcasting Magazine]
... made disc jockeying pay, Mr. Husing made it set up a news bureau in Red China. respectable, television made it essential. By degrees broadcasters are overcoming their journalistic Many of the delegates to the Miami convention, the inferiority complex. There is nothing in the whole field of second to be sponsored by the Storz Stations, are too communications that broadcasters cannot do better and young to remember the three crucial moments in the his- infinitely faster than the printed page. tory of their craft. The first occurred Feb. 3, 1935, when Mr. Block went on WNEW New York with the pioneer version of what was ...
30 Apr 2014  -  68k
154. 1959-03-09-BC-OCR-Page-0115 [Broadcasting Magazine]
... Thurston, Donald A. WIKE Newport, Vt. Weaver, Shelton, WIIC Inc. Pittsburgh. Sonderling, Egmont, WOPA Oak Park, Ill. Tilley, Harry, Visual Electronics .Corp. N.Y. Weber, Fred, WSTV Inc. Steubenville, Ohio. Southmayd, John P. Fisher, Wayland, Duvall & Tilton, Robert F. Storz Bcstg. Co. Omaha, Neb. Weber, Louis E. ASCAP, N.Y. Southmayd, Washington, D.C. Tipton, Jack, KLZ -TV Denver. Webster, Maurie E. KCBS San Francisco Sparnon, Ken, Broadcast Music Inc. N.Y. Tisdale, James M. WVCH Chester, Pa. Wehrman, Harvey E. KLZ ...
30 Apr 2014  -  42k
155. Sponsor-1957-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 1 JA' .. | ft 7 40* • • 7*t THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE Mad to hear they have i Storz Station there. NESTLE S PLAN FOR MAXIMUM Hakes buying that much simpler. TV CIRCULATION Nestle rx|i.in<i - il> l\ < irenl.ilion |i \ lm\ it p six -how . on altcm itc week. Ius|s . .n oids i i>k , of .i full spottsorship Page 23 i \ How to launch a spot tadio campaign — fast! ny of these 5 important markets . . . Page 26 talk to the big audiences ...
28 Jun 2016  -  81k
156. Sponsor-59-Sep-OCR-Page-0261 [Sponsor Magazine]
... 2e aEPTEM • Ell 1ea • 40f • copy • sa • y-r PART ONE MAGAZINE TV/RAD ' .- 'HE STORZ STATIONS. AUTO MAKERS GET SET FOR A BRAWL Small cars vs. big cars brawl is on. Ad dol- lar spending may open way for new air era Page 31 Burnett's new contract for tv tape buying Page 35 " ' In and out / / "li ii II- on Madison Avenue Page 40 WOAM The STORZ Half-hour show costs holding -- MIAMI Stations today's Radio firm-Tv Basics for today's selling Page 43 . Todd Storz. President orz Station WDGY, WHB, KOMA, WQAM Home Office ...
13 Feb 2018  -  94k
... that's been passed down to us, it's where they on a hot summer afternoon?" he asked, but by 1952 the expect anyone to win. Surprise! figured it all out. team owners had had enough. It didn't matter that there At the time it was the most money a radio station had Todd Storz, the owner of KOWH / Omaha, and Bill were sponsors and fans. They didn't care twat McLen- ever given away. Some Dallas lawns and gardens were Stewart, his PD, were having a few pops when they don's standalone station, early in syndication, had the worse for it, and concerned ...
02 May 2014  -  184k
158. 1957-08-19-BC-OCR-Page-0074 [Broadcasting Magazine]
... . He en- ident. Mr. Carpenter and all other officers tered radio as a talent representative in 1934 submitted resignations as a matter of form SELECTION of Dale L. Moudy, vice presi- and moved into sales in 1941 with WLW when the new management came in. His dent and engineering director of the Storz Cincinnati. Mr. Mulvihill was radio-tv di- and that of Richard J. Puff, vice president stations, to fill the newly-created post of rector for General Artists Corp. before join- in charge of advertising, research and public director of special ing the sales staff of WOR-TV New York in relations, have ...
30 Apr 2014  -  62k
159. Sponsor-1959-09-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 2e SEPTEMBER 1SB9 40< copy*SB yoar PART ONE *0 s/_ THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE ho. HE STORZ STATIONS AUTO MAKERS GET SET FOR A BRAWL Small cars vs. big cars brawl is on. Ad dol- lar spending may open way for new air era Page 31 Burnett's new 0 GY contract for ^OLIS- WHB r tv tape buying Kansas City KOMA 0k Page 35 -Lahoma city W*® - In and out on Madison Avenue Q I Page 40 IX f l EANS The Half-hour show WQAM mi am STORZ costs holding Stations firm — Tv Basics today's Radio for today's selling ...
30 Jun 2016  -  86k
160. Sponsor-1962-01-1-OCR-Page-0001.pdf [Sponsor Magazine]
... THE RADIO/TV ., for creative, people-reaching, Push OUTLOOK: UP product-selling radio in these six great radio markets. 9% IN BILLINGS any Where there*s a Storz Station.. Economist Richard P. Doherty predicts air button. thereys audience. media share of total ads will rise 20.2% Page 23 Northwest kicks off its biggest radio campaign Page 26 Why 1961 was n yya'ii. • VA'JUJUf LeRoy Collins' ST. LOUIS NEW ORLEANSy KANSAS CITY MPLS. ST. PAUL OKLAHOMA niTY 'jungle year' Page 28 ' They're the tops (on the West Coast) he Storz Stations 1962 Radio for 1962 Selling Page 30 Todd Storz ...
13 Jul 2016  -  81k
161. 1958-02-17-BC-OCR-Page-0008 [Broadcasting Magazine]
... clarinet, drums, flute and bassoon. Known as the "Dapper Don Juan Disc De- ployer." Ken is one of the big WTIR xoices in the big, booming New Or- leans area. 2. ESPLANADE AVENUE WHARF .. and JOHNNY BARRETT WTIX's Program Director has been a key figure in the Storz organiza- tion for over four years. Johnny is an advocate of heavy on- the -air pro- motions and a tight music policy. Proof of how well the system works: WTIX's continuing top ratings in the nation's #2 port city. 3. FABLED PIRATE'S ALLEY .. and LARRY WILSON "Mr ...
30 Apr 2014  -  98k
162. Sponsor-1959-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 17 JANUARY Ids? 20< a copy • $3 a yaar SPONSOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE en hearing a lot WILL MEDIA ut the Storz Stations. AND MARKETING IMch ones we ng BLEND? sponsor studies the changing media mar- keting set-up in today's agencies and what may happen in the future Page 29 X w- Merchandise your tv star to sell your products "All ri A All 5 of ri theml" A Page 32 Tv Basics: Fall net shows at the tv -with KOMA, Oklahoma City — WTIX, New Orleans. New 52-county Area mre 5 markets where all you have Pulse show WTIX ...
30 Jun 2016  -  69k
163. 1956-12-24-BC-OCR-Page-0006 [Broadcasting Magazine]
... Time to throw out the old Minneapolis -St. Paul radio data, too! There's a new listen in the Twin Cities. Audience patterns have changed drastically. And Storz Station programming is responsible. Hardly a factor less than a year ago -WDGY is now a major factor in any Twin Cities advertising campaign. It's very nearly unani- WDGY 50,000 watts and a nearly mous: Hooper, Pulse, Nielson and a host of Twin Cities adver- tisers agree -WDGY has the big audience for those big results. perfect -circle daytime signal Make sure you buy Minneapolis-St. Paul with the new data . . . which your nearest Blair man ...
30 Apr 2014  -  94k
164. 1956-09-24-BC-OCR-Page-0006 [Broadcasting Magazine]
... Coming to Miami? (via plane, train, and /or time -buy ?) don't miss the new WQAM . . newest of the Storz Stations , The state's oldest station, serving all of Southern Florida with 5,000 watts on 560 kcs. For a guided tour, talk to the man from Blair or WQAM General Manager, Jack Sandler. THE STORZ STATIONS -President: Todd Storz PROGRAMMED FOR TODAY'S LISTENING AND SELLING WDGY WHB WQAM KOWH WTIX Minneapolis -St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young, Inc. Page 6 September 24, 1956 BROADCASTING TELECASTING ...
30 Apr 2014  -  77k
... Clues were given out twice a day, believe the story that's been passed down to "What harm is there in making 100,000 but they were purposely bad, and McLendon didn't us, it's where they figured it all out. people happy on a hot summer afternoon ?" expect anyone to win. Surprise! Todd Storz, the owner of KOWH /Omaha, he asked, but by 1952 the team owners had At the time it was the most money a radio station had and Bill Stewart, his PD, were having a few had enough. It didn't matter that there were ever given away. Some Dallas lawns and gardens ...
14 Jun 2014  -  233k
166. Sponsor-1958-08-5-OCR-Page-0096.pdf [Sponsor Magazine]
... Tv and radio In the leadership spotlignt NEWSMAKER Hearts Delight George W. "Bud" Armstrong has been f - appointed executive vice president of the VRiwOT NECTAR Storz Broadcasting Co. Armstrong, 30 jears old, joined Storz in 1949 as a disc jockey at KOW H, Omaha. He later moved into sales at that station. In 1953 he be- came gen. mgr. of Storz Station WTIX, Top-drawer advertisers • £j New Orleans. Armstrong is vice-chairman of the All Industry Music Licensing Com- are buying WGN mittee and chairman of that group's Membership Committee; and You're in good company when you join smart time-buyers who ...
29 Jun 2016  -  90k
167. Sponsor-1954-10-1-OCR-Page-0061.pdf [Sponsor Magazine]
... It 1C A NfcW YORK: 200 EAST 56TH STREET CHICAGO: 16 EAST ONTARIO STREET \ii entertaining jingle tells the \ ieuers to "llave A .Stor/ ' in these highly imagina- tive tntnmercials hy Sana. Animation and stop-motion tedniiques are used to em- phasize calorie control and the satisfying hitter liee taste of Storz Beer, The v' reminder to buy Storz in bottles, cans or a convenient h-I'atk ends the sell. Produced f.*: by Sana for Storz Brewing Company through Bozell S: [acobs, Inc. y ft SARKA, Inc. Xete Vork: 200 East 5()th Street Chicago: ...
02 Jul 2016  -  75k
168. Sponsor-1957-01-3-OCR-Page-0026.pdf [Sponsor Magazine]
... . 19.50 Station' 1 > " . . . 16.30 out front with 26.6^) morning . . . Station " . . . 9.50 32.6^ afternoon . . . 29.8% all day! Station'" I) " . . . 6.40 Station " E" . . . 5.90' The force of Storz iirojirannninc' is dramatized by the swift, Station " F" . . . 4.70 convincing chanye in iMiami i-adio listening. AVQAi\I leaped to Station " ' (! "" . . . 4.60 first place after less than 3 months of Storz programming. Station " 11" . . . 1.50 Latest ...
28 Jun 2016  -  77k
... " Dalton reported that membership is now nearly 500, plus 20 associate members (manufacturers, brokers,etc.) . Headquarters staff has increased from 4 to 9 since first of year — including addition of full-time house counsel Robert L'Heureux and public relations director Leonard Lieberman. Next annual convention is in Washington's Shoreham Hotel June 17-22. STORZ SOCKED IN FORFEITURE CASE: "Apparent liability" of $10,000 forfeiture under penalty provisions of Harris-Pastore Act has been incurred by Storz Bcstg. Co. s radio KOMA Oklahoma City for rules violations, FCC ruled last week in 2nd case of kind. Storz station was cited in particular by Commission for daytime transmitter operation prior ...
18 Dec 2018  -  89k
170. BC-1985-01-28-OCR-Page-0068 [Broadcasting Magazine]
... million. Haw- FM's and owner of cable systems in Kanka- KZLA(AM) Los Angeles to Spanish Broad- kins was also one of the principals in a group kee and Hilton Head, both South Carolina. casting System for $5 million. Spanish that had recently purchased KRIG(AM) Odes- Storz Broadcasting, solely owned by Rob- Broadcasting System also owns WSKQ(AM) sa, Tex. ert H. Storz, father of the late Todd Storz, Newark, N.J. and WLVH -FM Hartford, Norman F (Sparky) Taft proved you can who helped develop the top 40 format, sold Conn. ...
30 Apr 2014  -  63k
171. 1973-01-29-BC-OCR-Page-0046 [Broadcasting Magazine]
... AM) San Diego or WMYO- porary radio. The problem, he says, is radio station strictly according to record (FM) Miami and the other stations in the people on the air. sales is self -annihilating. town. We all play the same music. It's "Back when I was working for Storz," "This station, and most good stations execution that makes the difference. I says Bill Stewart, who was head of pro- I know, programs according to what types don't care if there are only ten records graming for the Storz group of stations of music we are lacking at the moment, ...
30 Apr 2014  -  54k
172. 1966-09-12-BC-OCR-Page-0008 [Broadcasting Magazine]
... v What is an influencible, A radio lover. An influencible loves all kinds of radios. Car radios. Home radios. Away-from -home transistor radios. Most of all an influencible loves Storz radio. This young adult audience, many of them young marrieds with children, is influenced by your message on Storz radio. Figure it out yourself. When you've got the buying audience, you've got the sale. Influence the in- fluencib /es. CG 1965 Storz Broadcasting Co. Inc. WDGY Minneapolis-St. Paul WHB Kansas :11, KOMA Oklahoma City (Blair) (Bloc) .Blair) -KXOK St. Louis WTIX New Orleans WQAM Miami ...
30 Apr 2014  -  158k
... Meyer's great talents was that she AM, hired Meyer as a continuity writer. She was also seriously. "marshaled groups of extremely talented and diverse allowed to pick music for the station. "The talent thought of me as a 'Dotty Dippy' and people and aimed them in the same direction, like a Todd Storz, one of the fathers of Top 40, was in his humored me by doing what I told them to do," she ball team." 20s then. When he came to Kansas City to run the says. One of the things she told them was that they Warren explains that WHN was a ...
02 May 2014  -  160k
174. 1957-10-14-BC-OCR-Page-0044 [Broadcasting Magazine]
... . ard, KOLT Scottsbluff, Neb.; George W. Attending NARTB directors were Mr. Mr. Truman, speaking at the Thursday Armstrong, WHB Kansas City, and Lyle Sanders; Payson Hall, Meredith Publishing banquet, said open and closed -circuit pay DeMoss, WOW Omaha. Discussing news Co.; Todd Storz, Storz Stations; J. J. tv techniques should be given a chance to were Jack Shelly, WHO Des Moines; Jack Bernard, KTVI (TV) St. Louis and Ray- compete so the public can make its choice Dunn, WDAY -TV Fargo, N. D.; James mond V ...
30 Apr 2014  -  35k
175. Television-1963-Jan-OCR-Page-0072 [Television Magazine]
... , which marked a startling de- passing years. and buzzing into prominence came a parture l'rom existing nenrnrk radio 11 1\FW was also an innovator in news. group of so-called "young Turks," of policies, included revisions of rates and Radio, since the 30s, had been active in whom Todd Storz, Gerald Bartell and network option time and offered adver- this area, especially in the use of com- Gordon \fcLenc\on were, perhaps, most tisers a complete freedom of choice as mentators, but the importance of news outstanding. t.o how many or how few markets to use. was never ...
03 May 2014  -  124k
176. 1957-10-07-BC-OCR-Page-0008 [Broadcasting Magazine]
... that FIRST accounts for the listening preferences of 31.5% of the people of Florida. ANNIVERSARY Many happy returns from Trendex, too, with a strong first for WQAM. AS A And many thanks to you who buy time -for your quick recog- nition of the change in Miami radio listening and for your .. STORZ STATION confidence in the personalities and programmings of the new WQAM. Ask Blair or G M Jack Sandler why current figures FINDS WQAM'S are much more valid than NCS #2 , which was made in Spring 1956, about half -year before WQAM became a Storz Station. RUNAWAY WQAM Serving all of southern Florida with 5,000 ...
30 Apr 2014  -  87k
177. Sponsor-59-Mar-OCR-Page-0212 [Sponsor Magazine]
... N.Y. v.p. becomes ~ says Charles Keys, General Manager dir. of the dept. for all N.Y. based accounts; Charles Campbell be- comes media dir. consumer products and supvr. of broadcast media. KOCO-TV OKLAHOMA CITY Jack Sandler, general manager of WQAM, iVIiami. has been appointed a vice president of the Storz Stations group. His associ- ation with Storz dates hack to 19 + 9, when he was salesman-sports announcer on Socko -Popeye wins again! One Popeye hour couldn't satisfy all KOWH, Omaha. After its takeover by the the sponsors for KOCO-TV so they group, Sandler worked his way up to the had toscheduleasecondone ...
13 Feb 2018  -  128k
178. 1957-01-07-BC-OCR-Page-0017 [Broadcasting Magazine]
... % Newest Hooper puts WQAM even further Station "A " 19.5% Station "B ".16.3% out front with 26.6% morning . . . Station "C " Station "D " 9.5% 6.4% 32.6% afternoon .. 29.8% all day! Station "E " 5.9% The force of Storz programming is dramatized by the swift, Station "F " . 4.7% convincing change in Miami radio listening. WQAM leaped to Station "G " 4.6% first place after less than 3 months of Storz programming. Station "H " .. 1.5% Latest Hooper finds WQAM even further ahead. This has been ...
30 Apr 2014  -  92k
179. 1958-06-23-BC-OCR-Page-0001 [Broadcasting Magazine]
... WDGY is now first morning .. first after- .. New Orleans .. and Miami know noon .. first .. all -day Hooper average. First on Pulse, too. 50,000 watts plus 50,000 watt personalities. Talk to Blair, or General Manager Jack Thayer. there's never a let -down on a Storz Sta- KANSAS CITY . . . WHB is first all -day. Proof: Metro Pulse, Nielsen, Trendex, Hooper; Area Nielsen, Pulse. All -day averages as high as 48.5% (Nielsen) . tion. . Remember -you get coverage and audience on WHB. See Blair or General Manager George ...
30 Apr 2014  -  108k
... only in vention Committee. His son, Barry "Edens has failed overwhelmingly to Laguna Niguel, CA. President Ed- areas "the public normally would not Umansky, is NAB Deputy General demonstrate that there are no other . t die Fritts said, "With the number of media outlets increasing, radio McLendon, Storz, Trout have access to." Counsel. NAB Chairman Ted Snider said suitable non -shortspaced sites availa- ble." The new site would be short- must compete more effectively for Top 40 radio pioneers Gordon Gary, IN Down To One Umansky "has devoted more than 40 spaced to a new station about ...
02 May 2014  -  172k
181. 1965-08-02-BC-OCR-Page-0008 [Broadcasting Magazine]
... What is an e? A radio lover. An influencible loves all kinds of radios. Car radios. Home radios. Away- from -home transistor radios. Most of all an influencible loves Storz radio. This young adult audience, many of them young marrieds with children, is influenced by your message on Storz radio. Figure it out yourself. When you've got the buying audience, you've got the sale. Influence the in- fluencibles. c 1905 Storz Broadcasting Co. Inc. WDGY Minneapolis -St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM ...
30 Apr 2014  -  129k
182. 1967-01-02-BC-OCR-Page-0008 [Broadcasting Magazine]
... is an 1]lfluenC1bIe2 .. WA:43,: .. i .+ 1g)::fIR'l .Y`?Wt: .. 4184174,. Y{ç.,}ì'+ ir Q}yJ2 JR1 ..ry' w k' aW'IV& ,. Part of the go -go crowd. The part that listens to Storz radio, then goes out and buys your product or service. The young moderns. The young marrieds. The crowd with shopping lists umpteen feet long, just waiting to be told their business is appreciated. So why not tell 'em? Influence the influencibles.c On a Storz station you talk to the most influenceable people ...
30 Apr 2014  -  60k
183. BC-1952-11-17-OCR-Page-0026 [Broadcasting Magazine]
... Assn. Independent Metropolitan "Hello . . . CBS?. . Arthur Godfrey's on fire!" tions; Wesley Nutten Jr. attorney, of at the Conrad Hilton Drawn for BROADCASTING TELECASTING by Sid Nix secretary, and Orren Mattison, sta- Stations Hotel. The group, headed by Todd tion auditor, treasurer. Storz, KOWH Omaha, who was Six Advertisers Begin Other. Stockholders elected the first secretary of AIMS Names of other stockholders and Thursday morning, phases discussed be- r RADIO SPOTS Short- Term Saturations hind closed the exact breakdówn of stockhold- independent doors all of their AS PART of a sweeping trend toward short -term ...
30 Apr 2014  -  82k
184. Sponsor-1957-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... - tor-hours. In and out of home, S/ c.t of AVIlH's laryest billing local accounts in 1055 . . . Mon. Fri. G a.in. niid-iup:lit. renewed in 105G. Latest AREA PULSE Sure, AVIII? dominates Kansas City ou every national WIIR first all day, Will? first survey. Sure, Storz Station programming quality 2G:? out of (jiiarter-hours. attracts tremendous andienees which in turn at- 25 seeond plaee 1/t'sj uone low- tract advertisers. l?ul it takes results to make er. Mon-Sat. G ain. nn'd-nirrht. local advertisers eome back for more. And AV111? is Latest Kansas ...
28 Jun 2016  -  73k
185. Sponsor-1957-02-3-OCR-Page-0028.pdf [Sponsor Magazine]
... Sr WQAM 29.9% Newest Hooper* puts AVQAM even further out front with 2.1.0 " 'r Station ' • A " . . . . 17."5rc mornui" ' 'r afternoon . . . 'I'KW't all (lav! The f( tree - c Station ' • ir . . . . IG.l { of Storz prog-ramining- is dramatized by the swift, convincing Station ' i 7 ? . 8.0% change in 'Miami radio listening. AVQAll leaped to first place after less Station ' 1D" . . . . 7.4f; than 8 months of Storz progrannning. Station ' 'E" . . . . 5.6% Latest Hooper ...
28 Jun 2016  -  82k
... wanted to be a newspaper reporter, but newspapers only gave jobs to those with experience. So, in desperation, she started pitching local radio stations for a job. Destiny intervened when KCKN hired Meyer as a continuity writer. She was also allowed to pick music. BIG GUY, BIG HAT, BIG DEAL Todd Storz was in his 2Os then. When he came to Kansas City to Gordon Jump who played Arthur "Big Guy" Carlson on Ruth Meyer WKRP In Cincinnati, starred in a series of TV spots that promoted the various radio stations run the station he'd just bought, WHB, he heard about Meyer and owned by ...
06 Aug 2014  -  211k
187. 1957-01-21-BC-OCR-Page-0001 [Broadcasting Magazine]
... out: FCC mover szggeo -+ jams oot Frank talk about tv: RevIc 4,44 t4f0.1. Philco files $150 million suit 9, Page 54 7to /toz, Push is on: RAB sets sights on 305 6'Pte '4'49 6' Page 74 I wish decidiny at to order could be as simple as time-buying where there's a Storz Station MINNEAPOLIS-ST. PAUL . . . with WDGY. It's very nearly unanimous. Hooper, Nielsen, Pulse and a host of Twin Cities advertisers agree: WDGY has the big audience for those big results ! See JOHN BLAIR or WDGY GM STEVE LA- BUNSKI. OMAHA . . with KOWH. . Now in ...
30 Apr 2014  -  97k
188. Sponsor-1957-08-5-OCR-Page-0059.pdf [Sponsor Magazine]
... "Here's the Storz Story in dollars-and-cents." Fiscal Year % Spot Is Ending Magazine Magazine Magazine Storz National of Total SPONSOR * "D " June 30 "B " * Spot Revenue Revenue — — — 1950 $ 9,000 $ 11,000 7,4% 1951 $ 280 9,500 — — 23.000 10 1 1952 4,233 10,000 ^ 840 — 29.000 9.4 1953 6,077 10.000 925 — 52.000 14,3 1954 2,796 10.500 925 — 62,000 13.8 1955 9,118 14.400 1,600 — 332,000 22,5 1956 24,132 23.200 2,800 — 723,000 27.6 1957 38,317 27,750 4,470 $13,500 1,622.000 34.5 VV 'Appropriations for Magazines "B " and C" approximated for years prior to 1957. KOWH WTIX WHB ...
28 Jun 2016  -  42k
189. Sponsor-1956-08-1-OCR-Page-0024.pdf [Sponsor Magazine]
... says it definitely: is ft clear second m therilSl AREA, and the TOTAL ARE too. (G a.m midnight, Monday through Friday.) Changed things? And howl Now Hooper and Nielsen have WDCY 2nd! Latest Hooper gives WDCV 25.8%* of the daytime audience! Compaie this with a prc-"Storz Station" w 3-9% and 8th plate last January. * WTXA has more audience all day than the ne\t tlnee stations combined! Stoi/ Station" innsic, li news, ideas .ire attiacting new dialers daily and keeping them. Timcbuycrs arc buy ing WIK.V ** getting results, too. " ...
30 Jun 2016  -  70k
190. Sponsor-1957-09-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 28 SCPTCMtt ft 19M 20< copy • S3 m ymmr 6. ' c sr * PART ONE OF 2 PARTS i h a 1 THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE THE MARKETING VEEP: HOW HE Where there's a OPERATES Storz Station.. there s A new fijitiro iio\n hold, the t\ jmrse-Mriiij; - l)ig-l)ti>iiu' s mtniajie m eiit .ettlr- into a DOMINANCE marki'tiuj; coiwiutis ttd \ e r t i - i ii j; jititlern Page 25 Saturation and the new radio Page 28 i Donn iiiiik l jorllu stdhmi . . . doiiminiK ^ f'>r yi ...
28 Jun 2016  -  99k
191. BC-1984-06-11-OCR-Page-0083 [Broadcasting Magazine]
... promotion] professional from the ground up." The BPA has recently grown from a full - time staff of one to three permanent em- ChC__ 1nangiJ hRft ployes. Betgendorff sees this as allowing the PROPOSED I WDGY(AM) Minneapolis -St. Paul o Sold by association to more effectively plan its annu- Storz Broadcasting Co. to Malrite Commu- WBTI(TV) Cincinnati o 90% sold by United nications Group Inc. for approximately $3.5 al seminar, its printed materials and its ad Cable Television to channel 64 Ltd. for $9.5 million. Seller is Omaha -based station group hoc network programing fed directly to ...
30 Apr 2014  -  49k
192. Television-1959-Jan-OCR-Page-0047 [Television Magazine]
... radio, whether held by advertisers, closely. If, for example, the station that leads the market does well in the key morning and afternoon segments, the network programmed portions of the schedule ill tend to do agencies or the medium itself. as well. One such event is the step taken by the Todd Storz Broad- Radio p r o g r a m m i n g for e v e r y taste casting Company to affiliate with a network in an important market. Storz, who has been one of the industry's outstand- Over and above the question of station versus network is ing "young Turks. ...
03 May 2014  -  145k
193. 1957-02-25-BC-OCR-Page-0008 [Broadcasting Magazine]
... prime availa- bilities in many first -place segments on WDGY. Make sure you buy Minneapolis -St. Paul with new audience data. Don't pursue old, out -dated information, which won't tell you, for example, that Trendex now has WDGY in first place in audience, morning, afternoon, and all day. Storz Station programming has brought drastic change to the Twin Cities audience picture, so much so that whatever survey you prefer, you're in for a good time when you buy WDGY. Con- sult Blair, or talk new figures with WDGY General Manager Steve Labunski. WDGY 50,000 watts and a nearly perfect- circle daytime ...
30 Apr 2014  -  78k
194. Television-1958-Apr-OCR-Page-0065 [Television Magazine]
... m i n a t e r e g u l a r KOHY newscasts. h o u r or h a l f - h o u r s o m e t i m e s b o t h ) . S e c o n d , t h e r e ir the Te Storz s t a t i o n s h a v e d o n e a p a r t i c u l a r l y elfective job m o r e t r a d i t i o n a l o p e r a t i o n of the n e ...
03 May 2014  -  152k
195. 1956-05-14-BC-OCR-Page-0007 [Broadcasting Magazine]
... of deadline STORZ GROUP HIGH BIDDER FOR WQAM, BUSINESS BRIEFLY PAYS RECORD $850,000 FOR REGIONAL EARLY BIRD DuPont's Zerone -Zerex (anti- freeze products) , Wilmington, Del. beginning SALE of WQAM, Miami regional, by Miami Omaha, WTIX New Orleans, WHB Kansas Herald (Knight newspaper and radio interests) to place fall schedule, starting Sept. 20, in about City and WDGY Minneapolis-St. Paul, latter to Mid -Continent Broadcasting Co. headed by acquired last January for $334,420. Trans- 156 markets for 10 weeks, for quarter-hour Todd Storz, for what is believed to be record action, it is understood, covers ...
30 Apr 2014  -  43k
196. 1956-09-10-BC-OCR-Page-0006 [Broadcasting Magazine]
... TIME . . BUT IT TAKES RESULTS TO MAKE THEM RENEW at WHB.. 87% 4..404 renewal 87% of WHB's 40 largest billing local accounts in 1955 . . . have renewed in 1956 . with several contracts yet to come up for renewal! Sure, WHB dominates Kansas City on every national survey. Sure, Storz Station music, news and ideas attract tremendous audiences -which in turn attract advertisers. But it takes results to make WHB local advertisers come back for more. And WHB is Kansas City's results station. So much so that WHB has a. higher percentage of renewals for both local and national advertisers than any other 10,000 ...
30 Apr 2014  -  61k
197. Sponsor-59-Oct-OCR-Page-0261 [Sponsor Magazine]
... • year LY MAGAZINE USE I= I NEW TRENDS IN TV SPOT BUYS NBC Spot Sales survey sheds new light on why and how agency time- "OP.JA~ 1~w ~ T buyers select their spots 1'1' H STR(• f ~ • u< .> <1. ry;i . • STORZ~WHB Page 27 l,~ -~ • t. Pop music poll heading for a controversy oe-e • o:rs Page 32 \ z 3 4 • .111t1')9 '0..£ .1 .,.,~ 't~~ < ,g ~ - • lU5t • l.l~ • C3~ ...
13 Feb 2018  -  89k
198. 1959-11-09-BC-OCR-Page-0114 [Broadcasting Magazine]
... RADIO TELEVISION TELEVISION Situations Wanted -Announcers Help Wanted -Announcers Help Wanted -Announcers i/ * TV -RADIO PERSONALITY FIRST CLASS ANNOUNCER 'Or Commercial, sports, news, music. * WITH FIRST CLASS TICKET Major league baseball announcer. * For first class Storz station. First it 35, family. Films, tapes, references. / i class tape takes the job. Air mail * to Grahame Richards -The Storz 4t TV NEWS PERSONALITY Leaving New York City. * Stations -820 Kilpatrick Building, Box 198R, BROADCASTING * Omaha, Nebraska. For Major Midwest City of 350,000 ** ** * * * * * * * * * * ...
30 Apr 2014  -  78k
199. Sponsor-1954-09-2-OCR-Page-0116.pdf [Sponsor Magazine]
... We don t want people fresh out of.cc Randall Packard and Henrietta (icrxjnalitie- iiou. we will expand to tv x hool. We'd rather hire a man after Kie-er. Randall is a \ .p. handles the in <crlain inaikel-/" he. had two or three \ears of good, Storz heer account. Henrietta's also a Did Dnw Innc an\ dtlier conmn'iit^ -olid haekground in media. The agency \ .p.; -he's cop) chief." altoul radio.' Inisines- is too hard for ) oung-ters to " l liore > one tiling wioiip with ra- pick up when tlie\ 're ...
02 Jul 2016  -  101k
200. 1967-09-25-BC-OCR-Page-0065 [Broadcasting Magazine]
... Part of the go -go crowd. The part that listens to Storz radio, then goes out and buys your product or service. The young moderns. The young marrieds. The crowd with shopping lists umpteen feet long, just waiting to be told their business is appreciated. So why not tell 'em? Influence the inf/uencib /es.© On a Storz station you talk to the most influenceable people so the word gets around faster because the go -go crowd responds. STOR BROADCASTING, September 25, 1867 WDGY Minneapolis -St. Paul (Blair) KXOK St. Louis (RAR, Inc.) WHB Kansas City ...
30 Apr 2014  -  59k
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