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1101. Sponsor-1957-08-5-OCR-Page-0058.pdf [Sponsor Magazine]
... "Look at "And this STORZ look at spot jump. SPONSOR, In 1955 350% above over 50% the above 1954." previous year." The three-station Storz income for the fiscal year 1955 was triple that of 1954, the first full year of operation. National spot income wae five times that of 1954, thirty times iHr* that of 1950, and a very healthy F 22.5% of total. The investment in SPONSOR was V more than tripled during 1955; wa forty times that of 1951! \ Storz, ever dynamic, continued to grow. WDGY in Minneapolis- St. Paul was added ...
28 Jun 2016  -  61k
1102. Sponsor-1957-08-5-OCR-Page-0057.pdf [Sponsor Magazine]
... "How did Storz build his success and acceptance?" "Advanced programming ideas did it supplemented by an alert sales and promotion policy The sales policy was simple. It was based upon hard-hitting sales representation plus aggressive trade paper advertising. SPONSOR went to work for Storz in 1951 at a modest first-year salary of $280.50, the beginning of a long mutually-profitable relationship. With KOWH a solid success, in 1953 Storz bought WTIX, New Orleans, and put it under the experienced leadership of Fred Berthelsen. In May 1954, 10,000-watt WHB in Kansas City came into the fold, with youthful, dynamic George W. Armstrong at the ...
28 Jun 2016  -  54k
1103. Sponsor-1957-08-5-OCR-Page-0056.pdf [Sponsor Magazine]
... Todd Storz lit a fire in Omaha when he bought KOWH." Back in '49 KOWH was small and unknown; it needed the guiding hand of a dynamic personality.. new ideas, new programing, new business. A made-to-order buy for Todd Storz and his "New Look" in radio. So he bought it. Almost immediately, the station took on new life as the Storz concept came into sharp focus, and the first Storz radio operation, aided by strong national advertising, became known in the far-flung corners of the nation. It was the start of one of radio's most amazing success stories — a SUCCeSS that grew ...
28 Jun 2016  -  44k
1104. Sponsor-1957-08-5-OCR-Page-0061.pdf [Sponsor Magazine]
... m \e n the Storz trade paper campaign -Your pood publication ha* -SPONSOR has been the recipient of a certainly played a vital substantial portion of this role in our development, investment since the first issue" TODD STORZ JOHN BLAIR PL.i. 3 .IOIl\ III.MK r, COMl'VNT THE STORZ STATIONS 41B >1 " 225 SOUTW 15'• STREET VOt4K ' NLK OMAKA 2.NIIMJRA i r7 tcc® *Tr z M*y lb, 1957 r ar lor &a , la tb sbort bi tory of th* 3t r StRtlooo, h rdly ootb b * Mob b a't d oon tr t d with lapaot — tb* ...
28 Jun 2016  -  73k
1105. Sponsor-1957-08-5-OCR-Page-0059.pdf [Sponsor Magazine]
... "Here's the Storz Story in dollars-and-cents." Fiscal Year % Spot Is Ending Magazine Magazine Magazine Storz National of Total SPONSOR * "D " June 30 "B " * Spot Revenue Revenue — — — 1950 $ 9,000 $ 11,000 7,4% 1951 $ 280 9,500 — — 23.000 10 1 1952 4,233 10,000 ^ 840 — 29.000 9.4 1953 6,077 10.000 925 — 52.000 14,3 1954 2,796 10.500 925 — 62,000 13.8 1955 9,118 14.400 1,600 — 332,000 22,5 1956 24,132 23.200 2,800 — 723,000 27.6 1957 38,317 27,750 4,470 $13,500 1,622.000 34.5 VV 'Appropriations for Magazines "B " and C" approximated for years prior to 1957. KOWH WTIX WHB ...
28 Jun 2016  -  42k
1106. Sponsor-1957-08-5-OCR-Page-0095.pdf [Sponsor Magazine]
... . OTHING BUT First 6 Months 1217 608 2069 2--? 1953 1954 1955 1956 1957 No magic formula — just a simple ease of an inereas- ing niimbcr of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in SPONSOR. They'll SPONSOR spotlights its editorial content 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So iniieh so that SPONSOR'S 1956-57 fiscal vear - ended showed advertisins recentlv C volnnie of $1,000,000. ...
28 Jun 2016  -  46k
1107. Sponsor-1957-08-5-OCR-Page-0055.pdf [Sponsor Magazine]
... "So I understand. I notice U they're I see running where over 10 0 STORZ' pages spot in billing SPONSOR has this tripled year." in the last two years." CASE HISTORY -3 of SPONSORed ADVERTISING ...
28 Jun 2016  -  40k
1108. Sponsor-1957-08-5-OCR-Page-0032.pdf [Sponsor Magazine]
... W4IB first with 42.1% all-day average. KANSAS CITY, Whether it's prime .. or any time . . . talk to Blair or WIIB GM Georye IT. Armstrong MISSOURI WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami r\j _ REPRESENTED BY JOHN BEAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 31 AUGUST 1957 ...
28 Jun 2016  -  56k
1109. Sponsor-1957-09-1-OCR-Page-0071.pdf [Sponsor Magazine]
... THING BUT First 6 Months 1217 U608 1826 1883 2069 2--? U9S3 1954 19SS 1956 1957 IVo magic fonmila — just a simple case of an increas- ing: nnniber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF. WBAV, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial content lOO^o to- sho^ hovr you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So nnich so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volume of Sl.OOO.OOO. ...
28 Jun 2016  -  44k
1110. Sponsor-1957-09-1-OCR-Page-0031.pdf [Sponsor Magazine]
... < In llliiir . . 50,000 Watts \Vl)(i V • ieneriil Miitiiiiier diiek Tli;i \ er. Minneapolis-St. Paul e ik "7 \s . Vi E , 4 WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • i SEPTEMBER 1957 29 ...
28 Jun 2016  -  69k
1111. Sponsor-1957-09-1-OCR-Page-0015.pdf [Sponsor Magazine]
... ai,| ' loMp,,. , ain.(i |) .ni. .Moinla\ ' - K. nliM I in Salnrdax- -Inly-Aiien.M. 111." ,7 MIAMI - O s> r V WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR A CO. T.O DAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Oneans REPRESENTED BY ADAM YOUNG INC. SPO.NSOR SEPTEMBER 195, 13 ...
28 Jun 2016  -  62k
1112. Sponsor-1957-09-1-OCR-Page-0090.pdf [Sponsor Magazine]
... some very bright broadcasters like Jake Kmhr\ of WITH. Baltimore and James Brown of KOSI. Denver wrote SPONSOR and me as though I Mar. Apr. '57 Hooper in Lansing Shows had credited Plough with originating the entire music-news format. MONDAY THRU FRIDAY Mr. Brown made the point in his letter that people like Todd Storz. WILS Station B Dave Segal and many others had contributed substantially to the de- 7:00 a.m. l 2 noon 61.4 23.5 velopment of the music-news format. I couldn't agree more. 12 noon-6:00 p.m. 53.7 30.1 Another variation on the musie format And now along comes WORL in Boston with yet ...
28 Jun 2016  -  89k
1113. Sponsor-1957-09-2-OCR-Page-0019.pdf [Sponsor Magazine]
... to WTI X s enni ninin,' quarter hours and uideinne |eaderslii|i ainnnv. Xe\\ <) rleriiis' I I radio sial mns. don't Tile most reeenl (dnK Aiimis) llooper shows WTIX in lirsi place with "J.! , o\ -er twice ilie ninner-ii|) sialion's 111'. Storz Station rnnnd-tlieodoek exeiteinent and ideas have created a new New belong Orleans listeninir hahit. with new tiiiiedai\inu hahits to mat di Spare the Adam Vonny man a little time out ol' yonr da_\ to tell yon win \nn tret nothintr hut to trnod limes out nf WTIX'sda\ . tlr, lall ...
28 Jun 2016  -  61k
1114. Sponsor-1957-09-2-OCR-Page-0034.pdf [Sponsor Magazine]
... IMair or than all other Will) (LAI (leoruc W. Ariiistroum Kansas ( '/ // / radio stations combined. WHB U) .( )00 icatts (Jit 710 he Kansas City, Missouri WDGY Minneapolis St. Paul r WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODD STORZ, PRESPCENT TODAY'S RADIO FOR TODAY'S SELLING WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONsOK • 14 SKl'TKM liKl! 1957 ...
28 Jun 2016  -  79k
1115. Sponsor-1957-09-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 28 SCPTCMtt ft 19M 20< copy • S3 m ymmr 6. ' c sr * PART ONE OF 2 PARTS i h a 1 THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE THE MARKETING VEEP: HOW HE Where there's a OPERATES Storz Station.. there s A new fijitiro iio\n hold, the t\ jmrse-Mriiij; - l)ig-l)ti>iiu' s mtniajie m eiit .ettlr- into a DOMINANCE marki'tiuj; coiwiutis ttd \ e r t i - i ii j; jititlern Page 25 Saturation and the new radio Page 28 i Donn iiiiik l jorllu stdhmi . . . doiiminiK ^ f'>r yi ...
28 Jun 2016  -  99k
1116. Sponsor-1957-09-4-OCR-Page-0026.pdf [Sponsor Magazine]
... . And from Pulse — 2 happy birthday cards: FIRST Metro Pulse gfves WQAM decisive first place So does a brand new Southern Florida area Pulse, that accounts ANNIVERSARY for the listening preferences of 31.5% of the people of Florida. Many happy returns from Trendex, too, with a strong first for ASA WQAM. STORZ STATION And many thanks to you who buy time — for your quick recognition of the change in Miami radio listening . . . and for your eonfideuce in the personalities and programmings of the new .. FINDS WQAM'S RUNAWAY WQAM Serving all of southern Florida with 5,000 watts on 560 Itc COMPLETE1 and Radio #1 in . ...
28 Jun 2016  -  94k
1117. Sponsor-1957-10-1-OCR-Page-0015.pdf [Sponsor Magazine]
... lilair . . . or Will' Hi to nil Mining) r (tiorgi U.[nnstroiii/ WDGY Minneapolis St. Paul REPRESENTED BV JOHN BUAIR A CO. WHB Kansas City REPRESENTED BV JOHN BUAIR A CO. rsj WTIX New Orleans REPRESENTED BV ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BV JOHN BUAIR A CO. SPONSOR • 5 OCTOBER 1957 13 ...
28 Jun 2016  -  62k
1118. Sponsor-1957-10-1-OCR-Page-0042.pdf [Sponsor Magazine]
... ice Pres. & Henry NN'hite. Dir. of Adv. Lawrence. Kane K Artley. Genl. Mgr. New York Storer Broadcasting Co. George B. Storer, Pres. Arthur C. Schofield, N'ice Pres. Robert G. Venn & Assoc. Inc. New York for Adv. & Sales Promo. Nliami Storz Stations, Omaha Todd Storz, Pres. Bill Stewart, Promo. NIgr. Henry J. Kaufman & Assoc. Washington. D. C. Triangle Publications, Inc. Roger NN. Clipp, Nice Pres. John D. Scheuer, Jr. Promo. A1 Paul Lefton, Philadelphia Philadelphia Radio & TV Div. NIgr. ...
28 Jun 2016  -  83k
1119. Sponsor-1957-10-2-OCR-Page-0032.pdf [Sponsor Magazine]
... ') '? averac-e.** Peaks Newest Pulse yives \V 1)(J V first place, with more quarter hour wins than anyhody — and no quarter hour below second.*** No wonder this month is sceiuy . . . in the 2. WDGY'S biggest billing in 34 years The Storz Station programming- which chanfred Twin Cities Twin listenin<i - habits — has automatically created a new time- huyinjj- habit. It's the new data that counts. (let all of it from Hlair . . . or AVDCV (leneral Manager Cities • Tack Thaver. *7 a.m. G )) . ...
28 Jun 2016  -  99k
1120. Sponsor-1957-10-3-OCR-Page-0015.pdf [Sponsor Magazine]
... WTIX first place Hooper now up to '24.dH (Anj,rnst- September") . T1X first place Hooper fpmrter hours; 2)0 out of 220 i d nne-Septemher W FIX first place Pulse: 21.IV ( .Inly-Anur ist. Monday throtiLdi Saturday . Hut enomrli of our figures. Let 's talk ahon yon and how Storz Station proiirannnini: excitement can help yon in Xew Orleans. Ask Athun \onnp . . . or WTIX Heneral Maiiai.rer l-hed P.erthelson. WTIX firsf am] (jdiiixj first) r t'a 11 station NEW ORLEANS WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A ...
28 Jun 2016  -  75k
1121. Sponsor-1957-10-4-OCR-Page-0001.pdf [Sponsor Magazine]
... I THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE u. FREY REPORT: — WILL AGENCIES \ FIGHT HARD? s. On the esc of tin* Kiev report to the A.\A . where agenex men resiew em - rent eompen^alion-\^ - tem, explain lln-ir -lanfl there's a Page 35 Storz Stafio n - - - there's ^j ^JL^CISB^pb Will Catholic church screen programing? . . . precisely why there's never a dull moment . . . Page 38 . . . precisely why in each of these major markets Spanish radio more rodios arc tuned to the Storz Stufiou tlum to mi ...
28 Jun 2016  -  86k
1122. Sponsor-1957-10-4-OCR-Page-0036.pdf [Sponsor Magazine]
... . C. sales now. V#HB . . . Juu.ooo u-atls an 7io kc. Kansas Citv, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 41 SUOXisOR • 26 OCTOBER 195 ...
28 Jun 2016  -  93k
1123. Sponsor-1957-11-1-OCR-Page-0015.pdf [Sponsor Magazine]
... , r 1 1 U ' I < m < -1. 1 t Pfi I r- 9 y WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. - WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA. NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPO.NSOK • 2 XOVKMRKK 1957 13 ...
28 Jun 2016  -  105k
1124. Sponsor-1957-11-2-OCR-Page-0028.pdf [Sponsor Magazine]
... Vou'd think by now that all radio stations in Miami would have accepted the fact that XCS =2 can have Xo Current Sicrnificauce. 'Out- Xot because the figures weren't valid — but because things have changed since the spring of 195G. It wasn't 'til October 1956 that VTOAM became a Storz sttation and made a quick runaway with- dated out a irive-away. Current Hooper: WQAM first with 42.1%* all- day average. 5Ietro Pulse gives AVQAM decisive first position. So does a brand new Southern Florida Area Pulse which aceounts for data!" the listenint: i)reference of."H.oO of the State's population ...
28 Jun 2016  -  78k
1125. Sponsor-1957-11-3-OCR-Page-0015.pdf [Sponsor Magazine]
... kc. Kansas City, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR 4c CO. ^ > T C 3 j —^ WHB Kansas City |_ ^ ^ j REPRESENTED BY JOHN BLAIR & CO. sn 1 IOIrsis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA SPONSOR • 16 NOVEMBER 1957 13 ...
28 Jun 2016  -  83k
1126. Sponsor-1957-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... in the morning, first in the afternoon, and first all day with 21,10. Hooper continues to give AVTIX top audience share in every time period, with a first place 24.1% all-day average. First place Hooper quarter hours; 200 out of 220. First place Pulse quarter hours: 281 out of 288, Storz Station programming ideas and excitement have created a new New Orleans listening habit, which in turn is producing a new Xcw Orleans time-buying habit. Next time the Vouug man calls, make him tell you the VATIX story. Pmtter still, give him a call — or talk to AATTIX General Manager Fred Berthelson. W ...
28 Jun 2016  -  85k
1127. Sponsor-1957-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... The iim- and adci|n,ir\ of iatinj;> i- a hot sub- try package toda ject of di>cu->i <) ii thi. wock a^ network jitter- appear and talk- on the tiuhjei t Hood tin1 air Page 33 Why Hoffman marketing demanded humor ere there's a Storz Station. there's Page 36 generated by the kind of radio which — in each of these major markets — has more listeners than anv other station How your tv MINNEAPOLIS-ST. PAUL WDCY is first . . . All-J.iy average. commercial Proof; Hooper (31.9rr) . . . TrenJcx . . . Pulse. See ...
28 Jun 2016  -  81k
1128. Sponsor-1957-12-1-OCR-Page-0015.pdf [Sponsor Magazine]
... share of audienee (Trendex) .* * • More Vl hour vius than anvbodv — and no hour below second (Pulse) . * ** Highest billings in WDCY's history . . It isn't just quantity of audienee that has created this new Twin Cities time-buying habit. It's sometbing else — the particular ability of Storz Station programming to provide a elimate in wliieh your messairt has maximum penetration-potential. Talk to It/air .. or WDdY G< nrrnt Monayt r .Jack Thnyi > 50,000 watts Minneapolis-St. Paul *7 a.m. 6 p.m. Jfon. Sat. ** 7 a.m. 6 p.m. Mon Sat. **+ 6 a.m ...
28 Jun 2016  -  69k
1129. Sponsor-1957-12-2-OCR-Page-0030.pdf [Sponsor Magazine]
... WHB General Manager Georgr 11 . Armstrong. * situated m .Missouri, Kanas aad I o tea 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR 4 CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR 7 DECEMBER 1957 ...
28 Jun 2016  -  111k
1130. Sponsor-1957-12-3-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida with 5,000 watts on 560 tc . . . and Radio — I in Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. rsj WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOMN BLAIR A CO. ...
28 Jun 2016  -  65k
1131. Sponsor-1957-12-4-OCR-Page-0001.pdf [Sponsor Magazine]
... high as 48.5 markets attracts more (Nielsen) . Sec Rlair or General Manager George M . Armstrong. NEW ORLEANS . . . WTIX 1 listeners to the is first . . . All-Jay. Proof: Hooper (25.9^:) . . . Pulse. Sec AJam Young or General Manager FrcJ Rerthclson. Motivational Storz Stations than MIAMI . . . WQAM 1 is first . . . All-Jay. Proof: Hooper (38.1 fr) . . . Pulse . . . St. Nick at the to any other S Kithcrn FloriJa Area Pulse . . TrcnJcx Sec Rlair or General Manager Jack SanJler agency Xmas party > WDGY Minneapolis St ...
28 Jun 2016  -  90k
1132. Sponsor-1957-12-4-OCR-Page-0024.pdf [Sponsor Magazine]
... man .. or WIII! llcncral Manager George TP. Armstrong. ^situated in Missouri, Kansas and Iowa WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 22 SPONSOR • 21 DECEMBER 1957 ...
28 Jun 2016  -  84k
1133. Sponsor-1957-12-5-OCR-Page-0026.pdf [Sponsor Magazine]
... . or WHB General Manager George If . Armstrong. * situated in Missouri, Kansas and locca 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA Represented by john blair 4 co. 21. SPOVSOK • 28 DECEMBIR 1957 ...
28 Jun 2016  -  96k
1134. Sponsor-1957-12-5-OCR-Page-0015.pdf [Sponsor Magazine]
... \ 'er. WDGY (HHi trulls Minneapolis-St. Paul E"? 1 M. w- u m WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R & CO. WHB Kansas City REPRESENTED BY JOHN BLA1R A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLA1R A CO. SPONSOR • 28 DKCEMBER 1957 13 ...
28 Jun 2016  -  73k
1135. Sponsor-1958-01-1-OCR-Page-0030.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . , and radio #1 in Miami WDGY Minneapolis St Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  67k
1136. Sponsor-1958-01-2-OCR-Page-0044.pdf [Sponsor Magazine]
... SPONSOR ASKS What was your best audience promotion Todd Storz, The Storz Stations, Omaha months when the telephone volume of Specially prepared slides featuring \\ e have found that our most success- requests for long-range week-end re- landmarks or a "community shot" ful audience promotion devices have ports for picnickers prompted us to carry a video legend "Janesville been promotions that offer something make it a regular weekly feature of the watches WREX-TV, Rockford" in su- of a service to listeners. The "Presi- forecasts. pered position run as station I.D. s dential Preference Poll." which was The most durable of our promotions ...
29 Jun 2016  -  81k
1137. Sponsor-1958-01-2-OCR-Page-0022.pdf [Sponsor Magazine]
... .) . . . MGM will continue to hurt for some time to come. . . . Science fiction will be bigger than ever, will bust through in major fashion on tv. ( Sales of magazines in the field are way up.) . . . The pop music disk jockey convention spearheaded by the Storz stations, and scheduled for March in Kansas City, will be the the key station in first in a long line of successful confabs of this group. . . . More stars will invest more money in radio and television MICHIGAN'S^ stations, following lead of such wise entertainers as Crosby and Hope. Frank Sinatra's ...
29 Jun 2016  -  80k
1138. Sponsor-1958-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - motion, streamlined selling, showmanship Page 33 I 'Understand there's Dutch Masters lever a dull moment or advertisers, tries imagery either." transfer in tv is. Page 36 Jack Cunningham's c challenge to Madison Avenue Page 39 any of these 4 important markets . . . every time's a good time with the first place Storz Station ^ NEAPOLIS-ST. PAUL . . . WDCY is first NEW ORLEANS . . . WTIX is first . . . All-day. . All-day average. Proof: Pulse. See Blair or Proof: Hooper (29.2%— twice the rating of the next How much tv f€ .ral Manager Jack Thayer. two ...
29 Jun 2016  -  114k
1139. Sponsor-1958-01-3-OCR-Page-0033.pdf [Sponsor Magazine]
... or WTIX General Manayer Fred Berthelson WTIX /h's/ . . . and (jcffing firsicr in 11 siafion NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 32 SPONSOR • 18 JANUARY 1958 ...
29 Jun 2016  -  79k
1140. Sponsor-1958-02-1-OCR-Page-0028.pdf [Sponsor Magazine]
... *situated in Missouri, Kansas and Iowa W11P. is the dominant first throimhout with WHB KANSAS CITY 10,000 watts,710kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 26 SPONSOR • 1 FEBRUARY 1958 ...
29 Jun 2016  -  80k
1141. Sponsor-1958-02-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . . . . Glenn W. Maehl, their philosophy of operation. to the sales staff of KTVU, Oakland, Also noted in the article is the rise Cal. . . . F. W. Hagerty, sales serv- of other chain operators, like Todd 'J (t ice and merchandising manager for Storz, Gordon McLendon, the Plough KOMO-TV, Seattle . . . Bill Fitzger- Group and Westinghouse. ald, to the news staff of KMTV, Omaha The competitive surge of the radio (inadvertently listed WMTV by SPON- networks in the past year or two is CLEVELAND'S STATION FOR MUSIC t NEWS SOR) . ...
29 Jun 2016  -  94k
1142. Sponsor-1958-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... on Hooper. (Latest all-day aver- time .. because they prefer WQAM's unique age: 36.1 % .) showmanship-and-precision blend. And WQAM is first on the latest Southern Florida area Pulse which accounts for the listening habits of 31.5% 410 of 432 Pulse quarter hours belong to this dominant of the state's population. Storz Station. (Monday-Saturday, 6 a.m. midnight.) Not Spend some time with Blair or WQAM general manager only is WQAM a dominant first per Pulse, but it con- Jack Sandier. WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #/ in Miami WDGY Minneapolis ...
29 Jun 2016  -  85k
1143. Sponsor-1958-02-3-OCR-Page-0032.pdf [Sponsor Magazine]
... show-blz authority, busi- 50,000 watts nc newsman, full flexlged movie critic. 4-7 p.m. dally MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BuAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. INI WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 30 SPONSOR • 15 FEBRUARY 1958 ...
29 Jun 2016  -  103k
1144. Sponsor-1958-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... uncondensed They write him; they hang on his words. He has great responsibility. half-hour script V He Ih es up to it. S^age 40 the stopz stations salute the 5isc jockeys of AmeRica on the ere of the First Annual Pop Music Disc Jockey Convention 2 and Programming Seminar, to be held under Storz Station Sponsorship, ...
29 Jun 2016  -  92k
1145. Sponsor-1958-02-4-OCR-Page-0015.pdf [Sponsor Magazine]
... piano, saxaphone, clarinet, drums, flute A and bassoon. Known as the "Dapper Don Juan Disc Deployer," Ken is one of the big WTIX voices in the big, booming New Orleans area. r ESPLANADE AVENUE WHARF .. and JOHNNY BARRETT WTIX's Program Director has been a key figure in the Storz organization for over four years. Johnny is an advocate of heavy on-the-air promotions and a % tight music policy. Proof of how well the system works are WTIX's continu- ing top ratings in the nation's #2 port city. FABLED PIRATE'S ALLEY .. and LARRY WILSON "Mr. New Orleans Radio" is ...
29 Jun 2016  -  127k
1146. Sponsor-1958-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... significant metro or area survey. Talk to Blair, or WHB general manager George W. Armstrong. KANSAS CITY UMII WDGV Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 28 SPONSOR 1 MARCH 1958 ...
29 Jun 2016  -  100k
1147. Sponsor-1958-03-2-OCR-Page-0034.pdf [Sponsor Magazine]
... of the con These are radio's disk jockeys meeting vention picture. Seminars on practi for their first annual Pop Music D. J. cally every subject allied to disk jock Convention and Seminar. eys and radio are being held and th The convention, brought about top platter-spinners of the nation ar through the efforts of the Storz Sta- exchanging opinions and developin Convention planners: (1 . to r.) Robert tions, has also attracted an estimated ideas that may well have a widespread Tilton, Storz dir. engineering; Jack Thayer, 850 industry figures whose destinies influence on spot radio advertising fo gen. mgr W'DGY, Minneapolis; ...
29 Jun 2016  -  95k
1148. Sponsor-1958-03-2-OCR-Page-0035.pdf [Sponsor Magazine]
... events in Grand Ballroom, Muehlebach Hotel, unless otherwise specified straight from the jockeys": Friday 6:00 p.m.: Cocktail party -Tea Room & Trianon Room Martin Block, WABC, New York: Saturday "When a sponsor buys a disk jockey -i 8:00 a.m.: Breakfast: Remarks by Todd Storz and the Mayor of show, he buys it usually for the per- Kansas City. sonal recommendation of his product. 9:15: Talk by Martin Block, WABC 10:30: "Program Director — Friend or Foe?" Eddie Clarke, WHB; Therefore, it is of prime importance Don ...
29 Jun 2016  -  113k
1149. Sponsor-1958-03-2-OCR-Page-0015.pdf [Sponsor Magazine]
... good buy. Work- ing at a slow, easy pace, and at times doing Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City | REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans I REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami k DD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR e 8 MARCH 1958 13 ...
29 Jun 2016  -  140k
1150. Sponsor-1958-03-2-OCR-Page-0022.pdf [Sponsor Magazine]
... frequently to the blandishments of the recon pusher. This is only one area in which a thousand individual quc WSPA-TV tions may be brought up and studied. And each of those thousan GEO. P. HOLLfNGBERY questions may determine how successfully a specific radio show c NATIONAL REPRESENTATIVES station does its job for its advertisers. The Storz Convention shou' shed some interesting light on the picture. I'll be in Kansas Citi and 1 hope to have something to say about it after the meetings. # 20 See "How d.j.s can help you sell," page 32. ...
29 Jun 2016  -  100k
1151. Sponsor-1958-03-3-OCR-Page-0002.pdf [Sponsor Magazine]
... ADAM YOUNG INC. representing modern radio stations exclusively p.\ I cii (Is /o The Todd Storz Organization, the disc jockeys of America, and everyone responsible for the overwhelming success of THE FIRST ANNUAL POP MUSIC D J CONVENTION Kansas City, March 7-9 , 1958 As announced at the Convention, we shall release shortly a Pulse survey exploding once and for all the myth that only young people listen to modern radio music. Drop us a note if you would like to receive a copy — no charge. ADAM YOUNG INC. 3 East 54th Street, New York 22, New York, PLaza 1-4848 ...
29 Jun 2016  -  32k
1152. Sponsor-1958-03-3-OCR-Page-0032.pdf [Sponsor Magazine]
... . . . with audience shares consistently in the 40% bracket. WHB Kansas City 10,000 watts, 710 he. WDGY Minneapolis St Paul REPRESENTED BY JOHN BI.AIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: .OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR it CO. 30 SPONSOR 15 MARCH 1958 ...
29 Jun 2016  -  130k
1153. Sponsor-1958-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... George W. Armstrong. NEW ORLEANS . . . WTIX is first . . . all-day. Proof: Hooper H • • in each of these (32.2%)— Pulse, too. See Adam Young or General Manager Fred Spot television's 4 nt markets . . . more Berth elson. Hfs listen to the Storz MIAMI . . . WQAM is first . . . all-day. Proof: Hooper (36.7%) . . . $1,000,000 Pulse (410 of 432 quarter-hours) . . . Southern Florida Area Pulse . . . • • • . than to any other Trendex. See Blair .. or General Manager Jack ...
29 Jun 2016  -  98k
1154. Sponsor-1958-03-4-OCR-Page-0021.pdf [Sponsor Magazine]
... lib personality programing will determine how long formula radio, top 40 or any other kind, will last. HOMES One fact in the convention developments struck me as interesting, and may be highly significant. I did not hear a single jockey who Aggregate of Quarter-Hour worked for any of the foremost formula groups, such as Storz, Homes tuned to WMAR-TV in Plough, McClendon, Kluge, etc. beef about the restrictive handicaps One Week Sign-on to Midnight of formula programing. Virtually all the beefing seemed to come NIELSEN Jan. 58 from jockeys working for stations who are the imitators of the imita- tors, i.e. stations who had only ...
29 Jun 2016  -  95k
1155. Sponsor-1958-03-4-OCR-Page-0037.pdf [Sponsor Magazine]
... RADIO PROGRAMING: Miller Attacl At Storz StatioipsS Pop Music Disk Jockey Convention in Kansas Citv recently, Columbia Records' Mitch Miller said that d.j. s appeal to musical tastes of 8-14-year age group ^Jlatheied under this roof are a great both know that ratings are compara- many men of fantastic skill, taste, and tive. Each of you is fighting for your imagination. You caused radio to jump share of the milk — after the cream's out of bed and click its heels a few been skimmed off. The current pheno- years back, while the public was dress- menal grosses of the recording com- ing for ...
29 Jun 2016  -  86k
1156. Sponsor-1958-03-4-OCR-Page-0020.pdf [Sponsor Magazine]
... Dale, on the other hand, flatly and repeatedly stated that "station managements who utilize formula radio are afraid to let the disk jockey get too popu- lar. They're afraid he'll ask for a raise. . .." *17 Central Michigan counties with Dale carried on so vehemently and repeatedly on this that Storz' $1,696,356,000 national program director Bill Steward, who was moderating the spendable income. panel (as well as most other panels during the meets) firmly told him: " , , . that's enough of that thing you've got with the-Plough stations, Stan. . .." But the subject came up in ...
29 Jun 2016  -  77k
1157. Sponsor-1958-03-4-OCR-Page-0010.pdf [Sponsor Magazine]
... SPONSORfD iHf s INVITATION to send us comments, suggestions, criticisms which will help shape the 1959 Convention. ADVANCE NOTICE to all air personalities, broadcast, record, music and advertising- executives : Set aside March 5-6-7-8, 1959, for the 2nd Annual Disc Jockey * Convention, sponsored by . . . 21 ITHE STORZ STATIONS; Omaha, Nebraska WDGY, Minneapolis-St. Paul WHB, Kansas City WTIX, New Orleans WQAM, Miami 8 sponsor • 22 march 1058 ...
29 Jun 2016  -  86k
1158. Sponsor-1958-03-5-OCR-Page-0030.pdf [Sponsor Magazine]
... The twins like radio with their fun . . . and fun with their radio TluitV why WDGV is first' in the Twin Cities . . . and why WDGV billings are at an all-time high. The giraffes are appropriate here because they symbolize WDGY WDGV's head-and-shouklers leadership in Minneapolis-St. Paul. It's Storz Station loeally-eentered programming that does it! Hub shoulders with Blair .rt0/)00 watt a in . . or tete-a-tete with General Manager Jack Thayer. MINNEAPOLIS-ST. PAUL Pulsr- all dji JiNf-rasp WDGY Minneapolis St Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. rvi WTIX New Orleans REPRESENTED ...
29 Jun 2016  -  93k
1159. Sponsor-1958-03-5-OCR-Page-0086.pdf [Sponsor Magazine]
... the lack of programing clinics, both television and radio. & WKRC-TV, Cincinnati, reports that So sponsor welcomed, with more than normal enthusiasm, when Bishop Fulton J. Sheen made a the programing conclaves held by Westinghouse Broadcast- personal appearance at city's Taft Auditorium, seven paid stagehands ing Company in Baltimore and the Storz Stations in Kansas stood in the wings although the stage City early in March. Both were exceptionally well organ- was bare of scenery. An easy night for ized, instructive, and useful examples of industry service. workers in the vineyard. \\ estinghouse pegged its conference to public service pro- To and ...
29 Jun 2016  -  81k
1160. Sponsor-1958-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #1 in MIAMI WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans TODAY'S RADIO FOR TODAY'S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 5 APRIL 1958 13 ...
29 Jun 2016  -  80k
1161. Sponsor-1958-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... nPvJ LL THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS wSE Where there's TV'S MAN OF -0 a Storz Station . , . THE HOUR: * there s THE CONSULTANT REATfVITV The trend to air media consultants is growing. They're advising spon- C sors, agencies, and the networks. Here's why industry needs experts to advise the experts w* Page 29 How the webs licked Daylight Saving Time problems Page 32 Fail tv: the PHOTOGRAPH BY JOHN BURWELL lineups are MINNEAPOLIS-ST. PAUL . . . WDCY is first . . . all-day aver- I creativity of self-disci- age. Proof: Pulse. To talk to the twins . . ...
29 Jun 2016  -  109k
1162. Sponsor-1958-04-2-OCR-Page-0028.pdf [Sponsor Magazine]
... spotlights the trend: WTIX of the New Orleans audience. The dominance of is first every daytime quarter-honr . . . and first WTIX can mean your dominance, too. Spend a in 462 of all 504 quarters.* quarter-hour or so with Adam Young, or talk to "WTIX General Manager, Fred Berthelson. Storz Station audience-centered programming *Jan. Fob. 6 A.M. midmgnt goes from strength to strength in 11-station New Orleans. Day after day more people switch to WTIX WTIX and are held there by warm, friendly, en- thusiastic professional air personalities. Hooper first . . . and (jetting firster in 11-station proves it, too ...
29 Jun 2016  -  78k
1163. Sponsor-1958-04-3-OCR-Page-0010.pdf [Sponsor Magazine]
... . J the Twins dial WDGY personalities BILL BENNETT That's why WDGY is first0 in the teen-dance innovator, columnist, magician, and amateur Twin Cities . . . and why WDGY billings are at an all- clown. Above all, he's a salesman . , , likeable, and a time high. . . It's Storz Station locally-centered pro- perpetual smiler. Bil is often described as the North- gramming that docs it, as personified by warm, friendly west's outstanding radio personality. men like Bill Bennett. Bill brings to bear on his four Talk to the man from Blair, or WDGY G. M. Jack daily entertainment ...
29 Jun 2016  -  100k
1164. Sponsor-1958-04-4-OCR-Page-0013.pdf [Sponsor Magazine]
... SPONSOR-SCOPE continued. The Tod Storz stations lia\e drawn some sharp ground rules to cut down abuses of the local rate. New regulations which limit qualifications for the local rate — as drawn up at a Chicago meeting of Storz people with John Blair and Adam Young — include these: CONTINUITY: Must be written at the local level in each market. It must consist of such information as retailer's local name, address, telephone number, or any other local infor- mation or sales point for at least 51% of the commercial. General product or institutional copy must be limited to half the commercial time. DISTRIBUTION OF PRODUCT ...
29 Jun 2016  -  61k
1165. Sponsor-1958-05-1-OCR-Page-0004.pdf [Sponsor Magazine]
... Bodec Senior Editors Alfred J. Jaffs Agency dilemma: What price marketing? Evelyn Konrad 29 At last weeks annual meeting tA's weighed agency services against W. F. Miksch individual client profitability, viewed fall with cautious optimism Associate Editor Russ Carpenter Midwest Editor (Chicago) Spot radio tackles the local rates Gwen Smart 31 The Storz stations are pointing the way to lick the old bugaboo of Western Editor (Los Angeles) national and local rates that have plagued spot radio over the years Pete Rankin Film Editor Net tv: New incentives for clients Beth Drexler Brod Assistant Editors 33 Advertisers are looking at new rate cards from two networks — ABC TV ...
29 Jun 2016  -  70k
1166. Sponsor-1958-05-1-OCR-Page-0001.pdf [Sponsor Magazine]
... stations WHAT PRICE AY X) and Watch Your Sales VP n r MARKETING? x ^ 7Rm At last week's annual meeting, 4A's weighed eo(fp/ client services against VIIAl Stations profits, were cautiously optimistic about fall 2 Important Markets spending. Here's why Serving over 3 Million People Page 29 FIRST and Getting Todd Storz FIRSTER CQQO, tackles the all the time local rates No. Page 31 A Vital Force in Selling Today's KMYR Air media OMAHA rosy future No. a population study A Vital Force Page 36 in Selling Today's DENVER Check the RATING of your/Choice Your STAR STATION is What you a MUST BUy Station! t ...
29 Jun 2016  -  112k
1167. Sponsor-1958-05-1-OCR-Page-0034.pdf [Sponsor Magazine]
... titxtion at hxal level were u-ed lo buy time to advertise Slorz Stations have set up rules, which, if adopted national brands at retail dealer ad rales. Among the univer-allx. will safeguard the sxsteni for all clients. or regional accounts rates ranging up ucts. (7 ) Publishers. (8 ) Transporta- Storz says, "While we realize that to as high as 75% less than national tion companies and facilities operating this move may cost us considerable advertisers pay have been many. .Na- generally in interstate commerce. billing in the immediate future, we are tional accounts and their agencies were • Will pay local rates ...
29 Jun 2016  -  85k
1168. Sponsor-1958-05-1-OCR-Page-0033.pdf [Sponsor Magazine]
... national vs. local rates in spot radio lished rate. Howeier, in certain in- only one source w ithin the ^cope of the has jn-d been run through by a bull- stam cs there are products and/or serv- trade area involved; (cl the loc al prod- dozer named Todd Storz. W hether ii^Jjthal do not easily conform to either uct account, in general, does not em- the briars uill jungle up again remains of theae two basic classifications. ploy an advcitising agency or is repre- to lie seen. But at the moment things • In no event will any account ...
29 Jun 2016  -  179k
1169. Sponsor-1958-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... power- 5,000 watts ful promotion, including posters like this one at high-traffic Canal & Royal Streets. NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. I WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. SPONSOR • 3 MAY 1958 ...
29 Jun 2016  -  83k
1170. Sponsor-1958-05-2-OCR-Page-0032.pdf [Sponsor Magazine]
... during one 24-hour period. The plan listenership available at night as a moderator-panel discussion with lis- is limited to 10 plans per week, may be they listen to radio while catching teners phoning in their own comments purchased from one to five plans per up on homemaking. (They're and suggestions, had its start on Storz week for from one to 52 weeks. Cost also a radio bonus on weekends.) station WQAM, Miami, with Allan per plan is $525. Courtney, local personality, conduct- Research: With all the research Market % Working Women ing it. and evidence of a large nighttime ra- riiicago ...
29 Jun 2016  -  92k
1171. Sponsor-1958-05-2-OCR-Page-0028.pdf [Sponsor Magazine]
... audience to the Blair man . • . or WDGY g.m. Jack Thayer. WDGY 50,000 watts MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. noiNis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 10 MAY 1958 ...
29 Jun 2016  -  118k
1172. Sponsor-1958-05-3-OCR-Page-0068.pdf [Sponsor Magazine]
... i /— Country Style, is celebrating its N . John Williams, news direc- 25th year of consecutive broadcasting. tor. KETV. Omaha. . . . E. James On public service: CBC radio net- McEnaney, sales manager, WHIM, works, Trans-Canada, Dominion and Kud os; Todd Storz, president, Storz Providence. . . . Helen Bensche, co- French, awarded the 1957 Alfred P. Stations, honored by New Orleans for ordinator of women's activities, WTIC, Sloan plaque for public service in the his contribution of a 1450 frequency Hartford. . . . Steve French, general highway ...
29 Jun 2016  -  101k
1173. Sponsor-1958-05-4-OCR-Page-0058.pdf [Sponsor Magazine]
... Bebby Kay. Ginny Jackson, Arnold Carr, Betsy Kay to calculate speed of first ship through Delutch Ship Canal ILM NT I K h T oo 11 I 0 /I wow J r With a song in their hearts (1 . to r.) Karen LeMasters, Julie Wil- Certificate of Merit: Todd Storz of Storz Stations is honorer son and Linda Hirt are excited over winning Westinghouse Broadcast- by Mayor del.esseps S. Morrison for the City of New Orleans fot ing's national singing contest. Trio talks to Cal Boll winkle (r.) contribution of the former Storz 1450 freejuency to the city'f of WOW, hort Wayne ...
29 Jun 2016  -  151k
1174. Sponsor-1958-05-4-OCR-Page-0032.pdf [Sponsor Magazine]
... WIIB proach which characterizes KANSAS CITY, Missouri everything WHB does. than to anv other station. WDGY Minneapolis St. Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. STATIO rvj s WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODO STORZ, FRES'OENT • HOMk OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 30 sponsor • 24 m\y 1958 ...
29 Jun 2016  -  102k
1175. Sponsor-1958-05-5-OCR-Page-0015.pdf [Sponsor Magazine]
... WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #1 in MIAMI WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TO DP STORZ. PRESIDENT • 01y}|;pFFfCE: OMAHA, HEBftASKA REPRESENTED BY JOHN BLAIR & CO. SPONSOR 31 may 1958 13 ...
29 Jun 2016  -  91k
1176. Sponsor-1958-06-1-OCR-Page-0001.pdf [Sponsor Magazine]
... all-day average. Proof: Hooper and Pulse. 50,000 watts plus 50,000 watt personalities. Talk to y . . . New Orleans Blair, or General Manager Jack Thayer. on top? d Miami know there's KANSAS CITY . WHB is first all-day. Proof: Metro Pulse, Nielsen, Page 31 t down on a Storz Trendex, Hooper; Area Nielsen, Pulse. All-day averages as high as 48.5% (Nielsen) . Remember — you get coverage and audience ou WHB. See Blair or General Manager George W. Armstrong. NEW ORLEANS . . . Wr,v is 20 times more powerful . . . with 5,000 lat why . ...
29 Jun 2016  -  126k
1177. Sponsor-1958-06-1-OCR-Page-0038.pdf [Sponsor Magazine]
... the day. Network affilia- ers, "Is an 'independent top hit parat being served. tions seemed to become a burden. station' the one basic mode of broa Sponsors don't buy time, they buy What is often overlooked is the fact casting which assures a solid compe listeners. The burning question is that Storz, Plough, Bartell, Kamin, live position?" "How does a station get a full com- Tele Broadcasters, and similar groups The obvious answer is "No." petitive share of its market's listeners?" make a tremendous impact in markets The formula for successful broa In market after market, ...
29 Jun 2016  -  73k
1178. Sponsor-1958-06-1-OCR-Page-0030.pdf [Sponsor Magazine]
... (32.2% all-day average, current Hooper) . . . and, first in 5,000 watts • 690 kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR * CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 28 SPONSOR • 7 JUNE I'S ...
29 Jun 2016  -  69k
1179. Sponsor-1958-06-2-OCR-Page-0015.pdf [Sponsor Magazine]
... V11J> than 10,000 watts • 710 kc. lislied as the "housewife's friend to anv other station. KANSAS CITY, Missouri WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHE Kansas City REPRESENTED BY JOHN BLAIR A CO WTIX New Orleans REPRESENTED BY ADAM YOUNG INC TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HQME OFFICE; OMAHA NERRASKA* RFPRFSENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  115k
1180. Sponsor-1958-06-2-OCR-Page-0072.pdf [Sponsor Magazine]
... Kenneth Bilby. II1 Stephen D. Labunski has been appoints general manager of WMCA, effective ( June. Labunski's first association v\ .th thi WNEP- broadcast field was as salesman will Ch. 16 Ch. 34 KCMO, Kansas City, Mo. in 1951. Threi Scranton Wilkes-Barre years later, he joined Todd Storz to worl with WHB, Kansas City. In January, 1956 • best possible coverage of the nearly 2,000,000 people in the prosperous he became general manager of WDGM, Scranton — Wilkes-Barre trading area Minnesota, and a year later was made j • combined operation with identical v.p. of Storz. Later that year he ...
29 Jun 2016  -  97k
1181. Sponsor-1958-06-3-OCR-Page-0032.pdf [Sponsor Magazine]
... audience to the Blair man .. or WDGY g.m. Jack Thaver. MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. nrA-rioiNis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RAD O FOR TODAY'S SELLING WQAM Miami < • )DD STORZ FRESIDEN • • PME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 30 SPONSOR • 21 JUNE IQJ ...
29 Jun 2016  -  103k
1182. Sponsor-1958-06-4-OCR-Page-0015.pdf [Sponsor Magazine]
... MIAMI M * # mtr'S. 3 r a m a i ' msL. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans TOO AV* 3 RAOTO TOR TOO AY * S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami ' TODD STORZ, PRESIDENT* HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  154k
1183. Sponsor-1958-06-4-OCR-Page-0068.pdf [Sponsor Magazine]
... Dayton, it was announced by John Pattison Williams, executive vice president vacation area! of the Air Trails Network. A veteran in You'll reach radio for 12 years, Moudy started his career in the industry as an engineer at MORE CAR RADIOS KOWH Radio, Omaha, in 1946. Three MORE PORTABLES years later Todd Storz bought the Omaha MORE VACATIONERS station and Moudy stayed on. His responsibilities increased with MORE LISTENERS the Storz group from studio supervisor, chief engineer, and director MORE ADULT BUYERS of engineering to v.p. of the Storz stations. In 1957 he joined ABN as director of special stations services and last February became fall tuned ...
29 Jun 2016  -  81k
1184. Sponsor-1958-06-4-OCR-Page-0059.pdf [Sponsor Magazine]
... Rapids, and Katz, PGW and Blair TV, their na- Wash. D.C. president of AWRT, and Rycenga Manufactured Homes Co. tional reps. iccipient of the Kappa Kappa Gamma telecast the building of a $27,000, three Alumnae Achievement award . . . bedroom home. The four telecasts were Name change; The Storz stations W EJL, Scranton's general manager, dubbed "The 1958 House that WOOD- are dropping its title, the Mid-Conti- Cecil Woodland, av/arded by the Na- TV Built." nent Broadcasting Co. and dubbing tional Safety Council . . . WQAM, Mi- • WJZ-TV, Baltimore, is ...
29 Jun 2016  -  94k
1185. Sponsor-1958-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... next fall's 'x battle. New CBS checkerboard plan seems certain to be fol- lowed shortly by other #1 day discount plans . V Page 31 LI O yr*J Memory vision: >1 12- radio's new * k e advertising sound Page 33 He go to extremes to be within ear-shot of their favorite storz station Nothing like get- MINNEAPOLIS-ST. PAUL .. WDCY i s first morning . . . first after- in 'ach of these noon . . . first all-day with a 28.2^( average Hooper. First on Pulse, tpo, ting away 50,000 watts plus 50,000 watt personalities. Talk to Blair, or ...
29 Jun 2016  -  141k
1186. Sponsor-1958-07-1-OCR-Page-0032.pdf [Sponsor Magazine]
... firster . . . i before the change was more popu- 5,000 watts • 690 kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAV'S PADIO FOR TODAY'S SELLING 1 , WQAM Miami ro! TOOD STORZ, PR - 0*NT • HOMt OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4t CO. 30 SPONSOR • 5 JULY 19 L. ...
29 Jun 2016  -  64k
1187. Sponsor-1958-07-3-OCR-Page-0012.pdf [Sponsor Magazine]
... unless such rales are limited to retailers . . . who will con- ceivably benefit from only a part of the station's coverage." The question of whether a distributor is deserving of a local rate just because he has a local agency has been a thorny problem for stations from practically the inception of radio. The Storz stations recently moved to solve the dilemma by devising a strict set of ground rules for themselves. (See 26 April SPONSOR-SCOPE, page 11.) Watch for a trend away from copy-catism in radio station programing policy. You'll find individual (as well as group-owned) stations striving to evolve their own programing personality and ...
29 Jun 2016  -  67k
1188. Sponsor-1958-07-3-OCR-Page-0028.pdf [Sponsor Magazine]
... broadcasting. Station "C " 13.5 WHB 10,000 watts — 710 kc. KANSAS CITY, Missouri WDGY Minneapolis St. Paul REPRESENTED BV JOHN BLAIR & CO. STO WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. INI S WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. PODAY'S RADIO FOR TODAY'S SELLING WQAM Miami DC STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 26 SPONSOR • 19 JULY 1958 ...
29 Jun 2016  -  92k
1189. Sponsor-1958-07-3-OCR-Page-0069.pdf [Sponsor Magazine]
... 12th ANNUAL EDITION 1958 FALL FACT S IKJML ^OADC \t cow 1 L .1 tf • riA2> ORK t Where there^s a Storz Statfon , . there's CREATIVITY 1 f The creativity ot self-disciplined MINNEAPOLIS-ST. PAUL . . . WDCYis first morning . . first afternoon . . . first all- day with a 28.2<l . average Hooper. First on Pulse, too. 50,000 watts plus 50,000 watt personalities. nfessionals who consider the open Talk to Blair, or General Manager Jack Thayer. icrophone a constant challenge. . . KANSAS CITY . . . WHB is first all-day. Proof: Metro Pulse, Nielsen ...
29 Jun 2016  -  141k
1190. Sponsor-1958-08-1-OCR-Page-0001.pdf [Sponsor Magazine]
... important buying, selling trends Page 23 r 'Understand there's Radio's hardiest never a dull moment or advertisers, perennial - either." the barn dance Page 26 What clients think of 'M the top agencies any of these 4 important markets . . . every time Page 30 11 good time . . . with the first place Storz Station I'lEAPOLIS-ST. PAUL . . . WDGY is first iiiormiiK NEW ORLEANS . . . WTIX is 20 times more powerful st afternoon . . . first all-day with a aver- . . . with 5,000 watts on 690 kc. and first . . . all-day. Looper. First on Pulse, too. 50,000 ...
29 Jun 2016  -  131k
1191. Sponsor-1958-08-2-OCR-Page-0015.pdf [Sponsor Magazine]
... St Paul REPRESENTED BY JOHN BUAIR & CO. WHB Kansas City - REPRESENTED BY JOHN BUAIR £ CO. WTIX New Orleans ^ . ., ^ _ " " . ^ ^ " _ . . , " , REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S S E L LIN <3 WQAM Miami TOOD STORZ PRESIDENT • HOME OFPICE: OMAHA. NEBRASKA REPRESENTED BY JOHN BUAIR & Co. SPONSOR • 9 AUGUST 1958 13 ...
29 Jun 2016  -  141k
1192. Sponsor-1958-08-3-OCR-Page-0070.pdf [Sponsor Magazine]
... the current rate con- ations of accounts — retail and prod- fusion which is receiving considerable ct w ith retail accounts receiving the speculation in agency and rep circles iTTWaHJUrT*1 ' ocal rate and product-accounts the na- involves a point of law. Many agencies ional. use the standard 4A contract forms In the Storz h^t of "national rate ' which contain a "most favored nation" iccounts are: ales, beers and wines, clause. L nder it. an advertiser is en- WEJL automotive dealer associations, and re- titled to a refund or rebate if a station gional or zone ofiices of automotive ...
29 Jun 2016  -  144k
1193. Sponsor-1958-08-3-OCR-Page-0028.pdf [Sponsor Magazine]
... . II tF V ~ t: K " ** — n- ; ** * k 1 WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. nrc3 FX WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S Ra FOR ODAY'S SELLING WQAM Miami TODD STORZ PRE . • PICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 20 SPONSOR • 16 AUGUST 1958 ...
29 Jun 2016  -  84k
1194. Sponsor-1958-08-3-OCR-Page-0030.pdf [Sponsor Magazine]
... any clear-cut maining abou so r Strong In recent months, perhaps due in rate philosophy. stations rn mm aa have part to the recession, this pressure has Last spring in a bold move, widely found they can ) ' i 'e f Olnbly l.ccn getting stronger, tougher, and heralded in the industry, the Storz sta- under thvs system. Hut Incc di- e tempting to station owners. Last tions set up a new, clear-cut set of lions prevent many station ( " s sprin for example, Gulf Oil, a heavy legulatm"" to handle the problem. from attempting it. jjtLr of national spot, ...
29 Jun 2016  -  105k
1195. Sponsor-1958-08-5-OCR-Page-0096.pdf [Sponsor Magazine]
... Tv and radio In the leadership spotlignt NEWSMAKER Hearts Delight George W. "Bud" Armstrong has been f - appointed executive vice president of the VRiwOT NECTAR Storz Broadcasting Co. Armstrong, 30 jears old, joined Storz in 1949 as a disc jockey at KOW H, Omaha. He later moved into sales at that station. In 1953 he be- came gen. mgr. of Storz Station WTIX, Top-drawer advertisers • £j New Orleans. Armstrong is vice-chairman of the All Industry Music Licensing Com- are buying WGN mittee and chairman of that group's Membership Committee; and You're in good company when you join smart time-buyers who ...
29 Jun 2016  -  90k
1196. Sponsor-1958-09-1-OCR-Page-0078.pdf [Sponsor Magazine]
... buy in the history of New York radio by a sponsor in volume of hours and dollars," Bud- In the Syracuse Market vveiser Beer will sponsor all games played by the N.Y. Rangers and N.Y. Knicks — to be aired via WINS, WSYR's COVERAGE Station sale: KOMA, Oklahoma City, becomes another Storz station, EQUALS THAT OF purchased foi 8600,000 from Mver Feldman, investor, and other associ- NEXT TWO STATIONS' ates. The amazing coverage superiority of WSYR is Ideas at work: illustrated by these facts: • W HOP, Hopkinsville, Ky. which usually airs from 5:00 a.m. to 11: ...
29 Jun 2016  -  70k
1197. Sponsor-1958-10-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 2S OCTOBER 1.9S8 1 20( a copy • $3 a year THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE WHY YOU CAN'T Where there's BUY 1-MINUTE n a Storz Station . . . r TV SPOTS 1 there's In many of the top 40 markets, one-minute tv CREATIVITY! spots — daytime ornight — are just about sold out. Here's what caused the big rush to minute segments, and why it may mean a 20% hike in spot television costs Page 31 How Bosco sells by combining tv with premiums Page 34 • nlivity of self-disciplined WDGY, Minneapalis-St. Paul . is first on Hooper with 32.8% average. The chemical ...
29 Jun 2016  -  76k
1198. Sponsor-1958-11-2-OCR-Page-0020.pdf [Sponsor Magazine]
... factor is the economic loss: Some agencies, rather than lose the account, close their eyes to the client's placement of business through his own local offices or through brokers and retailers. Here's what these agencies say they'd like to see: A sharper definition of who is eligible for the local rate (such as the Storz group put into effect this summer) . (For background on this controversy, see 16 August sponsor, page 27.) Stations apparently feel it's worthwhile to pay the tab for rep salesmen who visit their markets to get the latest facts and figures: More and more stations are okay- ing it. Reps ...
29 Jun 2016  -  49k
1199. Sponsor-1958-11-2-OCR-Page-0072.pdf [Sponsor Magazine]
... of Tugboat innie ple leexvay for minute commercials. on Kb I A Omaha. In its first use of The nelxvork, in turn, is reliexed of tv. American Thrift links the shoxv and paying anything to affiliates. RADIO STATIONS ShO.OOO in nexx business and has NBC Radio's Culligan made this A recent meeting of the Storz Sta- dropped its newspaper ad budgets — comment; "AA e propose to reaffirm our tions group in Chicago discussed preuously us Sole ad medium. faith in nelxvork radio with new and th ese husiness trends and expan- exciting projects. AA'hat CBS has done ion plans for the coming year: should be seen ...
29 Jun 2016  -  74k
1200. Sponsor-1958-11-3-OCR-Page-0065.pdf [Sponsor Magazine]
... of \ r [j Program PM on WBZ, WBZA. Listeners helped in experiment — and light went out Slorz Stations executives meet to discuss plans for the coming year. Those attending (standing, 1 to r): Herbert Dolgoff, general counsel; Jack Sandier, general manager, WQAM, Miami; Todd Storz, president, Storz Stations; Robert Tilton, national director of engineering. Seated (1 to r): Jack Sampson, sales manager, WHB, Kansas City; Bill Stewart, national di- rector of programing; George Armstrong, executive v.p. general manager WHB; Fred Berthel- son, v.p. gen. ...
29 Jun 2016  -  90k
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