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... : "Telstar," by the Tornados KRAB PD Chris Squires as- is the new night stalker at WHAT WAS THE FIRST CONCERT YOU ATTENDED? sumes music duties. Former WWBZ (The Blaze) /Chicago. Lee: The Ventures KKBB PD Alan Handleman, WHO WAS YOUR FIRST RADIO GURU? Lee: Todd Storz who was replaced last week by le WHAT WAS THE FIRST RADIO STATION YOU WORKED AT? Steve Hoffman, crosses to KRAB for parttime work. Also Lee: WLS WHAT WAS THE FIRST RADIO STATION YOUR CONSULTED? joining KRAB for parttime: Di- Lee: WODR ane Steele, Rob O'Brien, and WHAT WAS ...
20 Aug 2015  -  232k
... began his 1975, he established career as a Minneso- Giant President Cassandra Mills exits GM Bob Bruno. NBC's News and Infor- ta DJ, eventually be- Bernstein was previously Af- filiate Relations Manager with coming GM of Todd mation Service (NIS) , which attempted to pro- 18 Timeline NY-based syndicator MJI Storz -owned vide all -News network WDGY /Minneapo- Broadcasting. His prior experi- ence also includes stints at News/ lis. He subsequently was GM for WHK/ Thayer radio. Although it didn't last long, the service was a forerunner of oth- OVERVIEW Talk outlets WDBO-AM/Orlan- Cleveland, KXOA/ ...
26 Aug 2015  -  135k
... friendly. In the past, employers seldom considered families. changing names. "How do they do Gates board with rotary pots. Au- Today, it's important that you do so, because many employees emphasize taking to the seas in honest -to-God pi- that?" and, "Listen to this!" Storz, tomax and Volumemax. Intros, outros, being involved parents. If you want them present and focused, you've got rate radio ships (imagine broadcasting McClendon, Drake .. and Chuck ramps, talk-ups. False endings, records to accommodate their needs at home with flexible scheduling. under the worst possible conditions ...
31 Aug 2015  -  165k
... ethereal 1955 afternoon man, Ken spots. Overall impressions of the air a secret number during a pro- promotion, the $20 check. A pro- mo ran on the air, telling listen- ers they should send in $20 to the 33 Burkhart. "KOWH was the first CHR owned by Todd Storz. We were spot was that the mystery loca- tion was Egypt. It wasn't was Mexico. -it mo, and the winning caller had to identify the number and could choose any of the packages. The station and that they would be In those days, if you a daytimer, but had a 60 ...
31 Aug 2015  -  104k
... , the mass color annually, has been sold for $400,000 cash, plus accounts TV market will open up, he added-bringing a rush of receivable at time transfer is approved (expected to be business even greater than the early days of black-& -white. about $40,000) , to Robert H. Storz and son Todd, who own He estimated that probably fewer than 150,000 color sets KOWH, Omaha, and WTIX, New Orleans. The elder will be built this year, selling from $800 to $1200. Storz heads an Omaha brewing company, is director of Defense buying of electronic equipment this year, ...
29 Jan 2016  -  72k
... plans" but year consulting contract at $25,000 a year. FCC also New York Times reported crux of issue was his disagree- approved Cook's $400,000 sale of its WHB (10 -kw day, ment with university officials on operation of station. 5 -kw night on 710 kc, MBS) to Robert H. Storz and his Foundation is licensee; university provides most of pro- son Todd Storz, who own radios KOWH, Omaha, and gramming. He left $2,000,000 in negotiable assets to WTIX, New Orleans. Foundation. Educational TV was also reported in finan- Cook's WHB Broadcasting Co. changes name to KMBC cial ...
29 Jan 2016  -  72k
... , who says building plans are being "final- Jackson; "The Coming of Color," by Edward Sellers, ized" and 1000 -ft. Parkersburg tower has been ordered. Broadcasting -Telecasting; "Independent, Alive & 1954," by Grantee Texas State Network, headed by Gene L. Cagle, Todd Storz, Omaha -Kansas City -New Orleans radio sta- also operates KFDA-TV, Amarillo, owns 40% of TV ap- tion operator. plicant for Waco and operates 5 Texas AMs. TSN chief For deducting TV "donations" from purses of boxers engineer Joseph B. Haigh will be station chief engineer. in televised ...
29 Jan 2016  -  83k
... Branscombe Co. Selchow & Righter Jenney Mfg. Co. Nehi Corp./Bottlers Burger Brewing Co. Serta Assoc. Inc./Dealers Jewel Tea Co. Inc. Ohio Bell Telephone Co. Burma -Vita Co. R. E. Spriggs Co. Kay Jewelry Co. Ohio 011 Co. Burrus Mills Inc. Storz Brewing Co. Knomark Mfg. Co. Pan -Am Southern Corp. Cargill Inc. Sun Ray Drug Co. Lanvin Parfums Inc. Mrs. Paul's Kitchen Chattanooga Medicine Co. Sweets Co. of America Inc. H. W. Lay & Co. Pearl Brewing Corp. Colonial Baking Co. Tetley Tea Co ...
29 Jan 2016  -  92k
... Robert M. Purcell, mgr. of Knight Newspaper's Miami Herald is selling WQAM, KEYD-TV & KEYD, and. Washington attorney James A. Miami (5 -kw, 560 kc, ABC) & WQAM-FM for $850,000 McKenna (Vol. 12:16) . to Mid -Continent Bcstg. Co. (Todd Storz) , according to Acquisition of 30% of WORA-TV, Mayaguez, P. R. application filed this week. Sale was required by virtue (Ch. 5) by owners of WJMR-TV, New Orleans (Ch. 20) of Knight group's stock interest in upcoming WCKT, was approved this week by FCC ...
29 Jan 2016  -  80k
... Transcontinent's transfer of radio WHAM to attorney News (Cox) to owners of new WCKT (Ch. 7) for $404, John S. Riggs and adman F. Robert Greene for $500,000 128-contingent on $850,000 sale of WQAM by Miami (Vol. 12:25) . Herald (Knight) to Todd Storz, held up while FCC deter- WTVT, Tampa (Ch. 13) to WKY Radiophone Co. mines whether Storz policy of "cash giveaways" is in public (Oklahoma Daily Oklahoman) from group headed by ex- interest (Vol. 12:28) . KSFO, San Francisco, by Wesley ...
29 Jan 2016  -  73k
... black-& -white minute action by Commission, not yet officially announced, set] will be like an old automobile. The color sets will be was approval of sale of Radio WQAM by Miami Herald so attractive and low you'll probably want to trade it in.." (Knight) for $850,000 to Todd Storz, by 4-3 vote, ma- On networks: "I disagree with Sen. Bricker, in that jority voting not to consider "cash giveaway" charges [he] originally wanted to make the networks common against Storz (Vol. 12:28) . Personal Notes: Eugene B. Dodson named acting ...
29 Jan 2016  -  79k
... program (Corn Products Refining Co.) , and to meet the tastes and needs of their communities and took crack at Brownell for not holding more press con- results in a deterioration of the quality of the service ferences on or off TV. Note: Newark News' Washington previously rendered to the public." Storz operates radios correspondent Arthur Sylvester reported that Brownell's KOWH, Omaha; WTIX, New Orleans; WHB, Kansas old N.Y. law firm, Lord, Day & Lord, represents Corn City; WDGY, Minneapolis. WQAM sale is required Products Refining Co. but quoted those associated with under duopoly rule, inasmuch as owners ...
29 Jan 2016  -  75k
... FCC, always concluded, whether Commission is hastening day when POWER debatable, was subject of more Commission discussion "all broadcasting frequencies are no longer to be regarded this week-as Comr. Doerfer issued his dissent in sale of as a `public trust' in the hands of licensees but solely a Miami's radio WQAM to Todd Storz interests (Vol. 12:30) mercantile business operated for maximum profits." and Comr. Bartley gave his philosophy in speech before Burden of Bartley's speech was his view that FCC So. Cal. Broadcasters Assn. in Los Angeles Aug. 2. not only has authority but "affirmative duty" to ...
29 Jan 2016  -  76k
... & KPRC, Houston; Wm. Grant, KOA-TV & KOA, enough-had been terrific. Another complained about Denver; Elliott M. Sanger, WQXR, N. Y.; Harry Novik, quality of black-& -white on color set. One was ecstatic: WLIB, N. Y.; Todd Storz, Storz stations. "It's the most marvelous thing that ever came into my Loew's Inc. top executive shake-up this week apparent- home-with the exception of my wife, of course." ly leaves company as strongly committed to TV as ever, In article headed "Faded Rainbow," Oct. 22 Time ...
29 Jan 2016  -  81k
... 8 Radio Station Sales Reports: KOWH, Omaha, by Todd WCGC, Belmont, N. C.) for $41,500 to Ralph W. 'Hoffman Storz group for $822,500 to bi -monthly magazine National .. KONG, Visalia, Cal. by radio KYNO, Fresno (L . E. Review (Wm. F. Buckley Jr. publisher) . . . KFAB, Chenault, pres.) for $35,000 to Harry C. Layman, ex-owner Omaha, 48.86% by Sidles Co. (Harry B. Sidles, pres.) of WJOC, Jamestown, N. Y. . . KSUB, Cedar City ...
29 Jan 2016  -  78k
... fairness in presenting re- Cheyenne; Ben Strouse, WWDC, Washington. At -large ligious radio programs.) St. Louis Telecast Co. 60% (1 -year terms): John M. Outler, WSB-TV & WSB, At- owned by Jesuit -operated St. Louis U, was applicant for lanta; Todd Storz, KOWH, Omaha; J. R. Livesay, WLBH, Ch. 11 there which FCC decided in Jan. to give to CBS Mattoon, Ill.; Merrill Lindsay, WSOY-FM, Decatur, Ill. (Vol. 13:3 ) . In contest for St. Louis license, competitor Ten-year ...
29 Jan 2016  -  77k
... . Party on NBC-TV starting July 1, Mon. 9:30-10 p.m. thru Young & Rubicam .. Zenith to sponsor one-fourth Radio station sales and transfers approved by FCC: of NCAA football games on NBC-TV in fall .. Foods to sponsor Danny Thomas Show on CBS -TV next General KOWH, Omaha, by Todd Storz group to Wm. F. Buckley season, Mon. 9-9:30 p.m. taking time period being vacated Jr. s National Review, for $822,500 (Vol. 13:13) . WLAY, by I Love Lucy at end of June ..American Home ,Prod- Muscle Shoals, Ala. by Michael R. ...
29 Jan 2016  -  77k
... has been made yet, according to Mr. Gimbel. tivity of shows-Paramount Pictures pres. Barney Balaban Asking price for pioneer independent with its FM is said told stockholders this week at annual meeting in N. Y. to be $2,500,000 and among prospective purchasers is Todd TV's problems as "brash newcomer" in entertainment Storz group. Rumors of sale apparently began with industry have been "temporarily alleviated" by release of Gimbel's recent gall bladder operation, but he says he has 5000 -odd pre-1948 features to home screens, but they'll be no intention of relinquishing management. Station once played out in 2-3 years, said Balaban-and what then? ...
29 Jan 2016  -  69k
... WIP with WIP-FM, will con- reliability, our information varies from USIA's in some tinue as mgr. His family's dept. store gets around cases-but there's fairly close correlation on basic figures. $2,500.000 in deal, which sets at rest reports station was We go into considerable more detail-covering location of being sold to Todd Storz, et al (Vol. 1.4:231. each station, name of licensee, technical standards, chan- TV-radio techniques are taught in 85 colleges and uni- nel, power, date station started, commercial or non-com- versities according to new Directory of College Courses in mercial operation, etc. ( ...
29 Jan 2016  -  83k
... association will enable us to emerge as one of the most been filed by WIRL-TV, which won Ch. 8 there in compara- progressive forces in the entertainment world." tive hearing but lost it in move of vhf to Davenport -Rock Island -Moline, being reassigned Ch. 25. WIRL-TV pro- Multiple -owner Todd Storz is buying KOMA, Okla- tested that deintermixture by FCC was "arbitrary, capri- homa City (1520 kc, 5 -kw) from investor Myer Feldman cious & discriminatory," complained that Sen. Kerr (D - and associates for $600,000. Other Storz stations are Okla.) , 50.61% ...
29 Jan 2016  -  67k
... adv. & sales promotion ROBERT CODEL, Bus. Mgr. mgr. WBZ-TV, Boston .. Norman S. Livingston promoted./jf4,G0 ALBERT WARREN, Senior Ed. to program sales director, NBC Radio .. George W. Arm- !/ throats WILLIAM WIGHT,ManagingEd. strong promoted to exec. v.p. of Storz Bestg. continues as .1911 ELECTRONICS btYATT BUILDING, WASHINGTON 5, D. C. Associate Editors: gen. mgr. of radio WHB, Kansas City ..Sid White, ex - WILBUR H. BALDINGER Warner Bros. ex -Radio-TV Daily columnist, joins ABC Weekly Newsletters Published Saturdays Television Factbooks Published in March & September PAUL STONE ...
29 Jan 2016  -  77k
... G. W. Trendle. Kalamazoo- J. E. Fetzer. Producers -Directors category, 105 names, in which we find MISSOURI: St. Louis-Elzey Roberts. the names of Louis G. Cowan, now pres. of CBS -TV; J. D. NEBRASKA: Lincoln-J. W. Seacrest. Omaha-Todd Storz. NEW JERSEY: Princeton-H. M. Bitner. Wrather Jr. Desi Arnaz, John Guedel, Mark Goodson, NEW YORK: Buffalo-G. F. Goodyear. John H. Norton Jr. New Larry Spivak & W. S. Todman, all of whom won their York City-E. A. Accas, H ...
29 Jan 2016  -  90k
... 27 termination Club Dec. 2, he speaks of "promise" of inter -American of its longtime affiliation with NBC Radio, whereupon and transatlantic live transmissions by 1962, says foreign Todd Storz's recently acquired KOMA there immediately TV growth "will provide the U. S. with a chance to tell assumed the affiliation. Storz stations (others are WHB, something about America and Americans to upwards of Kansas City; WDGY, Minneapolis; WTIX, New Orleans; 200,000,000 persons." WQAM, Miami) have been prime examples of highly suc- "This is not hard sell," Wheeler asserts. "We only cessful independent local ...
29 Jan 2016  -  72k
... . & gen. mgr. of Gene Autry - controlled KOOL-TV & KOOL, Phoenix, was married to the former Mrs. Dorothy Wrigley Rich in Albuquerque Attention, NAB Conventioneers Feb. 27 .. Jack Sandler, WQAM (Miami) gen. mgr. ap- If you want your TELEVISION DIGEST to follow pointed v.p. Storz Stations . . . John P. Byrne, gen. you to your hotel in Chicago during the NAB Con- sales mgr. MGM, and Raymond Klune, gen. mgr. MGM vention (March 15-18) , we'll be glad to air -mail the Studios, elected Loew's v.p. s . . . Herbert L ...
29 Jan 2016  -  76k
... : ary basis for its WAFB-TV Baton Rouge (Ch. 28) , but was "From the facts available to me I am confident that Mr. blocked by Court of Appeals order (Vol. 15:33, 35) . Culpepper has not violated any law and will be exonerated." Robert H. Storz, churn. Storz Bcstg. Corp. multiple - There was no official Dominican statement on the case radio -station operators, headquartering in Omaha, has pur- from Ciudad Trujillo, but in Washington an embassy chased Wacob-Bender Corp. Omaha -Lincoln investment & spokesman confirmed that a contract with the former MBS stock brokerage firm. He'll ...
29 Jan 2016  -  69k
... agenda-a fun-& -frolic convention there DISC JOCKEYS ARE `SQUIRCH'NG' The House, Commerce last May, when record manufacturers picked up more than Legislative Oversight Subcommittee, which helped put $100,000 worth of tabs (Vol.; 16:7 p6) . Jack L. Sandler, gen. mgr. of Storz Stations' WQAM "payola" into common American usage and has learned Miami and vp of the radio chain which was official host at what "freebies," "lay -on," "hype" and "break-out" the convention, was served with a Subcommittee subpoena mean to disc jockeys, added "squirching ...
29 Jan 2016  -  80k
... 3 years ago. This was the "International Radio had time to hear from only one delegate to the convention Programming Seminar & Disc Jockey Convention" last -Stan Richards, ex -jockey at radio WILD Boston. He May 29-31 at Miami Beach's Americana Hotel, sponsored _testified his -hotel_ expenses-including_$117.42 for some by Storz Stations. The agenda & proceedings were head- new sports clothing-was paid for by United Artists, and lined by one Miami newspaper as "Babes, Booze & Bribes." that he saw "nothing wrong" with that. Richards also The Subcommittee recessed, for a long -Lincoln -Day said he had .received $ ...
29 Jan 2016  -  108k
... ) from the San Francisco Chronicle, which also Objecting to secret February testimony by Prescott operates KRON-TV San Francisco (Ch. 4) . Broker was which was later released by the Subcommittee, O'Friel Hamilton -Landis & Associates. protested that Prescott "tried to leave the impression that Sale of radio KXOK St. Louis to Storz Bcstg. Co. for I was aware payola existed at WBZ and did nothing to an amount in excess of $1.5 million was reported by Elzey stop it." O'Friel said "this is absolutely untrue." M. Roberts Jr. co-owner of KXOK with C. L. Thomas. In his rebuttal turn ...
29 Jan 2016  -  95k
... Cooper. Supreme & NBC-TV competitor Radio American West' Indies Inc. have agreed to merge, latter to get 40% after dismissing its application. Inauguration Day package, Jan. 20, 11 a.m. noon, aft. parade, 11:30 p.m. -midnight, full spon. Purchase of radio 'KXOK St. Louis by Storz Bcstg. Co. Purex (Edward H. Weiss) for $1.5 million has been approved by FCC, Comrs. Hyde & 25 Years of "Life," Thu. Mar. 2, 9:30-11 'p.m. full spon. Bartley dissenting. Life Magazine (Young & Rubicam) ...
29 Jan 2016  -  98k
... to 9 since first of year-including addition of full-time house counsel Robert L'Heureux and public relations director Leonard Lieberman. Next annual convention is in Washington's Shoreham Hotel June 17-22. S T O RZ SOCKED 'I IN FORFEITURE CASE: "Apparent liability" of $10,000 forfeiture under penalty provisions of Harris -Pastore Act has been incurred by Storz Bcstg. Co. s radio KOMA Oklahoma City for rules violations, FCC ruled last week in 2nd case of kind. Storz station was cited in particular by Commission for daytime transmitter operation prior to 4 a.m. and for maintaining field strength which "far exceeded the licensed maximum values." Accused of "willfully or ...
29 Jan 2016  -  74k
... . Dalton FM -STEREO SHOWCASE, Friendly Frost's 24 -hour WTFM in N.Y. reports, summing up developments since he has headed cable area, begins programming with all-out campaign for broadcaster - operators' organization (p . 2) . trade cooperation. Station starts with 12 set makers as sponsors (p . 8) . STORZ SOCKED IN FORFEITURE CASE, FCC serving notice of UHF MARKET SLOW & steady, no lift seen in near future from. $10,000 liability by radio KOMA Oklahoma City for "willfully or N.Y. market All-channel set sales for 1961 lower than 1960, but repeatedly" violating rules (p . 3) . channel ...
29 Jan 2016  -  78k
1032. TV-Digest-1949-07-OCR-Page-0016.pdf [[ Miscellaneous ]]
... Hollywood program operations; Martin Jewish and Negro audiences) ; KOWH, Omaha (with Leeds, associate director . . . Fred Freeland, new TV di- FM) , by Omaha World Herald, for $100,000, to local rector of Ruthrauff & Ryan, Chicago, succeeding Fran group headed by Robert H. Storz for his son Todd Storz; Harris, who goes to Hollywood office . . . Larry Walker, KGA, Spokane, by Louis H. Wasmer, for $425,000, to asst. mgr. of WBT, Charlotte, named mgr. of its new Gonzaga U (veteran radioman Wasmer sold KHQ there WBTV ...
29 Jan 2016  -  234k
... R&R /Friday, January 7, 1983 Page 29 KOMAI Station Profile Oklahoma City P.O. Box 1520 GM: Woody Woodard Oklahoma City, OK 73101 PD: Gregg Lindahl (405) 794-1573 MD: John Pratt Owner: Storz Broadcasting Co. 1520 kc. Rep: Blair Radio 50,000 watts Welcome To '83! KOMA, with 50,000 watts, covers not only the Oklahoma City market but also an extended area reaching "22 states and two foreign countries," says station PD Gregg Lindahl. "In fact, once when we did a contest offering a trip to Oklahoma City and ran it on the night signal, ...
24 Jun 2016  -  157k
... a PD. This is the on- ing the exiting Ron Beckey. Reddell was most recently with Golden West's pay TV operation, headquartered in Dallas, but Mercer Named garding his return to radio, he remarked. "I'm absolutely overstimulated. I finally ly station I would consider leaving WBAP previously served as GM at Storz station KOMA/Oklahoma City, and earlier at W YST PD got tired of academia and wanted to get back to the real world. We have the unique KYTE/Portland during a 25 -year radio After two years as Operations Manager ability to capture the total adult audience, STAFF career. for Spanish -formatted KALI ...
24 Jun 2016  -  146k
... and a half before tiser annoyance at these practices, jump from Top 40 to progressive joining WZPL in 1982, said, "The however, was stifled by the im- and AOR and to have maintained thing I'm really excited about is mense public response Godfrey's his credibility all along the way is, the company (Storz) owns nothing folksy style generated; at one LAURA BRANIGAN I think, unique to the industry." but AM radio stations. They're point he was credited with bring- WNEW-FM/New York Opera- very supportive of doing things on ing in 12% of CBS's total revenues tions Director Scott Muni, who ...
24 Jun 2016  -  147k
... and a half before tiser annoyance at these practices, jump from Top 40 to progressive joining WZPL in 1982, said, "The however, was stifled by the im- and AOR and to have maintained thing I'm really excited about is mense public response Godfrey's his credibility all along the way is, the company (Storz) owns nothing folksy style generated; at one LAURA BRANIGAN I think, unique to the industry." but AM radio stations. They're point he was credited with bring- WNEW-FM/New York Opera- very supportive of doing things on ing in 12% of CBS's total revenues tions Director Scott Muni, who ...
24 Jun 2016  -  147k
... 1990. the total loss, including operating losses, Look up and down the dial, AM or FM, in vances in audience seem to be measured in were many millions of dollars. any large city. Where is the individually - a rise over three larger than 20 percent. Or go back to when Todd Storz unloaded owned station? And in which the runaway leader in a Part III of our serialization will appear KOWH/Omaha on an eager Bill Buckley Of the top 100 stations in the nation, 89 market may hold a 7.8 to 6.5 lead over the next month. "The Six Million Dollar Man- for a ...
24 Jun 2016  -  125k
... than one side of an issue, be- cause I know I have my own prejudices. It's I'm not allowed to talk anyway, so I'll just read the goddamned liners." That's just ton in 1955, Dan worked at KXYZ for 15 months and then moved to Minneapolis for four years to work for Todd Storz at WDGY. PY-WA -Còì important to let your listeners know that, too. Don't get up on a soapbox and preach, but instead occasionally "leak out" little wasting your show! I always approach every show as if something was going to - happen that none of the carts would play In 1961, ...
24 Jun 2016  -  175k
... - programmer Steve Davis joined WWSH/ Simultaneously, Director/News & Pro- light of my career. I Philadelphia as PD four weeks ago. NEW CALLS WLTS gramming John Wheeling resigned and was spent a lot of fond No stranger to CHR radio, having worked replaced by his assistant, Michael Moss. days with Storz on -air at WMYQ/Miami, Stevens told R&R , "This is going to be a great opportunity for WAIL Drops Formerly News Director at WPOP/Hart- ford, Moss joined WEEI as an anchor in Broadcasting; they've been very me. It's been about a year and a half since I've ...
24 Jun 2016  -  145k
... Grace Broadcasting, headed by principal Harvey Schreiber Continued from Page 3 Harvey Grace, also operates WOOD-AM & Continued from Page 3 Continued from Page 3 we view as a vital center of dynamic growth. FMIGrand Rapids and KDON-AM & FM/Sali- Both WNYR & WEZO will be remembered as sta- nas, CA. Storz retains ownership of KXOKISt. the management here and developing the tion skills together with 50,000 -watt tions that have made significant contributions to Louis, WOAMIMIami, and WHBIKansas City. top two stations in this market. I've been KOMA." the company during its growth in broadcasting." KLBB becomes Newsystems's first radio proper ...
24 Jun 2016  -  136k
... Minnesota, Inc. for $500,000, in order to ac- ecutive Director of Broadcasting. Redo 6 Records e Is published every Friday by Redo 6 Records. Inc. 1930 Century Park West. Las Awoke, CA 90067 (213) 5534330. like a real challenge, since this station has quire crosstown WDGY from Storz Broad- Replacing Severino as WXTZ Station Subscriptions $215 per yes or $60 per verte. Inte1natens'suosc1Yp- ten rée $100 per yes. AI reasonable care taken but no responsibley such a rich heritage. With that advantage casting for $3.5 million. All transactions are Manager is Galen Scott. A sales staff ...
24 Jun 2016  -  161k
1042. Sponsor-1957-01-1-OCR-Page-0022.pdf [Sponsor Magazine]
... .' They have a Storz Statk there, don't they? That / settles it for me! r • > \ / € ,r* - ', \ k. In any of these 5 important markets .. you talk to the big audiences with the "Storz Station! " MINNEAPOLIS-ST. PAUL . . . with WDCY It's KANSAS CITY . . . with WHB First per Hooper, very nearly unanimous. Hooper, Nielsen, Pulse and a first per Area Nielsen, first per Area Pulse, first per host of Twin Cities advertisers agree: WDGY has the Metro Pulse. 87% renewal rate among Kansas City's big ...
28 Jun 2016  -  85k
1043. Sponsor-1957-01-2-OCR-Page-0015.pdf [Sponsor Magazine]
... fi p.m. from Hlair, or \\ III5 (icneral M; i aocr. til 'ili'if Latest AK.MSTKM'NC. HOOPER W1115 first all lay with 42.2f7 WHB of audience, • Innc-Sept. 4- month average Mon. Fri. 7 a.m.() p.m.; Sat ^ a.ni.(! ji.in. Kansas City, Missouri TODD STORZ. President Today's Radio for Today s Se/l /ng WDGY WHB WQAM KOWH WTIX Minneapotis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co Represented b Ajtv* Young tnc SPONSOR • 12 J\NL\RV 10A7 ...
28 Jun 2016  -  69k
1044. Sponsor-1957-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 1 JA' .. | ft 7 40* • • 7*t THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE Mad to hear they have i Storz Station there. NESTLE S PLAN FOR MAXIMUM Hakes buying that much simpler. TV CIRCULATION Nestle rx|i.in<i - il> l\ < irenl.ilion |i \ lm\ it p six -how . on altcm itc week. Ius|s . .n oids i i>k , of .i full spottsorship Page 23 i \ How to launch a spot tadio campaign — fast! ny of these 5 important markets . . . Page 26 talk to the big audiences ...
28 Jun 2016  -  81k
1045. Sponsor-1957-01-3-OCR-Page-0026.pdf [Sponsor Magazine]
... . 19.50 Station' 1 > " . . . 16.30 out front with 26.6^) morning . . . Station " . . . 9.50 32.6^ afternoon . . . 29.8% all day! Station'" I) " . . . 6.40 Station " E" . . . 5.90' The force of Storz iirojirannninc' is dramatized by the swift, Station " F" . . . 4.70 convincing chanye in iMiami i-adio listening. AVQAi\I leaped to Station " ' (! "" . . . 4.60 first place after less than 3 months of Storz programming. Station " 11" . . . 1.50 Latest ...
28 Jun 2016  -  77k
1046. Sponsor-1957-01-4-OCR-Page-0015.pdf [Sponsor Magazine]
... MoniiiiL: f'JT.o'f) nftrnioon (27.7'i) . . . ami all-day ( '27.(i'* ! Hooper. I'nlse. Nielsen . . . and a host of Twin Cities advertisers airree that WIMIY has the hijr andienee for those hiy results. WDGY There's a new listen in the Twin Cities — and Storz Station iiroyraimnini. is i ( sponsihh. Make sure yon hny M inneapoIis-St. 1'anl w ith the in ic 5^ ,000 uatts o't'l a nearly data . . . whieh yonr nearest Ulair mail, or (Jeneral Manat'er Steve perfect circle davtin e stpna! I.ahnnski will (dieerfnlly siijiply. MINNEAPOLIS-ST. PAUL VrvmU ...
28 Jun 2016  -  54k
1047. Sponsor-1957-01-4-OCR-Page-0086.pdf [Sponsor Magazine]
... and manager of the San Fran- your market before another cisco office, along with Waldo H. Hunt, v.p. and manager of the sponsor beats you to it. Los Angeles office, will continue to operate in those capacities. Stephen B. Labunski has been appointed All >• a vice president of the Storz Stations, ac- cording to an announcement made by Todd Storz. president. Labunski joined the Storz Stations two and a half years ago. r 1 He has served as a member of the sales staff of WHB, Storz's Kansas City flagship i! station, and was appointed general mana- ger of WDGY ...
28 Jun 2016  -  103k
1048. Sponsor-1957-02-1-OCR-Page-0024.pdf [Sponsor Magazine]
... , which also has 40 second-place quarters, 10 thirds . . . Station "A " 12.27c and not a single one lower! Station "U' ]0.67o Station "O " 10.37o And wait, just wait until you see the latest Pulse — and you'll see Station "D " 9.6% the tremendous elfect of Storz Station programming quality on Station "E " 9.47 Xew Orleans radio listening. Get the detailed'"fieures that leave Station "F " 9.2% no doubt' from Adam Young, or WT1X General Yammer Station "G " 6.170 FRED BEKTIIELSOX. Station "H " 5.6% Station "1 " 4.8% * ...
28 Jun 2016  -  77k
1049. Sponsor-1957-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... - tor-hours. In and out of home, S/ c.t of AVIlH's laryest billing local accounts in 1055 . . . Mon. Fri. G a.in. niid-iup:lit. renewed in 105G. Latest AREA PULSE Sure, AVIII? dominates Kansas City ou every national WIIR first all day, Will? first survey. Sure, Storz Station programming quality 2G:? out of (jiiarter-hours. attracts tremendous andienees which in turn at- 25 seeond plaee 1/t'sj uone low- tract advertisers. l?ul it takes results to make er. Mon-Sat. G ain. nn'd-nirrht. local advertisers eome back for more. And AV111? is Latest Kansas ...
28 Jun 2016  -  73k
1050. Sponsor-1957-02-3-OCR-Page-0028.pdf [Sponsor Magazine]
... Sr WQAM 29.9% Newest Hooper* puts AVQAM even further out front with 2.1.0 " 'r Station ' • A " . . . . 17."5rc mornui" ' 'r afternoon . . . 'I'KW't all (lav! The f( tree - c Station ' • ir . . . . IG.l { of Storz prog-ramining- is dramatized by the swift, convincing Station ' i 7 ? . 8.0% change in 'Miami radio listening. AVQAll leaped to first place after less Station ' 1D" . . . . 7.4f; than 8 months of Storz progrannning. Station ' 'E" . . . . 5.6% Latest Hooper ...
28 Jun 2016  -  82k
1051. Sponsor-1957-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... I 11 s s 11. LI AM HEDGES 40* m copy • $10 a yaar I B C -ROOM fi0 4 SO R0G'<EFEI.LE R PLAZA • F V Y0R < P0 N Y THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE n/k ) ' OMPAHYji OFKTK^ ' RADIO STATION ROWH THE STORZ STATIONS lOTH OM \M \ vhi cmr OMAHA 2.N EBKASkA TIX NEW OUtANS IILMTRIIK ei'lLDlNC. VQAM MIAMI WHY SPOT RADIO An.Avn<.• > • Mr. Chick Crabtree February 16, 1957 WILL COST YOU Co-Manager Radio Station KOIL Ctnaha, Nebraska MORE IN 1957 Dear Chick; He|)> miv riitc liiki ...
28 Jun 2016  -  74k
1052. Sponsor-1957-02-4-OCR-Page-0015.pdf [Sponsor Magazine]
... Wllli's largest hdliujr local accounts m I!)33 . . . AREA PULSE renewed in 1936! Will? first all day. Will? first Sure. Will? dominates Kansas City on every national 2(5 ;! out of 28S ciuartcr-hours. 23 second place Fi's, none lower. survey. Sure, Storz Station protrraunuinfr quality at- Mon. Sat. (5 a.ui. uiiduiirld. tracts tremendous audiences which in turn attra t ad- vertisers. Hut it takes rrsnlls to make local advertisers Latest come back for more. And Will? is Kansas City's AREA NIELSEN siutinn. So much so. that Will? has a hiuher perceutafje ...
28 Jun 2016  -  72k
1053. Sponsor-1957-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... share of audience all WQAM . . . . . 30.1% day. That's what (he newest Hooper says. eontinniii<i - a dramatic, drastic, Station'"A " . . . . i5: .v/< fantastic ( han^ -e in isonthern Florida listening since the start of Storz Station "JV . . . . 14.8% Station proyrannning- at WQAiM. Station . . . . 1.1% All this has been aeeoinplished without so mneh as a single give-away, Station ' B" . . . . 7.;%; and without a single contest which required participants to he timed ...
28 Jun 2016  -  98k
1054. Sponsor-1957-03-2-OCR-Page-0023.pdf [Sponsor Magazine]
... - abilities in many first plaee segments on WI)(k \ Make sure you buy Miuueapolis-St. Paul ivith new audicnee data. Don't pursue old, out-dated information, whieh won't tell you, for example, that Trendex now has WDGY in first place in audience morning, after- noon, and all day. Storz Station programming has brought drastic change to the Twin Cities audience picture, so much so that whatever survey you prefer, you're in for a good time when you buy WDCY. Consult I'dair, or talk new figures with WDGY General Manager Steve Labnnski..)0,<)00 icatts and a WDGY nearly ...
28 Jun 2016  -  61k
1055. Sponsor-1957-03-2-OCR-Page-0015.pdf [Sponsor Magazine]
... (ieneral Mana£rer GEORGE W. Latest ARMSTRONG. TRENDEX — Jan. 7957 Will? is first all day. with 42.IW aver- lO.ODO ir,iKs~~710 krs. age Miare of audience, s a.m. O p.m. Mondav through Saturdav, Jannarv, WHB Kansas City, Missouri TOW. 1 President. TEC TODD STORZ Today's Radio for Today's Selling WDCY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair Cr Co. Represented by Adam Young Inc. sponsor • 9 m vrcii 1957 13 ...
28 Jun 2016  -  69k
1056. Sponsor-1957-03-2-OCR-Page-0052.pdf [Sponsor Magazine]
... Pulse with 19.50 average share of daytime audience.* And here's something else Pulse reveals: WTIX has more Pulse points than any other XTew Orleans radio station from fi a.m. to 12 midnight, Sunday through Saturday. Hooper, too. shows WTIX to be first all day in this ll-station market. This is what Storz Station programming, ideas and excitement have done to Xew Orleans radio listening, and continue to do month after month. This audience pulling power has been bringing satisfying results to more and more national and local Advertisers. How about you? Get the details from Adam Young or WTIX General Manager h'liED BEKTHELSOX. y ( ...
28 Jun 2016  -  56k
1057. Sponsor-1957-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - II IS PRIME- TIME YOUR * BLIND SPOT? "I wish deciding New fliinkint: anil new fad- art* now (JcncIoj. what to order inp in -pol radio tlial could be as simple ma\ sficll end of tin- 7-9 a.tn. 1-6 p.m. fad as time-buying I Page 23 where there's a Storz Station." a Should you promote a show In any of these five important markets . . . you share? you talk to the big audiences Page 26 with the "Storz Station"! .s; MEAPOLIS-ST. PAUL . . . wifh WDCY. NEW ORLEANS . . . with WTIX. Month after The ...
28 Jun 2016  -  81k
1058. Sponsor-1957-03-3-OCR-Page-0024.pdf [Sponsor Magazine]
... yonr Florida vith 5,000 watts Others 10.8% own line on Southern Florida from a on 560 kc. {Latest Trendex) HEAIK man .. or WQAM General 7 a.m. fS p.at. Monday Saturday Manager JACK SAXDLER. MIAMI * II ooper, Jon. Feh, 7.957 — 7 a,m. 6 p.m. M on .Fri. TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John B/air & Co. Represented by Adam Young Inc. 22 SPONSOR • 16 MARCH 1957 ...
28 Jun 2016  -  90k
1059. Sponsor-1957-03-3-OCR-Page-0066.pdf [Sponsor Magazine]
... the RICHMOND TELEVISION market. Check YOUR set count . . . then BUY Roanoke! Call, your nearest Peters, Griffin, Woodward "Colonel" , — or WDBJ • Television! - r WDBJ-Tr T -a^ PT is ROANOKE, VA. 4m Owned.and operated by KVOO & KVOO-TV, Tulsa, progress pic- STORZ MANAGEMENT MEET in Texas ture of new broadcasting plant. Unique (L to R) Todd Storz, Dale Moudy, Jack the Times-World Corp. tower will stand I721/f ! ft. when completed, Sandier, G. W. Armstrong, Steve Labunski, serving as microwave receiver for remotes. Virgil Sbarpe ...
28 Jun 2016  -  100k
1060. Sponsor-1957-03-4-OCR-Page-0015.pdf [Sponsor Magazine]
... . Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 14o out you're at it, get the whole day and night pieture! of 140 quarter-hour^ . 10,000 watts, 710 kr. WIIB's share of Area XieKcu Total WHB KANSAS CITY Station Audience; dOT. TODD STORZ President Today's Radio for Today's Sening ml M<—- WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. SPONSOR 23 march 1957 13 ...
28 Jun 2016  -  79k
1061. Sponsor-1957-03-4-OCR-Page-0060.pdf [Sponsor Magazine]
... English Smith ABC Tv, Hy, mgr net program dept, western div ABC Tv, NY, mgr net programs Daniel K. Sobol WRCA-TV, NY, sis NBC Tv Net. NY, sis Arthur Sprinkle . KULA-TV. Honolulu, asst mgr chg operations Same, mgr Bill Stewart KOWH, Omaha, program dir Storz Stations, program dir Robert C. Weiss WHK, Cleve, acct exec Francis Carter Wood, Jr. Sound Masters, NY, vp chg production . . Same, president Charles C. Woodward CBS, NY, legal dept CBS Tv, NY, asst gen atty ADVERTISING AGENCY PERSONNEL CHANGES NAME FORMER AFFILIATION NEW ...
28 Jun 2016  -  70k
1062. Sponsor-1957-03-4-OCR-Page-0058.pdf [Sponsor Magazine]
... , afternoon and all day. Let Blair bring you up to date on what fStorz Station programming has done to Twin Pities' radio listening. Or, talk over the new figures (and what they mean) with WDGY General Manager Steve Labunski. 50,000 watts and a nearly perfect-cirdc daytime signal WDGY MINNEAPOLIS-ST. PAUL TODD STORZ, | President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 56 SPONSOR • 23 MARCH 1957 ...
28 Jun 2016  -  85k
1063. Sponsor-1957-03-5-OCR-Page-0028.pdf [Sponsor Magazine]
... 240 daytime quarter hours. More evidence, added to previous data, of KOAVII's decisive dominance of Omaha radio. Latest Pulse says: Feb. March Hooper has KOAVII out in front, too, as ever! KOWII leads next independent Trendex pives KOWll top spot, too. by nearly This is the kind of market-dominance which Storz Station ideas, programming and broad (660 ke.) cov- erage continue to make possible for national and local advertisers. Kesrdts prove it, too. Get A dam Young's point of view .. or talk it over 2 to 1 with General Manager Virgil Sharpe. TODD STORZ, President'! Today's ...
28 Jun 2016  -  103k
1064. Sponsor-1957-03-5-OCR-Page-0056.pdf [Sponsor Magazine]
... (WC.M ) , R. E. Dunville (Crosley) . J. S. Hayes (Washington Post) , Vice Admiral J. L. IloIIoway, Jr. E. .M. Sanger, (WQXR) . Harry Novik (WL1B) , G. B. Larson (KDVL & KTVT) , Todd Storz (Mid-Continent) , Capt. M. J. Lousey 58 SPONSOR • 30 MARCH 1957 ...
28 Jun 2016  -  88k
1065. Sponsor-1957-04-1-OCR-Page-0001.pdf [Sponsor Magazine]
... APRIL 1 • ft 7 J0 i AO* Copy cftlO • y r i D.-^ O 7 .1 1 .si^vi y o r< > L THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE 3lad to hear they have i Storz Station there. BROADCASTERS Vlakesbuying that much simpler. ARE MISSING % THE BOAT!.\ T\ ''radio hu. me — out- m look is rosy. Rut Proad- casiers who disregard f* \ ^ warnings from admen won t gel their share Page 29 \ m \ What's new in television dany of these five important markets .. commercials? Page 36 701 talk to ...
28 Jun 2016  -  99k
1066. Sponsor-1957-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... audience. Autl here's soiuethiiiir else raise reveals; WTIX has more I'nlsc points than any other New Orleans radio station from 0 a.m. to 12 midni' dit. Sunday thronirh Saturday. llo()])er, too. shows WTIX to he first all day in this 11- station market. This is what Storz Station pro' rraniminir. ideas and exeite- ment have done to Xew Orleans radio listeniiiLr. and eontinne to do month after month. This andienee ]mllim_r power has been hrini. inL.r satisfyim. re- sults to more and more national and loeal advertisers. How about yon. (let the details from Adam Vonn^ or ...
28 Jun 2016  -  59k
1067. Sponsor-1957-04-1-OCR-Page-0131.pdf [Sponsor Magazine]
... All Sweet Margarine. 1,360 Union Oil Co. of Calif. $22,860 Stop & Save Trading Texas State Optical Co. . $71,310 Royal Triton Motor Oil Stamp $75,500 Brown N Serve Rolls.. 3,590 22,860 Brown N Serve Optical Service. 71,310 Trading Stamps 75,500 Union Pacific Railroad $137,810 Sausage 14,710 Texize Chemical Co. $236,610 Storz Brewing Co $135,020 Texize Detergent. 6,320 United Fruit Co. .. $116,990 Butter 450 116,990 Beer 135,020 Cheese 7,360 Texize Household Bananas Streator Read Fuoos, Inc.. 22,760 Dairy Products 8,210 Cleaner . 195,860 United Fuel Gas Co. $82,460 Potato Salad 22,760 Frozen Chicken . 9,170 Texize Pine Oil 26,500 Household Appliances 82,460 ...
28 Jun 2016  -  64k
1068. Sponsor-1957-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... 0 N x 1 'W O THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE IS NETWORK I 4 Cc *• RADIO'S BOOM HURTING SPOT? Spot is gaining, hut it could grow fa-ler, say its talesmen. They feel net radio K huild- ing In ttnderprieing Page 25 Did you notice the new ratings on that Storz Station?" fes. In tact, all r 5 Storz Stations How spot radio hove first place helped launch the Viscount Page 28 any of these five important markets you talk to the biggest audience with . . "he Storz Stations"! Kansas City's hiyyest advertisers proves dy- nainie sales power. See .lohn ...
28 Jun 2016  -  103k
1069. Sponsor-1957-04-2-OCR-Page-0026.pdf [Sponsor Magazine]
... story. Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 140 out you're at it, get the whole day and night picture! of 140 quarter-hours. 10,000 watts, 710 kc. WHB's share of Area Nielsen Total WHB KANSAS CITY Station Audience: 4G5c. TODD STORZ, President Today!s Radio for Today s Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 21 SPONSOR • 13 APRIL 1957 ...
28 Jun 2016  -  87k
1070. Sponsor-1957-04-3-OCR-Page-0015.pdf [Sponsor Magazine]
... 0.0 (7 a.m." p.m. Mon. Fri.) . Whatever report yon like hest. yon can use it to hny prime availabilities in WDGY's many lirst-place seg- ments through the day. And plenty of local and national advertisers are expressing their agreement, too. WDGY Let Blair hriug you up to date on what Storz Station proirrammiug has.tD ,1)1 )0 irntts done to Twin Cities" radio listening. Or. talk over the new tignre- (and what thev mean) with WDGY General Manager Steve Lahnnski. MINNEAPOLIS-ST. PAUL TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. ...
28 Jun 2016  -  91k
1071. Sponsor-1957-04-4-OCR-Page-0028.pdf [Sponsor Magazine]
... . Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 140 out you're at it, get the whole day and night picture! of 140 quarter-hours. 10,000 watts, 710 he. WHB's share of Area Nielsen Total WHB KANSAS CITY Station Audience: 46% . TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 26 SPONSOR • 27 APRIL 1957 ...
28 Jun 2016  -  88k
1072. Sponsor-1957-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida Now PULSE shows WQAM in FIRST PLACE with 5,000 watts on 560 kc. Mon. Fri. 6 a.m. to midnight, Feb. March. 1957. Send for a Bhiir nwn .. or call General Manager Jack Sandier MIAMI *7 a.m. 6 p.m. Mon. Sat. March-April, 1957. The Storz Stations TODD STORZ, President t Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTJX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represerfted by John B/air & Co. Represented by Adam Young Inc. ...
28 Jun 2016  -  83k
1073. Sponsor-1957-05-2-OCR-Page-0001.pdf [Sponsor Magazine]
... role ot 1 apmev's mat ketmf: di - partmeiit? Tlti- ai Ina gass — a ea-e* hi-tnrx Jntw nurketinji. un-dia ami otlie'r -er\ ie-^ eonilinv Page 29 Evergreen s farm tv v{ of these 5 important markets .. exclusive Page 3^ * time is a good time with the Storz Station. ^lEAPOLIS-ST. PAUL . . . with WDCY. Kansas City's hi^vrest advertiscu-s pmv. s dy- Are funny radio ' 1!L )7 Nielsou slunvs WDGY first (XSl namie sales power. S(>e dohn Hlair nr Will* . a.ni.(! ji.in. .Mon. Sat.) ...
28 Jun 2016  -  93k
1074. Sponsor-1957-05-2-OCR-Page-0030.pdf [Sponsor Magazine]
... local UT O advertisers for the past six years. This is the kind of leadership KOWH can put at your service, either through the good offices ot A Adam Young, Inc. or General Manager Virgil Sharpe. *Pulse, 7 a.m. G p.m. Monday- Safurday, March 1957 KOWH OMAHA The Sforz Stat ons TODD STORZ, | President Today's Radio for Today's Se/i /ng WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 0 Zo Sponsor • 11 MAY 195 ...
28 Jun 2016  -  73k
1075. Sponsor-1957-05-3-OCR-Page-0015.pdf [Sponsor Magazine]
... WDGY ha. a biir first place audience -tor_\ ' (( > n.ni. d p.m. MoiKlaii-Satiinlin/) Talk to Dlair, or WDGY General Manaeer STKYK LM' I'N'Mxl..iD.OiH) irntt* 11 /1G1 first 5 SI I r/ n — 9 u.in.(> p.m. WDGY MINNEAPOLIS-ST. PAUL MomUiii-Saturdop TODD STORZ President Today's Radio for Today's S e II in g : - WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. SPONSOR • 18 MAY 1957 13 ...
28 Jun 2016  -  58k
1076. Sponsor-1957-05-4-OCR-Page-0034.pdf [Sponsor Magazine]
... every important audience-type. That statement embraces the housewife, her husband, their teenagers — as well as the farm family. Every survey agrees. Whether it's audience or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri TODD STORZ, President Today's Radio for Today's Selling KOWH WTIX WDGY WHB WQAM Omaha New Orleans Minneapolis-St. Paul Kansas City Miami Represented by John Btair & Co. Represented by Adam Young Inc. 32 SPOXSOR • 25 MAY 1957 ...
28 Jun 2016  -  77k
1077. Sponsor-1957-06-1-OCR-Page-0015.pdf [Sponsor Magazine]
... <)\V11 eontinnes to place at your -er\ ie.. jitst its it as tm tl past six yeiirs. (hill Adam Voiin< _r lite. or talk to K(t \Vll <o-neral M;inaL'> -r Vnmil ^.r|t , KOWH ( )lllilllU TODD STORZ President I^Too'ciy's Radio for Today's Setting HHI WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orieans Represented by John Btair & Co. Represented by Adam Young Inc. St'O.XSOK • I JUNE 1957 13 ...
28 Jun 2016  -  54k
1078. Sponsor-1957-06-2-OCR-Page-0001.pdf [Sponsor Magazine]
... Hooper. Xow Pulse. Hooper and Trendex A PH. are in agreement: All three show A\ QAM first all day 1 See .IOHX BLA1H. or WQAM GM .IACK programing \ISAS CITY . . . with WHB. First per 10 Pulse, Xielseu, Trendex and Hooper — first SAXDLEK. Page 55 TODD STORZ, President ^iay's Radio for Today's Sellin ...
28 Jun 2016  -  84k
1079. Sponsor-1957-06-2-OCR-Page-0032.pdf [Sponsor Magazine]
... every important audience-type. That statement embraces the housewife, her husband, their teenagers — as well as the farm family. Every survey agrees. Whether it's audience or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri TODD STORZ, . President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapoiis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. 30 SPONSOR • 8 JUNE 1957 ...
28 Jun 2016  -  72k
1080. Sponsor-1957-06-3-OCR-Page-0015.pdf [Sponsor Magazine]
... " can he misleading. Scrap them . . . and let John P.lair update yon. Or, talk to WlXiY (hmeral Manager Steve Lahniwki. April 6.1 • March-April li) ." Pulse. 1957 WDGY od.ixid initls Minncapolis-St. Paul 1 1 T ~ ^ ( • 1 i j T • 1 a TODD STORZ President WDGY WHB WQAM KOWH wnx Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. St'ONSOlt • 15.)l NF. 1U5 . 13 ...
28 Jun 2016  -  79k
1081. Sponsor-1957-06-4-OCR-Page-0030.pdf [Sponsor Magazine]
... 7"^ . ^ I r** ** n 1 ^ ^ "r , S 4 . 'v yfe - > r- V ^1."* i- ..*.;*& *• * At * Halt of xcs #J Just this: August, 1956 WQAM becan.e a Storz Station. October, 1956 AVQAM went independent. November, 1956 AVQAAI leaped to first place all day (2S.4r( . Hooper) without a give-away. February, 1957 WQAM rocketed to first place all day on Trendex (M-l.Tr) . Feb. Mar. 1957 WQAM jnniped to first place all day on Pulse. Mar. ...
28 Jun 2016  -  70k
1082. Sponsor-1957-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 19 S 7 /a.** a _ ^r 40( a copy • SIO a year ^000'/I } ** 4 N O / ' THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE HOW TO GUARD A $7 MILLION XWhere TV INVESTMENT there's a Holrne Cm ti- ;ul hmm- Storz agnr no\\ delegaU- / % )iK)>l of lii> otlu'i rc- station.. ^pon^ilnlitic- to (• onccii- tratc* on conmiernaK there's 9 for lii> t\ program-^ . mdience Page 27 Beneficial's marketing jig- In each of these major markets more ...
28 Jun 2016  -  88k
1083. Sponsor-1957-07-1-OCR-Page-0072.pdf [Sponsor Magazine]
... 'va - a d"o r ; t M Nfl WS i- Jack Thayer, of W'DGY, .MinneapoHs-St. Paul, is perhajis the first full-fledged disk a*r joeke\ iu a major market to move over- night from his turutahle to the general manager's office, hast week. Todd Storz, president of Storz Stations of which I ^ DGY is one, named That er to the gen- cra WAY OUT l manager jiost to sueeeed Stephen ha- hunski who resigned to become a vice president at ABC. Thayer will assume the new position on 3 Julv. In the Twin Cities, Thayer has been a ...
28 Jun 2016  -  110k
1084. Sponsor-1957-07-1-OCR-Page-0028.pdf [Sponsor Magazine]
... times the second station's audience. That's Station "A " ' c !) .8f ' what the newest Hooper says, continuing a dramatic, fantastic change Station'B* ' /< - >/ in Southern Florida radio listening — and time-buying — since the start Station "C " /< - of Storz Station programming at WQAM, less than a year ago. Station "D " 6.8f% ' Station "E " <1 The latest Pulse and Trendex have "WQAM in first place. So it's unani- Station "F " 5.G7 c mons. So don't let 19.16 data throw saud iu your eyes. ...
28 Jun 2016  -  72k
1085. Sponsor-1957-07-2-OCR-Page-0023.pdf [Sponsor Magazine]
... Ihdse which shows WTIX first in 11-sitil ion with an even hii^ -er lead over the next siation NEW ORLEANS in 11-slalion Xew Orleans first in the inorn- r. * .1 1A K i. WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPOXsOR • 13 JlLY 1957 21 ...
28 Jun 2016  -  63k
1086. Sponsor-1957-07-3-OCR-Page-0030.pdf [Sponsor Magazine]
... ji/< average share of audi- ence, 7 a.m.di ]) .in. Monday through Saturday. Latest Nielsen says it. \VI)(IA first XSI area f) a.m. 6 p.m. Monday through Saturday. Latest Pulse (back in March-April) said \YD(!Y is first every afternoon. Storz Stalion programming excitement has over- turned radio listening — and time-huymg — hahils of a generation, (let details from your tMair man . . . or talk to W DGY General Manager Jack '1 haver. fes ^ vv, Jk- a \ ^ / 1 \ WDGY 7)0,000 watts Minneapolis-St. Paul ...
28 Jun 2016  -  67k
1087. Sponsor-1957-07-4-OCR-Page-0023.pdf [Sponsor Magazine]
... City radio station. Ttilk to Blair or ^ III''"M (leorire W. Arn strong. WHB in.oiin watts mi Tin kc Kansas ( 'it v. Missouri WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami l\l REPRESENTED BY JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING |TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 27 Jl L\ IO.TT 21 ...
28 Jun 2016  -  65k
1088. Sponsor-1957-07-4-OCR-Page-0029.pdf [Sponsor Magazine]
... the mod imitated -tation in the eomitr\ heean^e of the do/en> and do/ens of station manniter- who have heen here LIVE LOCAL to stnd\ our ojieration over a period of veais and that the mi called IMmiidi Program For the convenience of formula simpK >tarled here, went throujrh Storz. Mcl.endun. and a few other datiom. finallv to I'loujrh. and Networks British and European eventnallv hack to lialtimore to give u- ome aj;<;re- i\e eom|)etition. advertisers Ii. C. Kmhrv I ice Presilient II 11 // . Piih'iniore and the expansion ...
28 Jun 2016  -  61k
1089. Sponsor-1957-08-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 4'"W MARKETING H\ pre- elliiig ron^iim- er^ and pn-Iiinp new pri)diicts into rapid na- I have it tional di>lriltiili()ii. tele- much easier vision ha- re\oliilion- \ ized marketing laelie- r when I Pagc 27 / buy V Storz Station A cities How to make V each radio dollar 1 work like ten Page 30 The "Freud" of Madison Avenue: Dr. Dichter In oarh of those MINNEAPOLIS-ST. PAUL . . . WDGY =1 Hoop) r, TrtmUj, I'lilst oil (lop. Sii l!lo r Page 33 major ...
28 Jun 2016  -  78k
1090. Sponsor-1957-08-1-OCR-Page-0030.pdf [Sponsor Magazine]
... to first • June Tremlex says it: WIXJY has 29.9% average share of place ir/)c ;r audience, 7 a.in.(i ji.ui. Monday through Saturday. Z. Buying 14 DCIY — Latest Pulse says it: AVIXiY has 189 first place quarter hours, advertised products against 128 for next station. Storz Station progrannning excitement has overturned radio- WDGY listening- -and time-buying habits — of a generation. See your 50,000 watts Plair man .. or talk to WDGY General Manager Jack Thayer, MINNEAPOLIS-ST. PAUL \v If*** y * \ r / \ * r n c % *1 * r ...
28 Jun 2016  -  130k
1091. Sponsor-1957-08-1-OCR-Page-0085.pdf [Sponsor Magazine]
... rmiNG but First 6 Months 1217 1608 2--? 1953 1954 1955 1956 1957 No magic formula — just a simple case of an increas- ing nnmher of advertisers discovering that adver- ^Write for the factual record of tising in SPONSOR pays off.5'5 WOLF. WHAV. KFQ. WT.XL and Storz in sroNson. They'll SPONSOR spotlights its editorial content 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So much so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volume of SI.000.000. ...
28 Jun 2016  -  52k
1092. Sponsor-1957-08-2-OCR-Page-0015.pdf [Sponsor Magazine]
... ( rtishiy it's a WHB world! Tall: to Blalr or WHf? CM Choryc W A lonsl rouy. WHB 10,000 watts on 710 kc. Kansas City, Missouri WDGY Mmneapo! s St. Paul WHB Kansas City WQAM'/Jam' REPRESENTED BY JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. M'OXMJK • 1(1 Ut,l>T IboT ...
28 Jun 2016  -  57k
1093. Sponsor-1957-08-3-OCR-Page-0028.pdf [Sponsor Magazine]
... with the t)pe is produced the next thing is a lire- of format that continuallv gains the SPANISH action or fnllv animated spot that cost? top ratings in markets where the for- thousands of dollars. Very few know mat is in effect. about semi-animation or the stop mo- Sure, the Todd Storz stations, the tion technique . . . and how semi- RADIO IS Plough stations and David Segal sta- animated commercials can be produced tions are all using a format that came for as low as S10 a foot as compared from the public's desire for music to S70 or $80 per foot for full anima ...
28 Jun 2016  -  88k
1094. Sponsor-1957-08-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 32 ^SOUND-OFF" Marketing a new identity . . . ingenuity MINNEAPOLIS-SI. PAUL . . . WDGY on television IIooiht, Tivmlcx, I'nlsc nil ihiv. Sec lUjiir or (IM .lock Thovor. Page 35 which tunes more radios to the KANSAS CITY . . . WHB Motro Palso, Nirlsyn. TroinKx, IIoojxt: Storz Station Aren Niolscn, PuLsi* . or (iM (n'omr . Ariu^trmf: than to any other NEW ORLEANS . . . WTIX Radio Basics: Hooper. Pulse. See Ailoin Vouii>: or (iM Prcl Px i tliePon. in each of these MIAMI . . . WQAM spot costs, ...
28 Jun 2016  -  70k
1095. Sponsor-1957-08-3-OCR-Page-0027.pdf [Sponsor Magazine]
... WTIX ffiifinl i iiiiiiiL. fr I'dfil I'fitliflsui other 266 do. WTIX fir"/ in ! I-stntinn NEW ORLEANS % - 'sJ r > A u \ 1 w 3 \0 J A V WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BV JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BV ADAM VOUNG INC. M'OVsOR • 17 M Gl >T 1937 23 ...
28 Jun 2016  -  69k
1096. Sponsor-1957-08-3-OCR-Page-0030.pdf [Sponsor Magazine]
... That s what the newest Hooper savs, eoiitiiiuin^ a dramatie runaway A Time-Buyer for WQAM since the start of Storz Station tiroprannning less than a year atro. Xow W'QA.M has 4 times the andienee of the next station. ^oesn't have to dig 1 he latest I'nlse and Trendex also show WQAM in first place by eon- very far to vineing margins, flakes time-buying- in Miami rather simple, doesn't it. Don't complicate yonr life by leaning- on Ifiofi data for support, learn what's what (iet the new figures from .John in Miami. 1'dair . . . or talk to W'QAM WQAM Heneral .Manager .Jack Sandier. ...
28 Jun 2016  -  85k
1097. Sponsor-1957-08-3-OCR-Page-0083.pdf [Sponsor Magazine]
... OTHING BUT First 6 Months 1217 1S08 2069 2--? 1954 1955 1956 1957 INo magic fonmila — just a Miuple ease of an increas- ing ninnber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial eontenl 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So inncli so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volnine of 81,000,000. SPONSOR ...
28 Jun 2016  -  49k
1098. Sponsor-1957-08-4-OCR-Page-0015.pdf [Sponsor Magazine]
... ( i,,! ,.,.7 ii.m.(! p.m. .Miimlny tliinn 'li Sntiirilny. |jiti,>t I'lil-r ,'1^ , it : \\ |) (| \ | ,) | , [vi |ir,t |i |jii'c i|iiiirti i' Inmrs ii^ini, t Twin for next Million, Storz Stiiiion prou'rimimiii^ ' cxritc Cities meiit lin.. oirrtiirnnl riidin |j,truing nml tiim' linyin^ linliit^ ot' n orticni- WDGY tion. See your lUnir mini . . . or t; ,lk to \\ |) (! ,i (Icm'i'iil Mnmi^cr .lin-k 50,000 Watts rimvi-r. Minncapolis-St ...
28 Jun 2016  -  58k
1099. Sponsor-1957-08-4-OCR-Page-0105.pdf [Sponsor Magazine]
... - work's business are Lanolin I'lus. Pharmaco and Chesehrouuh-Ponds. People in the news; Dale L. > /.Moinly lias heen named to the newK created position of director of special station ser\ ices for the American Hioadcasling .Network. .MmnK form- erl\ was \ ice president the Mid-Conti- nent Broadcasting (Storz Stations) . . . Hulph S. Ilaleher has heen |) ro- moled to national manager of the \BC 1A station relations dcparlmenl . . . Harry C. Foils and Aaron Heekwilh h a\e heen appointed ac- count executnes for ABC IV. Foils has heen an account executi\e ...
28 Jun 2016  -  72k
1100. Sponsor-1957-08-5-OCR-Page-0060.pdf [Sponsor Magazine]
... Seems like everyone s happy wi "SPONSOR. :mu*r When we ivfite Storz reading for all in ads for SPONSOR, the broadcast and tve know we'll he seen advertising field" by a lot of somebodies" ADAM YOUNG HARRY LONDON tCLKPMOMC. OlATWlCT y.YdOO HENW J. KAITM VN ^ ASSOCUTES RADIO STATION REPRESENTATIVE 1410 H t-TRKUT. A/F L. *7C0 \V . • WASHINGTON N MA^ON Orr ClI IN 6. IXC. VJ t • CANAC AN MAAnfTS June 3* 195^ 3 EAST 54tii STREET. NEW YORK 22, N. Y. . TELEPHONE PLAZA 1-4848 Mr. Korman (Jlenn ...
28 Jun 2016  -  67k
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