Television/Radio Age
magazine was a US television
industry trade magazine
published by Television
Editorial Corporation from
1953 to 1989. Originally
titled Television Age, the
magazine began as a monthly
until 1956 and biweekly
thereafter. Television/Radio
Age was known for its dry
but detailed coverage of the
broadcasting industry and
pioneering efforts to
connect Madison Avenue ( the
advertisers) with program
makers. It was published
alongside sister
publications
Television/Radio Age
International, Cable Age and
the Twelve City Guide – all
of which folded in 1989
following financial
difficulties.
Television/Radio Age was
founded in New York City by
Sol J “SJ” Paul with the
support of David Sarnoff and
John Taylor of RCA, the
latter citing concerns with
the domination of the
magazine Broadcasting (now
known as Broadcasting &
Cable). S.J. Paul was
working for Broadcasting
magazine as Advertising
Manager when he departed to
start Television Age. Larry
Taishoff, the founder and
publisher of Broadcasting
spurned Paul for leaving and
starting a competitive
magazine – which began a
bitter rivalry that lasted
until the demise of
Television/Radio Age.
However, where Broadcasting
served as a news magazine
for the industry,
Television/Radio Age served
as a business journal with a
focus on the “nuts and
bolts” of TV. The publisher,
SJ Paul, also
philosophically supported
the TV commercial makers and
the value of the “ad
spot.”[4] The parent
company, Television
Editorial Corporation, had
nineteen founding
shareholders who were
eventually bought out one by
one. |
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The publisher argued
that few other industries had grown as rapidly or
faced as many problems as television, the magazine's
editors sought to provide in-depth analysis with
which to address
the television industry's regulatory, financial, and programming concerns. In addition
to publishing articles written by major broadcasting
executives, many Television/Radio Age
articles closely examine specific
advertising campaigns, ratings trends and
techniques, network programming strategies, and Wall
Street financing. |
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