Small Market Radio Newsletter

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  Management, sales and promotion newsletter for smaller stations

The Small Market Radio Newsletter was published from late 1982 by Bob Doll and Barbara Doll from their office in Otsego, MI. Bob's last issue was in April, 1993. In May of that year, Jay Mitchell began publishing and today the newsletter is digital. The website is smallmarketradio.com.
If you manage a smaller market station, you should be subscribed!
Thanks to Rolly Bornstein for this collection
About the founder.
Bob Doll (1933-2010) started as a gofer for a radio station in his hometown of Cincinnati. He became a part-time announcer at WNOP in Newport, KY; went full time at WDLB in Marshfield, WI; then returned to Ohio at WCSI in Columbus. Originally, Bob had his sights set on becoming a large-market personality, but he fell in love with small-town living, and he moved to WKY in Richmond, KY, where he ultimately became the manager. He went on to manage other stations and a radio group before buying his first stations in Otsego, WI.Bob spent the next ten years building and running his Otsego stations, during which time the idea of starting a newsletter just for small market broadcasters was hatched. “Most trade magazines and associations cater to the larger-market broadcasters who provide most of their support,” Bob feels. “The small market guys are forgotten.”So after Bob sold his Otsego stations, he and wife Barb took off and spent two months driving around the country, taking mostly back roads. Whenever he saw a tower he stopped in to visit the station, talking up his newsletter venture.After reading everything he could find on the subject, Bob and Barb launched the Small Market Radio Newsletter in 1983.Bob and Barb published the newsletter for ten years, first from Otsego and then from San Antonio, TX. In 1993 he sold SMRN
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Small Market Radio Newsletter
  1982 1983 1984
1985 1986 1987 1988 1989
Two issues
from 1989
1990 1991 1992 1993 1994
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April
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1995 1996 1997 1998 1999
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2000 2001 2002 2003 2004
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2005 2006 2007 2008 2009