When a station wants to determine and verify what
the right... and wrong... songs are, a music test is
New technologies include web-based testing, but like
Arbitron's "Web Diary" there are control and
response rate concerns.
Callout is a techique used to test small batches of
songs, usually very current ones, via the phone. The
internet is also being used successully to test new
and current music categories from radio stations.