When a station wants to determine and verify what
the right... and wrong... songs are, a music test is
conducted.
New technologies include web-based testing, but like
Arbitron's "Web Diary" there are control and
response rate concerns.
Perceptual research involves interviewing
individuals alone or in small groups. This may be
done via focus groups of 8 to 12 people, one on one
interviews or phone questionnaires
Callout is a techique used to test small batches of
songs, usually very current ones, via the phone. The
internet is also being used successully to test new
and current music categories from radio stations.
