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301. Sponsor-1957-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... in the morning, first in the afternoon, and first all day with 21,10. Hooper continues to give AVTIX top audience share in every time period, with a first place 24.1% all-day average. First place Hooper quarter hours; 200 out of 220. First place Pulse quarter hours: 281 out of 288, Storz Station programming ideas and excitement have created a new New Orleans listening habit, which in turn is producing a new Xcw Orleans time-buying habit. Next time the Vouug man calls, make him tell you the VATIX story. Pmtter still, give him a call — or talk to AATTIX General Manager Fred Berthelson. W ...
28 Jun 2016  -  85k
302. Sponsor-1957-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... The iim- and adci|n,ir\ of iatinj;> i- a hot sub- try package toda ject of di>cu->i <) ii thi. wock a^ network jitter- appear and talk- on the tiuhjei t Hood tin1 air Page 33 Why Hoffman marketing demanded humor ere there's a Storz Station. there's Page 36 generated by the kind of radio which — in each of these major markets — has more listeners than anv other station How your tv MINNEAPOLIS-ST. PAUL WDCY is first . . . All-J.iy average. commercial Proof; Hooper (31.9rr) . . . TrenJcx . . . Pulse. See ...
28 Jun 2016  -  81k
303. Sponsor-1957-11-3-OCR-Page-0015.pdf [Sponsor Magazine]
... kc. Kansas City, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR 4c CO. ^ > T C 3 j —^ WHB Kansas City |_ ^ ^ j REPRESENTED BY JOHN BLAIR & CO. sn 1 IOIrsis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA SPONSOR • 16 NOVEMBER 1957 13 ...
28 Jun 2016  -  83k
304. Sponsor-1957-11-2-OCR-Page-0028.pdf [Sponsor Magazine]
... Vou'd think by now that all radio stations in Miami would have accepted the fact that XCS =2 can have Xo Current Sicrnificauce. 'Out- Xot because the figures weren't valid — but because things have changed since the spring of 195G. It wasn't 'til October 1956 that VTOAM became a Storz sttation and made a quick runaway with- dated out a irive-away. Current Hooper: WQAM first with 42.1%* all- day average. 5Ietro Pulse gives AVQAM decisive first position. So does a brand new Southern Florida Area Pulse which aceounts for data!" the listenint: i)reference of."H.oO of the State's population ...
28 Jun 2016  -  78k
305. Sponsor-1957-11-1-OCR-Page-0015.pdf [Sponsor Magazine]
... , r 1 1 U ' I < m < -1. 1 t Pfi I r- 9 y WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. - WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA. NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPO.NSOK • 2 XOVKMRKK 1957 13 ...
28 Jun 2016  -  105k
306. Sponsor-1957-10-4-OCR-Page-0001.pdf [Sponsor Magazine]
... I THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE u. FREY REPORT: — WILL AGENCIES \ FIGHT HARD? s. On the esc of tin* Kiev report to the A.\A . where agenex men resiew em - rent eompen^alion-\^ - tem, explain lln-ir -lanfl there's a Page 35 Storz Stafio n - - - there's ^j ^JL^CISB^pb Will Catholic church screen programing? . . . precisely why there's never a dull moment . . . Page 38 . . . precisely why in each of these major markets Spanish radio more rodios arc tuned to the Storz Stufiou tlum to mi ...
28 Jun 2016  -  86k
307. Sponsor-1957-10-4-OCR-Page-0036.pdf [Sponsor Magazine]
... . C. sales now. V#HB . . . Juu.ooo u-atls an 7io kc. Kansas Citv, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 41 SUOXisOR • 26 OCTOBER 195 ...
28 Jun 2016  -  93k
308. Sponsor-1957-10-3-OCR-Page-0015.pdf [Sponsor Magazine]
... WTIX first place Hooper now up to '24.dH (Anj,rnst- September") . T1X first place Hooper fpmrter hours; 2)0 out of 220 i d nne-Septemher W FIX first place Pulse: 21.IV ( .Inly-Anur ist. Monday throtiLdi Saturday . Hut enomrli of our figures. Let 's talk ahon yon and how Storz Station proiirannnini: excitement can help yon in Xew Orleans. Ask Athun \onnp . . . or WTIX Heneral Maiiai.rer l-hed P.erthelson. WTIX firsf am] (jdiiixj first) r t'a 11 station NEW ORLEANS WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A ...
28 Jun 2016  -  75k
309. Sponsor-1957-10-2-OCR-Page-0032.pdf [Sponsor Magazine]
... ') '? averac-e.** Peaks Newest Pulse yives \V 1)(J V first place, with more quarter hour wins than anyhody — and no quarter hour below second.*** No wonder this month is sceiuy . . . in the 2. WDGY'S biggest billing in 34 years The Storz Station programming- which chanfred Twin Cities Twin listenin<i - habits — has automatically created a new time- huyinjj- habit. It's the new data that counts. (let all of it from Hlair . . . or AVDCV (leneral Manager Cities • Tack Thaver. *7 a.m. G )) . ...
28 Jun 2016  -  99k
310. Sponsor-1957-10-1-OCR-Page-0042.pdf [Sponsor Magazine]
... ice Pres. & Henry NN'hite. Dir. of Adv. Lawrence. Kane K Artley. Genl. Mgr. New York Storer Broadcasting Co. George B. Storer, Pres. Arthur C. Schofield, N'ice Pres. Robert G. Venn & Assoc. Inc. New York for Adv. & Sales Promo. Nliami Storz Stations, Omaha Todd Storz, Pres. Bill Stewart, Promo. NIgr. Henry J. Kaufman & Assoc. Washington. D. C. Triangle Publications, Inc. Roger NN. Clipp, Nice Pres. John D. Scheuer, Jr. Promo. A1 Paul Lefton, Philadelphia Philadelphia Radio & TV Div. NIgr. ...
28 Jun 2016  -  83k
311. Sponsor-1957-10-1-OCR-Page-0015.pdf [Sponsor Magazine]
... lilair . . . or Will' Hi to nil Mining) r (tiorgi U.[nnstroiii/ WDGY Minneapolis St. Paul REPRESENTED BV JOHN BUAIR A CO. WHB Kansas City REPRESENTED BV JOHN BUAIR A CO. rsj WTIX New Orleans REPRESENTED BV ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BV JOHN BUAIR A CO. SPONSOR • 5 OCTOBER 1957 13 ...
28 Jun 2016  -  62k
312. Sponsor-1957-09-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 28 SCPTCMtt ft 19M 20< copy • S3 m ymmr 6. ' c sr * PART ONE OF 2 PARTS i h a 1 THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE THE MARKETING VEEP: HOW HE Where there's a OPERATES Storz Station.. there s A new fijitiro iio\n hold, the t\ jmrse-Mriiij; - l)ig-l)ti>iiu' s mtniajie m eiit .ettlr- into a DOMINANCE marki'tiuj; coiwiutis ttd \ e r t i - i ii j; jititlern Page 25 Saturation and the new radio Page 28 i Donn iiiiik l jorllu stdhmi . . . doiiminiK ^ f'>r yi ...
28 Jun 2016  -  99k
313. Sponsor-1957-09-4-OCR-Page-0026.pdf [Sponsor Magazine]
... . And from Pulse — 2 happy birthday cards: FIRST Metro Pulse gfves WQAM decisive first place So does a brand new Southern Florida area Pulse, that accounts ANNIVERSARY for the listening preferences of 31.5% of the people of Florida. Many happy returns from Trendex, too, with a strong first for ASA WQAM. STORZ STATION And many thanks to you who buy time — for your quick recognition of the change in Miami radio listening . . . and for your eonfideuce in the personalities and programmings of the new .. FINDS WQAM'S RUNAWAY WQAM Serving all of southern Florida with 5,000 watts on 560 Itc COMPLETE1 and Radio #1 in . ...
28 Jun 2016  -  94k
314. Sponsor-1957-09-2-OCR-Page-0019.pdf [Sponsor Magazine]
... to WTI X s enni ninin,' quarter hours and uideinne |eaderslii|i ainnnv. Xe\\ <) rleriiis' I I radio sial mns. don't Tile most reeenl (dnK Aiimis) llooper shows WTIX in lirsi place with "J.! , o\ -er twice ilie ninner-ii|) sialion's 111'. Storz Station rnnnd-tlieodoek exeiteinent and ideas have created a new New belong Orleans listeninir hahit. with new tiiiiedai\inu hahits to mat di Spare the Adam Vonny man a little time out ol' yonr da_\ to tell yon win \nn tret nothintr hut to trnod limes out nf WTIX'sda\ . tlr, lall ...
28 Jun 2016  -  61k
315. Sponsor-1957-09-2-OCR-Page-0034.pdf [Sponsor Magazine]
... IMair or than all other Will) (LAI (leoruc W. Ariiistroum Kansas ( '/ // / radio stations combined. WHB U) .( )00 icatts (Jit 710 he Kansas City, Missouri WDGY Minneapolis St. Paul r WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODD STORZ, PRESPCENT TODAY'S RADIO FOR TODAY'S SELLING WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONsOK • 14 SKl'TKM liKl! 1957 ...
28 Jun 2016  -  79k
316. Sponsor-1957-09-1-OCR-Page-0090.pdf [Sponsor Magazine]
... some very bright broadcasters like Jake Kmhr\ of WITH. Baltimore and James Brown of KOSI. Denver wrote SPONSOR and me as though I Mar. Apr. '57 Hooper in Lansing Shows had credited Plough with originating the entire music-news format. MONDAY THRU FRIDAY Mr. Brown made the point in his letter that people like Todd Storz. WILS Station B Dave Segal and many others had contributed substantially to the de- 7:00 a.m. l 2 noon 61.4 23.5 velopment of the music-news format. I couldn't agree more. 12 noon-6:00 p.m. 53.7 30.1 Another variation on the musie format And now along comes WORL in Boston with yet ...
28 Jun 2016  -  89k
317. Sponsor-1957-09-1-OCR-Page-0031.pdf [Sponsor Magazine]
... < In llliiir . . 50,000 Watts \Vl)(i V • ieneriil Miitiiiiier diiek Tli;i \ er. Minneapolis-St. Paul e ik "7 \s . Vi E , 4 WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • i SEPTEMBER 1957 29 ...
28 Jun 2016  -  69k
318. Sponsor-1957-09-1-OCR-Page-0071.pdf [Sponsor Magazine]
... THING BUT First 6 Months 1217 U608 1826 1883 2069 2--? U9S3 1954 19SS 1956 1957 IVo magic fonmila — just a simple case of an increas- ing: nnniber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF. WBAV, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial content lOO^o to- sho^ hovr you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So nnich so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volume of Sl.OOO.OOO. ...
28 Jun 2016  -  44k
319. Sponsor-1957-09-1-OCR-Page-0015.pdf [Sponsor Magazine]
... ai,| ' loMp,,. , ain.(i |) .ni. .Moinla\ ' - K. nliM I in Salnrdax- -Inly-Aiien.M. 111." ,7 MIAMI - O s> r V WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR A CO. T.O DAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Oneans REPRESENTED BY ADAM YOUNG INC. SPO.NSOR SEPTEMBER 195, 13 ...
28 Jun 2016  -  62k
320. Sponsor-1957-08-5-OCR-Page-0060.pdf [Sponsor Magazine]
... Seems like everyone s happy wi "SPONSOR. :mu*r When we ivfite Storz reading for all in ads for SPONSOR, the broadcast and tve know we'll he seen advertising field" by a lot of somebodies" ADAM YOUNG HARRY LONDON tCLKPMOMC. OlATWlCT y.YdOO HENW J. KAITM VN ^ ASSOCUTES RADIO STATION REPRESENTATIVE 1410 H t-TRKUT. A/F L. *7C0 \V . • WASHINGTON N MA^ON Orr ClI IN 6. IXC. VJ t • CANAC AN MAAnfTS June 3* 195^ 3 EAST 54tii STREET. NEW YORK 22, N. Y. . TELEPHONE PLAZA 1-4848 Mr. Korman (Jlenn ...
28 Jun 2016  -  67k
321. Sponsor-1957-08-5-OCR-Page-0058.pdf [Sponsor Magazine]
... "Look at "And this STORZ look at spot jump. SPONSOR, In 1955 350% above over 50% the above 1954." previous year." The three-station Storz income for the fiscal year 1955 was triple that of 1954, the first full year of operation. National spot income wae five times that of 1954, thirty times iHr* that of 1950, and a very healthy F 22.5% of total. The investment in SPONSOR was V more than tripled during 1955; wa forty times that of 1951! \ Storz, ever dynamic, continued to grow. WDGY in Minneapolis- St. Paul was added ...
28 Jun 2016  -  61k
322. Sponsor-1957-08-5-OCR-Page-0057.pdf [Sponsor Magazine]
... "How did Storz build his success and acceptance?" "Advanced programming ideas did it supplemented by an alert sales and promotion policy The sales policy was simple. It was based upon hard-hitting sales representation plus aggressive trade paper advertising. SPONSOR went to work for Storz in 1951 at a modest first-year salary of $280.50, the beginning of a long mutually-profitable relationship. With KOWH a solid success, in 1953 Storz bought WTIX, New Orleans, and put it under the experienced leadership of Fred Berthelsen. In May 1954, 10,000-watt WHB in Kansas City came into the fold, with youthful, dynamic George W. Armstrong at the ...
28 Jun 2016  -  54k
323. Sponsor-1957-08-5-OCR-Page-0056.pdf [Sponsor Magazine]
... Todd Storz lit a fire in Omaha when he bought KOWH." Back in '49 KOWH was small and unknown; it needed the guiding hand of a dynamic personality.. new ideas, new programing, new business. A made-to-order buy for Todd Storz and his "New Look" in radio. So he bought it. Almost immediately, the station took on new life as the Storz concept came into sharp focus, and the first Storz radio operation, aided by strong national advertising, became known in the far-flung corners of the nation. It was the start of one of radio's most amazing success stories — a SUCCeSS that grew ...
28 Jun 2016  -  44k
324. Sponsor-1957-08-5-OCR-Page-0061.pdf [Sponsor Magazine]
... m \e n the Storz trade paper campaign -Your pood publication ha* -SPONSOR has been the recipient of a certainly played a vital substantial portion of this role in our development, investment since the first issue" TODD STORZ JOHN BLAIR PL.i. 3 .IOIl\ III.MK r, COMl'VNT THE STORZ STATIONS 41B >1 " 225 SOUTW 15'• STREET VOt4K ' NLK OMAKA 2.NIIMJRA i r7 tcc® *Tr z M*y lb, 1957 r ar lor &a , la tb sbort bi tory of th* 3t r StRtlooo, h rdly ootb b * Mob b a't d oon tr t d with lapaot — tb* ...
28 Jun 2016  -  73k
325. Sponsor-1957-08-5-OCR-Page-0059.pdf [Sponsor Magazine]
... "Here's the Storz Story in dollars-and-cents." Fiscal Year % Spot Is Ending Magazine Magazine Magazine Storz National of Total SPONSOR * "D " June 30 "B " * Spot Revenue Revenue — — — 1950 $ 9,000 $ 11,000 7,4% 1951 $ 280 9,500 — — 23.000 10 1 1952 4,233 10,000 ^ 840 — 29.000 9.4 1953 6,077 10.000 925 — 52.000 14,3 1954 2,796 10.500 925 — 62,000 13.8 1955 9,118 14.400 1,600 — 332,000 22,5 1956 24,132 23.200 2,800 — 723,000 27.6 1957 38,317 27,750 4,470 $13,500 1,622.000 34.5 VV 'Appropriations for Magazines "B " and C" approximated for years prior to 1957. KOWH WTIX WHB ...
28 Jun 2016  -  42k
326. Sponsor-1957-08-5-OCR-Page-0095.pdf [Sponsor Magazine]
... . OTHING BUT First 6 Months 1217 608 2069 2--? 1953 1954 1955 1956 1957 No magic formula — just a simple ease of an inereas- ing niimbcr of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in SPONSOR. They'll SPONSOR spotlights its editorial content 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So iniieh so that SPONSOR'S 1956-57 fiscal vear - ended showed advertisins recentlv C volnnie of $1,000,000. ...
28 Jun 2016  -  46k
327. Sponsor-1957-08-5-OCR-Page-0055.pdf [Sponsor Magazine]
... "So I understand. I notice U they're I see running where over 10 0 STORZ' pages spot in billing SPONSOR has this tripled year." in the last two years." CASE HISTORY -3 of SPONSORed ADVERTISING ...
28 Jun 2016  -  40k
328. Sponsor-1957-08-5-OCR-Page-0032.pdf [Sponsor Magazine]
... W4IB first with 42.1% all-day average. KANSAS CITY, Whether it's prime .. or any time . . . talk to Blair or WIIB GM Georye IT. Armstrong MISSOURI WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami r\j _ REPRESENTED BY JOHN BEAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 31 AUGUST 1957 ...
28 Jun 2016  -  56k
329. Sponsor-1957-08-4-OCR-Page-0105.pdf [Sponsor Magazine]
... - work's business are Lanolin I'lus. Pharmaco and Chesehrouuh-Ponds. People in the news; Dale L. > /.Moinly lias heen named to the newK created position of director of special station ser\ ices for the American Hioadcasling .Network. .MmnK form- erl\ was \ ice president the Mid-Conti- nent Broadcasting (Storz Stations) . . . Hulph S. Ilaleher has heen |) ro- moled to national manager of the \BC 1A station relations dcparlmenl . . . Harry C. Foils and Aaron Heekwilh h a\e heen appointed ac- count executnes for ABC IV. Foils has heen an account executi\e ...
28 Jun 2016  -  72k
330. Sponsor-1957-08-4-OCR-Page-0015.pdf [Sponsor Magazine]
... ( i,,! ,.,.7 ii.m.(! p.m. .Miimlny tliinn 'li Sntiirilny. |jiti,>t I'lil-r ,'1^ , it : \\ |) (| \ | ,) | , [vi |ir,t |i |jii'c i|iiiirti i' Inmrs ii^ini, t Twin for next Million, Storz Stiiiion prou'rimimiii^ ' cxritc Cities meiit lin.. oirrtiirnnl riidin |j,truing nml tiim' linyin^ linliit^ ot' n orticni- WDGY tion. See your lUnir mini . . . or t; ,lk to \\ |) (! ,i (Icm'i'iil Mnmi^cr .lin-k 50,000 Watts rimvi-r. Minncapolis-St ...
28 Jun 2016  -  58k
331. Sponsor-1957-08-3-OCR-Page-0030.pdf [Sponsor Magazine]
... That s what the newest Hooper savs, eoiitiiiuin^ a dramatie runaway A Time-Buyer for WQAM since the start of Storz Station tiroprannning less than a year atro. Xow W'QA.M has 4 times the andienee of the next station. ^oesn't have to dig 1 he latest I'nlse and Trendex also show WQAM in first place by eon- very far to vineing margins, flakes time-buying- in Miami rather simple, doesn't it. Don't complicate yonr life by leaning- on Ifiofi data for support, learn what's what (iet the new figures from .John in Miami. 1'dair . . . or talk to W'QAM WQAM Heneral .Manager .Jack Sandier. ...
28 Jun 2016  -  85k
332. Sponsor-1957-08-3-OCR-Page-0083.pdf [Sponsor Magazine]
... OTHING BUT First 6 Months 1217 1S08 2069 2--? 1954 1955 1956 1957 INo magic fonmila — just a Miuple ease of an increas- ing ninnber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial eontenl 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So inncli so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volnine of 81,000,000. SPONSOR ...
28 Jun 2016  -  49k
333. Sponsor-1957-08-3-OCR-Page-0028.pdf [Sponsor Magazine]
... with the t)pe is produced the next thing is a lire- of format that continuallv gains the SPANISH action or fnllv animated spot that cost? top ratings in markets where the for- thousands of dollars. Very few know mat is in effect. about semi-animation or the stop mo- Sure, the Todd Storz stations, the tion technique . . . and how semi- RADIO IS Plough stations and David Segal sta- animated commercials can be produced tions are all using a format that came for as low as S10 a foot as compared from the public's desire for music to S70 or $80 per foot for full anima ...
28 Jun 2016  -  88k
334. Sponsor-1957-08-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 32 ^SOUND-OFF" Marketing a new identity . . . ingenuity MINNEAPOLIS-SI. PAUL . . . WDGY on television IIooiht, Tivmlcx, I'nlsc nil ihiv. Sec lUjiir or (IM .lock Thovor. Page 35 which tunes more radios to the KANSAS CITY . . . WHB Motro Palso, Nirlsyn. TroinKx, IIoojxt: Storz Station Aren Niolscn, PuLsi* . or (iM (n'omr . Ariu^trmf: than to any other NEW ORLEANS . . . WTIX Radio Basics: Hooper. Pulse. See Ailoin Vouii>: or (iM Prcl Px i tliePon. in each of these MIAMI . . . WQAM spot costs, ...
28 Jun 2016  -  70k
335. Sponsor-1957-08-3-OCR-Page-0027.pdf [Sponsor Magazine]
... WTIX ffiifinl i iiiiiiiL. fr I'dfil I'fitliflsui other 266 do. WTIX fir"/ in ! I-stntinn NEW ORLEANS % - 'sJ r > A u \ 1 w 3 \0 J A V WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BV JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BV ADAM VOUNG INC. M'OVsOR • 17 M Gl >T 1937 23 ...
28 Jun 2016  -  69k
336. Sponsor-1957-08-2-OCR-Page-0015.pdf [Sponsor Magazine]
... ( rtishiy it's a WHB world! Tall: to Blalr or WHf? CM Choryc W A lonsl rouy. WHB 10,000 watts on 710 kc. Kansas City, Missouri WDGY Mmneapo! s St. Paul WHB Kansas City WQAM'/Jam' REPRESENTED BY JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. M'OXMJK • 1(1 Ut,l>T IboT ...
28 Jun 2016  -  57k
337. Sponsor-1957-08-1-OCR-Page-0085.pdf [Sponsor Magazine]
... rmiNG but First 6 Months 1217 1608 2--? 1953 1954 1955 1956 1957 No magic formula — just a simple case of an increas- ing nnmher of advertisers discovering that adver- ^Write for the factual record of tising in SPONSOR pays off.5'5 WOLF. WHAV. KFQ. WT.XL and Storz in sroNson. They'll SPONSOR spotlights its editorial content 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So much so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volume of SI.000.000. ...
28 Jun 2016  -  52k
338. Sponsor-1957-08-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 4'"W MARKETING H\ pre- elliiig ron^iim- er^ and pn-Iiinp new pri)diicts into rapid na- I have it tional di>lriltiili()ii. tele- much easier vision ha- re\oliilion- \ ized marketing laelie- r when I Pagc 27 / buy V Storz Station A cities How to make V each radio dollar 1 work like ten Page 30 The "Freud" of Madison Avenue: Dr. Dichter In oarh of those MINNEAPOLIS-ST. PAUL . . . WDGY =1 Hoop) r, TrtmUj, I'lilst oil (lop. Sii l!lo r Page 33 major ...
28 Jun 2016  -  78k
339. Sponsor-1957-08-1-OCR-Page-0030.pdf [Sponsor Magazine]
... to first • June Tremlex says it: WIXJY has 29.9% average share of place ir/)c ;r audience, 7 a.in.(i ji.ui. Monday through Saturday. Z. Buying 14 DCIY — Latest Pulse says it: AVIXiY has 189 first place quarter hours, advertised products against 128 for next station. Storz Station progrannning excitement has overturned radio- WDGY listening- -and time-buying habits — of a generation. See your 50,000 watts Plair man .. or talk to WDGY General Manager Jack Thayer, MINNEAPOLIS-ST. PAUL \v If*** y * \ r / \ * r n c % *1 * r ...
28 Jun 2016  -  130k
340. Sponsor-1957-07-4-OCR-Page-0029.pdf [Sponsor Magazine]
... the mod imitated -tation in the eomitr\ heean^e of the do/en> and do/ens of station manniter- who have heen here LIVE LOCAL to stnd\ our ojieration over a period of veais and that the mi called IMmiidi Program For the convenience of formula simpK >tarled here, went throujrh Storz. Mcl.endun. and a few other datiom. finallv to I'loujrh. and Networks British and European eventnallv hack to lialtimore to give u- ome aj;<;re- i\e eom|)etition. advertisers Ii. C. Kmhrv I ice Presilient II 11 // . Piih'iniore and the expansion ...
28 Jun 2016  -  61k
341. Sponsor-1957-07-4-OCR-Page-0023.pdf [Sponsor Magazine]
... City radio station. Ttilk to Blair or ^ III''"M (leorire W. Arn strong. WHB in.oiin watts mi Tin kc Kansas ( 'it v. Missouri WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami l\l REPRESENTED BY JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING |TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 27 Jl L\ IO.TT 21 ...
28 Jun 2016  -  65k
342. Sponsor-1957-07-3-OCR-Page-0030.pdf [Sponsor Magazine]
... ji/< average share of audi- ence, 7 a.m.di ]) .in. Monday through Saturday. Latest Nielsen says it. \VI)(IA first XSI area f) a.m. 6 p.m. Monday through Saturday. Latest Pulse (back in March-April) said \YD(!Y is first every afternoon. Storz Stalion programming excitement has over- turned radio listening — and time-huymg — hahils of a generation, (let details from your tMair man . . . or talk to W DGY General Manager Jack '1 haver. fes ^ vv, Jk- a \ ^ / 1 \ WDGY 7)0,000 watts Minneapolis-St. Paul ...
28 Jun 2016  -  67k
343. Sponsor-1957-07-2-OCR-Page-0023.pdf [Sponsor Magazine]
... Ihdse which shows WTIX first in 11-sitil ion with an even hii^ -er lead over the next siation NEW ORLEANS in 11-slalion Xew Orleans first in the inorn- r. * .1 1A K i. WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPOXsOR • 13 JlLY 1957 21 ...
28 Jun 2016  -  63k
344. Sponsor-1957-07-1-OCR-Page-0072.pdf [Sponsor Magazine]
... 'va - a d"o r ; t M Nfl WS i- Jack Thayer, of W'DGY, .MinneapoHs-St. Paul, is perhajis the first full-fledged disk a*r joeke\ iu a major market to move over- night from his turutahle to the general manager's office, hast week. Todd Storz, president of Storz Stations of which I ^ DGY is one, named That er to the gen- cra WAY OUT l manager jiost to sueeeed Stephen ha- hunski who resigned to become a vice president at ABC. Thayer will assume the new position on 3 Julv. In the Twin Cities, Thayer has been a ...
28 Jun 2016  -  110k
345. Sponsor-1957-07-1-OCR-Page-0028.pdf [Sponsor Magazine]
... times the second station's audience. That's Station "A " ' c !) .8f ' what the newest Hooper says, continuing a dramatic, fantastic change Station'B* ' /< - >/ in Southern Florida radio listening — and time-buying — since the start Station "C " /< - of Storz Station programming at WQAM, less than a year ago. Station "D " 6.8f% ' Station "E " <1 The latest Pulse and Trendex have "WQAM in first place. So it's unani- Station "F " 5.G7 c mons. So don't let 19.16 data throw saud iu your eyes. ...
28 Jun 2016  -  72k
346. Sponsor-1957-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 19 S 7 /a.** a _ ^r 40( a copy • SIO a year ^000'/I } ** 4 N O / ' THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE HOW TO GUARD A $7 MILLION XWhere TV INVESTMENT there's a Holrne Cm ti- ;ul hmm- Storz agnr no\\ delegaU- / % )iK)>l of lii> otlu'i rc- station.. ^pon^ilnlitic- to (• onccii- tratc* on conmiernaK there's 9 for lii> t\ program-^ . mdience Page 27 Beneficial's marketing jig- In each of these major markets more ...
28 Jun 2016  -  88k
347. Sponsor-1957-06-4-OCR-Page-0030.pdf [Sponsor Magazine]
... 7"^ . ^ I r** ** n 1 ^ ^ "r , S 4 . 'v yfe - > r- V ^1."* i- ..*.;*& *• * At * Halt of xcs #J Just this: August, 1956 WQAM becan.e a Storz Station. October, 1956 AVQAM went independent. November, 1956 AVQAAI leaped to first place all day (2S.4r( . Hooper) without a give-away. February, 1957 WQAM rocketed to first place all day on Trendex (M-l.Tr) . Feb. Mar. 1957 WQAM jnniped to first place all day on Pulse. Mar. ...
28 Jun 2016  -  70k
348. Sponsor-1957-06-3-OCR-Page-0015.pdf [Sponsor Magazine]
... " can he misleading. Scrap them . . . and let John P.lair update yon. Or, talk to WlXiY (hmeral Manager Steve Lahniwki. April 6.1 • March-April li) ." Pulse. 1957 WDGY od.ixid initls Minncapolis-St. Paul 1 1 T ~ ^ ( • 1 i j T • 1 a TODD STORZ President WDGY WHB WQAM KOWH wnx Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. St'ONSOlt • 15.)l NF. 1U5 . 13 ...
28 Jun 2016  -  79k
349. Sponsor-1957-06-2-OCR-Page-0001.pdf [Sponsor Magazine]
... Hooper. Xow Pulse. Hooper and Trendex A PH. are in agreement: All three show A\ QAM first all day 1 See .IOHX BLA1H. or WQAM GM .IACK programing \ISAS CITY . . . with WHB. First per 10 Pulse, Xielseu, Trendex and Hooper — first SAXDLEK. Page 55 TODD STORZ, President ^iay's Radio for Today's Sellin ...
28 Jun 2016  -  84k
350. Sponsor-1957-06-2-OCR-Page-0032.pdf [Sponsor Magazine]
... every important audience-type. That statement embraces the housewife, her husband, their teenagers — as well as the farm family. Every survey agrees. Whether it's audience or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri TODD STORZ, . President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapoiis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. 30 SPONSOR • 8 JUNE 1957 ...
28 Jun 2016  -  72k
351. Sponsor-1957-06-1-OCR-Page-0015.pdf [Sponsor Magazine]
... <)\V11 eontinnes to place at your -er\ ie.. jitst its it as tm tl past six yeiirs. (hill Adam Voiin< _r lite. or talk to K(t \Vll <o-neral M;inaL'> -r Vnmil ^.r|t , KOWH ( )lllilllU TODD STORZ President I^Too'ciy's Radio for Today's Setting HHI WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orieans Represented by John Btair & Co. Represented by Adam Young Inc. St'O.XSOK • I JUNE 1957 13 ...
28 Jun 2016  -  54k
352. Sponsor-1957-05-4-OCR-Page-0034.pdf [Sponsor Magazine]
... every important audience-type. That statement embraces the housewife, her husband, their teenagers — as well as the farm family. Every survey agrees. Whether it's audience or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri TODD STORZ, President Today's Radio for Today's Selling KOWH WTIX WDGY WHB WQAM Omaha New Orleans Minneapolis-St. Paul Kansas City Miami Represented by John Btair & Co. Represented by Adam Young Inc. 32 SPOXSOR • 25 MAY 1957 ...
28 Jun 2016  -  77k
353. Sponsor-1957-05-3-OCR-Page-0015.pdf [Sponsor Magazine]
... WDGY ha. a biir first place audience -tor_\ ' (( > n.ni. d p.m. MoiKlaii-Satiinlin/) Talk to Dlair, or WDGY General Manaeer STKYK LM' I'N'Mxl..iD.OiH) irntt* 11 /1G1 first 5 SI I r/ n — 9 u.in.(> p.m. WDGY MINNEAPOLIS-ST. PAUL MomUiii-Saturdop TODD STORZ President Today's Radio for Today's S e II in g : - WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. SPONSOR • 18 MAY 1957 13 ...
28 Jun 2016  -  58k
354. Sponsor-1957-05-2-OCR-Page-0001.pdf [Sponsor Magazine]
... role ot 1 apmev's mat ketmf: di - partmeiit? Tlti- ai Ina gass — a ea-e* hi-tnrx Jntw nurketinji. un-dia ami otlie'r -er\ ie-^ eonilinv Page 29 Evergreen s farm tv v{ of these 5 important markets .. exclusive Page 3^ * time is a good time with the Storz Station. ^lEAPOLIS-ST. PAUL . . . with WDCY. Kansas City's hi^vrest advertiscu-s pmv. s dy- Are funny radio ' 1!L )7 Nielsou slunvs WDGY first (XSl namie sales power. S(>e dohn Hlair nr Will* . a.ni.(! ji.in. .Mon. Sat.) ...
28 Jun 2016  -  93k
355. Sponsor-1957-05-2-OCR-Page-0030.pdf [Sponsor Magazine]
... local UT O advertisers for the past six years. This is the kind of leadership KOWH can put at your service, either through the good offices ot A Adam Young, Inc. or General Manager Virgil Sharpe. *Pulse, 7 a.m. G p.m. Monday- Safurday, March 1957 KOWH OMAHA The Sforz Stat ons TODD STORZ, | President Today's Radio for Today's Se/i /ng WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 0 Zo Sponsor • 11 MAY 195 ...
28 Jun 2016  -  73k
356. Sponsor-1957-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida Now PULSE shows WQAM in FIRST PLACE with 5,000 watts on 560 kc. Mon. Fri. 6 a.m. to midnight, Feb. March. 1957. Send for a Bhiir nwn .. or call General Manager Jack Sandier MIAMI *7 a.m. 6 p.m. Mon. Sat. March-April, 1957. The Storz Stations TODD STORZ, President t Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTJX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represerfted by John B/air & Co. Represented by Adam Young Inc. ...
28 Jun 2016  -  83k
357. Sponsor-1957-04-4-OCR-Page-0028.pdf [Sponsor Magazine]
... . Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 140 out you're at it, get the whole day and night picture! of 140 quarter-hours. 10,000 watts, 710 he. WHB's share of Area Nielsen Total WHB KANSAS CITY Station Audience: 46% . TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 26 SPONSOR • 27 APRIL 1957 ...
28 Jun 2016  -  88k
358. Sponsor-1957-04-3-OCR-Page-0015.pdf [Sponsor Magazine]
... 0.0 (7 a.m." p.m. Mon. Fri.) . Whatever report yon like hest. yon can use it to hny prime availabilities in WDGY's many lirst-place seg- ments through the day. And plenty of local and national advertisers are expressing their agreement, too. WDGY Let Blair hriug you up to date on what Storz Station proirrammiug has.tD ,1)1 )0 irntts done to Twin Cities" radio listening. Or. talk over the new tignre- (and what thev mean) with WDGY General Manager Steve Lahnnski. MINNEAPOLIS-ST. PAUL TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. ...
28 Jun 2016  -  91k
359. Sponsor-1957-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... 0 N x 1 'W O THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE IS NETWORK I 4 Cc *• RADIO'S BOOM HURTING SPOT? Spot is gaining, hut it could grow fa-ler, say its talesmen. They feel net radio K huild- ing In ttnderprieing Page 25 Did you notice the new ratings on that Storz Station?" fes. In tact, all r 5 Storz Stations How spot radio hove first place helped launch the Viscount Page 28 any of these five important markets you talk to the biggest audience with . . "he Storz Stations"! Kansas City's hiyyest advertisers proves dy- nainie sales power. See .lohn ...
28 Jun 2016  -  103k
360. Sponsor-1957-04-2-OCR-Page-0026.pdf [Sponsor Magazine]
... story. Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 140 out you're at it, get the whole day and night picture! of 140 quarter-hours. 10,000 watts, 710 kc. WHB's share of Area Nielsen Total WHB KANSAS CITY Station Audience: 4G5c. TODD STORZ, President Today!s Radio for Today s Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 21 SPONSOR • 13 APRIL 1957 ...
28 Jun 2016  -  87k
361. Sponsor-1957-04-1-OCR-Page-0131.pdf [Sponsor Magazine]
... All Sweet Margarine. 1,360 Union Oil Co. of Calif. $22,860 Stop & Save Trading Texas State Optical Co. . $71,310 Royal Triton Motor Oil Stamp $75,500 Brown N Serve Rolls.. 3,590 22,860 Brown N Serve Optical Service. 71,310 Trading Stamps 75,500 Union Pacific Railroad $137,810 Sausage 14,710 Texize Chemical Co. $236,610 Storz Brewing Co $135,020 Texize Detergent. 6,320 United Fruit Co. .. $116,990 Butter 450 116,990 Beer 135,020 Cheese 7,360 Texize Household Bananas Streator Read Fuoos, Inc.. 22,760 Dairy Products 8,210 Cleaner . 195,860 United Fuel Gas Co. $82,460 Potato Salad 22,760 Frozen Chicken . 9,170 Texize Pine Oil 26,500 Household Appliances 82,460 ...
28 Jun 2016  -  64k
362. Sponsor-1957-04-1-OCR-Page-0001.pdf [Sponsor Magazine]
... APRIL 1 • ft 7 J0 i AO* Copy cftlO • y r i D.-^ O 7 .1 1 .si^vi y o r< > L THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE 3lad to hear they have i Storz Station there. BROADCASTERS Vlakesbuying that much simpler. ARE MISSING % THE BOAT!.\ T\ ''radio hu. me — out- m look is rosy. Rut Proad- casiers who disregard f* \ ^ warnings from admen won t gel their share Page 29 \ m \ What's new in television dany of these five important markets .. commercials? Page 36 701 talk to ...
28 Jun 2016  -  99k
363. Sponsor-1957-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... audience. Autl here's soiuethiiiir else raise reveals; WTIX has more I'nlsc points than any other New Orleans radio station from 0 a.m. to 12 midni' dit. Sunday thronirh Saturday. llo()])er, too. shows WTIX to he first all day in this 11- station market. This is what Storz Station pro' rraniminir. ideas and exeite- ment have done to Xew Orleans radio listeniiiLr. and eontinne to do month after month. This andienee ]mllim_r power has been hrini. inL.r satisfyim. re- sults to more and more national and loeal advertisers. How about yon. (let the details from Adam Vonn^ or ...
28 Jun 2016  -  59k
364. Sponsor-1957-03-5-OCR-Page-0028.pdf [Sponsor Magazine]
... 240 daytime quarter hours. More evidence, added to previous data, of KOAVII's decisive dominance of Omaha radio. Latest Pulse says: Feb. March Hooper has KOAVII out in front, too, as ever! KOWII leads next independent Trendex pives KOWll top spot, too. by nearly This is the kind of market-dominance which Storz Station ideas, programming and broad (660 ke.) cov- erage continue to make possible for national and local advertisers. Kesrdts prove it, too. Get A dam Young's point of view .. or talk it over 2 to 1 with General Manager Virgil Sharpe. TODD STORZ, President'! Today's ...
28 Jun 2016  -  103k
365. Sponsor-1957-03-5-OCR-Page-0056.pdf [Sponsor Magazine]
... (WC.M ) , R. E. Dunville (Crosley) . J. S. Hayes (Washington Post) , Vice Admiral J. L. IloIIoway, Jr. E. .M. Sanger, (WQXR) . Harry Novik (WL1B) , G. B. Larson (KDVL & KTVT) , Todd Storz (Mid-Continent) , Capt. M. J. Lousey 58 SPONSOR • 30 MARCH 1957 ...
28 Jun 2016  -  88k
366. Sponsor-1957-03-4-OCR-Page-0060.pdf [Sponsor Magazine]
... English Smith ABC Tv, Hy, mgr net program dept, western div ABC Tv, NY, mgr net programs Daniel K. Sobol WRCA-TV, NY, sis NBC Tv Net. NY, sis Arthur Sprinkle . KULA-TV. Honolulu, asst mgr chg operations Same, mgr Bill Stewart KOWH, Omaha, program dir Storz Stations, program dir Robert C. Weiss WHK, Cleve, acct exec Francis Carter Wood, Jr. Sound Masters, NY, vp chg production . . Same, president Charles C. Woodward CBS, NY, legal dept CBS Tv, NY, asst gen atty ADVERTISING AGENCY PERSONNEL CHANGES NAME FORMER AFFILIATION NEW ...
28 Jun 2016  -  70k
367. Sponsor-1957-03-4-OCR-Page-0058.pdf [Sponsor Magazine]
... , afternoon and all day. Let Blair bring you up to date on what fStorz Station programming has done to Twin Pities' radio listening. Or, talk over the new figures (and what they mean) with WDGY General Manager Steve Labunski. 50,000 watts and a nearly perfect-cirdc daytime signal WDGY MINNEAPOLIS-ST. PAUL TODD STORZ, | President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 56 SPONSOR • 23 MARCH 1957 ...
28 Jun 2016  -  85k
368. Sponsor-1957-03-4-OCR-Page-0015.pdf [Sponsor Magazine]
... . Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 14o out you're at it, get the whole day and night pieture! of 140 quarter-hour^ . 10,000 watts, 710 kr. WIIB's share of Area XieKcu Total WHB KANSAS CITY Station Audience; dOT. TODD STORZ President Today's Radio for Today's Sening ml M<—- WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. SPONSOR 23 march 1957 13 ...
28 Jun 2016  -  79k
369. Sponsor-1957-03-3-OCR-Page-0066.pdf [Sponsor Magazine]
... the RICHMOND TELEVISION market. Check YOUR set count . . . then BUY Roanoke! Call, your nearest Peters, Griffin, Woodward "Colonel" , — or WDBJ • Television! - r WDBJ-Tr T -a^ PT is ROANOKE, VA. 4m Owned.and operated by KVOO & KVOO-TV, Tulsa, progress pic- STORZ MANAGEMENT MEET in Texas ture of new broadcasting plant. Unique (L to R) Todd Storz, Dale Moudy, Jack the Times-World Corp. tower will stand I721/f ! ft. when completed, Sandier, G. W. Armstrong, Steve Labunski, serving as microwave receiver for remotes. Virgil Sbarpe ...
28 Jun 2016  -  100k
370. Sponsor-1957-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - II IS PRIME- TIME YOUR * BLIND SPOT? "I wish deciding New fliinkint: anil new fad- art* now (JcncIoj. what to order inp in -pol radio tlial could be as simple ma\ sficll end of tin- 7-9 a.tn. 1-6 p.m. fad as time-buying I Page 23 where there's a Storz Station." a Should you promote a show In any of these five important markets . . . you share? you talk to the big audiences Page 26 with the "Storz Station"! .s; MEAPOLIS-ST. PAUL . . . wifh WDCY. NEW ORLEANS . . . with WTIX. Month after The ...
28 Jun 2016  -  81k
371. Sponsor-1957-03-3-OCR-Page-0024.pdf [Sponsor Magazine]
... yonr Florida vith 5,000 watts Others 10.8% own line on Southern Florida from a on 560 kc. {Latest Trendex) HEAIK man .. or WQAM General 7 a.m. fS p.at. Monday Saturday Manager JACK SAXDLER. MIAMI * II ooper, Jon. Feh, 7.957 — 7 a,m. 6 p.m. M on .Fri. TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John B/air & Co. Represented by Adam Young Inc. 22 SPONSOR • 16 MARCH 1957 ...
28 Jun 2016  -  90k
372. Sponsor-1957-03-2-OCR-Page-0052.pdf [Sponsor Magazine]
... Pulse with 19.50 average share of daytime audience.* And here's something else Pulse reveals: WTIX has more Pulse points than any other XTew Orleans radio station from fi a.m. to 12 midnight, Sunday through Saturday. Hooper, too. shows WTIX to be first all day in this ll-station market. This is what Storz Station programming, ideas and excitement have done to Xew Orleans radio listening, and continue to do month after month. This audience pulling power has been bringing satisfying results to more and more national and local Advertisers. How about you? Get the details from Adam Young or WTIX General Manager h'liED BEKTHELSOX. y ( ...
28 Jun 2016  -  56k
373. Sponsor-1957-03-2-OCR-Page-0023.pdf [Sponsor Magazine]
... - abilities in many first plaee segments on WI)(k \ Make sure you buy Miuueapolis-St. Paul ivith new audicnee data. Don't pursue old, out-dated information, whieh won't tell you, for example, that Trendex now has WDGY in first place in audience morning, after- noon, and all day. Storz Station programming has brought drastic change to the Twin Cities audience picture, so much so that whatever survey you prefer, you're in for a good time when you buy WDCY. Consult I'dair, or talk new figures with WDGY General Manager Steve Labnnski..)0,<)00 icatts and a WDGY nearly ...
28 Jun 2016  -  61k
374. Sponsor-1957-03-2-OCR-Page-0015.pdf [Sponsor Magazine]
... (ieneral Mana£rer GEORGE W. Latest ARMSTRONG. TRENDEX — Jan. 7957 Will? is first all day. with 42.IW aver- lO.ODO ir,iKs~~710 krs. age Miare of audience, s a.m. O p.m. Mondav through Saturdav, Jannarv, WHB Kansas City, Missouri TOW. 1 President. TEC TODD STORZ Today's Radio for Today's Selling WDCY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair Cr Co. Represented by Adam Young Inc. sponsor • 9 m vrcii 1957 13 ...
28 Jun 2016  -  69k
375. Sponsor-1957-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... share of audience all WQAM . . . . . 30.1% day. That's what (he newest Hooper says. eontinniii<i - a dramatic, drastic, Station'"A " . . . . i5: .v/< fantastic ( han^ -e in isonthern Florida listening since the start of Storz Station "JV . . . . 14.8% Station proyrannning- at WQAiM. Station . . . . 1.1% All this has been aeeoinplished without so mneh as a single give-away, Station ' B" . . . . 7.;%; and without a single contest which required participants to he timed ...
28 Jun 2016  -  98k
376. Sponsor-1957-02-4-OCR-Page-0015.pdf [Sponsor Magazine]
... Wllli's largest hdliujr local accounts m I!)33 . . . AREA PULSE renewed in 1936! Will? first all day. Will? first Sure. Will? dominates Kansas City on every national 2(5 ;! out of 28S ciuartcr-hours. 23 second place Fi's, none lower. survey. Sure, Storz Station protrraunuinfr quality at- Mon. Sat. (5 a.ui. uiiduiirld. tracts tremendous audiences which in turn attra t ad- vertisers. Hut it takes rrsnlls to make local advertisers Latest come back for more. And Will? is Kansas City's AREA NIELSEN siutinn. So much so. that Will? has a hiuher perceutafje ...
28 Jun 2016  -  72k
377. Sponsor-1957-02-3-OCR-Page-0028.pdf [Sponsor Magazine]
... Sr WQAM 29.9% Newest Hooper* puts AVQAM even further out front with 2.1.0 " 'r Station ' • A " . . . . 17."5rc mornui" ' 'r afternoon . . . 'I'KW't all (lav! The f( tree - c Station ' • ir . . . . IG.l { of Storz prog-ramining- is dramatized by the swift, convincing Station ' i 7 ? . 8.0% change in 'Miami radio listening. AVQAll leaped to first place after less Station ' 1D" . . . . 7.4f; than 8 months of Storz progrannning. Station ' 'E" . . . . 5.6% Latest Hooper ...
28 Jun 2016  -  82k
378. Sponsor-1957-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... I 11 s s 11. LI AM HEDGES 40* m copy • $10 a yaar I B C -ROOM fi0 4 SO R0G'<EFEI.LE R PLAZA • F V Y0R < P0 N Y THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE n/k ) ' OMPAHYji OFKTK^ ' RADIO STATION ROWH THE STORZ STATIONS lOTH OM \M \ vhi cmr OMAHA 2.N EBKASkA TIX NEW OUtANS IILMTRIIK ei'lLDlNC. VQAM MIAMI WHY SPOT RADIO An.Avn<.• > • Mr. Chick Crabtree February 16, 1957 WILL COST YOU Co-Manager Radio Station KOIL Ctnaha, Nebraska MORE IN 1957 Dear Chick; He|)> miv riitc liiki ...
28 Jun 2016  -  74k
379. Sponsor-1957-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... - tor-hours. In and out of home, S/ c.t of AVIlH's laryest billing local accounts in 1055 . . . Mon. Fri. G a.in. niid-iup:lit. renewed in 105G. Latest AREA PULSE Sure, AVIII? dominates Kansas City ou every national WIIR first all day, Will? first survey. Sure, Storz Station programming quality 2G:? out of (jiiarter-hours. attracts tremendous andienees which in turn at- 25 seeond plaee 1/t'sj uone low- tract advertisers. l?ul it takes results to make er. Mon-Sat. G ain. nn'd-nirrht. local advertisers eome back for more. And AV111? is Latest Kansas ...
28 Jun 2016  -  73k
380. Sponsor-1957-02-1-OCR-Page-0024.pdf [Sponsor Magazine]
... , which also has 40 second-place quarters, 10 thirds . . . Station "A " 12.27c and not a single one lower! Station "U' ]0.67o Station "O " 10.37o And wait, just wait until you see the latest Pulse — and you'll see Station "D " 9.6% the tremendous elfect of Storz Station programming quality on Station "E " 9.47 Xew Orleans radio listening. Get the detailed'"fieures that leave Station "F " 9.2% no doubt' from Adam Young, or WT1X General Yammer Station "G " 6.170 FRED BEKTIIELSOX. Station "H " 5.6% Station "1 " 4.8% * ...
28 Jun 2016  -  77k
381. Sponsor-1957-01-4-OCR-Page-0086.pdf [Sponsor Magazine]
... and manager of the San Fran- your market before another cisco office, along with Waldo H. Hunt, v.p. and manager of the sponsor beats you to it. Los Angeles office, will continue to operate in those capacities. Stephen B. Labunski has been appointed All >• a vice president of the Storz Stations, ac- cording to an announcement made by Todd Storz. president. Labunski joined the Storz Stations two and a half years ago. r 1 He has served as a member of the sales staff of WHB, Storz's Kansas City flagship i! station, and was appointed general mana- ger of WDGY ...
28 Jun 2016  -  103k
382. Sponsor-1957-01-4-OCR-Page-0015.pdf [Sponsor Magazine]
... MoniiiiL: f'JT.o'f) nftrnioon (27.7'i) . . . ami all-day ( '27.(i'* ! Hooper. I'nlse. Nielsen . . . and a host of Twin Cities advertisers airree that WIMIY has the hijr andienee for those hiy results. WDGY There's a new listen in the Twin Cities — and Storz Station iiroyraimnini. is i ( sponsihh. Make sure yon hny M inneapoIis-St. 1'anl w ith the in ic 5^ ,000 uatts o't'l a nearly data . . . whieh yonr nearest Ulair mail, or (Jeneral Manat'er Steve perfect circle davtin e stpna! I.ahnnski will (dieerfnlly siijiply. MINNEAPOLIS-ST. PAUL VrvmU ...
28 Jun 2016  -  54k
383. Sponsor-1957-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 1 JA' .. | ft 7 40* • • 7*t THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE Mad to hear they have i Storz Station there. NESTLE S PLAN FOR MAXIMUM Hakes buying that much simpler. TV CIRCULATION Nestle rx|i.in<i - il> l\ < irenl.ilion |i \ lm\ it p six -how . on altcm itc week. Ius|s . .n oids i i>k , of .i full spottsorship Page 23 i \ How to launch a spot tadio campaign — fast! ny of these 5 important markets . . . Page 26 talk to the big audiences ...
28 Jun 2016  -  81k
384. Sponsor-1957-01-3-OCR-Page-0026.pdf [Sponsor Magazine]
... . 19.50 Station' 1 > " . . . 16.30 out front with 26.6^) morning . . . Station " . . . 9.50 32.6^ afternoon . . . 29.8% all day! Station'" I) " . . . 6.40 Station " E" . . . 5.90' The force of Storz iirojirannninc' is dramatized by the swift, Station " F" . . . 4.70 convincing chanye in iMiami i-adio listening. AVQAi\I leaped to Station " ' (! "" . . . 4.60 first place after less than 3 months of Storz programming. Station " 11" . . . 1.50 Latest ...
28 Jun 2016  -  77k
385. Sponsor-1957-01-2-OCR-Page-0015.pdf [Sponsor Magazine]
... fi p.m. from Hlair, or \\ III5 (icneral M; i aocr. til 'ili'if Latest AK.MSTKM'NC. HOOPER W1115 first all lay with 42.2f7 WHB of audience, • Innc-Sept. 4- month average Mon. Fri. 7 a.m.() p.m.; Sat ^ a.ni.(! ji.in. Kansas City, Missouri TODD STORZ. President Today's Radio for Today s Se/l /ng WDGY WHB WQAM KOWH WTIX Minneapotis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co Represented b Ajtv* Young tnc SPONSOR • 12 J\NL\RV 10A7 ...
28 Jun 2016  -  69k
386. Sponsor-1957-01-1-OCR-Page-0022.pdf [Sponsor Magazine]
... .' They have a Storz Statk there, don't they? That / settles it for me! r • > \ / € ,r* - ', \ k. In any of these 5 important markets .. you talk to the big audiences with the "Storz Station! " MINNEAPOLIS-ST. PAUL . . . with WDCY It's KANSAS CITY . . . with WHB First per Hooper, very nearly unanimous. Hooper, Nielsen, Pulse and a first per Area Nielsen, first per Area Pulse, first per host of Twin Cities advertisers agree: WDGY has the Metro Pulse. 87% renewal rate among Kansas City's big ...
28 Jun 2016  -  85k
387. TV-Digest-1949-07-OCR-Page-0016.pdf [[ Miscellaneous ]]
... Hollywood program operations; Martin Jewish and Negro audiences) ; KOWH, Omaha (with Leeds, associate director . . . Fred Freeland, new TV di- FM) , by Omaha World Herald, for $100,000, to local rector of Ruthrauff & Ryan, Chicago, succeeding Fran group headed by Robert H. Storz for his son Todd Storz; Harris, who goes to Hollywood office . . . Larry Walker, KGA, Spokane, by Louis H. Wasmer, for $425,000, to asst. mgr. of WBT, Charlotte, named mgr. of its new Gonzaga U (veteran radioman Wasmer sold KHQ there WBTV ...
29 Jan 2016  -  234k
... to 9 since first of year-including addition of full-time house counsel Robert L'Heureux and public relations director Leonard Lieberman. Next annual convention is in Washington's Shoreham Hotel June 17-22. S T O RZ SOCKED 'I IN FORFEITURE CASE: "Apparent liability" of $10,000 forfeiture under penalty provisions of Harris -Pastore Act has been incurred by Storz Bcstg. Co. s radio KOMA Oklahoma City for rules violations, FCC ruled last week in 2nd case of kind. Storz station was cited in particular by Commission for daytime transmitter operation prior to 4 a.m. and for maintaining field strength which "far exceeded the licensed maximum values." Accused of "willfully or ...
29 Jan 2016  -  74k
... . Dalton FM -STEREO SHOWCASE, Friendly Frost's 24 -hour WTFM in N.Y. reports, summing up developments since he has headed cable area, begins programming with all-out campaign for broadcaster - operators' organization (p . 2) . trade cooperation. Station starts with 12 set makers as sponsors (p . 8) . STORZ SOCKED IN FORFEITURE CASE, FCC serving notice of UHF MARKET SLOW & steady, no lift seen in near future from. $10,000 liability by radio KOMA Oklahoma City for "willfully or N.Y. market All-channel set sales for 1961 lower than 1960, but repeatedly" violating rules (p . 3) . channel ...
29 Jan 2016  -  78k
... Cooper. Supreme & NBC-TV competitor Radio American West' Indies Inc. have agreed to merge, latter to get 40% after dismissing its application. Inauguration Day package, Jan. 20, 11 a.m. noon, aft. parade, 11:30 p.m. -midnight, full spon. Purchase of radio 'KXOK St. Louis by Storz Bcstg. Co. Purex (Edward H. Weiss) for $1.5 million has been approved by FCC, Comrs. Hyde & 25 Years of "Life," Thu. Mar. 2, 9:30-11 'p.m. full spon. Bartley dissenting. Life Magazine (Young & Rubicam) ...
29 Jan 2016  -  98k
... ) from the San Francisco Chronicle, which also Objecting to secret February testimony by Prescott operates KRON-TV San Francisco (Ch. 4) . Broker was which was later released by the Subcommittee, O'Friel Hamilton -Landis & Associates. protested that Prescott "tried to leave the impression that Sale of radio KXOK St. Louis to Storz Bcstg. Co. for I was aware payola existed at WBZ and did nothing to an amount in excess of $1.5 million was reported by Elzey stop it." O'Friel said "this is absolutely untrue." M. Roberts Jr. co-owner of KXOK with C. L. Thomas. In his rebuttal turn ...
29 Jan 2016  -  95k
... agenda-a fun-& -frolic convention there DISC JOCKEYS ARE `SQUIRCH'NG' The House, Commerce last May, when record manufacturers picked up more than Legislative Oversight Subcommittee, which helped put $100,000 worth of tabs (Vol.; 16:7 p6) . Jack L. Sandler, gen. mgr. of Storz Stations' WQAM "payola" into common American usage and has learned Miami and vp of the radio chain which was official host at what "freebies," "lay -on," "hype" and "break-out" the convention, was served with a Subcommittee subpoena mean to disc jockeys, added "squirching ...
29 Jan 2016  -  80k
... 3 years ago. This was the "International Radio had time to hear from only one delegate to the convention Programming Seminar & Disc Jockey Convention" last -Stan Richards, ex -jockey at radio WILD Boston. He May 29-31 at Miami Beach's Americana Hotel, sponsored _testified his -hotel_ expenses-including_$117.42 for some by Storz Stations. The agenda & proceedings were head- new sports clothing-was paid for by United Artists, and lined by one Miami newspaper as "Babes, Booze & Bribes." that he saw "nothing wrong" with that. Richards also The Subcommittee recessed, for a long -Lincoln -Day said he had .received $ ...
29 Jan 2016  -  108k
... : ary basis for its WAFB-TV Baton Rouge (Ch. 28) , but was "From the facts available to me I am confident that Mr. blocked by Court of Appeals order (Vol. 15:33, 35) . Culpepper has not violated any law and will be exonerated." Robert H. Storz, churn. Storz Bcstg. Corp. multiple - There was no official Dominican statement on the case radio -station operators, headquartering in Omaha, has pur- from Ciudad Trujillo, but in Washington an embassy chased Wacob-Bender Corp. Omaha -Lincoln investment & spokesman confirmed that a contract with the former MBS stock brokerage firm. He'll ...
29 Jan 2016  -  69k
... . & gen. mgr. of Gene Autry - controlled KOOL-TV & KOOL, Phoenix, was married to the former Mrs. Dorothy Wrigley Rich in Albuquerque Attention, NAB Conventioneers Feb. 27 .. Jack Sandler, WQAM (Miami) gen. mgr. ap- If you want your TELEVISION DIGEST to follow pointed v.p. Storz Stations . . . John P. Byrne, gen. you to your hotel in Chicago during the NAB Con- sales mgr. MGM, and Raymond Klune, gen. mgr. MGM vention (March 15-18) , we'll be glad to air -mail the Studios, elected Loew's v.p. s . . . Herbert L ...
29 Jan 2016  -  76k
... 27 termination Club Dec. 2, he speaks of "promise" of inter -American of its longtime affiliation with NBC Radio, whereupon and transatlantic live transmissions by 1962, says foreign Todd Storz's recently acquired KOMA there immediately TV growth "will provide the U. S. with a chance to tell assumed the affiliation. Storz stations (others are WHB, something about America and Americans to upwards of Kansas City; WDGY, Minneapolis; WTIX, New Orleans; 200,000,000 persons." WQAM, Miami) have been prime examples of highly suc- "This is not hard sell," Wheeler asserts. "We only cessful independent local ...
29 Jan 2016  -  72k
... G. W. Trendle. Kalamazoo- J. E. Fetzer. Producers -Directors category, 105 names, in which we find MISSOURI: St. Louis-Elzey Roberts. the names of Louis G. Cowan, now pres. of CBS -TV; J. D. NEBRASKA: Lincoln-J. W. Seacrest. Omaha-Todd Storz. NEW JERSEY: Princeton-H. M. Bitner. Wrather Jr. Desi Arnaz, John Guedel, Mark Goodson, NEW YORK: Buffalo-G. F. Goodyear. John H. Norton Jr. New Larry Spivak & W. S. Todman, all of whom won their York City-E. A. Accas, H ...
29 Jan 2016  -  90k
... association will enable us to emerge as one of the most been filed by WIRL-TV, which won Ch. 8 there in compara- progressive forces in the entertainment world." tive hearing but lost it in move of vhf to Davenport -Rock Island -Moline, being reassigned Ch. 25. WIRL-TV pro- Multiple -owner Todd Storz is buying KOMA, Okla- tested that deintermixture by FCC was "arbitrary, capri- homa City (1520 kc, 5 -kw) from investor Myer Feldman cious & discriminatory," complained that Sen. Kerr (D - and associates for $600,000. Other Storz stations are Okla.) , 50.61% ...
29 Jan 2016  -  67k
... adv. & sales promotion ROBERT CODEL, Bus. Mgr. mgr. WBZ-TV, Boston .. Norman S. Livingston promoted./jf4,G0 ALBERT WARREN, Senior Ed. to program sales director, NBC Radio .. George W. Arm- !/ throats WILLIAM WIGHT,ManagingEd. strong promoted to exec. v.p. of Storz Bestg. continues as .1911 ELECTRONICS btYATT BUILDING, WASHINGTON 5, D. C. Associate Editors: gen. mgr. of radio WHB, Kansas City ..Sid White, ex - WILBUR H. BALDINGER Warner Bros. ex -Radio-TV Daily columnist, joins ABC Weekly Newsletters Published Saturdays Television Factbooks Published in March & September PAUL STONE ...
29 Jan 2016  -  77k
... WIP with WIP-FM, will con- reliability, our information varies from USIA's in some tinue as mgr. His family's dept. store gets around cases-but there's fairly close correlation on basic figures. $2,500.000 in deal, which sets at rest reports station was We go into considerable more detail-covering location of being sold to Todd Storz, et al (Vol. 1.4:231. each station, name of licensee, technical standards, chan- TV-radio techniques are taught in 85 colleges and uni- nel, power, date station started, commercial or non-com- versities according to new Directory of College Courses in mercial operation, etc. ( ...
29 Jan 2016  -  83k
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