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201. Sponsor-1956-04-3-OCR-Page-0018.pdf [Sponsor Magazine]
... . 80 vou see, WHB dominates the Kansas City area as convincingly as it dominates metropolitan I K. C. audiences. Get the big stmy from the man from Blair, 01 WIIB General Manager George W. Armstrong; k B 10,000 watts — 710 kc Kansas City J CONTINENT BROADCASTING COMPANY m -President: Todd Storz WDGY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans tepresenfed by Represented by Represented by Represented by Avery-Knodel, Inc. H-R Reps, Inc. John Blair & Co. Adam J. Young Jr. 16 SPONSOR A ...
30 Jun 2016  -  105k
202. Sponsor-1956-04-2a-OCR-Page-0074.pdf [Sponsor Magazine]
... SCOTT PAPER GHP CIGAR SEAPAK CORP. MARLUN MFG. GENERAL ELEC. SUPPLY Range; $64,510-$40,080 SELCHOW & . RICHTER MARTIN OIL GENERAL PETROLEUM ABBOTTS DAIRIES SERTA ASSOC. MARYLAND PHARM. GENERAL TIRE & . RUBBER ADELL CHEMICAL R. E. SPRIGGS MD. VA. MILK GOLD SEAL AFFILIATED SUP. MKTS. STORZ BREWING MCKESSON & ROBBING griesedieck brewing AMERICAN BREWERY SUN RAY DRUG MERCHANTS BISCUIT G R I ESEDI EC K WEST BREW AMERICAN MOTORS SWEETS CO. MID-CONTINENT PET GROCERY STORE PRDCTS. AMERICAN TOBACCO TETLEY TEA MILNER PRODUCTS HABERELE CONG. BREWING A. T. & S. F. RR. TEXIZE CHEMICAL MINNEAPOLIS BREWING INT. ...
30 Jun 2016  -  55k
203. Sponsor-1956-04-2a-OCR-Page-0024.pdf [Sponsor Magazine]
... H " 15.7G Station C" 13.1^ Paul . . . the exciting buy is WDGY! Talk to Avery-Knodel, or WDGY Station "D " Hoopor, March, 1956 General Manager Steve Lahunski. 7 a.in. 6 p.in. Mon. Sat. 50,000 watts Minneapolis-St. Paul WDGY • • -CONTINENT BROADCASTING COMPANY President: Todd Storz WDGY, M nneapohs-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery-Knodel, Inc. H-R Reps. Inc. John Blair & Co. Adam J. Young. Jr. 22 SPONSOR ...
30 Jun 2016  -  65k
204. Sponsor-1956-04-2a-OCR-Page-0051.pdf [Sponsor Magazine]
... . E. L. Deckinger. "It's \our Decision," Walter E. Wagstaff. Panel discussion on "Selling Your Salesmen," moderated I by Chuck Tower. Panelists: William T. Earls, Robert Jones, J. C. Luhn, Dr. Robert N. Fellows, McMurry, Todd Storz. Address by Arthur C. Schofield on "The Schofield 7." Radio NARTB Convention Ifs. d board chair Week Rally before lunch. committee members jbert E. Kint continued William I'C pres.) , Key 72:45 p.m. Holm (WLPO) , E. K. iter:Campbell Ar ...
30 Jun 2016  -  119k
205. Sponsor-1956-04-2-OCR-Page-0051.pdf [Sponsor Magazine]
... E. L. Deckinger. "It's Your Decision," Walter E, Wagstaff. Panel discussion on "Selling Your Salesmen," moderated by Chuck Tower. Panelists: William T. Earls, Robert Jones, J. C. Luhn, Dr. Robert N. Harold E. Fellows, McMurry, Todd Storz. Address by Arthur C. Scliofield on "The Schofield 7." Radio NARTB Convention pres. and board chair- Week Rally before lunch, committee members man; Robert E. Kint- 72:45 p.m. continued: William ner (ABC pres.) , key- Holm (WLPO) , ...
30 Jun 2016  -  74k
206. Sponsor-1956-04-2-OCR-Page-0074.pdf [Sponsor Magazine]
... CIGAR (in alphabetical order) SEAPAK CORP. MARLUN MFG. GENERAL ELEC. SUPPLY Range: $64,5 7 0-540,080 SELCHOW & RICHTER MARTIN OIL GENERAL PETROLEUM ABBOTTS DAIRIES SERTA ASSOC. MARYLAND PHARM. GENERAL TIRE & . RUBBER ADELL CHEMICAL R, E. SPRIGGS MD. VA. MILK GOLD SEAL AFFILIATED SUP. MKTS. STORZ BREWING mckesson & bobbins GRIESEDIECK BREWING AMERICAN BREWERY SUN RAY DRUG MERCHANTS BISCUIT GRI ESEDI ECK WEST BREW AMERICAN MOTORS SWEETS CO. MID-CONTINENT PET. GROCERY STORE PRDCTS. AMERICAN TOBACCO TETLEY TEA MILNER PRODUCTS HABERELE CONG. BREWING A. T. & S. F. RR. TEXIZE CHEMICAL MINNEAPOLIS BREWING INT. CELLUCOTTON BARTON ...
30 Jun 2016  -  39k
207. Sponsor-1956-04-2-OCR-Page-0024.pdf [Sponsor Magazine]
... see why in Minneapolis-St. Station C" 13.1% Paul . . , the exciting buy is WDGY1 Talk to Avery-Knodel, or WDGY Station "D " 9.0% Hooper, March, 1956 General Manager Steve Labunski. 7 a.m. 6 p.m. Mon. Sat. 50,000 waits WDGY Minneapolis-St. Paul -CONTINENT BROADCASTING COMPANY President: Todd Storz WDCY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery-Knodel, Inc. H-R Reps. Inc. John Blair & Co. Adam J. Young, Jr. 22 SPONSOR ...
30 Jun 2016  -  34k
208. Sponsor-1956-04-1-OCR-Page-0014.pdf [Sponsor Magazine]
... S City area a^ convincingly as it dominates 6 a.in. - 6 p.m. Monday through Saturday. metropolitan K.C. audiences. Get the big story from the man from Blair, * or WHB General Manager George W. \rmstrong! 10,000 watts — 710 kc Kansas City WHB ^CONTINENT BROADCASTING COMPANY President: Todd Storz WDCY. Vhnne£polis-St. Paul KOWH, Omaha WTIX, New Orleans WHB, Ka nsas O Represented by Represented by Represented by Represented by Avery-Knodel H-R Reps. Inc. Adam J. Young, Jr. John Blair & Co t ...
30 Jun 2016  -  114k
209. Sponsor-1956-03-2a-OCR-Page-0057.pdf [Sponsor Magazine]
... Hooper ^ hour, 6 a.m. 6 p.m. Mon. Sat. So WHB dominates WHB the metropolitan area as it dominates the whole area. 10,000 watts — 710 ke More reason than ever to talk to the man from Blair, or WHB General Manager George W. Armstrong! KANSAS CITY J CONTINENT BROADCASTING COMPANY President: Todd Storz WDCY, Mmneapulis-Sf. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery-Knodel H-R Reps. Inc. John Blair & Co. Adam J. Young, jr. 1956 BUYERS' GUIDE 55 ...
30 Jun 2016  -  124k
210. Sponsor-1956-03-2a-OCR-Page-0051.pdf [Sponsor Magazine]
... I IAI.^oneOackson and WDGY has an almost perfect-circle signal dajdime. W atch what happens to radio listening when Mid-Continent programming, ideas, music and news fill the Twin Cities air. WDGY Call WDGY General Manager Stephen Labunski or Avery- Knodel. Minneapolis-St Paul 50,000 watts ^ -CONTINENT BROADCASTING COMPANY President: Todd Storz m WDGY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery-Knodel, Inc. H-R Reps, Inc. John Blair & Co. Adam J. Young, Jr. 1956 BUYERS' GUIDE 49 ...
30 Jun 2016  -  77k
211. Sponsor-1956-03-2a-OCR-Page-0059.pdf [Sponsor Magazine]
... (660 KC) are working hard and getting good results for national and local advertisers. No matter which rating habit you have — you can feel secure with KOWH because all 3 hear Omaha radio ear-to-ear-to-ear. Chat with the H-R man, or KOWH General Manager Virgil Sharpe. CONTINENT BROADCASTING COMPANY mt* President: Todd Storz WDGY, Minn. St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery Knodel H-R Reps. Inc. John Blair & Co. Adam J. Young, Jr. 1956 BUYERS' GUIDE 57 ...
30 Jun 2016  -  71k
212. Sponsor-1956-03-2a-OCR-Page-0002.pdf [Sponsor Magazine]
... WDG1 the time-buying habit. Your starts doing for ad verti^fehA New Orleans data need up- too! Call Avery-Knodel, or get dating f Call Adam J. Young, or General Manager Fred acquainted with WDGY Gen- Berthelson. eral Manager Stephen Labun- ski. MID-COMTINENT BROADCASTING CO ** Presidpnt: Todd Storz j.% ;p (Xelti t S-tTttZ ft, Hi . v,:£s &$ %Si /; s f i 'Cs>*>**T ' 'X* ^ ' i *> i. / j- g{ -% > kl 94 ; rj > . " ...
30 Jun 2016  -  154k
213. Sponsor-1956-03-2-OCR-Page-0001.pdf [Sponsor Magazine]
... General Manager Steiihen Hooper, March, iP. tP nsl. 7 a.m. I) p.m. Mon. bat. Can you afford net tv on a $450,000 budget? page 42 WDGY 5() ,( )( >0 n ails Miruicapolis-Sl. Paul • • -CONTINENT BROADCASTING COMPANY Spot radio is PresLdenf : Todd Storz "yum. yum. yummy' WDGY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by lor Contadina Represented by Rep-esented by Represented by Avery-Knodel, Inc H-R Reps, Inc. John Blair & Co. Adam J. Young Jr. P^ge 32 _ ...
30 Jun 2016  -  96k
214. Sponsor-1956-03-1-OCR-Page-0020.pdf [Sponsor Magazine]
... Hooper 14 hour, 6 a.m. 6 p.m. Mon. Sat. So WHB dominates WHB the metropolitan area as it dominates the whole area. 10,000 watts — 710 kc More reason than ever to talk to the man from Blair, or HB General Manager George W. Armstrong! KANSAS CITY " CCNTINENT BROADCASTING COMPANY President: Todd Storz WDCY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery-Knodel H-R Reps. Inc. John Blair & Co. Adam J. Young, Jr. ...
30 Jun 2016  -  135k
215. Sponsor-1956-02-2-OCR-Page-0001.pdf [Sponsor Magazine]
... WDCY has an almost perfect circle signal daytime. Western Union Watch what happens to radio listening when Mid-Continent programming, ideas music and news fill the Twin Cities air. page 38 Call WDCY General Manager Stephen Labunski or Avery-Knodel. WDGY Minneapolis St Paul 50,000 watts Tv set count: is CONTINENT BROADCASTING COMPANY Pre ident: Todd Storz it coming oioser? WDGY, Minneapolls-St. Paul WHB, Kansas City WTIX, New Orleans KOWH, Omaha page 40 Represented by Represented by Represented by Represented by Avery-Knodel John Blair & Co. Adam J Young, Jr. H R Reps Inc ...
30 Jun 2016  -  112k
216. Sponsor-1956-02-1-OCR-Page-0022.pdf [Sponsor Magazine]
... Adam Young, or WTIX General Manager Fred Berthelson. * Hooper Continuing Measurement of Broadcast Audience, Oct. Dec. 1955 * 'Hooper average share of audience, 7 a.m. 6 p.m. Mon. Fri. Dec. 1955-Jan, 1956 li/r /x COHTINENT BROADCASTING COMPANY New Orleans 16, La. President: Todd Storz WHB, Kansas City KOWH, Omaha WDGY, Minneapolis-St. Paul WTIX, New Orleans Represented by Represented by Represented by Represented by john Blair & Co. H-R Reps. Inc. Avery Knodel Adam J. Young, jr. SPONSOR ...
30 Jun 2016  -  83k
217. Sponsor-1956-01-2-OCR-Page-0018.pdf [Sponsor Magazine]
... Hooper gives WHB whopping • BARTON OAK first place with 47.7% . So WHB dominates the metropolitan area as it dominates the whole area. More reason than ever to talk to the man from Blair, or WHB General Manager George W. Armstrong! WIH B 10,000 watts — 710 kc CONTINENT BROADCASTING COMPANY President: Todd Storz KOWH, Omaha WTIX, New Orleans WHB, Ka nsas City Represented by Represented by Represented by H-R Reps. Inc. Adam J. Young, Jr. John Blair & Co. 16 SPONSOR ...
30 Jun 2016  -  67k
218. Sponsor-1959-12-1-OCR-Page-0001.pdf [Sponsor Magazine]
... influence in connnunity Page 27 *" j v / WH B KANSAS CiTV u \ 6- tff il Musical sell 1 w s. heads for WT x EW LEA high 'C Page 30 v WDGY Minneapolis BT. PAUL Must tv be spanked and • KOMA spanked and..? iLAHOMA CITY Page 32 The How to get STORZ 'big ideas' Vhere there's i Zip, Stations today's Radio in radio/tv r Storz Stat: anx^? lor today's selling Page 38 Todd Storz, Preside-I.there's ^ jo" Home 0"ice Omaha WDGY, WHB, KOMA, WQAM udience.. represented by John Blair & Co. ...
30 Jun 2016  -  79k
219. Sponsor-1959-11-3-OCR-Page-0001.pdf [Sponsor Magazine]
... ' 21 NOVEMBER lOSS 40< copy • $S yoar . THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE To find the audience.. ANA SPEAKS look it up under "Storz Stations" OUT ON TV (each a best-seller in its own market) OBLIGATIONS Advertisers face the tv issues squarely; reject suggestion thev "get out of show business'* MINNEAPOLIS KANSAS OKLAHOMA Page 31 ST PAUL CITY CITY iT8 m y 8IUfW iv*f AutfkvttXM rtat-CSJKway What a buyer Ew PuWahtd wants to iearn e: from a station A5TORZ A STORZ A STORZ Page 34 STATION STATION STATION >0 How big is THL radio's audience NEW MIAMI COLUMBIA ORLEANS ...
30 Jun 2016  -  79k
220. Sponsor-1959-10-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 24 OCTOBER 1959 ^ 40( a copy • $8 a year t THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE or choice accommodations . . . NEW TRENDS IN TV - stay with the SPOT BUYS Storz Stations (each preferred in its market) NBC Spot Sales survey sheds new light on why and how agency time- OKJAti KM ,14 KANSAS C IT V STAV ~ IT M ^ buyers select their spots Ul H STRt-F ^ STORZ-VVHB ^ Page 27 )i.ii >) <i < K m It oA/ - Pop music poll heading for a isTO^ -WQAM 12 1/Vk Bui l"" ' I controversy ...
30 Jun 2016  -  62k
221. Sponsor-1959-10-2-OCR-Page-0080.pdf [Sponsor Magazine]
... act as con- sultant in the formation of an export association. Preparedness: Against the release of Elvis Presley from the Armed Forces. Trade barriers, particularly in Japan, England, the Philip- Grahame Richards, programing di- pines and Canada, restrict the number of U.S. shows that can rector for The Storz Stations, has put be purchased for domestic use, or set up limitations on dollar in a bid for Elvis to rotate as a sort exchanges which make the expansion of U.S. producers into of roving disk jockey between all the Storz chain. Well, Elvis always could foreign markets very difficult. rotate. Tv ...
30 Jun 2016  -  69k
222. Sponsor-1959-09-4-OCR-Page-0086.pdf [Sponsor Magazine]
... television sales, administration Chicago and Layton Miller, in Dallas and management .. To the Katz radio sales staff: Lewis Greist. in New York, Fred Dela- Thisa hi' data; One result of a • Eleven years with a major net- hay in Los Angeles and William Fal- meeting of the Storz Stations' man- work in a demanding executive lou. Chicago. agers in Chicago last week was the capacity decision to establish a scholarship fund in each of their cities . • Seasoned in sales inanageinent, KIVA-TV, Yuma -El Centre has com TV STATIONS station representation, and sta- pleted its new studio production ...
30 Jun 2016  -  76k
223. Sponsor-1959-09-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 2e SEPTEMBER 1SB9 40< copy*SB yoar PART ONE *0 s/_ THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE ho. HE STORZ STATIONS AUTO MAKERS GET SET FOR A BRAWL Small cars vs. big cars brawl is on. Ad dol- lar spending may open way for new air era Page 31 Burnett's new 0 GY contract for ^OLIS- WHB r tv tape buying Kansas City KOMA 0k Page 35 -Lahoma city W*® - In and out on Madison Avenue Q I Page 40 IX f l EANS The Half-hour show WQAM mi am STORZ costs holding Stations firm — Tv Basics today's Radio for today's selling ...
30 Jun 2016  -  86k
224. Sponsor-1959-08-5-OCR-Page-0001.pdf [Sponsor Magazine]
... THE stor:l STATIONS film syndication — another sponsor first Fi-laHT li-EBTiKATlO-M Page 31 AUnnSapolfjS WPSY Paul was Kansas Cily Gillette deep in i 5 radio with opera- KOMA cm tion earlybird ^eojfldcd&s Page 35 3^E_ Who's who in tv nets-special list for agencymen llin by ai Page 38 U gain more altitude Storz Stations The Fall lineup shows preferred m its market) STORZ rise in costs and Stations hours — Tv basics ere there's a today's Radio Station for today's selling Page 43 ^e's audience Todd Storz, Presideot Home Office Omaha WDGY, WHB, KOMA, WQAM represented by John Blair & Co. WTIX represented by Adam ...
30 Jun 2016  -  81k
225. Sponsor-1959-08-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 1 AUGUST X9S9 * >i I /U,NA( 40 a copy *$ 8 a yaar Ail i> GCMERAL L'LrtA.< SOCKEFELL£R PLAZA. HtW V? ,. ^ THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE )ur customers have Storz Stations THIS IS BLUE RIBBON RADIO! in their fall First of a six-part eries. on top-d r a w e r E.torz Stations radio ad -trategy. plans.. Tlri- week; Chevrolet WDGY Minneapolis - St. Paul Page 29 WHB Kansas City shouldn't The man WTIX New Orleans behind those you? WQAM Miami agency mergers Page 34 rKOMA Oklahoma City [ Each preferred in its ...
30 Jun 2016  -  68k
... 71 WOC-TV Merrill Lynch, Pierce, Fenner & Smith 148 KWKW 71 WQAM XBC Radio Network . 190, 191 WANK 69 WQXR Official Films 162 WBBF 81 WRC Petry 5; WBML 53 WREX-TV AI Petker 207 WBT RCA IFC 82 WRGB .. RCA Thesaurus. 61 WCBM 1 WROV Storer . 18, 19 WCCO-TV 151 WSGN Storz. pc won 45 WSJS-TV Taft 129 WCTV 184 WTAR. 108, U. S. Steel 161 WDGV 59 WTIC .. Zi'v 12, 13 WEAUTV 160 WTIC-TV K.AKE-TV 14? WFAA - 85 WTVT .. KB IV 1?? WFAA-TV 11 5 WWJ KCRA 89 WFBMTV 94 WWRL KDAV 10 WFGATV 138 WXLW ...
30 Jun 2016  -  59k
... ..plus MORE THAN HALF THE FIRST PLACE PULSE QUARTER HOURS (266 of 504 quarter-hours, Monday-Sunday, 6 a.m. midnight) MINNEAPOLIS-SM PAUL "The 50,000 Watt Station.. w h the 50,000 Watt Personalities" General Manager: C. B. Clarke, Jr. Rep sented by: John Blalr i Co. one of the STORZ Stations Todd Storz, President Home Offioe: Omaha WDGY Minneapolis- St. Paul WHB Kansas City KOMA Oklahoma City WTIX New Orleans WQAM Miami july 1959 ...
30 Jun 2016  -  27k
... dominated radio listening in Kaiisas City and environs. Naturally advertisers have followed audience . . . they've gotteii results. . they've renewed. Do you want to dominate Kansas City, too? Let Blair or G.M. George W. Armstrong fill you in. one of the WHB 0 C." wans nc <i STORZ KAnSAS illTH VIISS IBI Stations Todd Storz, President Home Office: Omaha WDGY Minneapolis-St. Paul WHB Kansas City KOMA Oklahoma City WTIX New Orleans WQAM Miami july 1959 67 ...
30 Jun 2016  -  31k
... one Trendex — First a.m. afternoon, all day. of the First Miami Radio Station to be awarded a plaque by the Miami Opera Guild. Four consecutive annual National Safety Councd Awards. 41,000 public service announcements ST0R2 over a 12-month period. Stations Chat with Blair .. or WQAM G. M. Jack Sandier Todd Storz, President WQAM — Serving all of Southern Florida with 5,000 watts on 560 kc. Miami Home Office; Omaha WOGt Minneapolis-St. Paul WHB Kansas City KOHA Oklahoma City WVIX New Orleans WQAM Miam. JOLY 1959 47 ...
30 Jun 2016  -  81k
230. Sponsor-1959-07-1-OCR-Page-0073.pdf [Sponsor Magazine]
... Jryant to sales promotion mgr. Kounsa\illp Radio Stations (WCIX. Meeker. Xew A ork. A DAK, Columlius. La. . . Grahafli Cincinnati; W'LOl , Loui<\ille: Rieliar<ls, national program direc- W \II!M . Miami: WAOL, XaMnille; or. storz Hroadcasting C<j | . . . Lor- \\ f LI) . XeM Orleans and \\ 1X11' TV STATIONS ie Barofsky, assistant to the man- Tampa-St. I'eterslun g I to the John iger of advertising, publicity and E. Pearson Co. . . . W'KIP, Chatta- W'BBAI ...
30 Jun 2016  -  84k
231. Sponsor-1959-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... k wHl xS in its market) AN s r Where there s smoke, there is WTIX 1 ^lea NS -5T PA-" ' sure to be radio nnca pO* - ' N" Page 30 A. K ok Why tv's NIA 'quiz-panel' shows go on and on Page 36 A The fall shows STORZ Where there's a Stations reflect public Storz Station . . . today's Radio taste?— Tv Basics there's lor today's selling Page 39 lodd Storz. President audience Home Office Omaha WDGY, WHB, KOMA, WQAM represented by John Blair & Co. WTIX represented by Adam Young Inc. ...
30 Jun 2016  -  74k
232. Sponsor-1959-06-2-OCR-Page-0094.pdf [Sponsor Magazine]
... . . . ; on reported the explosion in the home of a would-he Network IikK pendent Iwnlio" ' llie eonlroverSal *nicide. George Pratt. W ould \ on title of the program that opened llie Sjt'eond Vinuial [) i >k kindh let me know whether you re- Jockey Convention eondneted In- the Storz -lalion- in Miami ported the eanse of the explosion was lieaeh ( See also sponsor l{aek>lajnt I'M Jot' Cullijian. due to the gas m the home being ig- nited h\ a pilot light, or IN Mr. e,xeenli\e vice pre.^ident of NIK lladio Nilvork. ...
30 Jun 2016  -  66k
233. Sponsor-1959-06-2-OCR-Page-0014.pdf [Sponsor Magazine]
... brought down from .Xew X ork for tin comention. . .." I rcalh (W not know what tin political and Intsiness situation he- twei ii the radio stations and the newspapers in Miami is like. 1 ^O / know that gins like >am Klher of W GliS. Jack Sandier of the Storz 2 DIG THIS! station. \\ (V )\ M . and otln rs are hard-working, hard-swinging gu}s . S'cmiv "/ NIELSEN SHOWS\ 1 hope that m tin months to i ome tliev find o])portniiities to hit I whSt's i' KWK audiemce hack at these newspajiKs with ...
30 Jun 2016  -  75k
234. Sponsor-1959-06-2-OCR-Page-0001.pdf [Sponsor Magazine]
... mixed to five wrm new Orleans local tastes (each favored Fm radio: VI in Us market) status report C/r 7 y on a new boom Page 34 uils I Ar-£*y *A Case history of a $15,775 / iV tv special / Page 38 "7 The What tv tape STORZ f v^ >v . VN- A% A Stations has proved in Where there's today's Radio its first year tor today's selling r a Storz Station . . . Page 44 \ S'cr P'e^ "• ? IV fi "e i :e there's audience for h: WDGY, WHB, KOMA, ...
30 Jun 2016  -  72k
235. Sponsor-1959-05-5-OCR-Page-0072.pdf [Sponsor Magazine]
... . heading up sale- Unit left .MRS tures. Many stations run in I'tV) to heeomc tv considlant for Seieen ( .ems and RKO Tcleradio. these films in seWral time slots, morning, afternoon C. b Pete" Clarke, Jr has hci n nanud and night. It's a smart way manager of Storz Mnmeapolis-St. Paul to put the whammy on com- station. \\ I)GV 1 h' is a veteran of Twin petition, and profitable, too. G.ilie- radio, having spent eight years at /* v irioiis kev post- in the area, three of them with the >1011 ...
30 Jun 2016  -  76k
236. Sponsor-1959-05-3-OCR-Page-0022.pdf [Sponsor Magazine]
... ibis week started to put out feelers for sponsorship prospects of the I'rcsidential con- vention and election returns in 1960. CBS's paekape for the events in 1956 coveriiif; both tv and radio ran somewhat over $5 million. Here's a radio development that maybe worth watchiiif:: Two leading indepen- deni <jronps — Storz and MeLendon — are making; some changes in music policy. Storz' KOMA, Oklahoma City, has taken the accent off current pop releases and put it on long-playing albums, while MeLendon's KBAL (formerly KROW) , San Fran- sisco, deserted the ranks of roek- n' roll for what the station termed ...
30 Jun 2016  -  54k
237. Sponsor-1959-05-3-OCR-Page-0010.pdf [Sponsor Magazine]
... by Joe Csida D, ] . clambake — 1959 In Mnrcli of I') .) <! one of the l)riplite>t iind moM hanl-w orking of tile in(le|)en(lent radio ( liain operators. Todd Storz and lii> \ei"\ eapa- hh cnu. jnil to^ 'ther the firM annual Uadio I'rograininf Seminal and I'op Mn-ic Disk Mlkl e\ Joinention. It was an nn(]iialilied sne(ess. ( .los( to j(iek<as, as I recall, went to Kan- sas ( ,it\ t(Hitlend. ...
30 Jun 2016  -  69k
238. Sponsor-1959-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... v Page 36 a/ How airtight y* "eom/ Sf. au planning can cut ITorz Static t) s cost of tv tape As dry . SToptz 5 r Page 42 * 'OM a (* * 4 TV basics: more one-hour shows on today's nighttime tv lists where there's Radio for Page 45 a Storz Station today's selling Todd StoT President Home Office Omeha there's audience W0<3 > AH 3. ftOVa A CAM t f Joftn 8 nr i Co ...
30 Jun 2016  -  63k
239. Sponsor-1959-04-1-OCR-Page-0057.pdf [Sponsor Magazine]
... [CDitl'd from pngc H ) lloir did it </ (• ( so la to so car If/? for the Miriml* mcdin ami caiiit' up witli tlic fad tlial the >| )tit radio Advance reservations are running heavy (ignrc axcrajjfd Si^ .-lo a<;am-t news- for the Storz Stations' Second Annual papers $12.17. "I Ids. declared .Mis- (iilison. eomes out as a cost ellieieney times greater than that of radio. The Kid' media comparison ga\e INTERNATIONAL RADIO PROGRAMMING spot radio the lowest cosl-per-1.000 of all the media analyzed. The com- SEMINAR and POP MUSIC ...
30 Jun 2016  -  65k
240. Sponsor-1959-03-3-OCR-Page-0082.pdf [Sponsor Magazine]
... the scope of its proceeding Lambert and Griffith Fulton, to the pulls looking into possible wider use of New York office; Noyes Scott and Fm Subsidiary Coimnunications Au- Robert Loeber, to the tv staff in Los thorizations to include specific data Angeles. First All Day on stereo broadcasting by fm stations . . . The Storz Stations group is Rep appointments: Young Tv planning its "Second Annual Pop Corp. for the tv properties of the rating! ^ Music d.j. Convention and Seminar" Martin Theatres of Georgia . . . H-R 29-31 May at the Americana Hotel in Tv, Inc. for WKTV, Utiea-Rome 4:"Most listened to ...
30 Jun 2016  -  79k
241. Sponsor-1959-03-2-OCR-Page-0122.pdf [Sponsor Magazine]
... Halpern, N.Y. v.p. becomes says Charles Keys, General Manager dir. of the dept. for all \ Y. based accounts: Charles Campbell be- comes media dir. consumer products and supvr. of broadcast media. Jack Sandier, general manager of WQAM, Miami, has been appointed a vice president KOCO-TV of the Storz Stations group. His associ- OKLAHOMA CITY ation with Storz dates back to 1919, when Socko — Popeye wins again! One he was salesman-sports announcer on Popeye hour couldn't satisfy all KOWH, Omaha. After its takeover by the the sponsors for KOCO-TV so they group, Sandier worked his way up to the had ...
30 Jun 2016  -  85k
242. Sponsor-1959-03-2-OCR-Page-0114.pdf [Sponsor Magazine]
... iy i ijjiiiy 'iifn'] (( Continued from page 43 A SAMPLE OF MAJOR RADIO/TV STATION GROUPS ROLLINS BROADCASTING STORZ STATIONS KFMB-TV-A.M, San Diego; W-NEP- (1 tv, 7 am)— W'BEK, Chicago: (5 am)— WHB, Kansas City, Mo.; TV, Scranton-Wilkes Barre W'JW'L, ( .coigctowit, Del.; W'GEE, WQAM, Miami; WDGV, .Minm- Indianapolis; W" X J R , Newark; St. Paul; WTIX, New Orleans: TRIANGLE STATIONS WRAP, Norfolk; VV'PTZ-TV, Platts- KOMA, Oklahoma City (6 t\ ' , ...
30 Jun 2016  -  72k
243. Sponsor-1959-03-2-OCR-Page-0042.pdf [Sponsor Magazine]
... formulas than other groups, one vshile the share of local was 3.6% . which brought new programing con- reason being with tv stations carry- The smaller role played by net- cepts into radio. Croups like the ing heavr network schedules there is work o&o "s in radio is priraaril) due Storz, MeLcndon and Bartell stations less room in which to play around. to the jMeater number of radio sta- hare had tremendous impact on lis- Once r ou get past the abor e basic tions and the decline of network ra- tening patterns with popular music facts about station groups, the varie- A ...
30 Jun 2016  -  75k
244. Sponsor-1959-03-2-OCR-Page-0001.pdf [Sponsor Magazine]
... , new design may affect air media oo. or four .. or five! Page 33 'vJ> (each favored in its market) o> o How Conover -w: o * CP Where buys beauty for iS> O- tv commerciais <? there's a o Page 36 <J > CP-> Storz o> V Station What you should know about there's station groups audience! Page 40 SPECIAL SECTION NAB Convention N& today's r*0 supplement Radio for Page 61 today's selling Toad Stor: P-esice" i Home 0' tee 0^30: ncv WM3 mt CS^^VS Ct j ^ S H ...
30 Jun 2016  -  69k
245. Sponsor-1959-02-3-OCR-Page-0068.pdf [Sponsor Magazine]
... remain flexible enough to serve vertisers, the best immediate solution him effecLhel) . to the problem for two-rate stations is There is ample justification for a the establishment of stringent qualifi- station rate differential. But there is cation policies for local or retail ad- n6' valid and ethical reason for an vertisers. The Storz Broadcasting Co. elastic yardstick to be used in deter- put such a plan into effect last April. mining who qualifies for which rate. Many other stations throughout the So we have two rate cards and one countrj" have followed suit. rate policy which outlaws bargaining. In essence, such a plan embodies ...
30 Jun 2016  -  86k
246. Sponsor-1959-02-3-OCR-Page-0014.pdf [Sponsor Magazine]
... . Nashville • See editorial on page 82. Public service programing It has always been my feeling that a radio station must assume responsi- bility in furthering local, regional, national, and international concepts, which help make for a better commu- nity, nation and world. In the past, some of the Storz Sta- tions have been indirectly accused of being "Top 40," and with no public service in its concept of programing. WBNS Radio I am enclosing, for your examination, WQAM's record of public service for the year, 1958. It is a staggering Columbus, Ohio figure, and one which few ...
30 Jun 2016  -  69k
247. Sponsor-1959-02-2-OCR-Page-0001.pdf [Sponsor Magazine]
... - I national brand dustr\ may well hit ^TIQms 3120 million in 1959. A SPONSOi: report Page 29 5 different flavors (each preferred in its market) How to give radio spot a brand new prestige image Page 34 Vj a ' Eggheads and ostriches on Madison Ave. Page 40 Where there's a V Storz Station.. thb Radio licks the ^Hdiere's Audience! STORZ 2c stamp, beats Stations Todd Storz, President Home Office Omaha direct mail costs WDGY Pau WHB Kansas City Page 42 KOMA Oklahoma City'% WTIX New Orleans WQAM Miam" WDGY, WHB, KOMA, WQAM flnroeonTo/4 ho John Rlalr H C.n ...
30 Jun 2016  -  63k
248. Sponsor-1959-01-4-OCR-Page-0046.pdf [Sponsor Magazine]
... . p. 6 How radio/tv can improve community relations How to cut red tape, by staying home (Gerald A. (Hanque Ringgold) 26 July p. 38 Bartell) .. 29 Nov. p. 42 Blair report on local radio programing 26 July p. 51 Newsmaker of week: Todd Storz, pres. Storz Local rate muddle at boiling point . 16 Aug. p. 27 Broadcasting Co. .6 Dec. p. 6 The Leo Burnett air media strategy 16 Aug. p. 29 Newsmaker of week: Lloyd E. loder, v.p. & gen. How will agencies use NCS #3 ? ...
30 Jun 2016  -  78k
249. Sponsor-1959-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 17 JANUARY Ids? 20< a copy • $3 a yaar SPONSOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE en hearing a lot WILL MEDIA ut the Storz Stations. AND MARKETING IMch ones we ng BLEND? sponsor studies the changing media mar- keting set-up in today's agencies and what may happen in the future Page 29 X w- Merchandise your tv star to sell your products "All ri A All 5 of ri theml" A Page 32 Tv Basics: Fall net shows at the tv -with KOMA, Oklahoma City — WTIX, New Orleans. New 52-county Area mre 5 markets where all you have Pulse show WTIX ...
30 Jun 2016  -  69k
250. Sponsor-1959-01-1-OCR-Page-0063.pdf [Sponsor Magazine]
... senior v.p.; and Dale Mehrhoff, Appleton, Wi® . . . Charles Ander- latest activities: to v.p. son, Jr. named writer-producer in • John Hardesty, v.p. and gen- At a kick-olT luncheon celebrating the affiliation of the new Anolher luncheon, another place: At the ifcrond annual joint Storz station KOMA, Oklahoma City with NBC are speaker Totltl pre Christinas party sponsored by the Broadcast kdvertising Clnh of Slorz, president of the Storz stations^^fatthew J. Culligan, execu- Chicago and Chicago L'nlimited: fl to r) Paul McClcnr, Ceoflrey tive v.p. of NBC and Mrs. Todd Storz. ...
30 Jun 2016  -  106k
251. Sponsor-1958-12-4-OCR-Page-0059.pdf [Sponsor Magazine]
... the other net- other U. S. business, radio was unset- On the selling side, progress came in works due to product protection poli- tled by the recession. There were local vs. national rates, started when cies. While daytime protection re- some who felt that radio might snatch the Storz Stations, in May, set down a mained a headache, NBC eased its some light out of the recession's shad- list of ground rules on qualifications! nighttime protection policy by reduc- ows; that it could sell economy and for local rates. In September, SRA set ing the separation between competing flexibility ...
29 Jun 2016  -  73k
252. Sponsor-1958-12-4-OCR-Page-0014.pdf [Sponsor Magazine]
... THE NEW Timebuyers at work KOM. Vs now a Storz Station m and an \ I1C Station! Dick Elfcnbcin, Lastern manager, Advertising Agencies, Inc. Los Vngeles, believes that there are certain unhealthy buying and selling practices that must be corrected for the good of the advertiser, So it'i thp big, bright, agency, representative and station. "In November we bought a spe- powerful neu buy in cial newscast for election night from a network-owned station," Dick America's IHth market! says. "At the last possible moment on election eve, the station called and left word that the time had been preempted by ...
29 Jun 2016  -  68k
253. Sponsor-1958-12-4-OCR-Page-0005.pdf [Sponsor Magazine]
... The JSJew K- MA Oklahoma City's only 50,000 fvatt i, {UP national representatives tr ; eff ve January 1,1959 9 i I *1 ' One of the STORZ so.ooo WATTS c/e . channel Stations Oklahoma City Todd Storz, President Home Otfice; Omaha Jack Sampsoh, General Manager WDGY Minneapoiis-St. Paul WHB Kansas City KOMA Oklahoma .City WTIX Mew Orleans WQAM Miami WD6Y WHB, KOMA, WQAM represented by John Blair S Co. WTIX represented by Adam Young Inc. SPONSOR • 27 DECEMBER 1958 3 ...
29 Jun 2016  -  84k
254. Sponsor-1958-12-4-OCR-Page-0017.pdf [Sponsor Magazine]
... FIX area, you want to talk to Vdam Young, or to W'l IX General Manager Fred Berthelson. The New WTIX 5,000 luatts 690 he. NEW ORLEANS i 'H Mm. midnight, Monday through Friday 40 29 > L 1 27 s LXA L A,> LOUISIANA \— 46 ' n - On of the STORZ STATIONS Today's Radio for Today's Selling Todd Storz, President Home Office: Omaha WDSY, Minneapolis-St. Paul WHB, Kansas City KOMA, Oklahoma City WTIX, Nev Orleans WQAM, Miami HB e ire5ente kqma' c' ' Rdpresented i Blair & Rchn by Adam d by John Blair & Co. WTIX, Represented ...
29 Jun 2016  -  69k
255. Sponsor-1958-12-4-OCR-Page-0028.pdf [Sponsor Magazine]
... AGENCY MERGERS AND TRIPLE-SPOTTING MAKE NEWS 4- 'A .No triple spots; lee Rich, Leads ANA; Election of Henry Net and indie: Todd Storz, a media director of lienton & Bowles, Schachte, ad v.p. of Lever Bros. leading independent broadcaster, a key P&G agency, led the battle as board chairman of ANA, puts a startled the industry by picking up against triple-spotting on tv. The representative of a predominantly an NBC Radio affiliation for his pressure brought by B&I , other air advertiser in top ANA post for recently acquired KOMA, Okla- agencies and networks was effec- first time in ...
29 Jun 2016  -  72k
256. Sponsor-1958-12-3-OCR-Page-0072.pdf [Sponsor Magazine]
... first can you get? Talk to lllairor WQAM Gen- eral Manager Jack Sandier and find out. '6 0,111, 6 l> ,m,f Mon. Fri. The new WQAIVI Saving ail of Southern Florida with tfiOO walls on 5(50 Itc. MIAMI WDGY WHB KOMA WT X WQAM TODAY'S RADIO FOR TODAY'S SELLING mDD STORZ, PRESIDENT • HOME OFFICE OMAHA, NEBRASKA ...
29 Jun 2016  -  48k
257. Sponsor-1958-12-3-OCR-Page-0001.pdf [Sponsor Magazine]
... JYf T's heartwarming ntmeilt ol one-minute commer- cials with year-old Michael Lang, of Chi- cago are scheduled on as national representatives six high-rated network effective January 1,1959 programs plus spot Page 23 Radio wallops newspapers in new study Page 26 How Cyanamid sells to the "Farmer's friend" Page 30 One o/ the Edsel's Fox STORZ faces a so.ooo WATTS clear channel Stations klahoma City I odd Storz, President tough ad job Home Office; Omaha ixk Sampnn, Gimral Manaier WDGY Minneapolis-St. Paul Page 34 WHB Kansas City KOMA Oklahoma City WTIX New Orleans WQAM Miami WOGY. WHB. KOMA. WQAM represented by John Blalr & Co. WTix represented ...
29 Jun 2016  -  56k
258. Sponsor-1958-12-1-OCR-Page-0008.pdf [Sponsor Magazine]
... " questions about decelopments in Oklahoma City. covered by Chief subject of trade speculations: a young dynamic station operator, long considered the torch bearer of the indepen- dents, whose 50,000-ualler, hOMA, suddenly moved in to pick up the.^BC Radio affiliation recently vacated by WK/ . The newsmaker: Todd Storz, president of Storz Broadcast- ing Co. a station group that includes ^ (JAM, Miami, WHB, Kansas City, WT1X, New Orleans, and WDGY Minneapolis. AM SIZED Storz, whose talents for shrewd showmanship, and business-build- ing promotional methods are widely respected in the radio industry, chuckled when ...
29 Jun 2016  -  103k
259. Sponsor-1958-11-5-OCR-Page-0021.pdf [Sponsor Magazine]
... ^ SPONSOR-SCOPE continued . An event this week that network railio hails as a major turning point in its fortune imolves Toikl Storz' Oklahoma City 50,000-wattcr, KOMA, and NBC Radio. After WKY, NBC's long-time Oklahoma City affiliate, had notified the trade that it was going independent, NBC let it be known that Storz, dynamic torch-bearer of independent op- eration, had moved his latest acquisition, KOMA, into the breach. NBC also disclosed that KOMA would carry at least 90% of NBC Radio's sponsored schedule. (WKY, according to the network, had been clearing appreciably less.) Repercussions from CBS Radio's programing euthaek ...
29 Jun 2016  -  56k
260. Sponsor-1958-11-4-OCR-Page-0082.pdf [Sponsor Magazine]
... the Pitts. Radio/Tv Club. COLUMBIA, SOUTH CAROLINA G. Richard Shafto, Exec. Vice President Charles A Batson, Managing Director William L. Armstrong has been named Represented nationally by — assistant to the v.p. of the Ralaban stations. -Peters, Griffin, Woodward, Inc He has heen with the Storz stations since 1951, originally as announcer at KOWH, Omaha. Shortly thereafter, he was trans- ferred to WT1X, New Orleans, to serve as d.] . , later as promotion director, after which he became program director of the station. Armstrong was transferred again, this time to U DGY ...
29 Jun 2016  -  76k
261. Sponsor-1958-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... Station proven programming with 50,000 watt (" clear channel) 0 create the big, bright new in America's 48th market. KOM A Videotown loves t< COMA General Manager ipson. morning radio 50,000 WATTS dear channel says C&W report Oklahoma City Page 38 WDGV, WHB, KOMA, WTIX, WQAM, the STORZ STATIONS Minneapolis-St. Paul | Kansas City Oklahoma City New Orleans Miami Trnlil Storz, Pfesidenl, Home Office, flmaha • WDGK, WHB, WQAM represented ny Jolm Blair £ Co. WTIX represented Dy Adam Young Inc. ...
29 Jun 2016  -  68k
262. Sponsor-1958-11-3-OCR-Page-0065.pdf [Sponsor Magazine]
... of \ r [j Program PM on WBZ, WBZA. Listeners helped in experiment — and light went out Slorz Stations executives meet to discuss plans for the coming year. Those attending (standing, 1 to r): Herbert Dolgoff, general counsel; Jack Sandier, general manager, WQAM, Miami; Todd Storz, president, Storz Stations; Robert Tilton, national director of engineering. Seated (1 to r): Jack Sampson, sales manager, WHB, Kansas City; Bill Stewart, national di- rector of programing; George Armstrong, executive v.p. general manager WHB; Fred Berthel- son, v.p. gen. ...
29 Jun 2016  -  90k
263. Sponsor-1958-11-2-OCR-Page-0072.pdf [Sponsor Magazine]
... of Tugboat innie ple leexvay for minute commercials. on Kb I A Omaha. In its first use of The nelxvork, in turn, is reliexed of tv. American Thrift links the shoxv and paying anything to affiliates. RADIO STATIONS ShO.OOO in nexx business and has NBC Radio's Culligan made this A recent meeting of the Storz Sta- dropped its newspaper ad budgets — comment; "AA e propose to reaffirm our tions group in Chicago discussed preuously us Sole ad medium. faith in nelxvork radio with new and th ese husiness trends and expan- exciting projects. AA'hat CBS has done ion plans for the coming year: should be seen ...
29 Jun 2016  -  74k
264. Sponsor-1958-11-2-OCR-Page-0020.pdf [Sponsor Magazine]
... factor is the economic loss: Some agencies, rather than lose the account, close their eyes to the client's placement of business through his own local offices or through brokers and retailers. Here's what these agencies say they'd like to see: A sharper definition of who is eligible for the local rate (such as the Storz group put into effect this summer) . (For background on this controversy, see 16 August sponsor, page 27.) Stations apparently feel it's worthwhile to pay the tab for rep salesmen who visit their markets to get the latest facts and figures: More and more stations are okay- ing it. Reps ...
29 Jun 2016  -  49k
265. Sponsor-1958-10-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 2S OCTOBER 1.9S8 1 20( a copy • $3 a year THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE WHY YOU CAN'T Where there's BUY 1-MINUTE n a Storz Station . . . r TV SPOTS 1 there's In many of the top 40 markets, one-minute tv CREATIVITY! spots — daytime ornight — are just about sold out. Here's what caused the big rush to minute segments, and why it may mean a 20% hike in spot television costs Page 31 How Bosco sells by combining tv with premiums Page 34 • nlivity of self-disciplined WDGY, Minneapalis-St. Paul . is first on Hooper with 32.8% average. The chemical ...
29 Jun 2016  -  76k
266. Sponsor-1958-09-1-OCR-Page-0078.pdf [Sponsor Magazine]
... buy in the history of New York radio by a sponsor in volume of hours and dollars," Bud- In the Syracuse Market vveiser Beer will sponsor all games played by the N.Y. Rangers and N.Y. Knicks — to be aired via WINS, WSYR's COVERAGE Station sale: KOMA, Oklahoma City, becomes another Storz station, EQUALS THAT OF purchased foi 8600,000 from Mver Feldman, investor, and other associ- NEXT TWO STATIONS' ates. The amazing coverage superiority of WSYR is Ideas at work: illustrated by these facts: • W HOP, Hopkinsville, Ky. which usually airs from 5:00 a.m. to 11: ...
29 Jun 2016  -  70k
267. Sponsor-1958-08-5-OCR-Page-0096.pdf [Sponsor Magazine]
... Tv and radio In the leadership spotlignt NEWSMAKER Hearts Delight George W. "Bud" Armstrong has been f - appointed executive vice president of the VRiwOT NECTAR Storz Broadcasting Co. Armstrong, 30 jears old, joined Storz in 1949 as a disc jockey at KOW H, Omaha. He later moved into sales at that station. In 1953 he be- came gen. mgr. of Storz Station WTIX, Top-drawer advertisers • £j New Orleans. Armstrong is vice-chairman of the All Industry Music Licensing Com- are buying WGN mittee and chairman of that group's Membership Committee; and You're in good company when you join smart time-buyers who ...
29 Jun 2016  -  90k
268. Sponsor-1958-08-3-OCR-Page-0070.pdf [Sponsor Magazine]
... the current rate con- ations of accounts — retail and prod- fusion which is receiving considerable ct w ith retail accounts receiving the speculation in agency and rep circles iTTWaHJUrT*1 ' ocal rate and product-accounts the na- involves a point of law. Many agencies ional. use the standard 4A contract forms In the Storz h^t of "national rate ' which contain a "most favored nation" iccounts are: ales, beers and wines, clause. L nder it. an advertiser is en- WEJL automotive dealer associations, and re- titled to a refund or rebate if a station gional or zone ofiices of automotive ...
29 Jun 2016  -  144k
269. Sponsor-1958-08-3-OCR-Page-0030.pdf [Sponsor Magazine]
... any clear-cut maining abou so r Strong In recent months, perhaps due in rate philosophy. stations rn mm aa have part to the recession, this pressure has Last spring in a bold move, widely found they can ) ' i 'e f Olnbly l.ccn getting stronger, tougher, and heralded in the industry, the Storz sta- under thvs system. Hut Incc di- e tempting to station owners. Last tions set up a new, clear-cut set of lions prevent many station ( " s sprin for example, Gulf Oil, a heavy legulatm"" to handle the problem. from attempting it. jjtLr of national spot, ...
29 Jun 2016  -  105k
270. Sponsor-1958-08-3-OCR-Page-0028.pdf [Sponsor Magazine]
... . II tF V ~ t: K " ** — n- ; ** * k 1 WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. nrc3 FX WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S Ra FOR ODAY'S SELLING WQAM Miami TODD STORZ PRE . • PICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 20 SPONSOR • 16 AUGUST 1958 ...
29 Jun 2016  -  84k
271. Sponsor-1958-08-2-OCR-Page-0015.pdf [Sponsor Magazine]
... St Paul REPRESENTED BY JOHN BUAIR & CO. WHB Kansas City - REPRESENTED BY JOHN BUAIR £ CO. WTIX New Orleans ^ . ., ^ _ " " . ^ ^ " _ . . , " , REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S S E L LIN <3 WQAM Miami TOOD STORZ PRESIDENT • HOME OFPICE: OMAHA. NEBRASKA REPRESENTED BY JOHN BUAIR & Co. SPONSOR • 9 AUGUST 1958 13 ...
29 Jun 2016  -  141k
272. Sponsor-1958-08-1-OCR-Page-0001.pdf [Sponsor Magazine]
... important buying, selling trends Page 23 r 'Understand there's Radio's hardiest never a dull moment or advertisers, perennial - either." the barn dance Page 26 What clients think of 'M the top agencies any of these 4 important markets . . . every time Page 30 11 good time . . . with the first place Storz Station I'lEAPOLIS-ST. PAUL . . . WDGY is first iiiormiiK NEW ORLEANS . . . WTIX is 20 times more powerful st afternoon . . . first all-day with a aver- . . . with 5,000 watts on 690 kc. and first . . . all-day. Looper. First on Pulse, too. 50,000 ...
29 Jun 2016  -  131k
273. Sponsor-1958-07-3-OCR-Page-0069.pdf [Sponsor Magazine]
... 12th ANNUAL EDITION 1958 FALL FACT S IKJML ^OADC \t cow 1 L .1 tf • riA2> ORK t Where there^s a Storz Statfon , . there's CREATIVITY 1 f The creativity ot self-disciplined MINNEAPOLIS-ST. PAUL . . . WDCYis first morning . . first afternoon . . . first all- day with a 28.2<l . average Hooper. First on Pulse, too. 50,000 watts plus 50,000 watt personalities. nfessionals who consider the open Talk to Blair, or General Manager Jack Thayer. icrophone a constant challenge. . . KANSAS CITY . . . WHB is first all-day. Proof: Metro Pulse, Nielsen ...
29 Jun 2016  -  141k
274. Sponsor-1958-07-3-OCR-Page-0012.pdf [Sponsor Magazine]
... unless such rales are limited to retailers . . . who will con- ceivably benefit from only a part of the station's coverage." The question of whether a distributor is deserving of a local rate just because he has a local agency has been a thorny problem for stations from practically the inception of radio. The Storz stations recently moved to solve the dilemma by devising a strict set of ground rules for themselves. (See 26 April SPONSOR-SCOPE, page 11.) Watch for a trend away from copy-catism in radio station programing policy. You'll find individual (as well as group-owned) stations striving to evolve their own programing personality and ...
29 Jun 2016  -  67k
275. Sponsor-1958-07-3-OCR-Page-0028.pdf [Sponsor Magazine]
... broadcasting. Station "C " 13.5 WHB 10,000 watts — 710 kc. KANSAS CITY, Missouri WDGY Minneapolis St. Paul REPRESENTED BV JOHN BLAIR & CO. STO WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. INI S WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. PODAY'S RADIO FOR TODAY'S SELLING WQAM Miami DC STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 26 SPONSOR • 19 JULY 1958 ...
29 Jun 2016  -  92k
276. Sponsor-1958-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... next fall's 'x battle. New CBS checkerboard plan seems certain to be fol- lowed shortly by other #1 day discount plans . V Page 31 LI O yr*J Memory vision: >1 12- radio's new * k e advertising sound Page 33 He go to extremes to be within ear-shot of their favorite storz station Nothing like get- MINNEAPOLIS-ST. PAUL .. WDCY i s first morning . . . first after- in 'ach of these noon . . . first all-day with a 28.2^( average Hooper. First on Pulse, tpo, ting away 50,000 watts plus 50,000 watt personalities. Talk to Blair, or ...
29 Jun 2016  -  141k
277. Sponsor-1958-07-1-OCR-Page-0032.pdf [Sponsor Magazine]
... firster . . . i before the change was more popu- 5,000 watts • 690 kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAV'S PADIO FOR TODAY'S SELLING 1 , WQAM Miami ro! TOOD STORZ, PR - 0*NT • HOMt OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4t CO. 30 SPONSOR • 5 JULY 19 L. ...
29 Jun 2016  -  64k
278. Sponsor-1958-06-4-OCR-Page-0068.pdf [Sponsor Magazine]
... Dayton, it was announced by John Pattison Williams, executive vice president vacation area! of the Air Trails Network. A veteran in You'll reach radio for 12 years, Moudy started his career in the industry as an engineer at MORE CAR RADIOS KOWH Radio, Omaha, in 1946. Three MORE PORTABLES years later Todd Storz bought the Omaha MORE VACATIONERS station and Moudy stayed on. His responsibilities increased with MORE LISTENERS the Storz group from studio supervisor, chief engineer, and director MORE ADULT BUYERS of engineering to v.p. of the Storz stations. In 1957 he joined ABN as director of special stations services and last February became fall tuned ...
29 Jun 2016  -  81k
279. Sponsor-1958-06-4-OCR-Page-0059.pdf [Sponsor Magazine]
... Rapids, and Katz, PGW and Blair TV, their na- Wash. D.C. president of AWRT, and Rycenga Manufactured Homes Co. tional reps. iccipient of the Kappa Kappa Gamma telecast the building of a $27,000, three Alumnae Achievement award . . . bedroom home. The four telecasts were Name change; The Storz stations W EJL, Scranton's general manager, dubbed "The 1958 House that WOOD- are dropping its title, the Mid-Conti- Cecil Woodland, av/arded by the Na- TV Built." nent Broadcasting Co. and dubbing tional Safety Council . . . WQAM, Mi- • WJZ-TV, Baltimore, is ...
29 Jun 2016  -  94k
280. Sponsor-1958-06-4-OCR-Page-0015.pdf [Sponsor Magazine]
... MIAMI M * # mtr'S. 3 r a m a i ' msL. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans TOO AV* 3 RAOTO TOR TOO AY * S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami ' TODD STORZ, PRESIDENT* HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  154k
281. Sponsor-1958-06-3-OCR-Page-0032.pdf [Sponsor Magazine]
... audience to the Blair man .. or WDGY g.m. Jack Thaver. MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. nrA-rioiNis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RAD O FOR TODAY'S SELLING WQAM Miami < • )DD STORZ FRESIDEN • • PME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 30 SPONSOR • 21 JUNE IQJ ...
29 Jun 2016  -  103k
282. Sponsor-1958-06-2-OCR-Page-0072.pdf [Sponsor Magazine]
... Kenneth Bilby. II1 Stephen D. Labunski has been appoints general manager of WMCA, effective ( June. Labunski's first association v\ .th thi WNEP- broadcast field was as salesman will Ch. 16 Ch. 34 KCMO, Kansas City, Mo. in 1951. Threi Scranton Wilkes-Barre years later, he joined Todd Storz to worl with WHB, Kansas City. In January, 1956 • best possible coverage of the nearly 2,000,000 people in the prosperous he became general manager of WDGM, Scranton — Wilkes-Barre trading area Minnesota, and a year later was made j • combined operation with identical v.p. of Storz. Later that year he ...
29 Jun 2016  -  97k
283. Sponsor-1958-06-2-OCR-Page-0015.pdf [Sponsor Magazine]
... V11J> than 10,000 watts • 710 kc. lislied as the "housewife's friend to anv other station. KANSAS CITY, Missouri WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHE Kansas City REPRESENTED BY JOHN BLAIR A CO WTIX New Orleans REPRESENTED BY ADAM YOUNG INC TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HQME OFFICE; OMAHA NERRASKA* RFPRFSENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  115k
284. Sponsor-1958-06-1-OCR-Page-0001.pdf [Sponsor Magazine]
... all-day average. Proof: Hooper and Pulse. 50,000 watts plus 50,000 watt personalities. Talk to y . . . New Orleans Blair, or General Manager Jack Thayer. on top? d Miami know there's KANSAS CITY . WHB is first all-day. Proof: Metro Pulse, Nielsen, Page 31 t down on a Storz Trendex, Hooper; Area Nielsen, Pulse. All-day averages as high as 48.5% (Nielsen) . Remember — you get coverage and audience ou WHB. See Blair or General Manager George W. Armstrong. NEW ORLEANS . . . Wr,v is 20 times more powerful . . . with 5,000 lat why . ...
29 Jun 2016  -  126k
285. Sponsor-1958-06-1-OCR-Page-0038.pdf [Sponsor Magazine]
... the day. Network affilia- ers, "Is an 'independent top hit parat being served. tions seemed to become a burden. station' the one basic mode of broa Sponsors don't buy time, they buy What is often overlooked is the fact casting which assures a solid compe listeners. The burning question is that Storz, Plough, Bartell, Kamin, live position?" "How does a station get a full com- Tele Broadcasters, and similar groups The obvious answer is "No." petitive share of its market's listeners?" make a tremendous impact in markets The formula for successful broa In market after market, ...
29 Jun 2016  -  73k
286. Sponsor-1958-06-1-OCR-Page-0030.pdf [Sponsor Magazine]
... (32.2% all-day average, current Hooper) . . . and, first in 5,000 watts • 690 kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR * CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 28 SPONSOR • 7 JUNE I'S ...
29 Jun 2016  -  69k
287. Sponsor-1958-05-5-OCR-Page-0015.pdf [Sponsor Magazine]
... WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #1 in MIAMI WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TO DP STORZ. PRESIDENT • 01y}|;pFFfCE: OMAHA, HEBftASKA REPRESENTED BY JOHN BLAIR & CO. SPONSOR 31 may 1958 13 ...
29 Jun 2016  -  91k
288. Sponsor-1958-05-4-OCR-Page-0058.pdf [Sponsor Magazine]
... Bebby Kay. Ginny Jackson, Arnold Carr, Betsy Kay to calculate speed of first ship through Delutch Ship Canal ILM NT I K h T oo 11 I 0 /I wow J r With a song in their hearts (1 . to r.) Karen LeMasters, Julie Wil- Certificate of Merit: Todd Storz of Storz Stations is honorer son and Linda Hirt are excited over winning Westinghouse Broadcast- by Mayor del.esseps S. Morrison for the City of New Orleans fot ing's national singing contest. Trio talks to Cal Boll winkle (r.) contribution of the former Storz 1450 freejuency to the city'f of WOW, hort Wayne ...
29 Jun 2016  -  151k
289. Sponsor-1958-05-4-OCR-Page-0032.pdf [Sponsor Magazine]
... WIIB proach which characterizes KANSAS CITY, Missouri everything WHB does. than to anv other station. WDGY Minneapolis St. Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. STATIO rvj s WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODO STORZ, FRES'OENT • HOMk OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 30 sponsor • 24 m\y 1958 ...
29 Jun 2016  -  102k
290. Sponsor-1958-05-3-OCR-Page-0068.pdf [Sponsor Magazine]
... i /— Country Style, is celebrating its N . John Williams, news direc- 25th year of consecutive broadcasting. tor. KETV. Omaha. . . . E. James On public service: CBC radio net- McEnaney, sales manager, WHIM, works, Trans-Canada, Dominion and Kud os; Todd Storz, president, Storz Providence. . . . Helen Bensche, co- French, awarded the 1957 Alfred P. Stations, honored by New Orleans for ordinator of women's activities, WTIC, Sloan plaque for public service in the his contribution of a 1450 frequency Hartford. . . . Steve French, general highway ...
29 Jun 2016  -  101k
291. Sponsor-1958-05-2-OCR-Page-0032.pdf [Sponsor Magazine]
... during one 24-hour period. The plan listenership available at night as a moderator-panel discussion with lis- is limited to 10 plans per week, may be they listen to radio while catching teners phoning in their own comments purchased from one to five plans per up on homemaking. (They're and suggestions, had its start on Storz week for from one to 52 weeks. Cost also a radio bonus on weekends.) station WQAM, Miami, with Allan per plan is $525. Courtney, local personality, conduct- Research: With all the research Market % Working Women ing it. and evidence of a large nighttime ra- riiicago ...
29 Jun 2016  -  92k
292. Sponsor-1958-05-2-OCR-Page-0028.pdf [Sponsor Magazine]
... audience to the Blair man . • . or WDGY g.m. Jack Thayer. WDGY 50,000 watts MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. noiNis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 10 MAY 1958 ...
29 Jun 2016  -  118k
293. Sponsor-1958-05-1-OCR-Page-0034.pdf [Sponsor Magazine]
... titxtion at hxal level were u-ed lo buy time to advertise Slorz Stations have set up rules, which, if adopted national brands at retail dealer ad rales. Among the univer-allx. will safeguard the sxsteni for all clients. or regional accounts rates ranging up ucts. (7 ) Publishers. (8 ) Transporta- Storz says, "While we realize that to as high as 75% less than national tion companies and facilities operating this move may cost us considerable advertisers pay have been many. .Na- generally in interstate commerce. billing in the immediate future, we are tional accounts and their agencies were • Will pay local rates ...
29 Jun 2016  -  85k
294. Sponsor-1958-05-1-OCR-Page-0033.pdf [Sponsor Magazine]
... national vs. local rates in spot radio lished rate. Howeier, in certain in- only one source w ithin the ^cope of the has jn-d been run through by a bull- stam cs there are products and/or serv- trade area involved; (cl the loc al prod- dozer named Todd Storz. W hether ii^Jjthal do not easily conform to either uct account, in general, does not em- the briars uill jungle up again remains of theae two basic classifications. ploy an advcitising agency or is repre- to lie seen. But at the moment things • In no event will any account ...
29 Jun 2016  -  179k
295. Sponsor-1958-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... power- 5,000 watts ful promotion, including posters like this one at high-traffic Canal & Royal Streets. NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. I WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. SPONSOR • 3 MAY 1958 ...
29 Jun 2016  -  83k
296. Sponsor-1958-05-1-OCR-Page-0004.pdf [Sponsor Magazine]
... Bodec Senior Editors Alfred J. Jaffs Agency dilemma: What price marketing? Evelyn Konrad 29 At last weeks annual meeting tA's weighed agency services against W. F. Miksch individual client profitability, viewed fall with cautious optimism Associate Editor Russ Carpenter Midwest Editor (Chicago) Spot radio tackles the local rates Gwen Smart 31 The Storz stations are pointing the way to lick the old bugaboo of Western Editor (Los Angeles) national and local rates that have plagued spot radio over the years Pete Rankin Film Editor Net tv: New incentives for clients Beth Drexler Brod Assistant Editors 33 Advertisers are looking at new rate cards from two networks — ABC TV ...
29 Jun 2016  -  70k
297. Sponsor-1958-05-1-OCR-Page-0001.pdf [Sponsor Magazine]
... stations WHAT PRICE AY X) and Watch Your Sales VP n r MARKETING? x ^ 7Rm At last week's annual meeting, 4A's weighed eo(fp/ client services against VIIAl Stations profits, were cautiously optimistic about fall 2 Important Markets spending. Here's why Serving over 3 Million People Page 29 FIRST and Getting Todd Storz FIRSTER CQQO, tackles the all the time local rates No. Page 31 A Vital Force in Selling Today's KMYR Air media OMAHA rosy future No. a population study A Vital Force Page 36 in Selling Today's DENVER Check the RATING of your/Choice Your STAR STATION is What you a MUST BUy Station! t ...
29 Jun 2016  -  112k
298. Sponsor-1958-04-4-OCR-Page-0013.pdf [Sponsor Magazine]
... SPONSOR-SCOPE continued. The Tod Storz stations lia\e drawn some sharp ground rules to cut down abuses of the local rate. New regulations which limit qualifications for the local rate — as drawn up at a Chicago meeting of Storz people with John Blair and Adam Young — include these: CONTINUITY: Must be written at the local level in each market. It must consist of such information as retailer's local name, address, telephone number, or any other local infor- mation or sales point for at least 51% of the commercial. General product or institutional copy must be limited to half the commercial time. DISTRIBUTION OF PRODUCT ...
29 Jun 2016  -  61k
299. Sponsor-1958-04-3-OCR-Page-0010.pdf [Sponsor Magazine]
... . J the Twins dial WDGY personalities BILL BENNETT That's why WDGY is first0 in the teen-dance innovator, columnist, magician, and amateur Twin Cities . . . and why WDGY billings are at an all- clown. Above all, he's a salesman . , , likeable, and a time high. . . It's Storz Station locally-centered pro- perpetual smiler. Bil is often described as the North- gramming that docs it, as personified by warm, friendly west's outstanding radio personality. men like Bill Bennett. Bill brings to bear on his four Talk to the man from Blair, or WDGY G. M. Jack daily entertainment ...
29 Jun 2016  -  100k
300. Sponsor-1958-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... nPvJ LL THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS wSE Where there's TV'S MAN OF -0 a Storz Station . , . THE HOUR: * there s THE CONSULTANT REATfVITV The trend to air media consultants is growing. They're advising spon- C sors, agencies, and the networks. Here's why industry needs experts to advise the experts w* Page 29 How the webs licked Daylight Saving Time problems Page 32 Fail tv: the PHOTOGRAPH BY JOHN BURWELL lineups are MINNEAPOLIS-ST. PAUL . . . WDCY is first . . . all-day aver- I creativity of self-disci- age. Proof: Pulse. To talk to the twins . . ...
29 Jun 2016  -  109k
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