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201. Sponsor-1958-03-2-OCR-Page-0035.pdf [Sponsor Magazine]
... events in Grand Ballroom, Muehlebach Hotel, unless otherwise specified straight from the jockeys": Friday 6:00 p.m.: Cocktail party -Tea Room & Trianon Room Martin Block, WABC, New York: Saturday "When a sponsor buys a disk jockey -i 8:00 a.m.: Breakfast: Remarks by Todd Storz and the Mayor of show, he buys it usually for the per- Kansas City. sonal recommendation of his product. 9:15: Talk by Martin Block, WABC 10:30: "Program Director — Friend or Foe?" Eddie Clarke, WHB; Therefore, it is of prime importance Don ...
29 Jun 2016  -  113k
202. Sponsor-1962-05-4-OCR-Page-0004.pdf [Sponsor Magazine]
... nothinp; yet, say experts as new products avalanche huilds momentum new items to get big boost via radio/television campaigns Th ree tv clients praised 31 si'o.vson's editor shows tv commercials, reports agency comments on advertisers "creative clients" in creativity talk at Commodore Hotel Earlybirds of modern radio Just wind it up 35 McLendon, Storz and Bartcll once made headlines with their ideas about 'formula' operation, sponsor asks; Have 10 years changed their ideas? and let it go Color tv makes local hit 37 Putting complete faitli in color tv advertising for the last 5 years, a furniture and appliance retailer increased sales to 70-90 million a year The ...
13 Jul 2016  -  73k
203. Sponsor-1957-03-4-OCR-Page-0060.pdf [Sponsor Magazine]
... English Smith ABC Tv, Hy, mgr net program dept, western div ABC Tv, NY, mgr net programs Daniel K. Sobol WRCA-TV, NY, sis NBC Tv Net. NY, sis Arthur Sprinkle . KULA-TV. Honolulu, asst mgr chg operations Same, mgr Bill Stewart KOWH, Omaha, program dir Storz Stations, program dir Robert C. Weiss WHK, Cleve, acct exec Francis Carter Wood, Jr. Sound Masters, NY, vp chg production . . Same, president Charles C. Woodward CBS, NY, legal dept CBS Tv, NY, asst gen atty ADVERTISING AGENCY PERSONNEL CHANGES NAME FORMER AFFILIATION NEW ...
28 Jun 2016  -  70k
204. Sponsor-1954-09-2-OCR-Page-0041.pdf [Sponsor Magazine]
... by talent i-Ai ]> <xrii.^inff account are (l . to r.) ll'inston Turnbow, tv radio writer; Gerald Freeman, associate aj.: Jack Dow, v.p. a.e.; Trantoiv Z* I Art Director-V.P. a Floyd Wilson {left) turns 'o talk with Julian K. Storz beer sales Billings, crealive visual jumped from 130,000 coordinator, while Trantow Ul looks at tv storyboard to 400,000 barrels since Bij-J got account. Vf Eandall Packard, v.p. and a.e. explains details to Trantow S5 standpoint of making money, we should BOZELL & JACOBS: have moved to New York years ago. But ...
02 Jul 2016  -  107k
205. Sponsor-1961-05-2-OCR-Page-0122.pdf [Sponsor Magazine]
... I v oiid sd" WRGB puts your NEWSMAKER (MESSAGE Charles E. Jones, a veteran in advertis- ing of some 18 years, has been appointed WHERE general sales manager of the Storz Kansas City radio station WHO. Jones conies to W11B from the Potts-Woodhurv agency, L THE SALE where he was administrative v.p. for sales and client services, a member of the board of directors, and, for eight years, account r executive. Prior to this, he was editor, BEGINS Booneville, Mo. Daily News and Advertiser; radio timebuy er, Montgomery-Ward. Chicago; gen. mgr. KRIB, Mason City ...
11 Jul 2016  -  67k
206. Sponsor-1960-08-5-OCR-Page-0053.pdf [Sponsor Magazine]
... points before the sale is made we can keep them on the air long enough (through the first botched-up com- mercial and the first store sale that ^ falls flat) to have them learn for , ? themselves the value and power of television advertising. -7 I p Jack L. Sandier, v.p. of Storz Stations LEX & gen. mgr. of WQAM, Miami The question of how to get adver- tising dollars away from newspaper 8 and into radio has been a sore spot LI T • V* ' 4!/i /Vi ith this broadcaster for many years, and I have been in radio for ...
09 Jul 2016  -  75k
207. Sponsor-1955-07-2-OCR-Page-0066.pdf [Sponsor Magazine]
... happen to you..ot che strange, strange story of two 52 week contracts by Norm Glenn To begin with, this is a true story. And this is exactly how it happened — so help me. J was sitting in a stuffy hotel room in the French Lick Hotel, French Lick, Indiana, listening to Todd Storz, Bob Enoch, Chuck Balthorpe and other members of the AIMS gropp of independent stations exchange chatter, ideas, and jokes: Came a lull in the conver- . sation and Larry Reilly, WTXL, Springfield, said: "Fguess I shouldn't lay myself oper HkL this, but I sure want to thank ...
01 Jul 2016  -  111k
208. Sponsor-59-Jul-Basics-OCR-Page-0001 [Sponsor Magazine]
Sponsor
... Thi STORi Station: today's Radi tor today's seltln; Todd Storz Preside; Horne O'hce 011dh ...
13 Feb 2018  -  84k
209. Sponsor-1957-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... I 11 s s 11. LI AM HEDGES 40* m copy • $10 a yaar I B C -ROOM fi0 4 SO R0G'<EFEI.LE R PLAZA • F V Y0R < P0 N Y THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE n/k ) ' OMPAHYji OFKTK^ ' RADIO STATION ROWH THE STORZ STATIONS lOTH OM \M \ vhi cmr OMAHA 2.N EBKASkA TIX NEW OUtANS IILMTRIIK ei'lLDlNC. VQAM MIAMI WHY SPOT RADIO An.Avn<.• > • Mr. Chick Crabtree February 16, 1957 WILL COST YOU Co-Manager Radio Station KOIL Ctnaha, Nebraska MORE IN 1957 Dear Chick; He|)> miv riitc liiki ...
28 Jun 2016  -  74k
210. Sponsor-59-Jul-OCR-Page-0073 [Sponsor Magazine]
Sponsor
... Cl-\ , \lccker, \e11 York. 1\ DAK. Columbus. Ga .. Graham Cincinnati: \\ 'LOl" , Louisville : :Ridiards, national program direc- \\ ': VIB'\1 ..\1lia111i: \\ '\ OL, \asln ille; or. Storz Broadcasting Co.. Lor- \\ 'YLD, :\ el\ Orleans and \\ 'T\IP, TV STATIONS i(• Harof'skv, assistant to the man- Tampa-St. I'etersburg I to the John ,1ger of advertising. publicity ami E. Pem-sun Co .. \\ '! {IP, ...
13 Feb 2018  -  118k
211. Sponsor-1959-03-2-OCR-Page-0042.pdf [Sponsor Magazine]
... formulas than other groups, one vshile the share of local was 3.6% . which brought new programing con- reason being with tv stations carry- The smaller role played by net- cepts into radio. Croups like the ing heavr network schedules there is work o&o "s in radio is priraaril) due Storz, MeLcndon and Bartell stations less room in which to play around. to the jMeater number of radio sta- hare had tremendous impact on lis- Once r ou get past the abor e basic tions and the decline of network ra- tening patterns with popular music facts about station groups, the varie- A ...
30 Jun 2016  -  75k
212. Sponsor-59-Jun-OCR-Page-0180 [Sponsor Magazine]
Sponsor
... Oll reported the explosion in the home of a would-he "" \ct1rnrk v- lndepcndcnt Hadio"" was the ontroversiu l suicide, Ceorge Pratt. \Vould ) ou title of tit( ' program that opened tlu- Second Annual Di-k kindh let me know whether you re Jo( 'key Couvcntiou conducted by the Storz -t aí ions in l\liami ported the cause of the explosion was Bea( 'h {Sec a lso Sponsor Back: -tage. page 10) Joe Culligan. due lo the ga:" in the home being ig. nited liy a pilot li~ht. or hy \Ir. ...
13 Feb 2018  -  121k
213. Sponsor-59-May-OCR-Page-0178 [Sponsor Magazine]
Sponsor
... an~ hoth 111a11aµe111e11t and the performer-personal itv - disk j orke y may best ul il izr- it to build and hold audiences. 'lhis ) ear's com ent ion was planned hy a Yen a hie group of prac- ti • .al. -ucressful wurk ing jockeys, spear headed b) Bill Stewart, Storz\ luilliant national program head, and coordinator for the convent ion. On the planning committee are: Paul Berlin, l\ .: \LZ, l lou-ton ; Ira Cook, l\ ..\Il'C. lfolly1rnod; Paul Cowley, \\ KLO, Louisville ; Tom Ed1rnnls, \\ El ...
13 Feb 2018  -  118k
214. Sponsor-59-May-OCR-Page-0186 [Sponsor Magazine]
Sponsor
... for aponaorxhip prospects of the Prcsidcutinl con- vention and election returns in 1960. CBS's package for the events in 1956 covering both tv and radio ran somewhat over $5 million. Here's a radio development that maybe worth watching: Two leading iudcpen- dc111 groupR-Storz and l\fcLendon-are making some ehanges in musjc policy. Storz' KOMA, Oklahoma City, has taken the accent off current pop releases and put it on long-playing alhums, while McLendon's KBAL (formerly KROW) , San Fran- sif'co, deserted the ranks of rock- n' roll for what the station termed "good music." Network Iv finiRlwd tlw first cp1artcr of 1hi11 ...
13 Feb 2018  -  108k
215. Sponsor-1958-05-1-OCR-Page-0004.pdf [Sponsor Magazine]
... Bodec Senior Editors Alfred J. Jaffs Agency dilemma: What price marketing? Evelyn Konrad 29 At last weeks annual meeting tA's weighed agency services against W. F. Miksch individual client profitability, viewed fall with cautious optimism Associate Editor Russ Carpenter Midwest Editor (Chicago) Spot radio tackles the local rates Gwen Smart 31 The Storz stations are pointing the way to lick the old bugaboo of Western Editor (Los Angeles) national and local rates that have plagued spot radio over the years Pete Rankin Film Editor Net tv: New incentives for clients Beth Drexler Brod Assistant Editors 33 Advertisers are looking at new rate cards from two networks — ABC TV ...
29 Jun 2016  -  70k
216. Sponsor-1964-10-3-OCR-Page-0063.pdf [Sponsor Magazine]
... KXOK St. Louis Storz Mti'ondcastiufi Co. announces the annoiiitment of RADIO SALES COMPANY as its national representative effective november 1.1964 ...
18 Jul 2016  -  71k
217. Sponsor-1963-12-4-OCR-Page-0051.pdf [Sponsor Magazine]
... Island, and Island, and ' ~ucst and records, stars, and tjnest stars, records. is spon- is spun- W'JAG =" nrfolk (Loth \\ 'j1\G Norfolk :\ 1 • hraska) , (hoth Ncdiraska) , NEWSMAKERS NEWSMAKERS ~t,>Jvdby [scrred Storz Hrcwinu hy Storz Hrcwuu; of Omaha and "KF: '\ F Shenandoah; and KFNT Slu-u.mdoah: "KHCD KHCD .rüd Blnl' land Bine Cross-Bine Cross-Blue Shield of Ne- Shield : '\ c - Counr-il Bluffs; and Council KTIT Cohnn- and KTTT Cnlmn- Tm.oixnu: Tin onniiK M. \ ...
14 Jul 2016  -  172k
218. Sponsor-1958-06-1-OCR-Page-0038.pdf [Sponsor Magazine]
... the day. Network affilia- ers, "Is an 'independent top hit parat being served. tions seemed to become a burden. station' the one basic mode of broa Sponsors don't buy time, they buy What is often overlooked is the fact casting which assures a solid compe listeners. The burning question is that Storz, Plough, Bartell, Kamin, live position?" "How does a station get a full com- Tele Broadcasters, and similar groups The obvious answer is "No." petitive share of its market's listeners?" make a tremendous impact in markets The formula for successful broa In market after market, ...
29 Jun 2016  -  73k
219. Sponsor-59-Feb-OCR-Page-0190 [Sponsor Magazine]
Sponsor
... publicity. There are three radio stations in this community: a 5,000- icatt 1\ 'BC affiliate that has been there for 25 years; a 250-u:att CBS affiliate; and a 250-watt independent that operates on a news and m uslc [ormula. (A WNEW format of pop music rather than the Storz formula of repeating the top 50) . The independent rates No. 1 in the market, with CBS No. 2, and the NBC affiliate No. 3. There JACKSON, are 2 tv stations: an NBC ult] that is affiliated with the NBC radio station and a CBS vhf. MISS. now ...
13 Feb 2018  -  118k
220. Sponsor-1958-03-3-OCR-Page-0002.pdf [Sponsor Magazine]
... ADAM YOUNG INC. representing modern radio stations exclusively p.\ I cii (Is /o The Todd Storz Organization, the disc jockeys of America, and everyone responsible for the overwhelming success of THE FIRST ANNUAL POP MUSIC D J CONVENTION Kansas City, March 7-9 , 1958 As announced at the Convention, we shall release shortly a Pulse survey exploding once and for all the myth that only young people listen to modern radio music. Drop us a note if you would like to receive a copy — no charge. ADAM YOUNG INC. 3 East 54th Street, New York 22, New York, PLaza 1-4848 ...
29 Jun 2016  -  32k
221. Sponsor-1961-12-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . M. Bennett in sales and promotion and Robert C. Bennett in the creative section. WASHINGTON WEEK [Continued from page 67) It was accused of operating with daytime antenna array before the permitted 4 a.m. hour and for exceeding maximum permitted field strength. This happened with KOMA, Okla- homa City. Storz can appeal to the FCC, and, if unsuccessful, can appeal to the Courts, and in this type of case for a trial "de nova." In the earlier case of KDWB, Minneapolis, Crowell-Collier prevailed on the FCC to re- duce the $10,000 fine to $2,500. This will ...
11 Jul 2016  -  42k
222. Sponsor-1958-07-3-OCR-Page-0012.pdf [Sponsor Magazine]
... unless such rales are limited to retailers . . . who will con- ceivably benefit from only a part of the station's coverage." The question of whether a distributor is deserving of a local rate just because he has a local agency has been a thorny problem for stations from practically the inception of radio. The Storz stations recently moved to solve the dilemma by devising a strict set of ground rules for themselves. (See 26 April SPONSOR-SCOPE, page 11.) Watch for a trend away from copy-catism in radio station programing policy. You'll find individual (as well as group-owned) stations striving to evolve their own programing personality and ...
29 Jun 2016  -  67k
223. Sponsor-1963-04-3-OCR-Page-0008.pdf [Sponsor Magazine]
... extent! Wothl-renowed I also suggested to Morris Diamond I Graham Richards. of Mercury .Mertury Records that he solicit (onnributed their tal- artists have (ontributed Graham Richards, President, Director Vice President, Vice of Programing, Director of Programing, pledges from other broadcasters. ents; recording companies, distrib- Co. Miami Storz Broadcasting Co. Storz Miami While the program has met with utors and retailers have volunteered some success, it is indeed modest, their services: NAB and FCC services; the X'AH F'CC have endorsed the album and ami its SPONSOR'S VITALITY SPONSOR'S VITALITY GROWS GROWS and a great deal of additional broadcaster cooperation is neces- purpose ...
14 Jul 2016  -  72k
224. Sponsor-59-Mar-OCR-Page-0298 [Sponsor Magazine]
Sponsor
... its proceeding pulls looking into possible wider use of Fm Subsidiary Communications Au- Lambert and Griffith Fulton, to the New York office; Noyes Scott and Robert Loeber, to the tv staff in Los (( First All Day" thorizations to include specific data on stereo broadcasting by fm stations Angeles. . . . The Storz Stations group is Rep appointments: Young Tv rating!* planning its "Second Annual Pop Music d.j. Convention and Seminar" Corp. for the tv properties of the Martin Theatres of Georgia .. H-R 29.31 May at the Americana Hotel in Tv, Inc. for WKTV, Utica-Rome *" Most listened to" . ...
13 Feb 2018  -  137k
225. Sponsor-1955-07-1-OCR-Page-0300.pdf [Sponsor Magazine]
... two 52 week contracts by Norm Glenn To begin with, this is a true story. And this is exactly how it happened — so help me. I was sitting in a stuffy hotel- room in the French Lick Motel, * I' -V * - t, French Lick, Indiana, listening to Todd Storz, Bob Enoch, Chtick Balthorpe and other members of the AIMS gropp of independent stations exchange chatter, ideas, and jokes. Came a lull in the conver- sation and Larry Reilly, WTXL, Springfield; said: "I guess I shouldn't lay myself open like this, but I sure want to thank ...
01 Jul 2016  -  102k
226. Sponsor-59-Apr-OCR-Page-0056 [Sponsor Magazine]
Sponsor
... , ork. s,\ '1 1 m, sav s,\Iu • .h of 11e\1 undertakr-u withiu HAn:The local rate pruhk-m. while not tlw pa11( 'r 11hid1 i, ex( 'ha11.?:ed in huv - On the,ide of ddi11itio11. the Storz .lirectlv responsihl for the spot paperwork jungle. i,; certainly a con tril.uting factor. The question of an 3!!l'l11'\ pal'in :r full price i,; invar iahly. •\\ 'lrn"s retti11µ: it wliolesale ?. and a lot of cllt'l'kin.?: frequently ...
13 Feb 2018  -  144k
227. Sponsor-1960-02-1-OCR-Page-0069.pdf [Sponsor Magazine]
... switch, not only hy alone employs about 3,000) , Frozen Pies, Swanson's Tv Dinners^ the format was changed, but the call Omaha is far from a one-industry Cudahy products, Otoe Foods, Mer- letters as well. Thus, KOW H, the town. Indeed its balance of industry chant Biscuits, Storz Beer (brewed in father of today's Top-40. became is one of its strong points. The Omaha) and Metz Beer. KMEO, programing beautiful "Cam- Union Pacific R. R. is based in Oma- Best selling drug products: Col- eo Music." A full scale promotional ha. ...
09 Jul 2016  -  71k
228. Sponsor-1957-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... in the morning, first in the afternoon, and first all day with 21,10. Hooper continues to give AVTIX top audience share in every time period, with a first place 24.1% all-day average. First place Hooper quarter hours; 200 out of 220. First place Pulse quarter hours: 281 out of 288, Storz Station programming ideas and excitement have created a new New Orleans listening habit, which in turn is producing a new Xcw Orleans time-buying habit. Next time the Vouug man calls, make him tell you the VATIX story. Pmtter still, give him a call — or talk to AATTIX General Manager Fred Berthelson. W ...
28 Jun 2016  -  85k
229. Sponsor-1959-03-3-OCR-Page-0082.pdf [Sponsor Magazine]
... the scope of its proceeding Lambert and Griffith Fulton, to the pulls looking into possible wider use of New York office; Noyes Scott and Fm Subsidiary Coimnunications Au- Robert Loeber, to the tv staff in Los thorizations to include specific data Angeles. First All Day on stereo broadcasting by fm stations . . . The Storz Stations group is Rep appointments: Young Tv planning its "Second Annual Pop Corp. for the tv properties of the rating! ^ Music d.j. Convention and Seminar" Martin Theatres of Georgia . . . H-R 29-31 May at the Americana Hotel in Tv, Inc. for WKTV, Utiea-Rome 4:"Most listened to ...
30 Jun 2016  -  79k
230. Sponsor-1951-02-2-OCR-Page-0016.pdf [Sponsor Magazine]
... NEW MEMBER or OLD.! * y || Broadcasters Profi Joined AP in 1949. Happy to report excellent results." TODD STORZ, General Manager, KOWH, Omaha, Neb. "As an old AP member, we're proud to carry 69 sponsored Associated Press newscasts weekly." ALLEN M. WOODALL, President, WDAK, Columbus, Ga. AP members share in AP'd tradition of service to the nation — a tradition of profit to sponsors nym #* y* jinu bnd member broadcasters. Hundreds of the country's finest stations announce with pride .. l/l /O Olnf lUFI ...
05 Jul 2016  -  86k
231. Sponsor-1954-05-1-OCR-Page-0110.pdf [Sponsor Magazine]
... Paint & Varnish Co. Bat pending More Sales F( .C aj>proral CPKV — and Davis — will buy KMBC-AM-TV and move into that station's million- KEY-T covers California's dollar studio building — at 11th and Central. To avoid duopoly, CP&V sells IV11B to Robert and Todd largest single station market Storz oj KOlVIl, Omaha. IVHB-Tl will be deleted. with programming from all 4 major networks CBS * NBC Stiuiri I'fahiHhj. assistant vice president oj The Borden Co. was elected chairman oj the ABC * DU MONT board oj The Advertising Council at its annual 4 meeting in A'ew York recently. He succeeds Philip LOW COST ...
02 Jul 2016  -  99k
232. Sponsor-1964-11-3-OCR-Page-0019.pdf [Sponsor Magazine]
... , John & was largely generated from within. Ballantine and Union Carbide. Adams, Campbell-Mithun, Gardner, Added to the BBDO roster of tv Foote, Cone & Belding added Carson/Roberts, Ketchum, Mac- users this year was Lever Bros. NuSoft, Booth Fisheries and the Leod & Grove. Lifebuoy soap and Storz Brewing. Hammond Organ Div. among oth- In terms of account switches, Agency resigned three accounts: A. er clients during the year. These headache remedies and airlines had C. Gilbert, Kinney System and In- sponsors helped to offset the loss the greatest effect on agency bill- vestors Diversified Service. ...
18 Jul 2016  -  88k
233. Sponsor-1960-09-1-OCR-Page-0070.pdf [Sponsor Magazine]
... David an will include: what Europe thinks ties. Loser, incidentally, must wear Betty Snow by Joe Carroll, for S103 about American attitudes and politi- a turn-of-the-century bathing suit for 000 . . . KXOK, St. Louis, bouaj < al candidates: the failure of Ger- an entire week. bv Storz for $1.5 million from KXO many to teach its vouth about Hitler, • Peter Piper picked: KBIG, Broadcasting. etc. Catalina, personality Joe Niagara, in- • Viewers in the \cw York area augurated a "Niagara Falls" contest Correction: WW VA Wheeling, eel will he introduced to ...
09 Jul 2016  -  73k
234. Sponsor-1957-08-3-OCR-Page-0083.pdf [Sponsor Magazine]
... OTHING BUT First 6 Months 1217 1S08 2069 2--? 1954 1955 1956 1957 INo magic fonmila — just a Miuple ease of an increas- ing ninnber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial eontenl 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So inncli so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volnine of 81,000,000. SPONSOR ...
28 Jun 2016  -  49k
235. Sponsor-1960-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... , because he is in N. \ . puts us in a good position to paigns for Texise Chemical, Mars competing with commercials of multi- save your client considerable money Candy, Vic Tanny Gyms, Hollywood million dollar companies, using spot." - — from securing lower bids to mak- Bread, and Storz Beer. It is also B&K's contention that ing various savings during produc- Baxter believes his work at Crea- many agencies, large and small, don't tion." It also adds that "service by tive House is more personally satisfy- have the budget to maintain sufficient professionals on a per-job basis ...
09 Jul 2016  -  73k
236. Sponsor-1957-08-4-OCR-Page-0105.pdf [Sponsor Magazine]
... - work's business are Lanolin I'lus. Pharmaco and Chesehrouuh-Ponds. People in the news; Dale L. > /.Moinly lias heen named to the newK created position of director of special station ser\ ices for the American Hioadcasling .Network. .MmnK form- erl\ was \ ice president the Mid-Conti- nent Broadcasting (Storz Stations) . . . Hulph S. Ilaleher has heen |) ro- moled to national manager of the \BC 1A station relations dcparlmenl . . . Harry C. Foils and Aaron Heekwilh h a\e heen appointed ac- count executnes for ABC IV. Foils has heen an account executi\e ...
28 Jun 2016  -  72k
237. Sponsor-1957-08-5-OCR-Page-0032.pdf [Sponsor Magazine]
... W4IB first with 42.1% all-day average. KANSAS CITY, Whether it's prime .. or any time . . . talk to Blair or WIIB GM Georye IT. Armstrong MISSOURI WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami r\j _ REPRESENTED BY JOHN BEAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 31 AUGUST 1957 ...
28 Jun 2016  -  56k
238. Sponsor-1957-08-5-OCR-Page-0055.pdf [Sponsor Magazine]
... "So I understand. I notice U they're I see running where over 10 0 STORZ' pages spot in billing SPONSOR has this tripled year." in the last two years." CASE HISTORY -3 of SPONSORed ADVERTISING ...
28 Jun 2016  -  40k
... . (wkzo) Weather Bureau, .s J ; (RIGHT) Pop music business is booming by the (right) late Fifties, and it's time for the "First Disc Jockey Convention," held in Kansas City. D-j's, recording stars, salesman and broad- casters gather, under aegis of the Stoi Storz z Broadcasting Company, in a session which historically marked the pinnacle of popular- populai ity for the platter -spinners. platter-spinners. (Was) (whb) ...
09 Jul 2016  -  164k
240. Sponsor-1961-05-4-OCR-Page-0066.pdf [Sponsor Magazine]
... Lord Elgin, Ottawa Broadcasting. He will work with clients The Lord Simcoe, Toronto and agencies in the Detroit area for CHICAGO: The Sherman The Hotel* Ambawador Wi\EW. New York City. His career be- gan in 1952 while attending Tulsa Uni- versity. In 1956 he was an announcer for Storz Broadcasting, WHB, Kansas City. His experiences continued as program di- DINING rector of WIND, Chicago, and on to manager of WTAC, Flint, at New York s elegant Mich. in 1959. He lives with his wife and daughter in Flint. ViUMAISON Edward J. DeCray has been engaged by- ...
11 Jul 2016  -  77k
241. Sponsor-1961-07-3-OCR-Page-0063.pdf [Sponsor Magazine]
... local residents, W chh to station manager. WJOB, delphia. have been elected v.p. s by he station will endeavor to turn Hammond. Indiana, from sales man- Stover Broadcasting . . . Jack S. • ack the clock so that Marylanders ager of WAIT and WJJD, Chicago Sampson to v.p. of Storz Broadcast- OVERWHELMING DOMINANCE proves merit of balanced programing a ARB — March. 1961 ^ ( . PERCENTAGE LEAD KNOE-TV OVER COMPETITION V Monroe 'Nielsen Station Index, March-April, 1961 Metro PERCENTAGE LEAD KNOE-TV OVER COMPETITION Ouachita Total Parish Total Homes Homes (Counly) 10 PM-Midnight 248.30/o Monday-Friday 504.206 Mondav^Friday 6 PM-Midnight ...
11 Jul 2016  -  76k
242. Sponsor-1961-10-4-OCR-Page-0062.pdf [Sponsor Magazine]
... . . Mike Hanptnian to di- Tampa; KPFM. Portland. Ore.; rector of adrerli-dng and promotion KLSN-FM, Seattle, and WDTM-FM. Detroit. Networks at W\RC. New York from program deparlinenl at the same station . . . John K. Crolimi to v.p. and general Prrrgram notes: Storz Broadeast- Jack Paar has signed a new con- m — r rt WCOP-AM-FM. Boston iii"; Hpnipany has bought a series of tract with NBC and will hegin a weekly scries of prime-tiine pro- grams next fall. Paar will terminate his participa- . - tion in the present jack Paar Show on ...
11 Jul 2016  -  82k
243. Sponsor-1961-11-2-OCR-Page-0001.pdf [Sponsor Magazine]
... ' news coverage . . . concepts of community service. in commercials To make WHB's position Page 42 in the market your 10,000 watts position, call Blair, or A food broker George W. Armstrong, 710 kc. Executive V. P. sounds off on Kansas City, Missouri ad agencies one of the news-making STORZ stations Page 44 WDGY WHB WTIX KOMA KXOK WQAM Minneapolis Kansas New Oklahoma St. Louis Miami St. Paul City Orleans City WDGY, WHB, KOMA, KXOK, WQAM represented by Blair. J ...
11 Jul 2016  -  61k
244. Sponsor-1961-12-1-OCR-Page-0060.pdf [Sponsor Magazine]
... Staffers are looking into various suggestions for ways to stop the rapid expansion of station numbers without running the risk of getting the Commission deeper into regulation. It must be stated, as of the present moment, that nobody at the FCC has any great op- timism about a solution which will be of genuine value. Storz is the second broadcaster to be slapped with a $10,000 fine by the FCC for "willful and repeated" violation of technical rules. {Please turn to page 69) SPONSOR • i DECEMBER 1961 67 ...
11 Jul 2016  -  55k
245. Sponsor-1957-08-5-OCR-Page-0095.pdf [Sponsor Magazine]
... . OTHING BUT First 6 Months 1217 608 2069 2--? 1953 1954 1955 1956 1957 No magic formula — just a simple ease of an inereas- ing niimbcr of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in SPONSOR. They'll SPONSOR spotlights its editorial content 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So iniieh so that SPONSOR'S 1956-57 fiscal vear - ended showed advertisins recentlv C volnnie of $1,000,000. ...
28 Jun 2016  -  46k
246. Sponsor-1957-09-1-OCR-Page-0015.pdf [Sponsor Magazine]
... ai,| ' loMp,,. , ain.(i |) .ni. .Moinla\ ' - K. nliM I in Salnrdax- -Inly-Aiien.M. 111." ,7 MIAMI - O s> r V WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR A CO. T.O DAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Oneans REPRESENTED BY ADAM YOUNG INC. SPO.NSOR SEPTEMBER 195, 13 ...
28 Jun 2016  -  62k
247. Sponsor-1957-09-1-OCR-Page-0031.pdf [Sponsor Magazine]
... < In llliiir . . 50,000 Watts \Vl)(i V • ieneriil Miitiiiiier diiek Tli;i \ er. Minneapolis-St. Paul e ik "7 \s . Vi E , 4 WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • i SEPTEMBER 1957 29 ...
28 Jun 2016  -  69k
248. Sponsor-1957-09-1-OCR-Page-0071.pdf [Sponsor Magazine]
... THING BUT First 6 Months 1217 U608 1826 1883 2069 2--? U9S3 1954 19SS 1956 1957 IVo magic fonmila — just a simple case of an increas- ing: nnniber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF. WBAV, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial content lOO^o to- sho^ hovr you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So nnich so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volume of Sl.OOO.OOO. ...
28 Jun 2016  -  44k
249. Sponsor-1962-01-5-OCR-Page-0061.pdf [Sponsor Magazine]
... manager Paul J. Miller. Buyers are principals in the Herbert-Mogul Group — Emil Mogul of the New York agency (I ) and Ira Herbert (r ) of the former management team of WNEW, New York PUBLIC SERVICE award for television activities, an annual event at KMTV, Omaha, goes to Arthur C. Storz, Sr. chmn. of Ston Brewing (c ) . Speaker Chet Huntley (I ) and gen. mgr. Owen Saddler do honors A *8 a sf K s 9 tT i KMTV BOXED IN with canned goods Is Bob Calvert, WGH, Norfolk, per- sonality. He made an appeal for ...
13 Jul 2016  -  109k
250. Sponsor-1962-02-4-OCR-Page-0001.pdf [Sponsor Magazine]
... IX FIRST Hooper with 21.4% all-day average! hake hands with Eastman .. or talk to WTIX J, Walter .eral Manager, Fred BertheLson. General Manager: Fred Berthelson V, New Orleans Metro Area, Nov. Dec. 1961, Mon. Sun. Page 36 i. M id night. Represented by: Robert Eastman EOF THE STORZ STATIONS • WDGY, M u-.. l' HS. Kansas City KOIV1A, Oklatiorna C ty KXOK,St I <m ; WTIX, Ne 1^1 WQAM, M ...
13 Jul 2016  -  66k
251. Sponsor-1957-09-2-OCR-Page-0034.pdf [Sponsor Magazine]
... IMair or than all other Will) (LAI (leoruc W. Ariiistroum Kansas ( '/ // / radio stations combined. WHB U) .( )00 icatts (Jit 710 he Kansas City, Missouri WDGY Minneapolis St. Paul r WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODD STORZ, PRESPCENT TODAY'S RADIO FOR TODAY'S SELLING WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONsOK • 14 SKl'TKM liKl! 1957 ...
28 Jun 2016  -  79k
252. Sponsor-1962-05-4-OCR-Page-0036.pdf [Sponsor Magazine]
... basis, the Bar- tclls maintain. They feel that suc- cesses of the past, which may have been based on these "platitudinous 'FORMULA' operation for Independent radio stations was national news when these men broke concepts," no longer provide guide- from network tradition. Top row (l-r) , Todd Storz; Gordon McLendon; Below {l-r} , Lee Bartell, posts for future accomplishments. Jerry Bartell and Mel Bartell, the three brothers heading the Bartell Family Radio group {Please turn to page 53) 36 SPONSOR • 28 MAY 1962 ...
13 Jul 2016  -  70k
253. Sponsor-1963-02-1-OCR-Page-0053.pdf [Sponsor Magazine]
... & & Associates Associates Advertising and Public Relations Hl'J 1419 H St. N. W. • Washington, D. NAY. ICI 7-7400 1) . C. • DI 7 -7400 Our radiojty radio/tv and media clients include: • Corinthian Broadcasting Corporation • Greensboro News- Record News-Record Media /scope • Pulse • Storz • WRTW • Media/scope WSIT \\ TMAL • WMT WVBTW • WMAL • Your station? Give us a ring. SPONSOR I February SPONSOR/4 FEßkUAKY 1963 53 ...
14 Jul 2016  -  30k
254. Sponsor-1957-10-1-OCR-Page-0015.pdf [Sponsor Magazine]
... lilair . . . or Will' Hi to nil Mining) r (tiorgi U.[nnstroiii/ WDGY Minneapolis St. Paul REPRESENTED BV JOHN BUAIR A CO. WHB Kansas City REPRESENTED BV JOHN BUAIR A CO. rsj WTIX New Orleans REPRESENTED BV ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BV JOHN BUAIR A CO. SPONSOR • 5 OCTOBER 1957 13 ...
28 Jun 2016  -  62k
255. Sponsor-1963-06-4-OCR-Page-0017.pdf [Sponsor Magazine]
... . Kaufman & Associates Associates AdveU'sing and Public Relations Advertising NAY. • Washington, D. ( , . St. N.W. 1419 H St. C. • DI 7-7400 Our radio/iv radio tv and media clients include: • Corinthian Broadcasting Ihoadcastiiig Corporation News- Record Cotporation • Greensboro News Media/scope • Pulse • Storz • WBTW • WMAL • WMT Media/scope • Your station? Give us a ring. rmg. /24 JUNE SPONSOR/24 SPONSOR jUNt 1903 1963 17 ...
14 Jul 2016  -  65k
256. Sponsor-1964-06-2-OCR-Page-0062.pdf [Sponsor Magazine]
... . appointed sta- eral manager manager of KXOK eral KXOK St. Louis. Louis. and "All-Star and Golf.' He; "All-Star Golf." also sen1:ed He also served tion t ion manager m.magc r ofof W \CiA-TV At- \\ '\ GA-TV He is vice president president of Storz Storz Broad- Broad- as general us couusel for the general counsel the. No. tk~n'"Nation- l.111 lanta. LL casting, formerly was general casting, and formerly general Assn. of al Assn. of Theatre Rcs.ta11ra:rf;t !tl Tbcattl: ' Rcstaurants manager of m ...
18 Jul 2016  -  215k
257. Sponsor-1951-03-2-OCR-Page-0043.pdf [Sponsor Magazine]
... ! such os Moxon, Inc. for Pferffer $ Brewing Co.; Compbell-Mithun leaders in their field such as Heinemon'i Dept. Store, Jonesboro; Jordan and for Homm's Beer; Harold Kirsch Agency for Bordahl Oil Co.; Bozell Booth's Men's Store, Shreveport; White Woy Cleaners, Minneapolis; Standard ond Jacobs for Storz Brewing Co.— who know thot this great show Mattress Co. Hortfard — who get o big nome, network calibre show ot o fraction delivers you mot merchandising opportunities. of its original cast. owu \1 1 ...
05 Jul 2016  -  121k
258. Sponsor-1951-10-2-OCR-Page-0018.pdf [Sponsor Magazine]
... in an individual market. KOWH is "tops" among the "top" independent stations in America! Sell the Omaha market the wise way .. with low-cost, high-return KOWH — always first with the finest! Now Represented Nationally By /6e "Just Call Boiling.* . He'll Call Us!" Todd Storz Gaylord Avery Station Manager Program Manager HI'4 * The Heiv 4 v/l /f /& . 4 k- ' K OMAHA Ma4.t 9*t (Lep.e*tcLe*tt Statian'r 16 SPONSOR ...
05 Jul 2016  -  90k
259. Sponsor-1957-10-4-OCR-Page-0036.pdf [Sponsor Magazine]
... . C. sales now. V#HB . . . Juu.ooo u-atls an 7io kc. Kansas Citv, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 41 SUOXisOR • 26 OCTOBER 195 ...
28 Jun 2016  -  93k
260. Sponsor-1957-11-01-OCR-Page-0015 [Sponsor Magazine]
Sponsor
... N BLAIR <4 , CO W H B Kansas City REPRESENTED SY JOHN BLAIR A CO, W T I X New Orleans REPRESENTED 8 V ADAM YOUNG INC. T O D A Y ' S RADÍO FOR T O D A Y ' S S E L L I N G W Q A M Miami TODD STORZ, P R E S I D E N T • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY J O H N BLAIR A CO. SPO.NíOR 2 .MUKMRKU HXST ...
03 May 2014  -  98k
261. Sponsor-1957-11-1-OCR-Page-0015.pdf [Sponsor Magazine]
... , r 1 1 U ' I < m < -1. 1 t Pfi I r- 9 y WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. - WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA. NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPO.NSOK • 2 XOVKMRKK 1957 13 ...
28 Jun 2016  -  105k
262. Sponsor-1952-06-3-OCR-Page-0001.pdf [Sponsor Magazine]
... , 1952.) 59a. "A " OTHER ita. "B " STATION RATINGS Local morning TV steps out Sta. "C " pa^e 36 Sta. "D * Kowh h Sta. "E " n OMAHA ktt spjot radto costs a America s Most up jn pas! dlacade? Todd Storz, General Manager; Represented by The BOLLING CO. ...
04 Jul 2016  -  147k
263. Sponsor-1957-11-3-OCR-Page-0015.pdf [Sponsor Magazine]
... kc. Kansas City, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR 4c CO. ^ > T C 3 j —^ WHB Kansas City |_ ^ ^ j REPRESENTED BY JOHN BLAIR & CO. sn 1 IOIrsis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA SPONSOR • 16 NOVEMBER 1957 13 ...
28 Jun 2016  -  83k
264. Sponsor-1957-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... The iim- and adci|n,ir\ of iatinj;> i- a hot sub- try package toda ject of di>cu->i <) ii thi. wock a^ network jitter- appear and talk- on the tiuhjei t Hood tin1 air Page 33 Why Hoffman marketing demanded humor ere there's a Storz Station. there's Page 36 generated by the kind of radio which — in each of these major markets — has more listeners than anv other station How your tv MINNEAPOLIS-ST. PAUL WDCY is first . . . All-J.iy average. commercial Proof; Hooper (31.9rr) . . . TrenJcx . . . Pulse. See ...
28 Jun 2016  -  81k
265. Sponsor-1952-09-1-OCR-Page-0007.pdf [Sponsor Magazine]
... in all America ! (July, 1952.) 36.3% 25- OTHER 20. Sta. "A * STATION RATINGS Sta. "B ' 15 Sta. "C " 10 Sta. Kowhi S" Sta. "E " 0_ JIL ca s Most Listened-to Independent Station" General Manager, Todd Storz, Represented Nationally By The BOILING CO, ...
04 Jul 2016  -  126k
266. Sponsor-1952-10-1-OCR-Page-0009.pdf [Sponsor Magazine]
... all America! (August, 1952.) 25- OTHER 20- Sta. "A " STATION RATINGS Sta. "B " IS Sta. "C " 10 Sta. "D " 5_ Sta. "E * r 0. OMAHA "America's Most Listened-to independent Station" General Manager, Todd Storz; Repretented Matlonally By The BOUING CO. ...
04 Jul 2016  -  151k
267. Sponsor-1957-12-2-OCR-Page-0030.pdf [Sponsor Magazine]
... WHB General Manager Georgr 11 . Armstrong. * situated m .Missouri, Kanas aad I o tea 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR 4 CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR 7 DECEMBER 1957 ...
28 Jun 2016  -  111k
268. Sponsor-1957-12-3-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida with 5,000 watts on 560 tc . . . and Radio — I in Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. rsj WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOMN BLAIR A CO. ...
28 Jun 2016  -  65k
269. Sponsor-1952-10-2-OCR-Page-0001.pdf [Sponsor Magazine]
... w Oo your agency's OTHER Sta. "A " STATION RATINGS Sta. "B " put you to sleep? Sta. "C page 31 Stt. "D " Sta. 'T Kowh Five ways to promotj O M A your TV program "America's Most Listened-to Independent Station" page 40 General Manager, Todd Storz; lepresented Nationally By The BOILING CO. ...
04 Jul 2016  -  151k
270. Sponsor-1957-12-4-OCR-Page-0024.pdf [Sponsor Magazine]
... man .. or WIII! llcncral Manager George TP. Armstrong. ^situated in Missouri, Kansas and Iowa WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 22 SPONSOR • 21 DECEMBER 1957 ...
28 Jun 2016  -  84k
271. Sponsor-1957-12-5-OCR-Page-0015.pdf [Sponsor Magazine]
... \ 'er. WDGY (HHi trulls Minneapolis-St. Paul E"? 1 M. w- u m WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R & CO. WHB Kansas City REPRESENTED BY JOHN BLA1R A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLA1R A CO. SPONSOR • 28 DKCEMBER 1957 13 ...
28 Jun 2016  -  73k
272. Sponsor-1957-12-5-OCR-Page-0026.pdf [Sponsor Magazine]
... . or WHB General Manager George If . Armstrong. * situated in Missouri, Kansas and locca 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA Represented by john blair 4 co. 21. SPOVSOK • 28 DECEMBIR 1957 ...
28 Jun 2016  -  96k
273. Sponsor-1958-01-1-OCR-Page-0030.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . , and radio #1 in Miami WDGY Minneapolis St Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  67k
274. Sponsor-1952-12-1-OCR-Page-0021.pdf [Sponsor Magazine]
... . You'll know who's in the best position to deliver your broadside! 251 OTHER 20 • Sto. "A * STATION RATINGS 1 Sta. "BH 15* Sta. "C 10* Sta. "D * 5 • Sta. "f .fiilsifc = IKi i&ll Mr LHiUliSi General Manager, Todd Storz; Represented Nationally By The BOILING CO ...
04 Jul 2016  -  122k
275. Sponsor-1952-12-3-OCR-Page-0019.pdf [Sponsor Magazine]
... • to. "A * STATION RATINGS Sta. "B ' 15 • Sta. "C " 10 Sta. "D " Sta. "E ' J* i ^C , • • i.""o - O M A A "America's Most Lisfened-to Independent Station' General Manager. Todd Storz; Repreiented Nationally By The BOILING CO. ...
04 Jul 2016  -  149k
276. Sponsor-1958-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - motion, streamlined selling, showmanship Page 33 I 'Understand there's Dutch Masters lever a dull moment or advertisers, tries imagery either." transfer in tv is. Page 36 Jack Cunningham's c challenge to Madison Avenue Page 39 any of these 4 important markets . . . every time's a good time with the first place Storz Station ^ NEAPOLIS-ST. PAUL . . . WDCY is first NEW ORLEANS . . . WTIX is first . . . All-day. . All-day average. Proof: Pulse. See Blair or Proof: Hooper (29.2%— twice the rating of the next How much tv f€ .ral Manager Jack Thayer. two ...
29 Jun 2016  -  114k
277. Sponsor-1958-01-3-OCR-Page-0033.pdf [Sponsor Magazine]
... or WTIX General Manayer Fred Berthelson WTIX /h's/ . . . and (jcffing firsicr in 11 siafion NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 32 SPONSOR • 18 JANUARY 1958 ...
29 Jun 2016  -  79k
278. Sponsor-1958-02-1-OCR-Page-0028.pdf [Sponsor Magazine]
... *situated in Missouri, Kansas and Iowa W11P. is the dominant first throimhout with WHB KANSAS CITY 10,000 watts,710kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 26 SPONSOR • 1 FEBRUARY 1958 ...
29 Jun 2016  -  80k
279. Sponsor-1958-02-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . . . . Glenn W. Maehl, their philosophy of operation. to the sales staff of KTVU, Oakland, Also noted in the article is the rise Cal. . . . F. W. Hagerty, sales serv- of other chain operators, like Todd 'J (t ice and merchandising manager for Storz, Gordon McLendon, the Plough KOMO-TV, Seattle . . . Bill Fitzger- Group and Westinghouse. ald, to the news staff of KMTV, Omaha The competitive surge of the radio (inadvertently listed WMTV by SPON- networks in the past year or two is CLEVELAND'S STATION FOR MUSIC t NEWS SOR) . ...
29 Jun 2016  -  94k
280. Sponsor-1953-01-1-OCR-Page-0001.pdf [Sponsor Magazine]
... November, 1952, puts KOWH in undisputed st place — thanks to personalities like amiable Sondy. Special report in sales There's Nothing Better Than First Place! opportunities in Hawaii for air advertisers page 34 /O Kowh 1 AVERAGE HOOPER O M At Agencyman Smithson's verse to ease "America's Most copywriter's curse General Manager, Todd Storz; Represented Nationally By The BOILING CO, pig® 17 ...
03 Jul 2016  -  131k
281. Sponsor-1958-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... uncondensed They write him; they hang on his words. He has great responsibility. half-hour script V He Ih es up to it. S^age 40 the stopz stations salute the 5isc jockeys of AmeRica on the ere of the First Annual Pop Music Disc Jockey Convention 2 and Programming Seminar, to be held under Storz Station Sponsorship, ...
29 Jun 2016  -  92k
282. Sponsor-1958-02-3-OCR-Page-0032.pdf [Sponsor Magazine]
... show-blz authority, busi- 50,000 watts nc newsman, full flexlged movie critic. 4-7 p.m. dally MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BuAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. INI WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 30 SPONSOR • 15 FEBRUARY 1958 ...
29 Jun 2016  -  103k
283. Sponsor-1953-01-2-OCR-Page-0020.pdf [Sponsor Magazine]
... .) KOWH . . 35.9% 25. OTHER 20 Sta. "A ' STATION RATINGS Sta. "B1 15 • Sta. "C 10 • Sta. "D ' 5 O Sta. "E1 1 O M A A =1 ; twtyiMiififIB III 11Eifi® IHllflrW #11 General Manager, Todd Storz; Represented Nationally By The BOILING CO. ...
03 Jul 2016  -  80k
284. Sponsor-1958-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... significant metro or area survey. Talk to Blair, or WHB general manager George W. Armstrong. KANSAS CITY UMII WDGV Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 28 SPONSOR 1 MARCH 1958 ...
29 Jun 2016  -  100k
285. Sponsor-1958-03-2-OCR-Page-0015.pdf [Sponsor Magazine]
... good buy. Work- ing at a slow, easy pace, and at times doing Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City | REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans I REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami k DD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR e 8 MARCH 1958 13 ...
29 Jun 2016  -  140k
286. Sponsor-1958-03-2-OCR-Page-0022.pdf [Sponsor Magazine]
... frequently to the blandishments of the recon pusher. This is only one area in which a thousand individual quc WSPA-TV tions may be brought up and studied. And each of those thousan GEO. P. HOLLfNGBERY questions may determine how successfully a specific radio show c NATIONAL REPRESENTATIVES station does its job for its advertisers. The Storz Convention shou' shed some interesting light on the picture. I'll be in Kansas Citi and 1 hope to have something to say about it after the meetings. # 20 See "How d.j.s can help you sell," page 32. ...
29 Jun 2016  -  100k
287. Sponsor-1953-02-2-OCR-Page-0069.pdf [Sponsor Magazine]
... in- 35.9% dependent station in all America! (Nov. O 1952.) 25 OTHER 20 S,a. A" Sta. "B " STATION RATINGS 15 Sta. "C " 15 Sta. ' D" Sta [ I ttio* DMA A T "America's Most Listened-to Independent Station" General Manager, Todd Storz; Represented Nationally By The BOILING CO. ...
03 Jul 2016  -  133k
288. Sponsor-1953-03-1-OCR-Page-0001.pdf [Sponsor Magazine]
... A " Sto. "B ' STATION RATINGS TV to glorify jewelers Sta "C " page 38 Sta. "0 " Sta. "E " lowh r n Kow SRA's Spot O M AHA Estimator can work for you "America's Most Listenet -to Inde Trnirni^FHTiTi^ - I* General Manager, Tadd Storz; Kepresented Nationally Sy The BOLLING CO* page 40 m ...
03 Jul 2016  -  159k
289. Sponsor-1958-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... George W. Armstrong. NEW ORLEANS . . . WTIX is first . . . all-day. Proof: Hooper H • • in each of these (32.2%)— Pulse, too. See Adam Young or General Manager Fred Spot television's 4 nt markets . . . more Berth elson. Hfs listen to the Storz MIAMI . . . WQAM is first . . . all-day. Proof: Hooper (36.7%) . . . $1,000,000 Pulse (410 of 432 quarter-hours) . . . Southern Florida Area Pulse . . . • • • . than to any other Trendex. See Blair .. or General Manager Jack ...
29 Jun 2016  -  98k
290. Sponsor-1953-03-2-OCR-Page-0001.pdf [Sponsor Magazine]
... A-" "Sla. "B " STATION RATINGS successfully from a supermarket ad manag&r Sta. "C page M Sta. "D " Sta. "E ' I Mathisson agency e 0 M A explains how filler 1 buys a radio network meffca's Mosfustened-u Inde endent Station^ General Manager, Todd Storz; Represented Nationally By The BOILING CO. page 4t) rrr- ...
03 Jul 2016  -  150k
291. Sponsor-1958-03-3-OCR-Page-0032.pdf [Sponsor Magazine]
... . . . with audience shares consistently in the 40% bracket. WHB Kansas City 10,000 watts, 710 he. WDGY Minneapolis St Paul REPRESENTED BY JOHN BI.AIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: .OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR it CO. 30 SPONSOR 15 MARCH 1958 ...
29 Jun 2016  -  130k
292. Sponsor-1958-03-4-OCR-Page-0010.pdf [Sponsor Magazine]
... SPONSORfD iHf s INVITATION to send us comments, suggestions, criticisms which will help shape the 1959 Convention. ADVANCE NOTICE to all air personalities, broadcast, record, music and advertising- executives : Set aside March 5-6-7-8, 1959, for the 2nd Annual Disc Jockey * Convention, sponsored by . . . 21 ITHE STORZ STATIONS; Omaha, Nebraska WDGY, Minneapolis-St. Paul WHB, Kansas City WTIX, New Orleans WQAM, Miami 8 sponsor • 22 march 1058 ...
29 Jun 2016  -  86k
293. Sponsor-1958-03-4-OCR-Page-0020.pdf [Sponsor Magazine]
... Dale, on the other hand, flatly and repeatedly stated that "station managements who utilize formula radio are afraid to let the disk jockey get too popu- lar. They're afraid he'll ask for a raise. . .." *17 Central Michigan counties with Dale carried on so vehemently and repeatedly on this that Storz' $1,696,356,000 national program director Bill Steward, who was moderating the spendable income. panel (as well as most other panels during the meets) firmly told him: " , , . that's enough of that thing you've got with the-Plough stations, Stan. . .." But the subject came up in ...
29 Jun 2016  -  77k
294. Sponsor-1953-05-2-OCR-Page-0016.pdf [Sponsor Magazine]
... .) 25 OTHER 20 Sta. "A " s,a - "B " STATION RATINGS 15 Sta. "C " 10 Sta. "D " ri Sta. "E " Kowh n L""0 " . O M A A 5 > "America's Most HstsnwMo Independent Station" General Manager. Todd Storz; Represented Nationally By The BOILING CO. ...
03 Jul 2016  -  124k
295. Sponsor-1953-07-1-OCR-Page-0027.pdf [Sponsor Magazine]
... r i e a I (April. 1953.) 35,7% 25 OTHER 20 Sfo. "A " sfa "g " STATION RATINGS IS Sfa. "C " 10 Sta. "D " Sfa. E'l Kowh n O M A A "America's Most hstened-to Indspeniient Station' .3 k General Monogtr, Todd Storz; Represented Nationally By The BOLLINC CO. ...
03 Jul 2016  -  125k
296. Sponsor-1953-07-2-OCR-Page-0086.pdf [Sponsor Magazine]
... agencv that's having an even larger schedule than the one I'm planning on huv ing''" I ndividuallv. or unoniciallv. some OWJG station executives are taking serious .s. steps toward rehuilding prestige for r SMtS station rate cards — prestige which has occasionallv hecome a little tarnished in the past couple of seasons. for I odd Storz. general manager of in- 5 ^nsvon-sm-^ dependent station KOW'H. Omaha, re- Recent official Hooper Ratings show WSJS, the Journal-Sentinel centlv initiated a movement among Station, FIRST in the morning — broadcasters to have a No-Trick-Deal FIRST in the afternoon — FIRST in Kale Card policv. As St or ...
03 Jul 2016  -  98k
297. Sponsor-1953-12-2-OCR-Page-0046.pdf [Sponsor Magazine]
... are apt to be a great deal more person- sound recommendations, tailored to dising department with ideas, and sup- al than information derived solely out that specific account's problems." ply station with display material for of market research. WXLW, Indianapolis, had this ad- the product advertised. Send along Todd Storz. general manager of vice: "Listen to local and regional information about the campaign to all KOW H, Omaha. Neb. feels that all too sales managers and get their station advertisers outlets, wholesale and re- often the agency's or advertiser's at- preferences. Buy saturation promo- tail." titude towards ...
03 Jul 2016  -  125k
298. Sponsor-1958-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #1 in MIAMI WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans TODAY'S RADIO FOR TODAY'S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 5 APRIL 1958 13 ...
29 Jun 2016  -  80k
299. Sponsor-1954-01-1-OCR-Page-0001.pdf [Sponsor Magazine]
... . tq 6 P.M. Monday through Saturday! page 42 (Haaper, Oct. 1951, thru Nov. 1953.) A Largest share of audience, of any independent Kowh r station in America! (Nov. 1953.) J Wiat's wrong with H A printed! media IM rating services aiLiiL Liii General Manager, Todd Storz; Represented Nationally 6y The BOILING CO. page^ 44 ...
02 Jul 2016  -  154k
300. Sponsor-1954-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... - several comments from our advertisers Iv for WMAR-TV. on the story, and I'm sure it will prove CKNW E. K. Jett to be very valuable to advertisers and Vice President independent stations alike. The story WMAR-TV, Baltimore TOP DOG was certainly well done in your thorough and complete manner. DIM THE Todd Storz Congratulations on your splendid General Manager PACIFIC COAST "1954 report on tv film" [23 Janu- KOWH, Omaha 22 FEBRUARY 1954 13 ...
02 Jul 2016  -  88k
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