Search Business of Broadcasting Magazines
Enter one or more keywords to search for in the red box Select the years you want to search in. If searching by years, uncheck "All" If 'all' is checked, results are 1935 to 2005 Select how many results to show on each page '*' and '?'  may be used"K?I" gets KFI, KOI, etc. "K*I" gets KFI, FKDI, KFYI, etc.. Enclose expressions in double quotes "WXYZ" for exact matches
Broadcasting Magazine Search




1355 results found.
 
Select "Relevance" for word match or "Date" to select sort type. Click Date again to toggle or date order
 

14 pages of results.
Result Pages: << Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next >>
201. Sponsor-1959-05-5-OCR-Page-0072.pdf [Sponsor Magazine]
... . heading up sale- Unit left .MRS tures. Many stations run in I'tV) to heeomc tv considlant for Seieen ( .ems and RKO Tcleradio. these films in seWral time slots, morning, afternoon C. b Pete" Clarke, Jr has hci n nanud and night. It's a smart way manager of Storz Mnmeapolis-St. Paul to put the whammy on com- station. \\ I)GV 1 h' is a veteran of Twin petition, and profitable, too. G.ilie- radio, having spent eight years at /* v irioiis kev post- in the area, three of them with the >1011 ...
30 Jun 2016  -  76k
202. Sponsor-1959-05-3-OCR-Page-0022.pdf [Sponsor Magazine]
... ibis week started to put out feelers for sponsorship prospects of the I'rcsidential con- vention and election returns in 1960. CBS's paekape for the events in 1956 coveriiif; both tv and radio ran somewhat over $5 million. Here's a radio development that maybe worth watchiiif:: Two leading indepen- deni <jronps — Storz and MeLendon — are making; some changes in music policy. Storz' KOMA, Oklahoma City, has taken the accent off current pop releases and put it on long-playing albums, while MeLendon's KBAL (formerly KROW) , San Fran- sisco, deserted the ranks of roek- n' roll for what the station termed ...
30 Jun 2016  -  54k
203. Sponsor-1959-05-3-OCR-Page-0010.pdf [Sponsor Magazine]
... by Joe Csida D, ] . clambake — 1959 In Mnrcli of I') .) <! one of the l)riplite>t iind moM hanl-w orking of tile in(le|)en(lent radio ( liain operators. Todd Storz and lii> \ei"\ eapa- hh cnu. jnil to^ 'ther the firM annual Uadio I'rograininf Seminal and I'op Mn-ic Disk Mlkl e\ Joinention. It was an nn(]iialilied sne(ess. ( .los( to j(iek<as, as I recall, went to Kan- sas ( ,it\ t(Hitlend. ...
30 Jun 2016  -  69k
204. Sponsor-1959-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... v Page 36 a/ How airtight y* "eom/ Sf. au planning can cut ITorz Static t) s cost of tv tape As dry . SToptz 5 r Page 42 * 'OM a (* * 4 TV basics: more one-hour shows on today's nighttime tv lists where there's Radio for Page 45 a Storz Station today's selling Todd StoT President Home Office Omeha there's audience W0<3 > AH 3. ftOVa A CAM t f Joftn 8 nr i Co ...
30 Jun 2016  -  63k
205. Sponsor-1959-04-1-OCR-Page-0057.pdf [Sponsor Magazine]
... [CDitl'd from pngc H ) lloir did it </ (• ( so la to so car If/? for the Miriml* mcdin ami caiiit' up witli tlic fad tlial the >| )tit radio Advance reservations are running heavy (ignrc axcrajjfd Si^ .-lo a<;am-t news- for the Storz Stations' Second Annual papers $12.17. "I Ids. declared .Mis- (iilison. eomes out as a cost ellieieney times greater than that of radio. The Kid' media comparison ga\e INTERNATIONAL RADIO PROGRAMMING spot radio the lowest cosl-per-1.000 of all the media analyzed. The com- SEMINAR and POP MUSIC ...
30 Jun 2016  -  65k
206. Sponsor-1959-03-3-OCR-Page-0082.pdf [Sponsor Magazine]
... the scope of its proceeding Lambert and Griffith Fulton, to the pulls looking into possible wider use of New York office; Noyes Scott and Fm Subsidiary Coimnunications Au- Robert Loeber, to the tv staff in Los thorizations to include specific data Angeles. First All Day on stereo broadcasting by fm stations . . . The Storz Stations group is Rep appointments: Young Tv planning its "Second Annual Pop Corp. for the tv properties of the rating! ^ Music d.j. Convention and Seminar" Martin Theatres of Georgia . . . H-R 29-31 May at the Americana Hotel in Tv, Inc. for WKTV, Utiea-Rome 4:"Most listened to ...
30 Jun 2016  -  79k
207. Sponsor-1959-03-2-OCR-Page-0122.pdf [Sponsor Magazine]
... Halpern, N.Y. v.p. becomes says Charles Keys, General Manager dir. of the dept. for all \ Y. based accounts: Charles Campbell be- comes media dir. consumer products and supvr. of broadcast media. Jack Sandier, general manager of WQAM, Miami, has been appointed a vice president KOCO-TV of the Storz Stations group. His associ- OKLAHOMA CITY ation with Storz dates back to 1919, when Socko — Popeye wins again! One he was salesman-sports announcer on Popeye hour couldn't satisfy all KOWH, Omaha. After its takeover by the the sponsors for KOCO-TV so they group, Sandier worked his way up to the had ...
30 Jun 2016  -  85k
208. Sponsor-1959-03-2-OCR-Page-0114.pdf [Sponsor Magazine]
... iy i ijjiiiy 'iifn'] (( Continued from page 43 A SAMPLE OF MAJOR RADIO/TV STATION GROUPS ROLLINS BROADCASTING STORZ STATIONS KFMB-TV-A.M, San Diego; W-NEP- (1 tv, 7 am)— W'BEK, Chicago: (5 am)— WHB, Kansas City, Mo.; TV, Scranton-Wilkes Barre W'JW'L, ( .coigctowit, Del.; W'GEE, WQAM, Miami; WDGV, .Minm- Indianapolis; W" X J R , Newark; St. Paul; WTIX, New Orleans: TRIANGLE STATIONS WRAP, Norfolk; VV'PTZ-TV, Platts- KOMA, Oklahoma City (6 t\ ' , ...
30 Jun 2016  -  72k
209. Sponsor-1959-03-2-OCR-Page-0042.pdf [Sponsor Magazine]
... formulas than other groups, one vshile the share of local was 3.6% . which brought new programing con- reason being with tv stations carry- The smaller role played by net- cepts into radio. Croups like the ing heavr network schedules there is work o&o "s in radio is priraaril) due Storz, MeLcndon and Bartell stations less room in which to play around. to the jMeater number of radio sta- hare had tremendous impact on lis- Once r ou get past the abor e basic tions and the decline of network ra- tening patterns with popular music facts about station groups, the varie- A ...
30 Jun 2016  -  75k
210. Sponsor-1959-03-2-OCR-Page-0001.pdf [Sponsor Magazine]
... , new design may affect air media oo. or four .. or five! Page 33 'vJ> (each favored in its market) o> o How Conover -w: o * CP Where buys beauty for iS> O- tv commerciais <? there's a o Page 36 <J > CP-> Storz o> V Station What you should know about there's station groups audience! Page 40 SPECIAL SECTION NAB Convention N& today's r*0 supplement Radio for Page 61 today's selling Toad Stor: P-esice" i Home 0' tee 0^30: ncv WM3 mt CS^^VS Ct j ^ S H ...
30 Jun 2016  -  69k
211. Sponsor-1959-02-3-OCR-Page-0068.pdf [Sponsor Magazine]
... remain flexible enough to serve vertisers, the best immediate solution him effecLhel) . to the problem for two-rate stations is There is ample justification for a the establishment of stringent qualifi- station rate differential. But there is cation policies for local or retail ad- n6' valid and ethical reason for an vertisers. The Storz Broadcasting Co. elastic yardstick to be used in deter- put such a plan into effect last April. mining who qualifies for which rate. Many other stations throughout the So we have two rate cards and one countrj" have followed suit. rate policy which outlaws bargaining. In essence, such a plan embodies ...
30 Jun 2016  -  86k
212. Sponsor-1959-02-3-OCR-Page-0014.pdf [Sponsor Magazine]
... . Nashville • See editorial on page 82. Public service programing It has always been my feeling that a radio station must assume responsi- bility in furthering local, regional, national, and international concepts, which help make for a better commu- nity, nation and world. In the past, some of the Storz Sta- tions have been indirectly accused of being "Top 40," and with no public service in its concept of programing. WBNS Radio I am enclosing, for your examination, WQAM's record of public service for the year, 1958. It is a staggering Columbus, Ohio figure, and one which few ...
30 Jun 2016  -  69k
213. Sponsor-1959-02-2-OCR-Page-0001.pdf [Sponsor Magazine]
... - I national brand dustr\ may well hit ^TIQms 3120 million in 1959. A SPONSOi: report Page 29 5 different flavors (each preferred in its market) How to give radio spot a brand new prestige image Page 34 Vj a ' Eggheads and ostriches on Madison Ave. Page 40 Where there's a V Storz Station.. thb Radio licks the ^Hdiere's Audience! STORZ 2c stamp, beats Stations Todd Storz, President Home Office Omaha direct mail costs WDGY Pau WHB Kansas City Page 42 KOMA Oklahoma City'% WTIX New Orleans WQAM Miam" WDGY, WHB, KOMA, WQAM flnroeonTo/4 ho John Rlalr H C.n ...
30 Jun 2016  -  63k
214. Sponsor-1959-01-4-OCR-Page-0046.pdf [Sponsor Magazine]
... . p. 6 How radio/tv can improve community relations How to cut red tape, by staying home (Gerald A. (Hanque Ringgold) 26 July p. 38 Bartell) .. 29 Nov. p. 42 Blair report on local radio programing 26 July p. 51 Newsmaker of week: Todd Storz, pres. Storz Local rate muddle at boiling point . 16 Aug. p. 27 Broadcasting Co. .6 Dec. p. 6 The Leo Burnett air media strategy 16 Aug. p. 29 Newsmaker of week: Lloyd E. loder, v.p. & gen. How will agencies use NCS #3 ? ...
30 Jun 2016  -  78k
215. Sponsor-1959-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 17 JANUARY Ids? 20< a copy • $3 a yaar SPONSOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE en hearing a lot WILL MEDIA ut the Storz Stations. AND MARKETING IMch ones we ng BLEND? sponsor studies the changing media mar- keting set-up in today's agencies and what may happen in the future Page 29 X w- Merchandise your tv star to sell your products "All ri A All 5 of ri theml" A Page 32 Tv Basics: Fall net shows at the tv -with KOMA, Oklahoma City — WTIX, New Orleans. New 52-county Area mre 5 markets where all you have Pulse show WTIX ...
30 Jun 2016  -  69k
216. Sponsor-1959-01-1-OCR-Page-0063.pdf [Sponsor Magazine]
... senior v.p.; and Dale Mehrhoff, Appleton, Wi® . . . Charles Ander- latest activities: to v.p. son, Jr. named writer-producer in • John Hardesty, v.p. and gen- At a kick-olT luncheon celebrating the affiliation of the new Anolher luncheon, another place: At the ifcrond annual joint Storz station KOMA, Oklahoma City with NBC are speaker Totltl pre Christinas party sponsored by the Broadcast kdvertising Clnh of Slorz, president of the Storz stations^^fatthew J. Culligan, execu- Chicago and Chicago L'nlimited: fl to r) Paul McClcnr, Ceoflrey tive v.p. of NBC and Mrs. Todd Storz. ...
30 Jun 2016  -  106k
217. Sponsor-1958-12-4-OCR-Page-0059.pdf [Sponsor Magazine]
... the other net- other U. S. business, radio was unset- On the selling side, progress came in works due to product protection poli- tled by the recession. There were local vs. national rates, started when cies. While daytime protection re- some who felt that radio might snatch the Storz Stations, in May, set down a mained a headache, NBC eased its some light out of the recession's shad- list of ground rules on qualifications! nighttime protection policy by reduc- ows; that it could sell economy and for local rates. In September, SRA set ing the separation between competing flexibility ...
29 Jun 2016  -  73k
218. Sponsor-1958-12-4-OCR-Page-0014.pdf [Sponsor Magazine]
... THE NEW Timebuyers at work KOM. Vs now a Storz Station m and an \ I1C Station! Dick Elfcnbcin, Lastern manager, Advertising Agencies, Inc. Los Vngeles, believes that there are certain unhealthy buying and selling practices that must be corrected for the good of the advertiser, So it'i thp big, bright, agency, representative and station. "In November we bought a spe- powerful neu buy in cial newscast for election night from a network-owned station," Dick America's IHth market! says. "At the last possible moment on election eve, the station called and left word that the time had been preempted by ...
29 Jun 2016  -  68k
219. Sponsor-1958-12-4-OCR-Page-0005.pdf [Sponsor Magazine]
... The JSJew K- MA Oklahoma City's only 50,000 fvatt i, {UP national representatives tr ; eff ve January 1,1959 9 i I *1 ' One of the STORZ so.ooo WATTS c/e . channel Stations Oklahoma City Todd Storz, President Home Otfice; Omaha Jack Sampsoh, General Manager WDGY Minneapoiis-St. Paul WHB Kansas City KOMA Oklahoma .City WTIX Mew Orleans WQAM Miami WD6Y WHB, KOMA, WQAM represented by John Blair S Co. WTIX represented by Adam Young Inc. SPONSOR • 27 DECEMBER 1958 3 ...
29 Jun 2016  -  84k
220. Sponsor-1958-12-4-OCR-Page-0017.pdf [Sponsor Magazine]
... FIX area, you want to talk to Vdam Young, or to W'l IX General Manager Fred Berthelson. The New WTIX 5,000 luatts 690 he. NEW ORLEANS i 'H Mm. midnight, Monday through Friday 40 29 > L 1 27 s LXA L A,> LOUISIANA \— 46 ' n - On of the STORZ STATIONS Today's Radio for Today's Selling Todd Storz, President Home Office: Omaha WDSY, Minneapolis-St. Paul WHB, Kansas City KOMA, Oklahoma City WTIX, Nev Orleans WQAM, Miami HB e ire5ente kqma' c' ' Rdpresented i Blair & Rchn by Adam d by John Blair & Co. WTIX, Represented ...
29 Jun 2016  -  69k
221. Sponsor-1958-12-4-OCR-Page-0028.pdf [Sponsor Magazine]
... AGENCY MERGERS AND TRIPLE-SPOTTING MAKE NEWS 4- 'A .No triple spots; lee Rich, Leads ANA; Election of Henry Net and indie: Todd Storz, a media director of lienton & Bowles, Schachte, ad v.p. of Lever Bros. leading independent broadcaster, a key P&G agency, led the battle as board chairman of ANA, puts a startled the industry by picking up against triple-spotting on tv. The representative of a predominantly an NBC Radio affiliation for his pressure brought by B&I , other air advertiser in top ANA post for recently acquired KOMA, Okla- agencies and networks was effec- first time in ...
29 Jun 2016  -  72k
222. Sponsor-1958-12-3-OCR-Page-0072.pdf [Sponsor Magazine]
... first can you get? Talk to lllairor WQAM Gen- eral Manager Jack Sandier and find out. '6 0,111, 6 l> ,m,f Mon. Fri. The new WQAIVI Saving ail of Southern Florida with tfiOO walls on 5(50 Itc. MIAMI WDGY WHB KOMA WT X WQAM TODAY'S RADIO FOR TODAY'S SELLING mDD STORZ, PRESIDENT • HOME OFFICE OMAHA, NEBRASKA ...
29 Jun 2016  -  48k
223. Sponsor-1958-12-3-OCR-Page-0001.pdf [Sponsor Magazine]
... JYf T's heartwarming ntmeilt ol one-minute commer- cials with year-old Michael Lang, of Chi- cago are scheduled on as national representatives six high-rated network effective January 1,1959 programs plus spot Page 23 Radio wallops newspapers in new study Page 26 How Cyanamid sells to the "Farmer's friend" Page 30 One o/ the Edsel's Fox STORZ faces a so.ooo WATTS clear channel Stations klahoma City I odd Storz, President tough ad job Home Office; Omaha ixk Sampnn, Gimral Manaier WDGY Minneapolis-St. Paul Page 34 WHB Kansas City KOMA Oklahoma City WTIX New Orleans WQAM Miami WOGY. WHB. KOMA. WQAM represented by John Blalr & Co. WTix represented ...
29 Jun 2016  -  56k
224. Sponsor-1958-12-1-OCR-Page-0008.pdf [Sponsor Magazine]
... " questions about decelopments in Oklahoma City. covered by Chief subject of trade speculations: a young dynamic station operator, long considered the torch bearer of the indepen- dents, whose 50,000-ualler, hOMA, suddenly moved in to pick up the.^BC Radio affiliation recently vacated by WK/ . The newsmaker: Todd Storz, president of Storz Broadcast- ing Co. a station group that includes ^ (JAM, Miami, WHB, Kansas City, WT1X, New Orleans, and WDGY Minneapolis. AM SIZED Storz, whose talents for shrewd showmanship, and business-build- ing promotional methods are widely respected in the radio industry, chuckled when ...
29 Jun 2016  -  103k
225. Sponsor-1958-11-5-OCR-Page-0021.pdf [Sponsor Magazine]
... ^ SPONSOR-SCOPE continued . An event this week that network railio hails as a major turning point in its fortune imolves Toikl Storz' Oklahoma City 50,000-wattcr, KOMA, and NBC Radio. After WKY, NBC's long-time Oklahoma City affiliate, had notified the trade that it was going independent, NBC let it be known that Storz, dynamic torch-bearer of independent op- eration, had moved his latest acquisition, KOMA, into the breach. NBC also disclosed that KOMA would carry at least 90% of NBC Radio's sponsored schedule. (WKY, according to the network, had been clearing appreciably less.) Repercussions from CBS Radio's programing euthaek ...
29 Jun 2016  -  56k
226. Sponsor-1958-11-4-OCR-Page-0082.pdf [Sponsor Magazine]
... the Pitts. Radio/Tv Club. COLUMBIA, SOUTH CAROLINA G. Richard Shafto, Exec. Vice President Charles A Batson, Managing Director William L. Armstrong has been named Represented nationally by — assistant to the v.p. of the Ralaban stations. -Peters, Griffin, Woodward, Inc He has heen with the Storz stations since 1951, originally as announcer at KOWH, Omaha. Shortly thereafter, he was trans- ferred to WT1X, New Orleans, to serve as d.] . , later as promotion director, after which he became program director of the station. Armstrong was transferred again, this time to U DGY ...
29 Jun 2016  -  76k
227. Sponsor-1958-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... Station proven programming with 50,000 watt (" clear channel) 0 create the big, bright new in America's 48th market. KOM A Videotown loves t< COMA General Manager ipson. morning radio 50,000 WATTS dear channel says C&W report Oklahoma City Page 38 WDGV, WHB, KOMA, WTIX, WQAM, the STORZ STATIONS Minneapolis-St. Paul | Kansas City Oklahoma City New Orleans Miami Trnlil Storz, Pfesidenl, Home Office, flmaha • WDGK, WHB, WQAM represented ny Jolm Blair £ Co. WTIX represented Dy Adam Young Inc. ...
29 Jun 2016  -  68k
228. Sponsor-1958-11-3-OCR-Page-0065.pdf [Sponsor Magazine]
... of \ r [j Program PM on WBZ, WBZA. Listeners helped in experiment — and light went out Slorz Stations executives meet to discuss plans for the coming year. Those attending (standing, 1 to r): Herbert Dolgoff, general counsel; Jack Sandier, general manager, WQAM, Miami; Todd Storz, president, Storz Stations; Robert Tilton, national director of engineering. Seated (1 to r): Jack Sampson, sales manager, WHB, Kansas City; Bill Stewart, national di- rector of programing; George Armstrong, executive v.p. general manager WHB; Fred Berthel- son, v.p. gen. ...
29 Jun 2016  -  90k
229. Sponsor-1958-11-2-OCR-Page-0072.pdf [Sponsor Magazine]
... of Tugboat innie ple leexvay for minute commercials. on Kb I A Omaha. In its first use of The nelxvork, in turn, is reliexed of tv. American Thrift links the shoxv and paying anything to affiliates. RADIO STATIONS ShO.OOO in nexx business and has NBC Radio's Culligan made this A recent meeting of the Storz Sta- dropped its newspaper ad budgets — comment; "AA e propose to reaffirm our tions group in Chicago discussed preuously us Sole ad medium. faith in nelxvork radio with new and th ese husiness trends and expan- exciting projects. AA'hat CBS has done ion plans for the coming year: should be seen ...
29 Jun 2016  -  74k
230. Sponsor-1958-11-2-OCR-Page-0020.pdf [Sponsor Magazine]
... factor is the economic loss: Some agencies, rather than lose the account, close their eyes to the client's placement of business through his own local offices or through brokers and retailers. Here's what these agencies say they'd like to see: A sharper definition of who is eligible for the local rate (such as the Storz group put into effect this summer) . (For background on this controversy, see 16 August sponsor, page 27.) Stations apparently feel it's worthwhile to pay the tab for rep salesmen who visit their markets to get the latest facts and figures: More and more stations are okay- ing it. Reps ...
29 Jun 2016  -  49k
231. Sponsor-1958-10-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 2S OCTOBER 1.9S8 1 20( a copy • $3 a year THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE WHY YOU CAN'T Where there's BUY 1-MINUTE n a Storz Station . . . r TV SPOTS 1 there's In many of the top 40 markets, one-minute tv CREATIVITY! spots — daytime ornight — are just about sold out. Here's what caused the big rush to minute segments, and why it may mean a 20% hike in spot television costs Page 31 How Bosco sells by combining tv with premiums Page 34 • nlivity of self-disciplined WDGY, Minneapalis-St. Paul . is first on Hooper with 32.8% average. The chemical ...
29 Jun 2016  -  76k
232. Sponsor-1958-09-1-OCR-Page-0078.pdf [Sponsor Magazine]
... buy in the history of New York radio by a sponsor in volume of hours and dollars," Bud- In the Syracuse Market vveiser Beer will sponsor all games played by the N.Y. Rangers and N.Y. Knicks — to be aired via WINS, WSYR's COVERAGE Station sale: KOMA, Oklahoma City, becomes another Storz station, EQUALS THAT OF purchased foi 8600,000 from Mver Feldman, investor, and other associ- NEXT TWO STATIONS' ates. The amazing coverage superiority of WSYR is Ideas at work: illustrated by these facts: • W HOP, Hopkinsville, Ky. which usually airs from 5:00 a.m. to 11: ...
29 Jun 2016  -  70k
233. Sponsor-1958-08-5-OCR-Page-0096.pdf [Sponsor Magazine]
... Tv and radio In the leadership spotlignt NEWSMAKER Hearts Delight George W. "Bud" Armstrong has been f - appointed executive vice president of the VRiwOT NECTAR Storz Broadcasting Co. Armstrong, 30 jears old, joined Storz in 1949 as a disc jockey at KOW H, Omaha. He later moved into sales at that station. In 1953 he be- came gen. mgr. of Storz Station WTIX, Top-drawer advertisers • £j New Orleans. Armstrong is vice-chairman of the All Industry Music Licensing Com- are buying WGN mittee and chairman of that group's Membership Committee; and You're in good company when you join smart time-buyers who ...
29 Jun 2016  -  90k
234. Sponsor-1958-08-3-OCR-Page-0070.pdf [Sponsor Magazine]
... the current rate con- ations of accounts — retail and prod- fusion which is receiving considerable ct w ith retail accounts receiving the speculation in agency and rep circles iTTWaHJUrT*1 ' ocal rate and product-accounts the na- involves a point of law. Many agencies ional. use the standard 4A contract forms In the Storz h^t of "national rate ' which contain a "most favored nation" iccounts are: ales, beers and wines, clause. L nder it. an advertiser is en- WEJL automotive dealer associations, and re- titled to a refund or rebate if a station gional or zone ofiices of automotive ...
29 Jun 2016  -  144k
235. Sponsor-1958-08-3-OCR-Page-0028.pdf [Sponsor Magazine]
... . II tF V ~ t: K " ** — n- ; ** * k 1 WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. nrc3 FX WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S Ra FOR ODAY'S SELLING WQAM Miami TODD STORZ PRE . • PICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 20 SPONSOR • 16 AUGUST 1958 ...
29 Jun 2016  -  84k
236. Sponsor-1958-08-3-OCR-Page-0030.pdf [Sponsor Magazine]
... any clear-cut maining abou so r Strong In recent months, perhaps due in rate philosophy. stations rn mm aa have part to the recession, this pressure has Last spring in a bold move, widely found they can ) ' i 'e f Olnbly l.ccn getting stronger, tougher, and heralded in the industry, the Storz sta- under thvs system. Hut Incc di- e tempting to station owners. Last tions set up a new, clear-cut set of lions prevent many station ( " s sprin for example, Gulf Oil, a heavy legulatm"" to handle the problem. from attempting it. jjtLr of national spot, ...
29 Jun 2016  -  105k
237. Sponsor-1958-08-2-OCR-Page-0015.pdf [Sponsor Magazine]
... St Paul REPRESENTED BY JOHN BUAIR & CO. WHB Kansas City - REPRESENTED BY JOHN BUAIR £ CO. WTIX New Orleans ^ . ., ^ _ " " . ^ ^ " _ . . , " , REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S S E L LIN <3 WQAM Miami TOOD STORZ PRESIDENT • HOME OFPICE: OMAHA. NEBRASKA REPRESENTED BY JOHN BUAIR & Co. SPONSOR • 9 AUGUST 1958 13 ...
29 Jun 2016  -  141k
238. Sponsor-1958-08-1-OCR-Page-0001.pdf [Sponsor Magazine]
... important buying, selling trends Page 23 r 'Understand there's Radio's hardiest never a dull moment or advertisers, perennial - either." the barn dance Page 26 What clients think of 'M the top agencies any of these 4 important markets . . . every time Page 30 11 good time . . . with the first place Storz Station I'lEAPOLIS-ST. PAUL . . . WDGY is first iiiormiiK NEW ORLEANS . . . WTIX is 20 times more powerful st afternoon . . . first all-day with a aver- . . . with 5,000 watts on 690 kc. and first . . . all-day. Looper. First on Pulse, too. 50,000 ...
29 Jun 2016  -  131k
239. Sponsor-1958-07-3-OCR-Page-0069.pdf [Sponsor Magazine]
... 12th ANNUAL EDITION 1958 FALL FACT S IKJML ^OADC \t cow 1 L .1 tf • riA2> ORK t Where there^s a Storz Statfon , . there's CREATIVITY 1 f The creativity ot self-disciplined MINNEAPOLIS-ST. PAUL . . . WDCYis first morning . . first afternoon . . . first all- day with a 28.2<l . average Hooper. First on Pulse, too. 50,000 watts plus 50,000 watt personalities. nfessionals who consider the open Talk to Blair, or General Manager Jack Thayer. icrophone a constant challenge. . . KANSAS CITY . . . WHB is first all-day. Proof: Metro Pulse, Nielsen ...
29 Jun 2016  -  141k
240. Sponsor-1958-07-3-OCR-Page-0012.pdf [Sponsor Magazine]
... unless such rales are limited to retailers . . . who will con- ceivably benefit from only a part of the station's coverage." The question of whether a distributor is deserving of a local rate just because he has a local agency has been a thorny problem for stations from practically the inception of radio. The Storz stations recently moved to solve the dilemma by devising a strict set of ground rules for themselves. (See 26 April SPONSOR-SCOPE, page 11.) Watch for a trend away from copy-catism in radio station programing policy. You'll find individual (as well as group-owned) stations striving to evolve their own programing personality and ...
29 Jun 2016  -  67k
241. Sponsor-1958-07-3-OCR-Page-0028.pdf [Sponsor Magazine]
... broadcasting. Station "C " 13.5 WHB 10,000 watts — 710 kc. KANSAS CITY, Missouri WDGY Minneapolis St. Paul REPRESENTED BV JOHN BLAIR & CO. STO WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. INI S WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. PODAY'S RADIO FOR TODAY'S SELLING WQAM Miami DC STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 26 SPONSOR • 19 JULY 1958 ...
29 Jun 2016  -  92k
242. Sponsor-1958-07-1-OCR-Page-0032.pdf [Sponsor Magazine]
... firster . . . i before the change was more popu- 5,000 watts • 690 kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAV'S PADIO FOR TODAY'S SELLING 1 , WQAM Miami ro! TOOD STORZ, PR - 0*NT • HOMt OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4t CO. 30 SPONSOR • 5 JULY 19 L. ...
29 Jun 2016  -  64k
243. Sponsor-1958-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... next fall's 'x battle. New CBS checkerboard plan seems certain to be fol- lowed shortly by other #1 day discount plans . V Page 31 LI O yr*J Memory vision: >1 12- radio's new * k e advertising sound Page 33 He go to extremes to be within ear-shot of their favorite storz station Nothing like get- MINNEAPOLIS-ST. PAUL .. WDCY i s first morning . . . first after- in 'ach of these noon . . . first all-day with a 28.2^( average Hooper. First on Pulse, tpo, ting away 50,000 watts plus 50,000 watt personalities. Talk to Blair, or ...
29 Jun 2016  -  141k
244. Sponsor-1958-06-4-OCR-Page-0068.pdf [Sponsor Magazine]
... Dayton, it was announced by John Pattison Williams, executive vice president vacation area! of the Air Trails Network. A veteran in You'll reach radio for 12 years, Moudy started his career in the industry as an engineer at MORE CAR RADIOS KOWH Radio, Omaha, in 1946. Three MORE PORTABLES years later Todd Storz bought the Omaha MORE VACATIONERS station and Moudy stayed on. His responsibilities increased with MORE LISTENERS the Storz group from studio supervisor, chief engineer, and director MORE ADULT BUYERS of engineering to v.p. of the Storz stations. In 1957 he joined ABN as director of special stations services and last February became fall tuned ...
29 Jun 2016  -  81k
245. Sponsor-1958-06-4-OCR-Page-0059.pdf [Sponsor Magazine]
... Rapids, and Katz, PGW and Blair TV, their na- Wash. D.C. president of AWRT, and Rycenga Manufactured Homes Co. tional reps. iccipient of the Kappa Kappa Gamma telecast the building of a $27,000, three Alumnae Achievement award . . . bedroom home. The four telecasts were Name change; The Storz stations W EJL, Scranton's general manager, dubbed "The 1958 House that WOOD- are dropping its title, the Mid-Conti- Cecil Woodland, av/arded by the Na- TV Built." nent Broadcasting Co. and dubbing tional Safety Council . . . WQAM, Mi- • WJZ-TV, Baltimore, is ...
29 Jun 2016  -  94k
246. Sponsor-1958-06-4-OCR-Page-0015.pdf [Sponsor Magazine]
... MIAMI M * # mtr'S. 3 r a m a i ' msL. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans TOO AV* 3 RAOTO TOR TOO AY * S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami ' TODD STORZ, PRESIDENT* HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  154k
247. Sponsor-1958-06-3-OCR-Page-0032.pdf [Sponsor Magazine]
... audience to the Blair man .. or WDGY g.m. Jack Thaver. MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. nrA-rioiNis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RAD O FOR TODAY'S SELLING WQAM Miami < • )DD STORZ FRESIDEN • • PME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 30 SPONSOR • 21 JUNE IQJ ...
29 Jun 2016  -  103k
248. Sponsor-1958-06-2-OCR-Page-0072.pdf [Sponsor Magazine]
... Kenneth Bilby. II1 Stephen D. Labunski has been appoints general manager of WMCA, effective ( June. Labunski's first association v\ .th thi WNEP- broadcast field was as salesman will Ch. 16 Ch. 34 KCMO, Kansas City, Mo. in 1951. Threi Scranton Wilkes-Barre years later, he joined Todd Storz to worl with WHB, Kansas City. In January, 1956 • best possible coverage of the nearly 2,000,000 people in the prosperous he became general manager of WDGM, Scranton — Wilkes-Barre trading area Minnesota, and a year later was made j • combined operation with identical v.p. of Storz. Later that year he ...
29 Jun 2016  -  97k
249. Sponsor-1958-06-2-OCR-Page-0015.pdf [Sponsor Magazine]
... V11J> than 10,000 watts • 710 kc. lislied as the "housewife's friend to anv other station. KANSAS CITY, Missouri WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHE Kansas City REPRESENTED BY JOHN BLAIR A CO WTIX New Orleans REPRESENTED BY ADAM YOUNG INC TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HQME OFFICE; OMAHA NERRASKA* RFPRFSENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  115k
250. Sponsor-1958-06-1-OCR-Page-0001.pdf [Sponsor Magazine]
... all-day average. Proof: Hooper and Pulse. 50,000 watts plus 50,000 watt personalities. Talk to y . . . New Orleans Blair, or General Manager Jack Thayer. on top? d Miami know there's KANSAS CITY . WHB is first all-day. Proof: Metro Pulse, Nielsen, Page 31 t down on a Storz Trendex, Hooper; Area Nielsen, Pulse. All-day averages as high as 48.5% (Nielsen) . Remember — you get coverage and audience ou WHB. See Blair or General Manager George W. Armstrong. NEW ORLEANS . . . Wr,v is 20 times more powerful . . . with 5,000 lat why . ...
29 Jun 2016  -  126k
251. Sponsor-1958-06-1-OCR-Page-0038.pdf [Sponsor Magazine]
... the day. Network affilia- ers, "Is an 'independent top hit parat being served. tions seemed to become a burden. station' the one basic mode of broa Sponsors don't buy time, they buy What is often overlooked is the fact casting which assures a solid compe listeners. The burning question is that Storz, Plough, Bartell, Kamin, live position?" "How does a station get a full com- Tele Broadcasters, and similar groups The obvious answer is "No." petitive share of its market's listeners?" make a tremendous impact in markets The formula for successful broa In market after market, ...
29 Jun 2016  -  73k
252. Sponsor-1958-06-1-OCR-Page-0030.pdf [Sponsor Magazine]
... (32.2% all-day average, current Hooper) . . . and, first in 5,000 watts • 690 kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR * CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 28 SPONSOR • 7 JUNE I'S ...
29 Jun 2016  -  69k
253. Sponsor-1958-05-5-OCR-Page-0015.pdf [Sponsor Magazine]
... WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #1 in MIAMI WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TO DP STORZ. PRESIDENT • 01y}|;pFFfCE: OMAHA, HEBftASKA REPRESENTED BY JOHN BLAIR & CO. SPONSOR 31 may 1958 13 ...
29 Jun 2016  -  91k
254. Sponsor-1958-05-4-OCR-Page-0058.pdf [Sponsor Magazine]
... Bebby Kay. Ginny Jackson, Arnold Carr, Betsy Kay to calculate speed of first ship through Delutch Ship Canal ILM NT I K h T oo 11 I 0 /I wow J r With a song in their hearts (1 . to r.) Karen LeMasters, Julie Wil- Certificate of Merit: Todd Storz of Storz Stations is honorer son and Linda Hirt are excited over winning Westinghouse Broadcast- by Mayor del.esseps S. Morrison for the City of New Orleans fot ing's national singing contest. Trio talks to Cal Boll winkle (r.) contribution of the former Storz 1450 freejuency to the city'f of WOW, hort Wayne ...
29 Jun 2016  -  151k
255. Sponsor-1958-05-4-OCR-Page-0032.pdf [Sponsor Magazine]
... WIIB proach which characterizes KANSAS CITY, Missouri everything WHB does. than to anv other station. WDGY Minneapolis St. Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. STATIO rvj s WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODO STORZ, FRES'OENT • HOMk OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 30 sponsor • 24 m\y 1958 ...
29 Jun 2016  -  102k
256. Sponsor-1958-05-3-OCR-Page-0068.pdf [Sponsor Magazine]
... i /— Country Style, is celebrating its N . John Williams, news direc- 25th year of consecutive broadcasting. tor. KETV. Omaha. . . . E. James On public service: CBC radio net- McEnaney, sales manager, WHIM, works, Trans-Canada, Dominion and Kud os; Todd Storz, president, Storz Providence. . . . Helen Bensche, co- French, awarded the 1957 Alfred P. Stations, honored by New Orleans for ordinator of women's activities, WTIC, Sloan plaque for public service in the his contribution of a 1450 frequency Hartford. . . . Steve French, general highway ...
29 Jun 2016  -  101k
257. Sponsor-1958-05-2-OCR-Page-0032.pdf [Sponsor Magazine]
... during one 24-hour period. The plan listenership available at night as a moderator-panel discussion with lis- is limited to 10 plans per week, may be they listen to radio while catching teners phoning in their own comments purchased from one to five plans per up on homemaking. (They're and suggestions, had its start on Storz week for from one to 52 weeks. Cost also a radio bonus on weekends.) station WQAM, Miami, with Allan per plan is $525. Courtney, local personality, conduct- Research: With all the research Market % Working Women ing it. and evidence of a large nighttime ra- riiicago ...
29 Jun 2016  -  92k
258. Sponsor-1958-05-2-OCR-Page-0028.pdf [Sponsor Magazine]
... audience to the Blair man . • . or WDGY g.m. Jack Thayer. WDGY 50,000 watts MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. noiNis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 10 MAY 1958 ...
29 Jun 2016  -  118k
259. Sponsor-1958-05-1-OCR-Page-0034.pdf [Sponsor Magazine]
... titxtion at hxal level were u-ed lo buy time to advertise Slorz Stations have set up rules, which, if adopted national brands at retail dealer ad rales. Among the univer-allx. will safeguard the sxsteni for all clients. or regional accounts rates ranging up ucts. (7 ) Publishers. (8 ) Transporta- Storz says, "While we realize that to as high as 75% less than national tion companies and facilities operating this move may cost us considerable advertisers pay have been many. .Na- generally in interstate commerce. billing in the immediate future, we are tional accounts and their agencies were • Will pay local rates ...
29 Jun 2016  -  85k
260. Sponsor-1958-05-1-OCR-Page-0033.pdf [Sponsor Magazine]
... national vs. local rates in spot radio lished rate. Howeier, in certain in- only one source w ithin the ^cope of the has jn-d been run through by a bull- stam cs there are products and/or serv- trade area involved; (cl the loc al prod- dozer named Todd Storz. W hether ii^Jjthal do not easily conform to either uct account, in general, does not em- the briars uill jungle up again remains of theae two basic classifications. ploy an advcitising agency or is repre- to lie seen. But at the moment things • In no event will any account ...
29 Jun 2016  -  179k
261. Sponsor-1958-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... power- 5,000 watts ful promotion, including posters like this one at high-traffic Canal & Royal Streets. NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. I WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. SPONSOR • 3 MAY 1958 ...
29 Jun 2016  -  83k
262. Sponsor-1958-05-1-OCR-Page-0004.pdf [Sponsor Magazine]
... Bodec Senior Editors Alfred J. Jaffs Agency dilemma: What price marketing? Evelyn Konrad 29 At last weeks annual meeting tA's weighed agency services against W. F. Miksch individual client profitability, viewed fall with cautious optimism Associate Editor Russ Carpenter Midwest Editor (Chicago) Spot radio tackles the local rates Gwen Smart 31 The Storz stations are pointing the way to lick the old bugaboo of Western Editor (Los Angeles) national and local rates that have plagued spot radio over the years Pete Rankin Film Editor Net tv: New incentives for clients Beth Drexler Brod Assistant Editors 33 Advertisers are looking at new rate cards from two networks — ABC TV ...
29 Jun 2016  -  70k
263. Sponsor-1958-05-1-OCR-Page-0001.pdf [Sponsor Magazine]
... stations WHAT PRICE AY X) and Watch Your Sales VP n r MARKETING? x ^ 7Rm At last week's annual meeting, 4A's weighed eo(fp/ client services against VIIAl Stations profits, were cautiously optimistic about fall 2 Important Markets spending. Here's why Serving over 3 Million People Page 29 FIRST and Getting Todd Storz FIRSTER CQQO, tackles the all the time local rates No. Page 31 A Vital Force in Selling Today's KMYR Air media OMAHA rosy future No. a population study A Vital Force Page 36 in Selling Today's DENVER Check the RATING of your/Choice Your STAR STATION is What you a MUST BUy Station! t ...
29 Jun 2016  -  112k
264. Sponsor-1958-04-4-OCR-Page-0013.pdf [Sponsor Magazine]
... SPONSOR-SCOPE continued. The Tod Storz stations lia\e drawn some sharp ground rules to cut down abuses of the local rate. New regulations which limit qualifications for the local rate — as drawn up at a Chicago meeting of Storz people with John Blair and Adam Young — include these: CONTINUITY: Must be written at the local level in each market. It must consist of such information as retailer's local name, address, telephone number, or any other local infor- mation or sales point for at least 51% of the commercial. General product or institutional copy must be limited to half the commercial time. DISTRIBUTION OF PRODUCT ...
29 Jun 2016  -  61k
265. Sponsor-1958-04-3-OCR-Page-0010.pdf [Sponsor Magazine]
... . J the Twins dial WDGY personalities BILL BENNETT That's why WDGY is first0 in the teen-dance innovator, columnist, magician, and amateur Twin Cities . . . and why WDGY billings are at an all- clown. Above all, he's a salesman . , , likeable, and a time high. . . It's Storz Station locally-centered pro- perpetual smiler. Bil is often described as the North- gramming that docs it, as personified by warm, friendly west's outstanding radio personality. men like Bill Bennett. Bill brings to bear on his four Talk to the man from Blair, or WDGY G. M. Jack daily entertainment ...
29 Jun 2016  -  100k
266. Sponsor-1958-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... nPvJ LL THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS wSE Where there's TV'S MAN OF -0 a Storz Station . , . THE HOUR: * there s THE CONSULTANT REATfVITV The trend to air media consultants is growing. They're advising spon- C sors, agencies, and the networks. Here's why industry needs experts to advise the experts w* Page 29 How the webs licked Daylight Saving Time problems Page 32 Fail tv: the PHOTOGRAPH BY JOHN BURWELL lineups are MINNEAPOLIS-ST. PAUL . . . WDCY is first . . . all-day aver- I creativity of self-disci- age. Proof: Pulse. To talk to the twins . . ...
29 Jun 2016  -  109k
267. Sponsor-1958-04-2-OCR-Page-0028.pdf [Sponsor Magazine]
... spotlights the trend: WTIX of the New Orleans audience. The dominance of is first every daytime quarter-honr . . . and first WTIX can mean your dominance, too. Spend a in 462 of all 504 quarters.* quarter-hour or so with Adam Young, or talk to "WTIX General Manager, Fred Berthelson. Storz Station audience-centered programming *Jan. Fob. 6 A.M. midmgnt goes from strength to strength in 11-station New Orleans. Day after day more people switch to WTIX WTIX and are held there by warm, friendly, en- thusiastic professional air personalities. Hooper first . . . and (jetting firster in 11-station proves it, too ...
29 Jun 2016  -  78k
268. Sponsor-1958-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #1 in MIAMI WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans TODAY'S RADIO FOR TODAY'S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 5 APRIL 1958 13 ...
29 Jun 2016  -  80k
269. Sponsor-1958-03-5-OCR-Page-0086.pdf [Sponsor Magazine]
... the lack of programing clinics, both television and radio. & WKRC-TV, Cincinnati, reports that So sponsor welcomed, with more than normal enthusiasm, when Bishop Fulton J. Sheen made a the programing conclaves held by Westinghouse Broadcast- personal appearance at city's Taft Auditorium, seven paid stagehands ing Company in Baltimore and the Storz Stations in Kansas stood in the wings although the stage City early in March. Both were exceptionally well organ- was bare of scenery. An easy night for ized, instructive, and useful examples of industry service. workers in the vineyard. \\ estinghouse pegged its conference to public service pro- To and ...
29 Jun 2016  -  81k
270. Sponsor-1958-03-5-OCR-Page-0030.pdf [Sponsor Magazine]
... The twins like radio with their fun . . . and fun with their radio TluitV why WDGV is first' in the Twin Cities . . . and why WDGV billings are at an all-time high. The giraffes are appropriate here because they symbolize WDGY WDGV's head-and-shouklers leadership in Minneapolis-St. Paul. It's Storz Station loeally-eentered programming that does it! Hub shoulders with Blair .rt0/)00 watt a in . . or tete-a-tete with General Manager Jack Thayer. MINNEAPOLIS-ST. PAUL Pulsr- all dji JiNf-rasp WDGY Minneapolis St Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. rvi WTIX New Orleans REPRESENTED ...
29 Jun 2016  -  93k
271. Sponsor-1958-03-4-OCR-Page-0021.pdf [Sponsor Magazine]
... lib personality programing will determine how long formula radio, top 40 or any other kind, will last. HOMES One fact in the convention developments struck me as interesting, and may be highly significant. I did not hear a single jockey who Aggregate of Quarter-Hour worked for any of the foremost formula groups, such as Storz, Homes tuned to WMAR-TV in Plough, McClendon, Kluge, etc. beef about the restrictive handicaps One Week Sign-on to Midnight of formula programing. Virtually all the beefing seemed to come NIELSEN Jan. 58 from jockeys working for stations who are the imitators of the imita- tors, i.e. stations who had only ...
29 Jun 2016  -  95k
272. Sponsor-1958-03-4-OCR-Page-0037.pdf [Sponsor Magazine]
... RADIO PROGRAMING: Miller Attacl At Storz StatioipsS Pop Music Disk Jockey Convention in Kansas Citv recently, Columbia Records' Mitch Miller said that d.j. s appeal to musical tastes of 8-14-year age group ^Jlatheied under this roof are a great both know that ratings are compara- many men of fantastic skill, taste, and tive. Each of you is fighting for your imagination. You caused radio to jump share of the milk — after the cream's out of bed and click its heels a few been skimmed off. The current pheno- years back, while the public was dress- menal grosses of the recording com- ing for ...
29 Jun 2016  -  86k
273. Sponsor-1958-03-4-OCR-Page-0010.pdf [Sponsor Magazine]
... SPONSORfD iHf s INVITATION to send us comments, suggestions, criticisms which will help shape the 1959 Convention. ADVANCE NOTICE to all air personalities, broadcast, record, music and advertising- executives : Set aside March 5-6-7-8, 1959, for the 2nd Annual Disc Jockey * Convention, sponsored by . . . 21 ITHE STORZ STATIONS; Omaha, Nebraska WDGY, Minneapolis-St. Paul WHB, Kansas City WTIX, New Orleans WQAM, Miami 8 sponsor • 22 march 1058 ...
29 Jun 2016  -  86k
274. Sponsor-1958-03-4-OCR-Page-0020.pdf [Sponsor Magazine]
... Dale, on the other hand, flatly and repeatedly stated that "station managements who utilize formula radio are afraid to let the disk jockey get too popu- lar. They're afraid he'll ask for a raise. . .." *17 Central Michigan counties with Dale carried on so vehemently and repeatedly on this that Storz' $1,696,356,000 national program director Bill Steward, who was moderating the spendable income. panel (as well as most other panels during the meets) firmly told him: " , , . that's enough of that thing you've got with the-Plough stations, Stan. . .." But the subject came up in ...
29 Jun 2016  -  77k
275. Sponsor-1958-03-3-OCR-Page-0002.pdf [Sponsor Magazine]
... ADAM YOUNG INC. representing modern radio stations exclusively p.\ I cii (Is /o The Todd Storz Organization, the disc jockeys of America, and everyone responsible for the overwhelming success of THE FIRST ANNUAL POP MUSIC D J CONVENTION Kansas City, March 7-9 , 1958 As announced at the Convention, we shall release shortly a Pulse survey exploding once and for all the myth that only young people listen to modern radio music. Drop us a note if you would like to receive a copy — no charge. ADAM YOUNG INC. 3 East 54th Street, New York 22, New York, PLaza 1-4848 ...
29 Jun 2016  -  32k
276. Sponsor-1958-03-3-OCR-Page-0032.pdf [Sponsor Magazine]
... . . . with audience shares consistently in the 40% bracket. WHB Kansas City 10,000 watts, 710 he. WDGY Minneapolis St Paul REPRESENTED BY JOHN BI.AIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: .OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR it CO. 30 SPONSOR 15 MARCH 1958 ...
29 Jun 2016  -  130k
277. Sponsor-1958-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... George W. Armstrong. NEW ORLEANS . . . WTIX is first . . . all-day. Proof: Hooper H • • in each of these (32.2%)— Pulse, too. See Adam Young or General Manager Fred Spot television's 4 nt markets . . . more Berth elson. Hfs listen to the Storz MIAMI . . . WQAM is first . . . all-day. Proof: Hooper (36.7%) . . . $1,000,000 Pulse (410 of 432 quarter-hours) . . . Southern Florida Area Pulse . . . • • • . than to any other Trendex. See Blair .. or General Manager Jack ...
29 Jun 2016  -  98k
278. Sponsor-1958-03-2-OCR-Page-0034.pdf [Sponsor Magazine]
... of the con These are radio's disk jockeys meeting vention picture. Seminars on practi for their first annual Pop Music D. J. cally every subject allied to disk jock Convention and Seminar. eys and radio are being held and th The convention, brought about top platter-spinners of the nation ar through the efforts of the Storz Sta- exchanging opinions and developin Convention planners: (1 . to r.) Robert tions, has also attracted an estimated ideas that may well have a widespread Tilton, Storz dir. engineering; Jack Thayer, 850 industry figures whose destinies influence on spot radio advertising fo gen. mgr W'DGY, Minneapolis; ...
29 Jun 2016  -  95k
279. Sponsor-1958-03-2-OCR-Page-0035.pdf [Sponsor Magazine]
... events in Grand Ballroom, Muehlebach Hotel, unless otherwise specified straight from the jockeys": Friday 6:00 p.m.: Cocktail party -Tea Room & Trianon Room Martin Block, WABC, New York: Saturday "When a sponsor buys a disk jockey -i 8:00 a.m.: Breakfast: Remarks by Todd Storz and the Mayor of show, he buys it usually for the per- Kansas City. sonal recommendation of his product. 9:15: Talk by Martin Block, WABC 10:30: "Program Director — Friend or Foe?" Eddie Clarke, WHB; Therefore, it is of prime importance Don ...
29 Jun 2016  -  113k
280. Sponsor-1958-03-2-OCR-Page-0015.pdf [Sponsor Magazine]
... good buy. Work- ing at a slow, easy pace, and at times doing Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City | REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans I REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami k DD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR e 8 MARCH 1958 13 ...
29 Jun 2016  -  140k
281. Sponsor-1958-03-2-OCR-Page-0022.pdf [Sponsor Magazine]
... frequently to the blandishments of the recon pusher. This is only one area in which a thousand individual quc WSPA-TV tions may be brought up and studied. And each of those thousan GEO. P. HOLLfNGBERY questions may determine how successfully a specific radio show c NATIONAL REPRESENTATIVES station does its job for its advertisers. The Storz Convention shou' shed some interesting light on the picture. I'll be in Kansas Citi and 1 hope to have something to say about it after the meetings. # 20 See "How d.j.s can help you sell," page 32. ...
29 Jun 2016  -  100k
282. Sponsor-1958-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... significant metro or area survey. Talk to Blair, or WHB general manager George W. Armstrong. KANSAS CITY UMII WDGV Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 28 SPONSOR 1 MARCH 1958 ...
29 Jun 2016  -  100k
283. Sponsor-1958-02-4-OCR-Page-0015.pdf [Sponsor Magazine]
... piano, saxaphone, clarinet, drums, flute A and bassoon. Known as the "Dapper Don Juan Disc Deployer," Ken is one of the big WTIX voices in the big, booming New Orleans area. r ESPLANADE AVENUE WHARF .. and JOHNNY BARRETT WTIX's Program Director has been a key figure in the Storz organization for over four years. Johnny is an advocate of heavy on-the-air promotions and a % tight music policy. Proof of how well the system works are WTIX's continu- ing top ratings in the nation's #2 port city. FABLED PIRATE'S ALLEY .. and LARRY WILSON "Mr. New Orleans Radio" is ...
29 Jun 2016  -  127k
284. Sponsor-1958-02-3-OCR-Page-0032.pdf [Sponsor Magazine]
... show-blz authority, busi- 50,000 watts nc newsman, full flexlged movie critic. 4-7 p.m. dally MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BuAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. INI WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 30 SPONSOR • 15 FEBRUARY 1958 ...
29 Jun 2016  -  103k
285. Sponsor-1958-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... uncondensed They write him; they hang on his words. He has great responsibility. half-hour script V He Ih es up to it. S^age 40 the stopz stations salute the 5isc jockeys of AmeRica on the ere of the First Annual Pop Music Disc Jockey Convention 2 and Programming Seminar, to be held under Storz Station Sponsorship, ...
29 Jun 2016  -  92k
286. Sponsor-1958-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... on Hooper. (Latest all-day aver- time .. because they prefer WQAM's unique age: 36.1 % .) showmanship-and-precision blend. And WQAM is first on the latest Southern Florida area Pulse which accounts for the listening habits of 31.5% 410 of 432 Pulse quarter hours belong to this dominant of the state's population. Storz Station. (Monday-Saturday, 6 a.m. midnight.) Not Spend some time with Blair or WQAM general manager only is WQAM a dominant first per Pulse, but it con- Jack Sandier. WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #/ in Miami WDGY Minneapolis ...
29 Jun 2016  -  85k
287. Sponsor-1958-02-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . . . . Glenn W. Maehl, their philosophy of operation. to the sales staff of KTVU, Oakland, Also noted in the article is the rise Cal. . . . F. W. Hagerty, sales serv- of other chain operators, like Todd 'J (t ice and merchandising manager for Storz, Gordon McLendon, the Plough KOMO-TV, Seattle . . . Bill Fitzger- Group and Westinghouse. ald, to the news staff of KMTV, Omaha The competitive surge of the radio (inadvertently listed WMTV by SPON- networks in the past year or two is CLEVELAND'S STATION FOR MUSIC t NEWS SOR) . ...
29 Jun 2016  -  94k
288. Sponsor-1958-02-1-OCR-Page-0028.pdf [Sponsor Magazine]
... *situated in Missouri, Kansas and Iowa W11P. is the dominant first throimhout with WHB KANSAS CITY 10,000 watts,710kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 26 SPONSOR • 1 FEBRUARY 1958 ...
29 Jun 2016  -  80k
289. Sponsor-1958-01-3-OCR-Page-0033.pdf [Sponsor Magazine]
... or WTIX General Manayer Fred Berthelson WTIX /h's/ . . . and (jcffing firsicr in 11 siafion NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 32 SPONSOR • 18 JANUARY 1958 ...
29 Jun 2016  -  79k
290. Sponsor-1958-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - motion, streamlined selling, showmanship Page 33 I 'Understand there's Dutch Masters lever a dull moment or advertisers, tries imagery either." transfer in tv is. Page 36 Jack Cunningham's c challenge to Madison Avenue Page 39 any of these 4 important markets . . . every time's a good time with the first place Storz Station ^ NEAPOLIS-ST. PAUL . . . WDCY is first NEW ORLEANS . . . WTIX is first . . . All-day. . All-day average. Proof: Pulse. See Blair or Proof: Hooper (29.2%— twice the rating of the next How much tv f€ .ral Manager Jack Thayer. two ...
29 Jun 2016  -  114k
291. Sponsor-1958-01-2-OCR-Page-0044.pdf [Sponsor Magazine]
... SPONSOR ASKS What was your best audience promotion Todd Storz, The Storz Stations, Omaha months when the telephone volume of Specially prepared slides featuring \\ e have found that our most success- requests for long-range week-end re- landmarks or a "community shot" ful audience promotion devices have ports for picnickers prompted us to carry a video legend "Janesville been promotions that offer something make it a regular weekly feature of the watches WREX-TV, Rockford" in su- of a service to listeners. The "Presi- forecasts. pered position run as station I.D. s dential Preference Poll." which was The most durable of our promotions ...
29 Jun 2016  -  81k
292. Sponsor-1958-01-2-OCR-Page-0022.pdf [Sponsor Magazine]
... .) . . . MGM will continue to hurt for some time to come. . . . Science fiction will be bigger than ever, will bust through in major fashion on tv. ( Sales of magazines in the field are way up.) . . . The pop music disk jockey convention spearheaded by the Storz stations, and scheduled for March in Kansas City, will be the the key station in first in a long line of successful confabs of this group. . . . More stars will invest more money in radio and television MICHIGAN'S^ stations, following lead of such wise entertainers as Crosby and Hope. Frank Sinatra's ...
29 Jun 2016  -  80k
293. Sponsor-1958-01-1-OCR-Page-0030.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . , and radio #1 in Miami WDGY Minneapolis St Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  67k
294. Sponsor-1957-12-5-OCR-Page-0015.pdf [Sponsor Magazine]
... \ 'er. WDGY (HHi trulls Minneapolis-St. Paul E"? 1 M. w- u m WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R & CO. WHB Kansas City REPRESENTED BY JOHN BLA1R A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLA1R A CO. SPONSOR • 28 DKCEMBER 1957 13 ...
28 Jun 2016  -  73k
295. Sponsor-1957-12-5-OCR-Page-0026.pdf [Sponsor Magazine]
... . or WHB General Manager George If . Armstrong. * situated in Missouri, Kansas and locca 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA Represented by john blair 4 co. 21. SPOVSOK • 28 DECEMBIR 1957 ...
28 Jun 2016  -  96k
296. Sponsor-1957-12-4-OCR-Page-0024.pdf [Sponsor Magazine]
... man .. or WIII! llcncral Manager George TP. Armstrong. ^situated in Missouri, Kansas and Iowa WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 22 SPONSOR • 21 DECEMBER 1957 ...
28 Jun 2016  -  84k
297. Sponsor-1957-12-4-OCR-Page-0001.pdf [Sponsor Magazine]
... high as 48.5 markets attracts more (Nielsen) . Sec Rlair or General Manager George M . Armstrong. NEW ORLEANS . . . WTIX 1 listeners to the is first . . . All-Jay. Proof: Hooper (25.9^:) . . . Pulse. Sec AJam Young or General Manager FrcJ Rerthclson. Motivational Storz Stations than MIAMI . . . WQAM 1 is first . . . All-Jay. Proof: Hooper (38.1 fr) . . . Pulse . . . St. Nick at the to any other S Kithcrn FloriJa Area Pulse . . TrcnJcx Sec Rlair or General Manager Jack SanJler agency Xmas party > WDGY Minneapolis St ...
28 Jun 2016  -  90k
298. Sponsor-1957-12-3-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida with 5,000 watts on 560 tc . . . and Radio — I in Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. rsj WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOMN BLAIR A CO. ...
28 Jun 2016  -  65k
299. Sponsor-1957-12-2-OCR-Page-0030.pdf [Sponsor Magazine]
... WHB General Manager Georgr 11 . Armstrong. * situated m .Missouri, Kanas aad I o tea 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR 4 CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR 7 DECEMBER 1957 ...
28 Jun 2016  -  111k
300. Sponsor-1957-12-1-OCR-Page-0015.pdf [Sponsor Magazine]
... share of audienee (Trendex) .* * • More Vl hour vius than anvbodv — and no hour below second (Pulse) . * ** Highest billings in WDCY's history . . It isn't just quantity of audienee that has created this new Twin Cities time-buying habit. It's sometbing else — the particular ability of Storz Station programming to provide a elimate in wliieh your messairt has maximum penetration-potential. Talk to It/air .. or WDdY G< nrrnt Monayt r .Jack Thnyi > 50,000 watts Minneapolis-St. Paul *7 a.m. 6 p.m. Jfon. Sat. ** 7 a.m. 6 p.m. Mon Sat. **+ 6 a.m ...
28 Jun 2016  -  69k
Result Pages: << Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 Next >>
Do not use search pages for Wikipedia citations. These pages are not static and change often.
On the list of search results the Issue Date "1951-BC-YB-OCR-Page-0012" is the link to an issue containing your search terms. Click on any link to view the actual page. Once you select an issue,
you will quickly see the image of  just the single page where your search term appears.
 
Broadcasting Yearbook & Radio Annual
The text you see in the search results may be inaccurate or garbled as Optical Character Recognition on old documents is not perfect, so try different keywords if you don't get the desired results. The text which appears is not the high quality image of the magazine you will see once you select the reference you wish to view. The search-linked file is a fast-loading single page and will be a readable image of the original where the search reference occurs. OCR is used for the search only; You will see a clear page just as published when you select any of the results. There are now 251,000 indexed pages so enjoy your exploring of radio's history!
You may view entire issues by selecting this magazine's page at the home page of this site.
If text is blurry, install Adobe Acrobat Reader for your device.