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101. Sponsor-1957-07-3-OCR-Page-0030.pdf [Sponsor Magazine]
... ji/< average share of audi- ence, 7 a.m.di ]) .in. Monday through Saturday. Latest Nielsen says it. \VI)(IA first XSI area f) a.m. 6 p.m. Monday through Saturday. Latest Pulse (back in March-April) said \YD(!Y is first every afternoon. Storz Stalion programming excitement has over- turned radio listening — and time-huymg — hahils of a generation, (let details from your tMair man . . . or talk to W DGY General Manager Jack '1 haver. fes ^ vv, Jk- a \ ^ / 1 \ WDGY 7)0,000 watts Minneapolis-St. Paul ...
28 Jun 2016  -  67k
102. Sponsor-1957-08-1-OCR-Page-0030.pdf [Sponsor Magazine]
... to first • June Tremlex says it: WIXJY has 29.9% average share of place ir/)c ;r audience, 7 a.in.(i ji.ui. Monday through Saturday. Z. Buying 14 DCIY — Latest Pulse says it: AVIXiY has 189 first place quarter hours, advertised products against 128 for next station. Storz Station progrannning excitement has overturned radio- WDGY listening- -and time-buying habits — of a generation. See your 50,000 watts Plair man .. or talk to WDGY General Manager Jack Thayer, MINNEAPOLIS-ST. PAUL \v If*** y * \ r / \ * r n c % *1 * r ...
28 Jun 2016  -  130k
103. Sponsor-1956-10-2-OCR-Page-0022.pdf [Sponsor Magazine]
... at\W H B \ . 87% renewal A s7C of Wllirs 40 hirejwt billing local accounts in 1955 . . . Ikivc r< ncu-cd in 1956 . . . with several cemtracls yd If) come np for re ue wed! Sure. Will! dumiuates Kansas City on every national Sirvey. Sure, Storz Station mnsie, news and ideas attraet tremendons audieuees -whieli in turn attraet advertisers. But it takes results to make loeal advertisers eome haek for more. And W1IB is Kansas City's results station. So nineli so that W11 B lias a hiylier WHB ]) ereentaye of renewals for both loeal and national 10.000 watts — ...
30 Jun 2016  -  73k
104. Sponsor-1959-10-2-OCR-Page-0080.pdf [Sponsor Magazine]
... act as con- sultant in the formation of an export association. Preparedness: Against the release of Elvis Presley from the Armed Forces. Trade barriers, particularly in Japan, England, the Philip- Grahame Richards, programing di- pines and Canada, restrict the number of U.S. shows that can rector for The Storz Stations, has put be purchased for domestic use, or set up limitations on dollar in a bid for Elvis to rotate as a sort exchanges which make the expansion of U.S. producers into of roving disk jockey between all the Storz chain. Well, Elvis always could foreign markets very difficult. rotate. Tv ...
30 Jun 2016  -  69k
105. Sponsor-1956-11-3-OCR-Page-0015.pdf [Sponsor Magazine]
... 87cc of WIlB's 40 largest hilling local accounts in AREA NIELSEN 197)5 . . . have renewed in 195G . . . with several contracts yet to come up for renewal! WIIB first all day and night, with 42.7% share of audi Sure, WIIB doniinates Kansas City on every national survey. Sure, Storz Station music, news and ideas ence. WIIB first every time attract tremendous audiences — which in turn attract period. Mon. Sat. G a.m. advertisers. But it takes results to make local G p.m. advertisers come hack for more. And WIIB is Kansas City's results station. So much so. that WIIB Latest ...
30 Jun 2016  -  70k
106. Sponsor-1957-04-3-OCR-Page-0015.pdf [Sponsor Magazine]
... 0.0 (7 a.m." p.m. Mon. Fri.) . Whatever report yon like hest. yon can use it to hny prime availabilities in WDGY's many lirst-place seg- ments through the day. And plenty of local and national advertisers are expressing their agreement, too. WDGY Let Blair hriug you up to date on what Storz Station proirrammiug has.tD ,1)1 )0 irntts done to Twin Cities" radio listening. Or. talk over the new tignre- (and what thev mean) with WDGY General Manager Steve Lahnnski. MINNEAPOLIS-ST. PAUL TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. ...
28 Jun 2016  -  91k
107. Sponsor-1956-11-4-OCR-Page-0024.pdf [Sponsor Magazine]
... rt % 1 & r, h ry.i fr-A jpiri(s.. I riuot Coming to Miami? (via plauv, ti'ain. and /or limc-huy.) don't miss the new WQAAA . . . newest o/ the Storz Stations 'Idic state's oldest station, serving all of Sonthern Klorida with d.OOO watts on dliO kes. Koi- a guided tonr, talk to tlie man I'roni Blair or \\ '( L )AM (ieneial Manager, Jack Sandier. President; TODD STORZ Today s Radio for Today's Selling WDCY WHB WQAM KOWH WTIX Kansas City Miami Omaha New Orleans R orcscntcd by John Blair Cr Co. Represented ...
30 Jun 2016  -  73k
108. Sponsor-1956-12-3-OCR-Page-0015.pdf [Sponsor Magazine]
... 210 weekly quarters -more evidence, added to previous ^ OMAHA -Hv OMSwerf iz KOWH figures, of KOWII's decisive dominance of Omaha Kadio. Hooper shows KOAV11 far. far out in front, too. ^o does Trendex. which gives KOWH top spot in every time period! w This is the kind of market-dominance which Storz Station ideas, programming and broad <rje (GfiO ke.) coverage make possible for national and local advertisers. Results prove it, too. Ask the Adam Young man, or General Manager Virgil Sharpe for details..> I I O^ \ KOWH • h / iA i OMAHA *Puhr. ...
30 Jun 2016  -  76k
109. Sponsor-1957-10-1-OCR-Page-0042.pdf [Sponsor Magazine]
... ice Pres. & Henry NN'hite. Dir. of Adv. Lawrence. Kane K Artley. Genl. Mgr. New York Storer Broadcasting Co. George B. Storer, Pres. Arthur C. Schofield, N'ice Pres. Robert G. Venn & Assoc. Inc. New York for Adv. & Sales Promo. Nliami Storz Stations, Omaha Todd Storz, Pres. Bill Stewart, Promo. NIgr. Henry J. Kaufman & Assoc. Washington. D. C. Triangle Publications, Inc. Roger NN. Clipp, Nice Pres. John D. Scheuer, Jr. Promo. A1 Paul Lefton, Philadelphia Philadelphia Radio & TV Div. NIgr. ...
28 Jun 2016  -  83k
110. Sponsor-1956-11-1-OCR-Page-0015.pdf [Sponsor Magazine]
... renewal Latest S7cc of WIIB's 40 largest billing local aeeounts in AREA NIELSEN 1955 . . . have renewed in 1956 . . . with several contracts yet to come up for renewal! WHB first all day and night, Sure, WHB dominates Kansas City on every national with 42.7'r share of audi- survey. Sure, Storz Station music, news and ideas ence. Will? first every time attract tremendous audiences — which in turn attract period. Won.Sat. G a.m. advertisers. But it takes results to make local G p.m. advertisers come hack for more. And WHB is Kansas City's results station. So much so, that WHB has ...
30 Jun 2016  -  67k
111. Sponsor-1957-03-5-OCR-Page-0028.pdf [Sponsor Magazine]
... 240 daytime quarter hours. More evidence, added to previous data, of KOAVII's decisive dominance of Omaha radio. Latest Pulse says: Feb. March Hooper has KOAVII out in front, too, as ever! KOWII leads next independent Trendex pives KOWll top spot, too. by nearly This is the kind of market-dominance which Storz Station ideas, programming and broad (660 ke.) cov- erage continue to make possible for national and local advertisers. Kesrdts prove it, too. Get A dam Young's point of view .. or talk it over 2 to 1 with General Manager Virgil Sharpe. TODD STORZ, President'! Today's ...
28 Jun 2016  -  103k
112. Sponsor-1957-12-1-OCR-Page-0015.pdf [Sponsor Magazine]
... share of audienee (Trendex) .* * • More Vl hour vius than anvbodv — and no hour below second (Pulse) . * ** Highest billings in WDCY's history . . It isn't just quantity of audienee that has created this new Twin Cities time-buying habit. It's sometbing else — the particular ability of Storz Station programming to provide a elimate in wliieh your messairt has maximum penetration-potential. Talk to It/air .. or WDdY G< nrrnt Monayt r .Jack Thnyi > 50,000 watts Minneapolis-St. Paul *7 a.m. 6 p.m. Jfon. Sat. ** 7 a.m. 6 p.m. Mon Sat. **+ 6 a.m ...
28 Jun 2016  -  69k
113. Sponsor-1956-09-2-OCR-Page-0022.pdf [Sponsor Magazine]
... t ;v aju: >• - , i.*^ . • - i ^ raw 71^1 . ir- fw o if$ .. 1 i j ~ .m* Coming to Miami? (via plaae, train, and'or limo-lmy ?) don't miss the new WQ AM newest of the Storz Stations Tlui stale's oldest station, scrvinir all of Southern Florida -with a,000 watts on SO kcs. For a guided tour, talk to the man from Flair or AVQAM (leneral I\fanas:er, Jack Sandier. THE STORZ STATIONS — J'rcsi<l <nl: Tixld Slat z PROGRAMMED FOR TODAY'S LISTENING ...
30 Jun 2016  -  72k
114. Sponsor-1956-12-1-OCR-Page-0015.pdf [Sponsor Magazine]
... accounts in lii.") . . have re- none lower. Mon. Sat. (i newed in 1 !.">() . . . with several contracts yet to come np for renewal' a.m. midnight. Latest Sure, Will? dominates Kansas City on every national survey. Sure. AREA NIELSEN Storz Station programming quality attracts tremendous audiences Will! first all day and night, which in turn attract advertisers. l?nt it takes iymi/I.v to make local with 42.7% share of andi advertisers come hack for more. And Will? is Kansas City's results cnce. Will? first every time period. ...
30 Jun 2016  -  70k
115. Sponsor-1958-04-3-OCR-Page-0010.pdf [Sponsor Magazine]
... . J the Twins dial WDGY personalities BILL BENNETT That's why WDGY is first0 in the teen-dance innovator, columnist, magician, and amateur Twin Cities . . . and why WDGY billings are at an all- clown. Above all, he's a salesman . , , likeable, and a time high. . . It's Storz Station locally-centered pro- perpetual smiler. Bil is often described as the North- gramming that docs it, as personified by warm, friendly west's outstanding radio personality. men like Bill Bennett. Bill brings to bear on his four Talk to the man from Blair, or WDGY G. M. Jack daily entertainment ...
29 Jun 2016  -  100k
116. Sponsor-1957-05-2-OCR-Page-0001.pdf [Sponsor Magazine]
... role ot 1 apmev's mat ketmf: di - partmeiit? Tlti- ai Ina gass — a ea-e* hi-tnrx Jntw nurketinji. un-dia ami otlie'r -er\ ie-^ eonilinv Page 29 Evergreen s farm tv v{ of these 5 important markets .. exclusive Page 3^ * time is a good time with the Storz Station. ^lEAPOLIS-ST. PAUL . . . with WDCY. Kansas City's hi^vrest advertiscu-s pmv. s dy- Are funny radio ' 1!L )7 Nielsou slunvs WDGY first (XSl namie sales power. S(>e dohn Hlair nr Will* . a.ni.(! ji.in. .Mon. Sat.) ...
28 Jun 2016  -  93k
117. Sponsor-1958-11-2-OCR-Page-0072.pdf [Sponsor Magazine]
... of Tugboat innie ple leexvay for minute commercials. on Kb I A Omaha. In its first use of The nelxvork, in turn, is reliexed of tv. American Thrift links the shoxv and paying anything to affiliates. RADIO STATIONS ShO.OOO in nexx business and has NBC Radio's Culligan made this A recent meeting of the Storz Sta- dropped its newspaper ad budgets — comment; "AA e propose to reaffirm our tions group in Chicago discussed preuously us Sole ad medium. faith in nelxvork radio with new and th ese husiness trends and expan- exciting projects. AA'hat CBS has done ion plans for the coming year: should be seen ...
29 Jun 2016  -  74k
118. Sponsor-1958-11-4-OCR-Page-0082.pdf [Sponsor Magazine]
... the Pitts. Radio/Tv Club. COLUMBIA, SOUTH CAROLINA G. Richard Shafto, Exec. Vice President Charles A Batson, Managing Director William L. Armstrong has been named Represented nationally by — assistant to the v.p. of the Ralaban stations. -Peters, Griffin, Woodward, Inc He has heen with the Storz stations since 1951, originally as announcer at KOWH, Omaha. Shortly thereafter, he was trans- ferred to WT1X, New Orleans, to serve as d.] . , later as promotion director, after which he became program director of the station. Armstrong was transferred again, this time to U DGY ...
29 Jun 2016  -  76k
... ..plus MORE THAN HALF THE FIRST PLACE PULSE QUARTER HOURS (266 of 504 quarter-hours, Monday-Sunday, 6 a.m. midnight) MINNEAPOLIS-SM PAUL "The 50,000 Watt Station.. w h the 50,000 Watt Personalities" General Manager: C. B. Clarke, Jr. Rep sented by: John Blalr i Co. one of the STORZ Stations Todd Storz, President Home Offioe: Omaha WDGY Minneapolis- St. Paul WHB Kansas City KOMA Oklahoma City WTIX New Orleans WQAM Miami july 1959 ...
30 Jun 2016  -  27k
120. Sponsor-1957-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... audience. Autl here's soiuethiiiir else raise reveals; WTIX has more I'nlsc points than any other New Orleans radio station from 0 a.m. to 12 midni' dit. Sunday thronirh Saturday. llo()])er, too. shows WTIX to he first all day in this 11- station market. This is what Storz Station pro' rraniminir. ideas and exeite- ment have done to Xew Orleans radio listeniiiLr. and eontinne to do month after month. This andienee ]mllim_r power has been hrini. inL.r satisfyim. re- sults to more and more national and loeal advertisers. How about yon. (let the details from Adam Vonn^ or ...
28 Jun 2016  -  59k
... dominated radio listening in Kaiisas City and environs. Naturally advertisers have followed audience . . . they've gotteii results. . they've renewed. Do you want to dominate Kansas City, too? Let Blair or G.M. George W. Armstrong fill you in. one of the WHB 0 C." wans nc <i STORZ KAnSAS illTH VIISS IBI Stations Todd Storz, President Home Office: Omaha WDGY Minneapolis-St. Paul WHB Kansas City KOMA Oklahoma City WTIX New Orleans WQAM Miami july 1959 67 ...
30 Jun 2016  -  31k
122. Sponsor-1957-07-1-OCR-Page-0028.pdf [Sponsor Magazine]
... times the second station's audience. That's Station "A " ' c !) .8f ' what the newest Hooper says, continuing a dramatic, fantastic change Station'B* ' /< - >/ in Southern Florida radio listening — and time-buying — since the start Station "C " /< - of Storz Station programming at WQAM, less than a year ago. Station "D " 6.8f% ' Station "E " <1 The latest Pulse and Trendex have "WQAM in first place. So it's unani- Station "F " 5.G7 c mons. So don't let 19.16 data throw saud iu your eyes. ...
28 Jun 2016  -  72k
123. Sponsor-1957-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... share of audience all WQAM . . . . . 30.1% day. That's what (he newest Hooper says. eontinniii<i - a dramatic, drastic, Station'"A " . . . . i5: .v/< fantastic ( han^ -e in isonthern Florida listening since the start of Storz Station "JV . . . . 14.8% Station proyrannning- at WQAiM. Station . . . . 1.1% All this has been aeeoinplished without so mneh as a single give-away, Station ' B" . . . . 7.;%; and without a single contest which required participants to he timed ...
28 Jun 2016  -  98k
124. Sponsor-1957-08-3-OCR-Page-0028.pdf [Sponsor Magazine]
... with the t)pe is produced the next thing is a lire- of format that continuallv gains the SPANISH action or fnllv animated spot that cost? top ratings in markets where the for- thousands of dollars. Very few know mat is in effect. about semi-animation or the stop mo- Sure, the Todd Storz stations, the tion technique . . . and how semi- RADIO IS Plough stations and David Segal sta- animated commercials can be produced tions are all using a format that came for as low as S10 a foot as compared from the public's desire for music to S70 or $80 per foot for full anima ...
28 Jun 2016  -  88k
125. Sponsor-1956-12-5-OCR-Page-0051.pdf [Sponsor Magazine]
... . renewed in hours. 25 sec-ond place II's, Ih.Ki! WIIB has a higher percentage of renewals for both local and none lower. Mon. Sat. (i a.m. midnight. national advertisers than anv other Kansas Citv radio station. Latest Sure, WIIB dominates Kansas City on every national survey. Sure, AREA NIELSEN • Storz Station programming quality attracts tremendous audiences — WHB first all day and night, which in turn attract advertisers. But it takes results to make local with -12.7% share of audi dice. WIIB first every time advertisers come back for more. And WIIB is Kansas City's results period. Mon. Sat. G a.m. ...
30 Jun 2016  -  69k
126. Sponsor-1955-02-1-OCR-Page-0024.pdf [Sponsor Magazine]
... asst sis mgr Muzak, Recorded Tape Div, NY, dir of sis Rics (3 ) Joseph M. Si trick Internatl Press Service, US Information Agcy, asst chf NARTB, Wash, pub & informational sves mgr Chailie Stone WMBR, Jacksonville, vp in chg sis WMBR-TV, Jacksonville, vp Robert H. Storz Mid-Continent Bdcastg. pres Same, bd chmn Todd Storz Mid-Continent Bdcastg, vp & gen mgr Same, prcs H. L. Sturtz Omaha World Herald, adv dept WOW-TV. Omaha, local sis stf Bill Swanson KTVX (r &TV) , Tulsa, sis mgr Same, only TV sis R. L ...
01 Jul 2016  -  64k
127. Sponsor-1956-12-5-OCR-Page-0053.pdf [Sponsor Magazine]
... - more evidence, added to previous ^ OA1AHA Hvs (iMSiM&f iz KOWH figures, of KOWH's decisive doniinance of Omaha Kadio. lloopei- shows KOWil far. far out in front, too. So does Trendex. which gives KOWIl top spot in every time jieriod! This is the kind of market-dominance which Storz Station ideas, programming and broad v- * 'S (fiGO kc.) covei-age nmke possible for national and local advertisers. Results prove it, too. Ask the Adam Young man, or General Manager Virgil Sharpe for details. . > I x KOWH # v ¥ • ' OMAHA 'Pulse, Soplrmber ...
30 Jun 2016  -  70k
128. Sponsor-1955-02-2-OCR-Page-0119.pdf [Sponsor Magazine]
... for Reps: Radio reps' solutions to the What a show! What a star! What a two rates." sure-fire selling vehicle! Better problem usually fall into one of two reserve your market . . . now! Brandborg's sentiments are mirrored basic categories: (ll drop the local in a statement from Todd Storz, vet- rate entirely and sell ev er) thing at CESAR ROMERO , starring in . . eran broadcaster and president of the what is now the "national" rate, or Mid-Continent Broadcasting Companv (2 ) stations should get much tougher IKOWH. Omaha, WHB. Ka nsas City; in resisting dealer-placed ...
01 Jul 2016  -  104k
129. Sponsor-1957-08-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 32 ^SOUND-OFF" Marketing a new identity . . . ingenuity MINNEAPOLIS-SI. PAUL . . . WDGY on television IIooiht, Tivmlcx, I'nlsc nil ihiv. Sec lUjiir or (IM .lock Thovor. Page 35 which tunes more radios to the KANSAS CITY . . . WHB Motro Palso, Nirlsyn. TroinKx, IIoojxt: Storz Station Aren Niolscn, PuLsi* . or (iM (n'omr . Ariu^trmf: than to any other NEW ORLEANS . . . WTIX Radio Basics: Hooper. Pulse. See Ailoin Vouii>: or (iM Prcl Px i tliePon. in each of these MIAMI . . . WQAM spot costs, ...
28 Jun 2016  -  70k
130. Sponsor-1956-11-1-OCR-Page-0002.pdf [Sponsor Magazine]
... I t lo lson Specify WQAM u, No hrimrmi; Slor/ mn^ic. news ideas, e\i itenient to all of Southern Plorida. with i.ntMi watts (oi Ann ke \\ '< ,iAM i a • < ad> a fine Miami hii\ as .1 <) 11 N Storz Stations l'l,\ll{ or <iM .hok .Sandier will demon Irate President: TODD STORZ Today's Radio for Today's Selling ...
30 Jun 2016  -  77k
131. Sponsor-1960-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... X EW LEA of a new decade Page 34 ^ 1 ' V WD GV * MINNEAPOUS What happens to ST. PAUL 1 rW *] J' ^ your spot at <0 MA ' a tv station ^HOMA ClTV J ! V Page 36 v The Who's who in \ - / . WQ AM > STORZ fhlzr City MIAMI I here there's Stations radio/tv > today's Radio >s . torz Stat'on^ ^ s Page 42 for today's selling Todd Storz. P'esideit . therers t.• • Home O'f ce' O^aha WDGY, WHB, KOMA, WQAM d; ence .. represented by John Blair ...
09 Jul 2016  -  72k
132. Sponsor-1960-04-3-OCR-Page-0001.pdf [Sponsor Magazine]
... . Media analyst groups guide ad buys oo or four .. or five! <• Page 29 {each favored in its market) o <> If you think you cr <5 [ o o Where have it tough — o a Texas saga -2= c there's a Q Page 36 c CP-> Storz CP Station Who's who in \ cigarette there's radio/tv audience! Page 38 How to use the new syndicated today's research service Radio for Page 42 today's selling D Ge& ON PAO& Todd Storz Pres de'* Home Office- Omaha WDGY WHB 0M* . WQAM peoffse^teB tv B'ar' i ...
09 Jul 2016  -  69k
133. Sponsor-1956-10-1-OCR-Page-0095.pdf [Sponsor Magazine]
... power of Thr Star- Stations' news, music, and ideas. Every moments a good moment on WTIX. Spend a moment with Adam Young, or WTIX General Manager, Fred Berthelson. -ifa/n &d *IIooprr Continuing Mrasurc dk n t of Jtroadcast Audirncc, April-June, 1956. t( The Storz Stations" PresidentiTodd Storz New Orleans 16, La. WDCY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas Chy Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young, Inc. ...
30 Jun 2016  -  52k
134. Sponsor-1960-07-2-OCR-Page-0001.pdf [Sponsor Magazine]
... marketing in client presentations Page 33 WH B i NSAS CITY / 10 seconds r\\ that shook WTIX EW LEA Madison Ave. Page 36 ftfl r Tv Commercials 1 Festival: facts <OMA ^ on the winners vHOMA CiTY o Page 38 r ** * ' ' The More specials \ / i v WQAM storz m store MIAMI Stations for radio? today's Radio di m' Page 44 for today's selling Todd Storz. President Home Of'ice; Omaha 4 WDGY, WHB. KOMA ffQAM i A, rpnre 'ntprt hv lonn Blair Co. ...
09 Jul 2016  -  68k
135. Sponsor-1957-03-3-OCR-Page-0066.pdf [Sponsor Magazine]
... the RICHMOND TELEVISION market. Check YOUR set count . . . then BUY Roanoke! Call, your nearest Peters, Griffin, Woodward "Colonel" , — or WDBJ • Television! - r WDBJ-Tr T -a^ PT is ROANOKE, VA. 4m Owned.and operated by KVOO & KVOO-TV, Tulsa, progress pic- STORZ MANAGEMENT MEET in Texas ture of new broadcasting plant. Unique (L to R) Todd Storz, Dale Moudy, Jack the Times-World Corp. tower will stand I721/f ! ft. when completed, Sandier, G. W. Armstrong, Steve Labunski, serving as microwave receiver for remotes. Virgil Sbarpe ...
28 Jun 2016  -  100k
136. Sponsor-1956-08-2-OCR-Page-0022.pdf [Sponsor Magazine]
... s , dience. WHB first Vi hours. In and out none lower, Mon - every time period. Fri , 7 a.m. 6 p.m. of home, Mon. kri. Sat. 6 a m. nnd- Mon -Sat. 6 a.m. 6 Sat. 8 a.m. 6 p.m. 6 a.m. midnight. night. p.m. "THE STORZ STATIONS' Todd Storz — President WDGY KOWH WHB WTIX WQAM* Minneapolts-St. Poul Omaha Konsas City New Orleans Miami Represented by Represented by Represented by Represented by Represented by Avery-Knodcl, Inc. H R Reps, Inc. John Blair S, Co. Adam J. Young, Jr. John Blair & Co. ...
30 Jun 2016  -  65k
137. Sponsor-1958-04-2-OCR-Page-0028.pdf [Sponsor Magazine]
... spotlights the trend: WTIX of the New Orleans audience. The dominance of is first every daytime quarter-honr . . . and first WTIX can mean your dominance, too. Spend a in 462 of all 504 quarters.* quarter-hour or so with Adam Young, or talk to "WTIX General Manager, Fred Berthelson. Storz Station audience-centered programming *Jan. Fob. 6 A.M. midmgnt goes from strength to strength in 11-station New Orleans. Day after day more people switch to WTIX WTIX and are held there by warm, friendly, en- thusiastic professional air personalities. Hooper first . . . and (jetting firster in 11-station proves it, too ...
29 Jun 2016  -  78k
138. Sponsor-1956-07-2-OCR-Page-0022.pdf [Sponsor Magazine]
... a.m. midnight Sat. 8 a.m. 6 p.m. Dtmimale? I nil lion! Lisle it to I he uviy Kansas Ctly looks the nav lllmr tells it or talk to If III! General Manaser George, If . Armstrong. 10,000 watts — 710 kc WHB Kansas City Tninsfrr subjicl to FCC approvnl CONTINENT BROADCASTING COMPANY The Storz Stations"— Todd Storz, President WDGY, Mlnneapolis-St. Paul KOWH, Omaha WTlX, New Orleans WQAM,* Miami Roprosented by Represented by Represented by Avery-Knodel, Inc. H-R Reps, Inc. Represented by Adam J. Young, Jr. John Blalr & Co. ...
30 Jun 2016  -  65k
139. Sponsor-1956-07-1b-OCR-Page-0227.pdf [Sponsor Magazine]
... % Station "I " 3.8% Fred Berthelson. Station "J " 3-7% * Hooper Uadio Index, 7 a.m. 6 p.m. Mon. Fri. April-May, 1956. ** llooper Continuing Measurement of Broadcast Audiences, Jan. March, 1936. u^x • CONTINENT BROADCASTING COMPANY New Orleans 16, La. "The Storz Stations"— President: Todd Storz WDGY, MInneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans WQAM, * Miami Represented by Represented by Represented by Represented by Represented by Avery-Knodel, Inc. H-R Reps, Inc. John Blair & Co. Adam J. Young- Jr. John Blair ...
30 Jun 2016  -  64k
140. Sponsor-1956-07-1b-OCR-Page-0177.pdf [Sponsor Magazine]
... t* '1' , b.|fJ O".ReP^ ' o. c,tv us "9 J tH'i oV t • ^ 4 C ht^ j' rc-P0- mf tho<i jr Wom WDGY Minneapoli$ -St. Paul 50,000 watts — and almost perfect-circle daytime coverage CONTINENT BROADCASTING COMPANY 'The Storz Stations"— President: Todd Storz WDGY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans WQAM,* Miami Represented by Represented by Represented by Represented by Represented by Avery-Knodel. Inc. H-R Reps, Inc. John Blair & Co. Ad am J. Young, Jr. ...
30 Jun 2016  -  81k
141. Sponsor-1958-06-1-OCR-Page-0001.pdf [Sponsor Magazine]
... all-day average. Proof: Hooper and Pulse. 50,000 watts plus 50,000 watt personalities. Talk to y . . . New Orleans Blair, or General Manager Jack Thayer. on top? d Miami know there's KANSAS CITY . WHB is first all-day. Proof: Metro Pulse, Nielsen, Page 31 t down on a Storz Trendex, Hooper; Area Nielsen, Pulse. All-day averages as high as 48.5% (Nielsen) . Remember — you get coverage and audience ou WHB. See Blair or General Manager George W. Armstrong. NEW ORLEANS . . . Wr,v is 20 times more powerful . . . with 5,000 lat why . ...
29 Jun 2016  -  126k
142. Sponsor-1961-10-3-OCR-Page-0061.pdf [Sponsor Magazine]
... m ^4 SHELTERED LIFE — Entering shelter as pan V V OR of WHB, Kansas City, Mo. Civil Defense promotion are Chuck Boyles (c ) WHB BREAKING UP — With obvious pleasure. 'Night Beat' moderator; Herbert Dolgoff, Ted Mack axed up the old Video Tape Cen- gen. counsel, Storz Brdcstg.; George Arm- ter In New York City prior to moving to new strong, v.p. gen. mgr. WHB and Storz Bdcstg.; quarters. Looking on with approval is John Don Loughnane, operation mgr. WHB Lanigan. v.p. gen. mgr. Video Tape Prdns. |r —-r a PRACTICE ...
11 Jul 2016  -  81k
143. Sponsor-1958-06-2-OCR-Page-0072.pdf [Sponsor Magazine]
... Kenneth Bilby. II1 Stephen D. Labunski has been appoints general manager of WMCA, effective ( June. Labunski's first association v\ .th thi WNEP- broadcast field was as salesman will Ch. 16 Ch. 34 KCMO, Kansas City, Mo. in 1951. Threi Scranton Wilkes-Barre years later, he joined Todd Storz to worl with WHB, Kansas City. In January, 1956 • best possible coverage of the nearly 2,000,000 people in the prosperous he became general manager of WDGM, Scranton — Wilkes-Barre trading area Minnesota, and a year later was made j • combined operation with identical v.p. of Storz. Later that year he ...
29 Jun 2016  -  97k
144. Sponsor-1958-06-4-OCR-Page-0059.pdf [Sponsor Magazine]
... Rapids, and Katz, PGW and Blair TV, their na- Wash. D.C. president of AWRT, and Rycenga Manufactured Homes Co. tional reps. iccipient of the Kappa Kappa Gamma telecast the building of a $27,000, three Alumnae Achievement award . . . bedroom home. The four telecasts were Name change; The Storz stations W EJL, Scranton's general manager, dubbed "The 1958 House that WOOD- are dropping its title, the Mid-Conti- Cecil Woodland, av/arded by the Na- TV Built." nent Broadcasting Co. and dubbing tional Safety Council . . . WQAM, Mi- • WJZ-TV, Baltimore, is ...
29 Jun 2016  -  94k
145. Sponsor-1962-01-5-OCR-Page-0001.pdf [Sponsor Magazine]
... of listeners in Missouri and Illinois office to receive the National Recreation As- .. is KXOK, Harvard man sociation's award .. is KXOK. The station that's brought technical broad- The station whose audience has jumped cast efficiency to a new high .. is KXOK. becomes tv 50% since the start of Storz Station creativ- The station with the sound and spirit of ity. . is KXOK. St. Louis.. energetic, enthusiastic, public- tough guy The station which a number of advertisers spirited, and motivating .. is KXOK. Page 32 The representative who can dispel all confusion about St. Louis ...
13 Jul 2016  -  57k
146. Sponsor-1956-06-1-OCR-Page-0014.pdf [Sponsor Magazine]
... , Sta + Ion "H " 5. i% Station 3.1 Fred Berthelson. Station "J " _ 3.; Hooper Radio Index, 7 a m. 6 p.m. Mon.Fri. April-May, 1956. Hooper Continuing Measurement of Broadcast Audiences, Jan. March. 1956. .CONTINENT BROADCASTING COMPANY New Orleans 16, La. The Storz Stations"— President: Todd Storz WUGY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery-Knodel, Inc. H-R Reps Inc. John Blair & Co. Adam J. Young, Jr. Coming Soon — WQAM, Miami — Transfer ...
30 Jun 2016  -  102k
147. Sponsor-1956-05-2-OCR-Page-0020.pdf [Sponsor Magazine]
... share of audience Mon. Sat. 6 a.m. midnight Mon. Sat. 6 a.m. 6 p.m. Dominate? And how! Listen to the way Kansas City looks the way Blair tells it — or talk to WHB General Manager George W. Armstrong. WHB 70.000 u alts — 710 kc CONTINENT BROADCASTING COMPANY Kansas City "The Storz Stations"— President: Todd Storz m WDGY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans Represented by Represented by Represented by Represented by Avery-Knodel, Inc. H-R Reps, Inc. John Blair & Co. Adam J. Young, Jr. Coming Soon — WQAM, Miami ...
30 Jun 2016  -  112k
148. Sponsor-1956-05-2-OCR-Page-0001.pdf [Sponsor Magazine]
... . . question CAI Fvt'd Ihu'thelson, or Adam A onmr. Can radio sell atmosphere? "Coming soon — WQAAI. Aliami. Florida — Florida's first radio station serving all ojNSoathern Florida with 5.000 watts on 5G0 kc. Transfer snh page 42 ject to h CC aifcromd. CONTINENT BROADCASTING COMPANY WHAT ADMEN ARE "The STORZ Stations'— Todd Storz, President TELLING FBI WDGY, Minneapolis-St. Paul KOWH, Omaha WHB, Kansas City WTIX, New Orleans page 32 'esented bj Rf1 resented b1. Ref resented b Re resented t ...
30 Jun 2016  -  133k
149. Sponsor-1957-10-3-OCR-Page-0015.pdf [Sponsor Magazine]
... WTIX first place Hooper now up to '24.dH (Anj,rnst- September") . T1X first place Hooper fpmrter hours; 2)0 out of 220 i d nne-Septemher W FIX first place Pulse: 21.IV ( .Inly-Anur ist. Monday throtiLdi Saturday . Hut enomrli of our figures. Let 's talk ahon yon and how Storz Station proiirannnini: excitement can help yon in Xew Orleans. Ask Athun \onnp . . . or WTIX Heneral Maiiai.rer l-hed P.erthelson. WTIX firsf am] (jdiiixj first) r t'a 11 station NEW ORLEANS WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A ...
28 Jun 2016  -  75k
150. Sponsor-1958-11-3-OCR-Page-0065.pdf [Sponsor Magazine]
... of \ r [j Program PM on WBZ, WBZA. Listeners helped in experiment — and light went out Slorz Stations executives meet to discuss plans for the coming year. Those attending (standing, 1 to r): Herbert Dolgoff, general counsel; Jack Sandier, general manager, WQAM, Miami; Todd Storz, president, Storz Stations; Robert Tilton, national director of engineering. Seated (1 to r): Jack Sampson, sales manager, WHB, Kansas City; Bill Stewart, national di- rector of programing; George Armstrong, executive v.p. general manager WHB; Fred Berthel- son, v.p. gen. ...
29 Jun 2016  -  90k
151. Sponsor-1957-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida Now PULSE shows WQAM in FIRST PLACE with 5,000 watts on 560 kc. Mon. Fri. 6 a.m. to midnight, Feb. March. 1957. Send for a Bhiir nwn .. or call General Manager Jack Sandier MIAMI *7 a.m. 6 p.m. Mon. Sat. March-April, 1957. The Storz Stations TODD STORZ, President t Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTJX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represerfted by John B/air & Co. Represented by Adam Young Inc. ...
28 Jun 2016  -  83k
152. Sponsor-1958-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... Station proven programming with 50,000 watt (" clear channel) 0 create the big, bright new in America's 48th market. KOM A Videotown loves t< COMA General Manager ipson. morning radio 50,000 WATTS dear channel says C&W report Oklahoma City Page 38 WDGV, WHB, KOMA, WTIX, WQAM, the STORZ STATIONS Minneapolis-St. Paul | Kansas City Oklahoma City New Orleans Miami Trnlil Storz, Pfesidenl, Home Office, flmaha • WDGK, WHB, WQAM represented ny Jolm Blair £ Co. WTIX represented Dy Adam Young Inc. ...
29 Jun 2016  -  68k
153. Sponsor-1957-12-4-OCR-Page-0001.pdf [Sponsor Magazine]
... high as 48.5 markets attracts more (Nielsen) . Sec Rlair or General Manager George M . Armstrong. NEW ORLEANS . . . WTIX 1 listeners to the is first . . . All-Jay. Proof: Hooper (25.9^:) . . . Pulse. Sec AJam Young or General Manager FrcJ Rerthclson. Motivational Storz Stations than MIAMI . . . WQAM 1 is first . . . All-Jay. Proof: Hooper (38.1 fr) . . . Pulse . . . St. Nick at the to any other S Kithcrn FloriJa Area Pulse . . TrcnJcx Sec Rlair or General Manager Jack SanJler agency Xmas party > WDGY Minneapolis St ...
28 Jun 2016  -  90k
154. Sponsor-1956-12-2-OCR-Page-0051.pdf [Sponsor Magazine]
... City radio story. Times have changed, and so have audience WDGY habits. Check the latest audience facts with General Manager Steve Labunski or your Blair man. Minneapolis-St. Paul • 50.000 watts — * Aug. Sep. Hooper ** June Aiclsen ** * July-Aug. Pulse and almost perfect-circle daytime coverage President: 1ME STORZ STATIONS TODD STORZ Today's Radio tor Today's Selling 1 WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. SPONSOR • 8 DECEMBER 1956 47 ...
30 Jun 2016  -  76k
155. Sponsor-1958-12-3-OCR-Page-0001.pdf [Sponsor Magazine]
... JYf T's heartwarming ntmeilt ol one-minute commer- cials with year-old Michael Lang, of Chi- cago are scheduled on as national representatives six high-rated network effective January 1,1959 programs plus spot Page 23 Radio wallops newspapers in new study Page 26 How Cyanamid sells to the "Farmer's friend" Page 30 One o/ the Edsel's Fox STORZ faces a so.ooo WATTS clear channel Stations klahoma City I odd Storz, President tough ad job Home Office; Omaha ixk Sampnn, Gimral Manaier WDGY Minneapolis-St. Paul Page 34 WHB Kansas City KOMA Oklahoma City WTIX New Orleans WQAM Miami WOGY. WHB. KOMA. WQAM represented by John Blalr & Co. WTix represented ...
29 Jun 2016  -  56k
156. Sponsor-1958-12-4-OCR-Page-0017.pdf [Sponsor Magazine]
... FIX area, you want to talk to Vdam Young, or to W'l IX General Manager Fred Berthelson. The New WTIX 5,000 luatts 690 he. NEW ORLEANS i 'H Mm. midnight, Monday through Friday 40 29 > L 1 27 s LXA L A,> LOUISIANA \— 46 ' n - On of the STORZ STATIONS Today's Radio for Today's Selling Todd Storz, President Home Office: Omaha WDSY, Minneapolis-St. Paul WHB, Kansas City KOMA, Oklahoma City WTIX, Nev Orleans WQAM, Miami HB e ire5ente kqma' c' ' Rdpresented i Blair & Rchn by Adam d by John Blair & Co. WTIX, Represented ...
29 Jun 2016  -  69k
157. Sponsor-1959-01-4-OCR-Page-0046.pdf [Sponsor Magazine]
... . p. 6 How radio/tv can improve community relations How to cut red tape, by staying home (Gerald A. (Hanque Ringgold) 26 July p. 38 Bartell) .. 29 Nov. p. 42 Blair report on local radio programing 26 July p. 51 Newsmaker of week: Todd Storz, pres. Storz Local rate muddle at boiling point . 16 Aug. p. 27 Broadcasting Co. .6 Dec. p. 6 The Leo Burnett air media strategy 16 Aug. p. 29 Newsmaker of week: Lloyd E. loder, v.p. & gen. How will agencies use NCS #3 ? ...
30 Jun 2016  -  78k
158. Sponsor-1958-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... on Hooper. (Latest all-day aver- time .. because they prefer WQAM's unique age: 36.1 % .) showmanship-and-precision blend. And WQAM is first on the latest Southern Florida area Pulse which accounts for the listening habits of 31.5% 410 of 432 Pulse quarter hours belong to this dominant of the state's population. Storz Station. (Monday-Saturday, 6 a.m. midnight.) Not Spend some time with Blair or WQAM general manager only is WQAM a dominant first per Pulse, but it con- Jack Sandier. WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #/ in Miami WDGY Minneapolis ...
29 Jun 2016  -  85k
159. Sponsor-1956-12-5-OCR-Page-0055.pdf [Sponsor Magazine]
... ideas at work. I hit Adam Young to work or look up WTIX (ioneral i\l a nage r. Krcd licrthclson. *} looper coat in f/j /ir; ineoaurcuient of h ro ad cast a udicnrc. d/T /X New Orleans 16, La. President: THE STORZ STATIONS TODD STORZ Today's Radio for Today's Selling WDCY WHB WQAM KOWH WTIX Minneapolls-Si. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. SI'onsou • 29 DECK.MBKK 1956 ...
30 Jun 2016  -  59k
160. Sponsor-1959-06-2-OCR-Page-0001.pdf [Sponsor Magazine]
... mixed to five wrm new Orleans local tastes (each favored Fm radio: VI in Us market) status report C/r 7 y on a new boom Page 34 uils I Ar-£*y *A Case history of a $15,775 / iV tv special / Page 38 "7 The What tv tape STORZ f v^ >v . VN- A% A Stations has proved in Where there's today's Radio its first year tor today's selling r a Storz Station . . . Page 44 \ S'cr P'e^ "• ? IV fi "e i :e there's audience for h: WDGY, WHB, KOMA, ...
30 Jun 2016  -  72k
161. Sponsor-1958-03-4-OCR-Page-0037.pdf [Sponsor Magazine]
... RADIO PROGRAMING: Miller Attacl At Storz StatioipsS Pop Music Disk Jockey Convention in Kansas Citv recently, Columbia Records' Mitch Miller said that d.j. s appeal to musical tastes of 8-14-year age group ^Jlatheied under this roof are a great both know that ratings are compara- many men of fantastic skill, taste, and tive. Each of you is fighting for your imagination. You caused radio to jump share of the milk — after the cream's out of bed and click its heels a few been skimmed off. The current pheno- years back, while the public was dress- menal grosses of the recording com- ing for ...
29 Jun 2016  -  86k
162. Sponsor-1961-03-1-OCR-Page-0062.pdf [Sponsor Magazine]
... Miller High Life Beer, Clark Super Richards, at Storz Broadcasting . . . Film 100 Gasoline, and Dual Filler Tarey- Ted Steeb at National Telefilm. ton Cigarettes. King Features Syndicate is far from happy in not being identi- New quarters: Vi'SPl) , Storer's fied as the distributor of certain Toledo outlel. at 12o S. Superior St. Net tv ealee: NBC-TV's TV Guide Popeye cartoons said lo he earn- \ward show 13 June lo he sponsored ing high ratings. by Thomas J. Liplon (Sullivan, Slauf- Source of the confusion: there are Station aequisition: KHES. St. fer ...
11 Jul 2016  -  74k
163. Sponsor-1959-03-2-OCR-Page-0114.pdf [Sponsor Magazine]
... iy i ijjiiiy 'iifn'] (( Continued from page 43 A SAMPLE OF MAJOR RADIO/TV STATION GROUPS ROLLINS BROADCASTING STORZ STATIONS KFMB-TV-A.M, San Diego; W-NEP- (1 tv, 7 am)— W'BEK, Chicago: (5 am)— WHB, Kansas City, Mo.; TV, Scranton-Wilkes Barre W'JW'L, ( .coigctowit, Del.; W'GEE, WQAM, Miami; WDGV, .Minm- Indianapolis; W" X J R , Newark; St. Paul; WTIX, New Orleans: TRIANGLE STATIONS WRAP, Norfolk; VV'PTZ-TV, Platts- KOMA, Oklahoma City (6 t\ ' , ...
30 Jun 2016  -  72k
164. Sponsor-1958-12-4-OCR-Page-0028.pdf [Sponsor Magazine]
... AGENCY MERGERS AND TRIPLE-SPOTTING MAKE NEWS 4- 'A .No triple spots; lee Rich, Leads ANA; Election of Henry Net and indie: Todd Storz, a media director of lienton & Bowles, Schachte, ad v.p. of Lever Bros. leading independent broadcaster, a key P&G agency, led the battle as board chairman of ANA, puts a startled the industry by picking up against triple-spotting on tv. The representative of a predominantly an NBC Radio affiliation for his pressure brought by B&I , other air advertiser in top ANA post for recently acquired KOMA, Okla- agencies and networks was effec- first time in ...
29 Jun 2016  -  72k
165. Sponsor-1953-04-2-OCR-Page-0018.pdf [Sponsor Magazine]
... 1MQM i MEMO FROM TODD STORZ It'd be quite a story if we could tell it — but the sponsor says "No!" You see, radio KOWH was one of 11 key stations selected by Incorporated for a tost campaign to see if radio could up their sales of magazine. Careful records were kept as a check on the efficiency of the stations used in each illKiri market area, and the pilot stations were rated as to the results they obtained per HUSH advertising dollar. Of course the results served to back up KOWH's contention that there's nothing better than first place i.3 (the only place KOWK is willing to occupy) ...
03 Jul 2016  -  82k
166. Sponsor-1959-07-1-OCR-Page-0073.pdf [Sponsor Magazine]
... Jryant to sales promotion mgr. Kounsa\illp Radio Stations (WCIX. Meeker. Xew A ork. A DAK, Columlius. La. . . Grahafli Cincinnati; W'LOl , Loui<\ille: Rieliar<ls, national program direc- W \II!M . Miami: WAOL, XaMnille; or. storz Hroadcasting C<j | . . . Lor- \\ f LI) . XeM Orleans and \\ 1X11' TV STATIONS ie Barofsky, assistant to the man- Tampa-St. I'eterslun g I to the John iger of advertising, publicity and E. Pearson Co. . . . W'KIP, Chatta- W'BBAI ...
30 Jun 2016  -  84k
167. Sponsor-1957-03-4-OCR-Page-0060.pdf [Sponsor Magazine]
... English Smith ABC Tv, Hy, mgr net program dept, western div ABC Tv, NY, mgr net programs Daniel K. Sobol WRCA-TV, NY, sis NBC Tv Net. NY, sis Arthur Sprinkle . KULA-TV. Honolulu, asst mgr chg operations Same, mgr Bill Stewart KOWH, Omaha, program dir Storz Stations, program dir Robert C. Weiss WHK, Cleve, acct exec Francis Carter Wood, Jr. Sound Masters, NY, vp chg production . . Same, president Charles C. Woodward CBS, NY, legal dept CBS Tv, NY, asst gen atty ADVERTISING AGENCY PERSONNEL CHANGES NAME FORMER AFFILIATION NEW ...
28 Jun 2016  -  70k
168. Sponsor-1958-01-2-OCR-Page-0022.pdf [Sponsor Magazine]
... .) . . . MGM will continue to hurt for some time to come. . . . Science fiction will be bigger than ever, will bust through in major fashion on tv. ( Sales of magazines in the field are way up.) . . . The pop music disk jockey convention spearheaded by the Storz stations, and scheduled for March in Kansas City, will be the the key station in first in a long line of successful confabs of this group. . . . More stars will invest more money in radio and television MICHIGAN'S^ stations, following lead of such wise entertainers as Crosby and Hope. Frank Sinatra's ...
29 Jun 2016  -  80k
169. Sponsor-1960-08-5-OCR-Page-0053.pdf [Sponsor Magazine]
... points before the sale is made we can keep them on the air long enough (through the first botched-up com- mercial and the first store sale that ^ falls flat) to have them learn for , ? themselves the value and power of television advertising. -7 I p Jack L. Sandier, v.p. of Storz Stations LEX & gen. mgr. of WQAM, Miami The question of how to get adver- tising dollars away from newspaper 8 and into radio has been a sore spot LI T • V* ' 4!/i /Vi ith this broadcaster for many years, and I have been in radio for ...
09 Jul 2016  -  75k
170. Sponsor-1957-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... I 11 s s 11. LI AM HEDGES 40* m copy • $10 a yaar I B C -ROOM fi0 4 SO R0G'<EFEI.LE R PLAZA • F V Y0R < P0 N Y THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE n/k ) ' OMPAHYji OFKTK^ ' RADIO STATION ROWH THE STORZ STATIONS lOTH OM \M \ vhi cmr OMAHA 2.N EBKASkA TIX NEW OUtANS IILMTRIIK ei'lLDlNC. VQAM MIAMI WHY SPOT RADIO An.Avn<.• > • Mr. Chick Crabtree February 16, 1957 WILL COST YOU Co-Manager Radio Station KOIL Ctnaha, Nebraska MORE IN 1957 Dear Chick; He|)> miv riitc liiki ...
28 Jun 2016  -  74k
171. Sponsor-1961-05-2-OCR-Page-0122.pdf [Sponsor Magazine]
... I v oiid sd" WRGB puts your NEWSMAKER (MESSAGE Charles E. Jones, a veteran in advertis- ing of some 18 years, has been appointed WHERE general sales manager of the Storz Kansas City radio station WHO. Jones conies to W11B from the Potts-Woodhurv agency, L THE SALE where he was administrative v.p. for sales and client services, a member of the board of directors, and, for eight years, account r executive. Prior to this, he was editor, BEGINS Booneville, Mo. Daily News and Advertiser; radio timebuy er, Montgomery-Ward. Chicago; gen. mgr. KRIB, Mason City ...
11 Jul 2016  -  67k
172. Sponsor-1955-07-2-OCR-Page-0066.pdf [Sponsor Magazine]
... happen to you..ot che strange, strange story of two 52 week contracts by Norm Glenn To begin with, this is a true story. And this is exactly how it happened — so help me. J was sitting in a stuffy hotel room in the French Lick Hotel, French Lick, Indiana, listening to Todd Storz, Bob Enoch, Chuck Balthorpe and other members of the AIMS gropp of independent stations exchange chatter, ideas, and jokes: Came a lull in the conver- . sation and Larry Reilly, WTXL, Springfield, said: "Fguess I shouldn't lay myself oper HkL this, but I sure want to thank ...
01 Jul 2016  -  111k
173. Sponsor-1959-09-4-OCR-Page-0086.pdf [Sponsor Magazine]
... television sales, administration Chicago and Layton Miller, in Dallas and management .. To the Katz radio sales staff: Lewis Greist. in New York, Fred Dela- Thisa hi' data; One result of a • Eleven years with a major net- hay in Los Angeles and William Fal- meeting of the Storz Stations' man- work in a demanding executive lou. Chicago. agers in Chicago last week was the capacity decision to establish a scholarship fund in each of their cities . • Seasoned in sales inanageinent, KIVA-TV, Yuma -El Centre has com TV STATIONS station representation, and sta- pleted its new studio production ...
30 Jun 2016  -  76k
174. Sponsor-1954-09-2-OCR-Page-0041.pdf [Sponsor Magazine]
... by talent i-Ai ]> <xrii.^inff account are (l . to r.) ll'inston Turnbow, tv radio writer; Gerald Freeman, associate aj.: Jack Dow, v.p. a.e.; Trantoiv Z* I Art Director-V.P. a Floyd Wilson {left) turns 'o talk with Julian K. Storz beer sales Billings, crealive visual jumped from 130,000 coordinator, while Trantow Ul looks at tv storyboard to 400,000 barrels since Bij-J got account. Vf Eandall Packard, v.p. and a.e. explains details to Trantow S5 standpoint of making money, we should BOZELL & JACOBS: have moved to New York years ago. But ...
02 Jul 2016  -  107k
175. Sponsor-1962-05-4-OCR-Page-0004.pdf [Sponsor Magazine]
... nothinp; yet, say experts as new products avalanche huilds momentum new items to get big boost via radio/television campaigns Th ree tv clients praised 31 si'o.vson's editor shows tv commercials, reports agency comments on advertisers "creative clients" in creativity talk at Commodore Hotel Earlybirds of modern radio Just wind it up 35 McLendon, Storz and Bartcll once made headlines with their ideas about 'formula' operation, sponsor asks; Have 10 years changed their ideas? and let it go Color tv makes local hit 37 Putting complete faitli in color tv advertising for the last 5 years, a furniture and appliance retailer increased sales to 70-90 million a year The ...
13 Jul 2016  -  73k
176. Sponsor-1962-06-1-OCR-Page-0063.pdf [Sponsor Magazine]
... - come totaled $3 427,418 compared ing 11 June in daytime shows. NL&B with $3,229,841 or $1.64 per share vs. Asencces is the agency .. A new beer made $1.59 per share the previous year. with toasted malt is being intro- Leo Burnett clients will be investing duced by Storz Brewing in the com- PEOPLE ON THE MOVE: G. J. Wach- more money in tv advertising in pany's seven-state trade area. Cam- holz to the new post of division vice 1962 than in any previous year in paign, via Bozell & Jacobs, includes president of the photographic prod agency history ...
13 Jul 2016  -  79k
177. Sponsor-1957-09-1-OCR-Page-0090.pdf [Sponsor Magazine]
... some very bright broadcasters like Jake Kmhr\ of WITH. Baltimore and James Brown of KOSI. Denver wrote SPONSOR and me as though I Mar. Apr. '57 Hooper in Lansing Shows had credited Plough with originating the entire music-news format. MONDAY THRU FRIDAY Mr. Brown made the point in his letter that people like Todd Storz. WILS Station B Dave Segal and many others had contributed substantially to the de- 7:00 a.m. l 2 noon 61.4 23.5 velopment of the music-news format. I couldn't agree more. 12 noon-6:00 p.m. 53.7 30.1 Another variation on the musie format And now along comes WORL in Boston with yet ...
28 Jun 2016  -  89k
178. Sponsor-1964-04-4-OCR-Page-0060.pdf [Sponsor Magazine]
... . C. L.L. Thomas Thomas resigned resigned as gen-gen- Vragel appoi motion, publicity and motion, publicity and research de- research de- eral manager eral manager of KXOK KXOK St. Louis.Louis. ed special assis partment Detroit. WJBK Detroit. partment of WJBK 1960 KXOK In I960 KXOK was sold sold to Storz Storz lant to the pres Broadcasting Broadcasting Co. Jack Jack S. Samp;son Sampson dent of Neoda Jack Magan Jack Magan named account ex- named account over as vice takes over takes president. and vice president and Services, lit ecutive ecutive at WNEW New WNEW New York. York. He general manager ...
18 Jul 2016  -  232k
... KXOK St. Louis Storz Mti'ondcastiufi Co. announces the annoiiitment of RADIO SALES COMPANY as its national representative effective november 1.1964 ...
18 Jul 2016  -  71k
180. Sponsor-1964-10-3-OCR-Page-0063.pdf [Sponsor Magazine]
... KXOK St. Louis Storz Mti'ondcastiufi Co. announces the annoiiitment of RADIO SALES COMPANY as its national representative effective november 1.1964 ...
18 Jul 2016  -  71k
181. Sponsor-1958-03-2-OCR-Page-0035.pdf [Sponsor Magazine]
... events in Grand Ballroom, Muehlebach Hotel, unless otherwise specified straight from the jockeys": Friday 6:00 p.m.: Cocktail party -Tea Room & Trianon Room Martin Block, WABC, New York: Saturday "When a sponsor buys a disk jockey -i 8:00 a.m.: Breakfast: Remarks by Todd Storz and the Mayor of show, he buys it usually for the per- Kansas City. sonal recommendation of his product. 9:15: Talk by Martin Block, WABC 10:30: "Program Director — Friend or Foe?" Eddie Clarke, WHB; Therefore, it is of prime importance Don ...
29 Jun 2016  -  113k
182. Sponsor-1958-05-1-OCR-Page-0004.pdf [Sponsor Magazine]
... Bodec Senior Editors Alfred J. Jaffs Agency dilemma: What price marketing? Evelyn Konrad 29 At last weeks annual meeting tA's weighed agency services against W. F. Miksch individual client profitability, viewed fall with cautious optimism Associate Editor Russ Carpenter Midwest Editor (Chicago) Spot radio tackles the local rates Gwen Smart 31 The Storz stations are pointing the way to lick the old bugaboo of Western Editor (Los Angeles) national and local rates that have plagued spot radio over the years Pete Rankin Film Editor Net tv: New incentives for clients Beth Drexler Brod Assistant Editors 33 Advertisers are looking at new rate cards from two networks — ABC TV ...
29 Jun 2016  -  70k
183. Sponsor-1959-03-2-OCR-Page-0042.pdf [Sponsor Magazine]
... formulas than other groups, one vshile the share of local was 3.6% . which brought new programing con- reason being with tv stations carry- The smaller role played by net- cepts into radio. Croups like the ing heavr network schedules there is work o&o "s in radio is priraaril) due Storz, MeLcndon and Bartell stations less room in which to play around. to the jMeater number of radio sta- hare had tremendous impact on lis- Once r ou get past the abor e basic tions and the decline of network ra- tening patterns with popular music facts about station groups, the varie- A ...
30 Jun 2016  -  75k
184. Sponsor-1959-05-3-OCR-Page-0010.pdf [Sponsor Magazine]
... by Joe Csida D, ] . clambake — 1959 In Mnrcli of I') .) <! one of the l)riplite>t iind moM hanl-w orking of tile in(le|)en(lent radio ( liain operators. Todd Storz and lii> \ei"\ eapa- hh cnu. jnil to^ 'ther the firM annual Uadio I'rograininf Seminal and I'op Mn-ic Disk Mlkl e\ Joinention. It was an nn(]iialilied sne(ess. ( .los( to j(iek<as, as I recall, went to Kan- sas ( ,it\ t(Hitlend. ...
30 Jun 2016  -  69k
185. Sponsor-1958-05-2-OCR-Page-0032.pdf [Sponsor Magazine]
... during one 24-hour period. The plan listenership available at night as a moderator-panel discussion with lis- is limited to 10 plans per week, may be they listen to radio while catching teners phoning in their own comments purchased from one to five plans per up on homemaking. (They're and suggestions, had its start on Storz week for from one to 52 weeks. Cost also a radio bonus on weekends.) station WQAM, Miami, with Allan per plan is $525. Courtney, local personality, conduct- Research: With all the research Market % Working Women ing it. and evidence of a large nighttime ra- riiicago ...
29 Jun 2016  -  92k
186. Sponsor-1960-02-1-OCR-Page-0069.pdf [Sponsor Magazine]
... switch, not only hy alone employs about 3,000) , Frozen Pies, Swanson's Tv Dinners^ the format was changed, but the call Omaha is far from a one-industry Cudahy products, Otoe Foods, Mer- letters as well. Thus, KOW H, the town. Indeed its balance of industry chant Biscuits, Storz Beer (brewed in father of today's Top-40. became is one of its strong points. The Omaha) and Metz Beer. KMEO, programing beautiful "Cam- Union Pacific R. R. is based in Oma- Best selling drug products: Col- eo Music." A full scale promotional ha. ...
09 Jul 2016  -  71k
187. Sponsor-1955-07-1-OCR-Page-0300.pdf [Sponsor Magazine]
... two 52 week contracts by Norm Glenn To begin with, this is a true story. And this is exactly how it happened — so help me. I was sitting in a stuffy hotel- room in the French Lick Motel, * I' -V * - t, French Lick, Indiana, listening to Todd Storz, Bob Enoch, Chtick Balthorpe and other members of the AIMS gropp of independent stations exchange chatter, ideas, and jokes. Came a lull in the conver- sation and Larry Reilly, WTXL, Springfield; said: "I guess I shouldn't lay myself open like this, but I sure want to thank ...
01 Jul 2016  -  102k
188. Sponsor-1954-05-1-OCR-Page-0110.pdf [Sponsor Magazine]
... Paint & Varnish Co. Bat pending More Sales F( .C aj>proral CPKV — and Davis — will buy KMBC-AM-TV and move into that station's million- KEY-T covers California's dollar studio building — at 11th and Central. To avoid duopoly, CP&V sells IV11B to Robert and Todd largest single station market Storz oj KOlVIl, Omaha. IVHB-Tl will be deleted. with programming from all 4 major networks CBS * NBC Stiuiri I'fahiHhj. assistant vice president oj The Borden Co. was elected chairman oj the ABC * DU MONT board oj The Advertising Council at its annual 4 meeting in A'ew York recently. He succeeds Philip LOW COST ...
02 Jul 2016  -  99k
189. Sponsor-1958-03-3-OCR-Page-0002.pdf [Sponsor Magazine]
... ADAM YOUNG INC. representing modern radio stations exclusively p.\ I cii (Is /o The Todd Storz Organization, the disc jockeys of America, and everyone responsible for the overwhelming success of THE FIRST ANNUAL POP MUSIC D J CONVENTION Kansas City, March 7-9 , 1958 As announced at the Convention, we shall release shortly a Pulse survey exploding once and for all the myth that only young people listen to modern radio music. Drop us a note if you would like to receive a copy — no charge. ADAM YOUNG INC. 3 East 54th Street, New York 22, New York, PLaza 1-4848 ...
29 Jun 2016  -  32k
190. Sponsor-1961-12-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . M. Bennett in sales and promotion and Robert C. Bennett in the creative section. WASHINGTON WEEK [Continued from page 67) It was accused of operating with daytime antenna array before the permitted 4 a.m. hour and for exceeding maximum permitted field strength. This happened with KOMA, Okla- homa City. Storz can appeal to the FCC, and, if unsuccessful, can appeal to the Courts, and in this type of case for a trial "de nova." In the earlier case of KDWB, Minneapolis, Crowell-Collier prevailed on the FCC to re- duce the $10,000 fine to $2,500. This will ...
11 Jul 2016  -  42k
191. Sponsor-1959-03-3-OCR-Page-0082.pdf [Sponsor Magazine]
... the scope of its proceeding Lambert and Griffith Fulton, to the pulls looking into possible wider use of New York office; Noyes Scott and Fm Subsidiary Coimnunications Au- Robert Loeber, to the tv staff in Los thorizations to include specific data Angeles. First All Day on stereo broadcasting by fm stations . . . The Storz Stations group is Rep appointments: Young Tv planning its "Second Annual Pop Corp. for the tv properties of the rating! ^ Music d.j. Convention and Seminar" Martin Theatres of Georgia . . . H-R 29-31 May at the Americana Hotel in Tv, Inc. for WKTV, Utiea-Rome 4:"Most listened to ...
30 Jun 2016  -  79k
192. Sponsor-1963-12-4-OCR-Page-0051.pdf [Sponsor Magazine]
... Island, and Island, and ' ~ucst and records, stars, and tjnest stars, records. is spon- is spun- W'JAG =" nrfolk (Loth \\ 'j1\G Norfolk :\ 1 • hraska) , (hoth Ncdiraska) , NEWSMAKERS NEWSMAKERS ~t,>Jvdby [scrred Storz Hrcwinu hy Storz Hrcwuu; of Omaha and "KF: '\ F Shenandoah; and KFNT Slu-u.mdoah: "KHCD KHCD .rüd Blnl' land Bine Cross-Bine Cross-Blue Shield of Ne- Shield : '\ c - Counr-il Bluffs; and Council KTIT Cohnn- and KTTT Cnlmn- Tm.oixnu: Tin onniiK M. \ ...
14 Jul 2016  -  172k
193. Sponsor-1964-11-3-OCR-Page-0019.pdf [Sponsor Magazine]
... , John & was largely generated from within. Ballantine and Union Carbide. Adams, Campbell-Mithun, Gardner, Added to the BBDO roster of tv Foote, Cone & Belding added Carson/Roberts, Ketchum, Mac- users this year was Lever Bros. NuSoft, Booth Fisheries and the Leod & Grove. Lifebuoy soap and Storz Brewing. Hammond Organ Div. among oth- In terms of account switches, Agency resigned three accounts: A. er clients during the year. These headache remedies and airlines had C. Gilbert, Kinney System and In- sponsors helped to offset the loss the greatest effect on agency bill- vestors Diversified Service. ...
18 Jul 2016  -  88k
194. Sponsor-1958-06-1-OCR-Page-0038.pdf [Sponsor Magazine]
... the day. Network affilia- ers, "Is an 'independent top hit parat being served. tions seemed to become a burden. station' the one basic mode of broa Sponsors don't buy time, they buy What is often overlooked is the fact casting which assures a solid compe listeners. The burning question is that Storz, Plough, Bartell, Kamin, live position?" "How does a station get a full com- Tele Broadcasters, and similar groups The obvious answer is "No." petitive share of its market's listeners?" make a tremendous impact in markets The formula for successful broa In market after market, ...
29 Jun 2016  -  73k
195. Sponsor-1963-04-3-OCR-Page-0008.pdf [Sponsor Magazine]
... extent! Wothl-renowed I also suggested to Morris Diamond I Graham Richards. of Mercury .Mertury Records that he solicit (onnributed their tal- artists have (ontributed Graham Richards, President, Director Vice President, Vice of Programing, Director of Programing, pledges from other broadcasters. ents; recording companies, distrib- Co. Miami Storz Broadcasting Co. Storz Miami While the program has met with utors and retailers have volunteered some success, it is indeed modest, their services: NAB and FCC services; the X'AH F'CC have endorsed the album and ami its SPONSOR'S VITALITY SPONSOR'S VITALITY GROWS GROWS and a great deal of additional broadcaster cooperation is neces- purpose ...
14 Jul 2016  -  72k
196. Sponsor-1958-07-3-OCR-Page-0012.pdf [Sponsor Magazine]
... unless such rales are limited to retailers . . . who will con- ceivably benefit from only a part of the station's coverage." The question of whether a distributor is deserving of a local rate just because he has a local agency has been a thorny problem for stations from practically the inception of radio. The Storz stations recently moved to solve the dilemma by devising a strict set of ground rules for themselves. (See 26 April SPONSOR-SCOPE, page 11.) Watch for a trend away from copy-catism in radio station programing policy. You'll find individual (as well as group-owned) stations striving to evolve their own programing personality and ...
29 Jun 2016  -  67k
197. Sponsor-1957-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... in the morning, first in the afternoon, and first all day with 21,10. Hooper continues to give AVTIX top audience share in every time period, with a first place 24.1% all-day average. First place Hooper quarter hours; 200 out of 220. First place Pulse quarter hours: 281 out of 288, Storz Station programming ideas and excitement have created a new New Orleans listening habit, which in turn is producing a new Xcw Orleans time-buying habit. Next time the Vouug man calls, make him tell you the VATIX story. Pmtter still, give him a call — or talk to AATTIX General Manager Fred Berthelson. W ...
28 Jun 2016  -  85k
198. Sponsor-1951-02-2-OCR-Page-0016.pdf [Sponsor Magazine]
... NEW MEMBER or OLD.! * y || Broadcasters Profi Joined AP in 1949. Happy to report excellent results." TODD STORZ, General Manager, KOWH, Omaha, Neb. "As an old AP member, we're proud to carry 69 sponsored Associated Press newscasts weekly." ALLEN M. WOODALL, President, WDAK, Columbus, Ga. AP members share in AP'd tradition of service to the nation — a tradition of profit to sponsors nym #* y* jinu bnd member broadcasters. Hundreds of the country's finest stations announce with pride .. l/l /O Olnf lUFI ...
05 Jul 2016  -  86k
199. Sponsor-1955-05-1-OCR-Page-0020.pdf [Sponsor Magazine]
... no Mon. Sal. .Ian. I'VI) . . I' too matler which vatinos \ '( )n hny by. your best I\aii- sas (" ity buy is Will' Talk to the man from Blair or W HHCeneral Mana^m George W. Armstrong. CONTINENT BROADCASTING COMPANY President-: Todd Storz KOWH, Omaha WTIX^ New Orleans WHB, Kansas City Represented by Represented by Represented by H-R, Reps, Inc. Adam J. Young, Jr. John Blair & Co. 18 SPONSOR ...
01 Jul 2016  -  129k
200. Sponsor-1955-05-3-OCR-Page-0001.pdf [Sponsor Magazine]
... , for time-buying. H-R or General.Manager Virgil John Blair, or General -Man- Ghat with Adam J. Young, page 50 Sharpe to tell you about ager George W. Armstrong Jr. or General Manager Fred it. about K.C. sales. Berthelsorf. CONTINENT BROADCASTING COMPANY built Its personality President: Todd Storz KOWH, Omaha WHB, Kansas City WTIX, New Orleans with radio campaign Represented by Represented by Represented by H-R, Reps, Inc. John Blair & Co. Adam J. Young, Jr. 11 ...
01 Jul 2016  -  154k
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