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1301. Sponsor-1960-03-3-OCR-Page-0050.pdf [Sponsor Magazine]
... " kind of xvriting tising agency one of the leading crea- client s money. With good, selling xvhich may dex'elop empathy that tive agencies in the radio/tv field — copy, channel the buyer s motivations reaches beyond the cold eye. an agency xvhich has helped to devel- op the image of the Storz stations, in terms of your station. Foment in- Originality means that you can for- Corinthian stations, WMT, Cedar creased consciousness and familiarity get the rules in most cases and let Uapids and many other successful xvith your call letters. Use slogans, your inspiration run. broadcasters. logotypes and a campaign ...
09 Jul 2016  -  62k
1302. Sponsor-1960-04-3-OCR-Page-0001.pdf [Sponsor Magazine]
... . Media analyst groups guide ad buys oo or four .. or five! <• Page 29 {each favored in its market) o <> If you think you cr <5 [ o o Where have it tough — o a Texas saga -2= c there's a Q Page 36 c CP-> Storz CP Station Who's who in \ cigarette there's radio/tv audience! Page 38 How to use the new syndicated today's research service Radio for Page 42 today's selling D Ge& ON PAO& Todd Storz Pres de'* Home Office- Omaha WDGY WHB 0M* . WQAM peoffse^teB tv B'ar' i ...
09 Jul 2016  -  69k
1303. Sponsor-1960-04-3-OCR-Page-0068.pdf [Sponsor Magazine]
... WRAP-UP station, WTIX, to Robert E. East- Pete Watkins, to the New York (Continued from page 6.5) man. This mote eliminates Adam sales staff of PG^ . . Peter Prir Young from the Storz lineup com- to the New York sales staff of Bro i ner of the "Public Interest Award" pletely. cast Time Sales . . . Joseph Paynl of the Xatioi.al Safety Council . . 2) But Young did pick up, to the tv department in the New Yo] fo WINS, New York, a certificate in WXIX-TV, Milwaukee, w hich was office of the George P. ...
09 Jul 2016  -  70k
1304. Sponsor-1960-06-2-OCR-Page-0037.pdf [Sponsor Magazine]
... A national manufacturer with a web of distributors or district store would qualify for local. All others — national. managers and a desire to "beat the system" simply instructs his local rep- PRODUCT CLASSIFICATION; In tins plan (begun resentatives to ask their local radio stations for local rates. If the station by Storz stations) certain products or account cate- chooses to be ethical about it and gories go at national, others always local. Local bot- tells the representative that his is a national company, it is promptly told, tlers, for example, might advertise at local rates, "Whattya mean, national? ...
09 Jul 2016  -  63k
1305. Sponsor-1960-07-1-OCR-Page-0006.pdf [Sponsor Magazine]
... as a claimant to the KCKN as script writer, music picker and JWT throne in recent years, was copy chief The outfield's loss was radio's not identified with anv New \ ork gain for m 1954. Ruth Meyer was ap- pointed continuity and promotional di- dynasty. To the contrary, he rose rector for Storz Station WHB in Kansas in the agency in the Pacific and in City, Missouri And in 1958. not quite as Detroit. After joining the agency \orman H. Strouse w ide-eyed as fiction would have it, Ruth in the later 1920's in San Fran- arrived in New Vork and set up shop at ...
09 Jul 2016  -  60k
1306. Sponsor-1960-07-1-OCR-Page-0007.pdf [Sponsor Magazine]
... "LOUISIANA PURCHASE" .. Now YOU can make sales history with the modern "LOUISIANA PURCHASE' NEW ORLEANS, LA. POWER: 5000 WATTS ON 690 KC PULSE: #1 IN 39 OF 48-/* HOURS'""a PROVEN SALES RESULTS See your EAST/man for details f } WTIX — THE STORZ STATION robert e. eastman & co. inc. representing major radio stations NEW YORK: CHICAGO: SAN FRANCISCO: DALLAS: ST. LOUIS: LOS ANGELES: DETROIT: 527 Madison Avet ue 333 N. Michigan Ave. Russ Bldg. 211 North Ervay Bldg. Syndicate Trust Bldg. Taft Building Book Building New ...
09 Jul 2016  -  49k
1307. Sponsor-1960-07-2-OCR-Page-0001.pdf [Sponsor Magazine]
... marketing in client presentations Page 33 WH B i NSAS CITY / 10 seconds r\\ that shook WTIX EW LEA Madison Ave. Page 36 ftfl r Tv Commercials 1 Festival: facts <OMA ^ on the winners vHOMA CiTY o Page 38 r ** * ' ' The More specials \ / i v WQAM storz m store MIAMI Stations for radio? today's Radio di m' Page 44 for today's selling Todd Storz. President Home Of'ice; Omaha 4 WDGY, WHB. KOMA ffQAM i A, rpnre 'ntprt hv lonn Blair Co. ...
09 Jul 2016  -  68k
... Gary Comer Logan Sellers Jack Reynolds "or Beth McKf an John Hill Jack Zander Earl Murphy Albert Rezek 1 Phyllis Robinson Bob Gage Mike Elliot Mike Elliot Music Makers lion Albert C. Book Marshall Stone Don tirrell 1, Jane Taylor C. Gillingwater Craig Ml n . son Phyllis Houston Dirk Content John F. O'Reilly William Storz Levin Joyce Noble Thos. Naegele Stone, Eisenberg Don Tirrell kman Wm. Backer S. Rollins Guild Robert Jenness Ray Esposito Chester Gierlach im Scott Forbes Geo. Pouridas Mike Elliot Manny Gerard Mike Elliot Morris Mamorsky th Ed Caff rev Marvin Kunze Chris Ishii Chris Ishii Vic Lukens (live) m Robt. Johnson Bill ...
09 Jul 2016  -  59k
1309. Sponsor-1960-08-5-OCR-Page-0053.pdf [Sponsor Magazine]
... points before the sale is made we can keep them on the air long enough (through the first botched-up com- mercial and the first store sale that ^ falls flat) to have them learn for , ? themselves the value and power of television advertising. -7 I p Jack L. Sandier, v.p. of Storz Stations LEX & gen. mgr. of WQAM, Miami The question of how to get adver- tising dollars away from newspaper 8 and into radio has been a sore spot LI T • V* ' 4!/i /Vi ith this broadcaster for many years, and I have been in radio for ...
09 Jul 2016  -  75k
1310. Sponsor-1960-09-1-OCR-Page-0070.pdf [Sponsor Magazine]
... David an will include: what Europe thinks ties. Loser, incidentally, must wear Betty Snow by Joe Carroll, for S103 about American attitudes and politi- a turn-of-the-century bathing suit for 000 . . . KXOK, St. Louis, bouaj < al candidates: the failure of Ger- an entire week. bv Storz for $1.5 million from KXO many to teach its vouth about Hitler, • Peter Piper picked: KBIG, Broadcasting. etc. Catalina, personality Joe Niagara, in- • Viewers in the \cw York area augurated a "Niagara Falls" contest Correction: WW VA Wheeling, eel will he introduced to ...
09 Jul 2016  -  73k
1311. Sponsor-1960-10-2-OCR-Page-0001.pdf [Sponsor Magazine]
... lO OCTOBER I960 40< a copy *$ 8 a year THE WEEKLY MAGAZINE RADIO/TV ADVERTISERS USE To find the audience DO THE BIG c-ok it up under Storz Stations" BOYS CONTROL (each a best-seller in its own market) SPOT TV? Complaints that top agencies squeeze out smaller competitors are checked, answered MINNEAPOLIS Tt( KANSAS Page 27 AMERT* OKLAHOMA ST. PAUL CTL'ffot CITY CITY aaioew. ^ asaujifi i The WAuHMnMa Pra.tVfewr Why the agency tv exec is not expendable A STORZ A STORZ Page 30 STAl - ON STATION A STORZ STATION C, Agency webs' rising role NEW MIAMI ORLEANS mwM in air media Page ...
09 Jul 2016  -  65k
1312. Sponsor-1960-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... , because he is in N. \ . puts us in a good position to paigns for Texise Chemical, Mars competing with commercials of multi- save your client considerable money Candy, Vic Tanny Gyms, Hollywood million dollar companies, using spot." - — from securing lower bids to mak- Bread, and Storz Beer. It is also B&K's contention that ing various savings during produc- Baxter believes his work at Crea- many agencies, large and small, don't tion." It also adds that "service by tive House is more personally satisfy- have the budget to maintain sufficient professionals on a per-job basis ...
09 Jul 2016  -  73k
1313. Sponsor-1961-03-1-OCR-Page-0064.pdf [Sponsor Magazine]
... in any way involved Mureaii the kiwanis Clnh, the Twin Cit\ Clnh, and the Sales Iaccu- in the purchase of radio liies Cdnli. The \\ TOM vacaney lias heen filled h\ L G. Jones. time. They're so reason- ably priced you just can't afford to be without them. Storz Broadcasting, aerording to com- pam president Todd Storz. will move its home ollice out of it present Omaha, Xeh. ipiarlers and will set n)! a national head- * (| iiaiters and reeording Indios in Miami ORDER Meach, Fla. earl) this slimmer. The new Storz arrangeinenl will he housed in ...
11 Jul 2016  -  63k
1314. Sponsor-1961-03-1-OCR-Page-0062.pdf [Sponsor Magazine]
... Miller High Life Beer, Clark Super Richards, at Storz Broadcasting . . . Film 100 Gasoline, and Dual Filler Tarey- Ted Steeb at National Telefilm. ton Cigarettes. King Features Syndicate is far from happy in not being identi- New quarters: Vi'SPl) , Storer's fied as the distributor of certain Toledo outlel. at 12o S. Superior St. Net tv ealee: NBC-TV's TV Guide Popeye cartoons said lo he earn- \ward show 13 June lo he sponsored ing high ratings. by Thomas J. Liplon (Sullivan, Slauf- Source of the confusion: there are Station aequisition: KHES. St. fer ...
11 Jul 2016  -  74k
1315. Sponsor-1961-05-2-OCR-Page-0122.pdf [Sponsor Magazine]
... I v oiid sd" WRGB puts your NEWSMAKER (MESSAGE Charles E. Jones, a veteran in advertis- ing of some 18 years, has been appointed WHERE general sales manager of the Storz Kansas City radio station WHO. Jones conies to W11B from the Potts-Woodhurv agency, L THE SALE where he was administrative v.p. for sales and client services, a member of the board of directors, and, for eight years, account r executive. Prior to this, he was editor, BEGINS Booneville, Mo. Daily News and Advertiser; radio timebuy er, Montgomery-Ward. Chicago; gen. mgr. KRIB, Mason City ...
11 Jul 2016  -  67k
1316. Sponsor-1961-05-4-OCR-Page-0066.pdf [Sponsor Magazine]
... Lord Elgin, Ottawa Broadcasting. He will work with clients The Lord Simcoe, Toronto and agencies in the Detroit area for CHICAGO: The Sherman The Hotel* Ambawador Wi\EW. New York City. His career be- gan in 1952 while attending Tulsa Uni- versity. In 1956 he was an announcer for Storz Broadcasting, WHB, Kansas City. His experiences continued as program di- DINING rector of WIND, Chicago, and on to manager of WTAC, Flint, at New York s elegant Mich. in 1959. He lives with his wife and daughter in Flint. ViUMAISON Edward J. DeCray has been engaged by- ...
11 Jul 2016  -  77k
1317. Sponsor-1961-07-3-OCR-Page-0063.pdf [Sponsor Magazine]
... local residents, W chh to station manager. WJOB, delphia. have been elected v.p. s by he station will endeavor to turn Hammond. Indiana, from sales man- Stover Broadcasting . . . Jack S. • ack the clock so that Marylanders ager of WAIT and WJJD, Chicago Sampson to v.p. of Storz Broadcast- OVERWHELMING DOMINANCE proves merit of balanced programing a ARB — March. 1961 ^ ( . PERCENTAGE LEAD KNOE-TV OVER COMPETITION V Monroe 'Nielsen Station Index, March-April, 1961 Metro PERCENTAGE LEAD KNOE-TV OVER COMPETITION Ouachita Total Parish Total Homes Homes (Counly) 10 PM-Midnight 248.30/o Monday-Friday 504.206 Mondav^Friday 6 PM-Midnight ...
11 Jul 2016  -  76k
1318. Sponsor-1961-10-3-OCR-Page-0061.pdf [Sponsor Magazine]
... m ^4 SHELTERED LIFE — Entering shelter as pan V V OR of WHB, Kansas City, Mo. Civil Defense promotion are Chuck Boyles (c ) WHB BREAKING UP — With obvious pleasure. 'Night Beat' moderator; Herbert Dolgoff, Ted Mack axed up the old Video Tape Cen- gen. counsel, Storz Brdcstg.; George Arm- ter In New York City prior to moving to new strong, v.p. gen. mgr. WHB and Storz Bdcstg.; quarters. Looking on with approval is John Don Loughnane, operation mgr. WHB Lanigan. v.p. gen. mgr. Video Tape Prdns. |r —-r a PRACTICE ...
11 Jul 2016  -  81k
1319. Sponsor-1961-10-4-OCR-Page-0062.pdf [Sponsor Magazine]
... . . Mike Hanptnian to di- Tampa; KPFM. Portland. Ore.; rector of adrerli-dng and promotion KLSN-FM, Seattle, and WDTM-FM. Detroit. Networks at W\RC. New York from program deparlinenl at the same station . . . John K. Crolimi to v.p. and general Prrrgram notes: Storz Broadeast- Jack Paar has signed a new con- m — r rt WCOP-AM-FM. Boston iii"; Hpnipany has bought a series of tract with NBC and will hegin a weekly scries of prime-tiine pro- grams next fall. Paar will terminate his participa- . - tion in the present jack Paar Show on ...
11 Jul 2016  -  82k
1320. Sponsor-1961-11-2-OCR-Page-0001.pdf [Sponsor Magazine]
... ' news coverage . . . concepts of community service. in commercials To make WHB's position Page 42 in the market your 10,000 watts position, call Blair, or A food broker George W. Armstrong, 710 kc. Executive V. P. sounds off on Kansas City, Missouri ad agencies one of the news-making STORZ stations Page 44 WDGY WHB WTIX KOMA KXOK WQAM Minneapolis Kansas New Oklahoma St. Louis Miami St. Paul City Orleans City WDGY, WHB, KOMA, KXOK, WQAM represented by Blair. J ...
11 Jul 2016  -  61k
1321. Sponsor-1961-12-1-OCR-Page-0001.pdf [Sponsor Magazine]
... - LISTENER COMMERC\IK\ . . SALE.S . casting and advertis- IMPACT (s ^NTEGRW^y \ ^ j ina industry growth Page 37 Bad weather is • ow to automate good business your sales in these U markets for radio spot Page 42 Creative tips on 'good' copy from Hoiiywood pros Page 44 Storz Storz Station Rating points Storz Station Kansas City Station are human after New Orleans ail, says Nielsen : Page 48 worn, whb, I h; HOM* . K*0 * , WOAH {spresmtre Ay Has. WTtX reparatn by Eajtmn. ...
11 Jul 2016  -  59k
1322. Sponsor-1961-12-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . M. Bennett in sales and promotion and Robert C. Bennett in the creative section. WASHINGTON WEEK [Continued from page 67) It was accused of operating with daytime antenna array before the permitted 4 a.m. hour and for exceeding maximum permitted field strength. This happened with KOMA, Okla- homa City. Storz can appeal to the FCC, and, if unsuccessful, can appeal to the Courts, and in this type of case for a trial "de nova." In the earlier case of KDWB, Minneapolis, Crowell-Collier prevailed on the FCC to re- duce the $10,000 fine to $2,500. This will ...
11 Jul 2016  -  42k
1323. Sponsor-1961-12-1-OCR-Page-0060.pdf [Sponsor Magazine]
... Staffers are looking into various suggestions for ways to stop the rapid expansion of station numbers without running the risk of getting the Commission deeper into regulation. It must be stated, as of the present moment, that nobody at the FCC has any great op- timism about a solution which will be of genuine value. Storz is the second broadcaster to be slapped with a $10,000 fine by the FCC for "willful and repeated" violation of technical rules. {Please turn to page 69) SPONSOR • i DECEMBER 1961 67 ...
11 Jul 2016  -  55k
1324. Sponsor-1962-01-1-OCR-Page-0001.pdf [Sponsor Magazine]
... THE RADIO/TV ., for creative, people-reaching, Push OUTLOOK: UP product-selling radio in these six great radio markets. 9% IN BILLINGS any Where there*s a Storz Station.. Economist Richard P. Doherty predicts air button. thereys audience. media share of total ads will rise 20.2% Page 23 Northwest kicks off its biggest radio campaign Page 26 Why 1961 was n yya'ii. • VA'JUJUf LeRoy Collins' ST. LOUIS NEW ORLEANSy KANSAS CITY MPLS. ST. PAUL OKLAHOMA niTY 'jungle year' Page 28 ' They're the tops (on the West Coast) he Storz Stations 1962 Radio for 1962 Selling Page 30 Todd Storz ...
13 Jul 2016  -  81k
1325. Sponsor-1962-01-5-OCR-Page-0001.pdf [Sponsor Magazine]
... of listeners in Missouri and Illinois office to receive the National Recreation As- .. is KXOK, Harvard man sociation's award .. is KXOK. The station that's brought technical broad- The station whose audience has jumped cast efficiency to a new high .. is KXOK. becomes tv 50% since the start of Storz Station creativ- The station with the sound and spirit of ity. . is KXOK. St. Louis.. energetic, enthusiastic, public- tough guy The station which a number of advertisers spirited, and motivating .. is KXOK. Page 32 The representative who can dispel all confusion about St. Louis ...
13 Jul 2016  -  57k
1326. Sponsor-1962-01-5-OCR-Page-0061.pdf [Sponsor Magazine]
... manager Paul J. Miller. Buyers are principals in the Herbert-Mogul Group — Emil Mogul of the New York agency (I ) and Ira Herbert (r ) of the former management team of WNEW, New York PUBLIC SERVICE award for television activities, an annual event at KMTV, Omaha, goes to Arthur C. Storz, Sr. chmn. of Ston Brewing (c ) . Speaker Chet Huntley (I ) and gen. mgr. Owen Saddler do honors A *8 a sf K s 9 tT i KMTV BOXED IN with canned goods Is Bob Calvert, WGH, Norfolk, per- sonality. He made an appeal for ...
13 Jul 2016  -  109k
1327. Sponsor-1962-02-4-OCR-Page-0001.pdf [Sponsor Magazine]
... IX FIRST Hooper with 21.4% all-day average! hake hands with Eastman .. or talk to WTIX J, Walter .eral Manager, Fred BertheLson. General Manager: Fred Berthelson V, New Orleans Metro Area, Nov. Dec. 1961, Mon. Sun. Page 36 i. M id night. Represented by: Robert Eastman EOF THE STORZ STATIONS • WDGY, M u-.. l' HS. Kansas City KOIV1A, Oklatiorna C ty KXOK,St I <m ; WTIX, Ne 1^1 WQAM, M ...
13 Jul 2016  -  66k
1328. Sponsor-1962-03-4-OCR-Page-0001.pdf [Sponsor Magazine]
... " 52% of KXOK's morning audience are age 18-39. In the afternoon it's 47.4% . Most of the other leading stations are heavy with 40-plusses. AND MORE LISTENERS EVERY DAY, drawn by KXOK energy, Cosmetic, drug enthusiasm, news, public spirit and sound. Audience up 50% since the start of Storz programming on a clear trend up! Isn't Doom spring that right, John Blair? "Right, Chet Thomas!" BLAIR new radio $s One GROUP of the PLAN STORZ KXOK (o MEMBER Page 77 STAT0NS 630 kc, the Storz Station in St. Louis DIQE AFFILIATED WITH WriB WDGY KPMfl WTiX WqA-M ...
13 Jul 2016  -  76k
1329. Sponsor-1962-05-4-OCR-Page-0035.pdf [Sponsor Magazine]
... EARLYBIRDS OF MODERN RADIO ^ A decade ago, three groups made headlines with their musie-and-news ideas Where do McLendon, Bartell and Storz stand today? Has their 'formula' changed? ^™ ess than 10 years ago, when the Lendon, Storz and Bartell operations ent station of the group) hurst into future of radio was gravely in doubt, today may no longer be news — as national prominence with its formula there appeared on the horizon a one rep puts it — but looking in on of music and news plus razzle-dazzle handful of innovators — broadcasters them from time to time is incumbent promotion. It was the first radio who ...
13 Jul 2016  -  61k
1330. Sponsor-1962-05-4-OCR-Page-0054.pdf [Sponsor Magazine]
... ! linues lo be the foundation stone of the highest rated radio program in the Slorz operation. Kansas City (with audience shares in FOUR Looking back, George "Bud" Arm- the 50 and 60% brackets) , and strong, executive vice president of WQAM's Alan Courtney Show, top- MARKETS! the Storz stations, says, "Whether rated in Miami and "SRO on the • ALBANY you call it eonleinporan radio, mod- business side." The formal of both walb-tv • DOTHAN ern radio or whatever, the Storz shows, says Armstrong, permits a • TALLAHASSEE topic range from baseball lo com- ICH.10-AIBANY,GA ...
13 Jul 2016  -  71k
1331. Sponsor-1962-05-4-OCR-Page-0004.pdf [Sponsor Magazine]
... nothinp; yet, say experts as new products avalanche huilds momentum new items to get big boost via radio/television campaigns Th ree tv clients praised 31 si'o.vson's editor shows tv commercials, reports agency comments on advertisers "creative clients" in creativity talk at Commodore Hotel Earlybirds of modern radio Just wind it up 35 McLendon, Storz and Bartcll once made headlines with their ideas about 'formula' operation, sponsor asks; Have 10 years changed their ideas? and let it go Color tv makes local hit 37 Putting complete faitli in color tv advertising for the last 5 years, a furniture and appliance retailer increased sales to 70-90 million a year The ...
13 Jul 2016  -  73k
1332. Sponsor-1962-05-4-OCR-Page-0036.pdf [Sponsor Magazine]
... basis, the Bar- tclls maintain. They feel that suc- cesses of the past, which may have been based on these "platitudinous 'FORMULA' operation for Independent radio stations was national news when these men broke concepts," no longer provide guide- from network tradition. Top row (l-r) , Todd Storz; Gordon McLendon; Below {l-r} , Lee Bartell, posts for future accomplishments. Jerry Bartell and Mel Bartell, the three brothers heading the Bartell Family Radio group {Please turn to page 53) 36 SPONSOR • 28 MAY 1962 ...
13 Jul 2016  -  70k
1333. Sponsor-1962-06-1-OCR-Page-0063.pdf [Sponsor Magazine]
... - come totaled $3 427,418 compared ing 11 June in daytime shows. NL&B with $3,229,841 or $1.64 per share vs. Asencces is the agency .. A new beer made $1.59 per share the previous year. with toasted malt is being intro- Leo Burnett clients will be investing duced by Storz Brewing in the com- PEOPLE ON THE MOVE: G. J. Wach- more money in tv advertising in pany's seven-state trade area. Cam- holz to the new post of division vice 1962 than in any previous year in paign, via Bozell & Jacobs, includes president of the photographic prod agency history ...
13 Jul 2016  -  79k
1334. Sponsor-1962-09-3-OCR-Page-0026.pdf [Sponsor Magazine]
... column. Reprints of it are being made and will be RADIO mailed to a list of about IfiOO atlveriising agency people." Beckley, Next, of course, comes an equally nice letter from another friend, West Virginia [ack L. Sandier, sice piesident and general manager of the Todd Tony Gonznles, Manager Storz station W'OAM in Miami. 1 think Jack's letter is extremely in let eating, llete's his comineni I lead your cohmm 'A Successor to Top • 10? ' in the 20 August is- sue of sponsor maga/ine and 1 am afraid that I am going to have to corieci you on a couple of ...
13 Jul 2016  -  63k
1335. Sponsor-1962-11-3-OCR-Page-0074.pdf [Sponsor Magazine]
... . Samuels or paperback books or do-it-your- president self projects or sex. Thank God we WKAZ, Charleston, W. Va. know it isn't newspapers! I don't think we're going to get VIEWPOINT the audience back to radio unless we offer something positive. By positive I mean a specific program I'm the new Todd Storz! at a specific time and of a nature that will compel people to listen. I'm not sure yet just what kind A dozen years or so ago a new dollar volume, radio has been of programs will have positive ap- name hurst like Gang-Busters steadily losing audience. We're all peal to potential radio listeners ...
13 Jul 2016  -  70k
1336. Sponsor-1963-01-3-OCR-Page-0039.pdf [Sponsor Magazine]
... radio /tv profile 1962 Farm radio/lv . 26 Nov. 26 P- p. 31 31 Hartley L. Samuels (WKAZ) :: I'm the new Tod Tod it ain't so, Culligan. Joe: "Please say it so, Joe!" 3 Dec. P- p. 32 32 Storz!- - 19 71 p. 71 19 Nov. p. "Benchmark research" research" method of goal setting 10 Dec. 10 P- p. 38 Philip D'Antoni (Mutual Bdestg,) radio -current Bdestg. I:: radio — current what buyers think of it Promotion, what it . _ ...
14 Jul 2016  -  57k
1337. Sponsor-1963-02-1-OCR-Page-0053.pdf [Sponsor Magazine]
... & & Associates Associates Advertising and Public Relations Hl'J 1419 H St. N. W. • Washington, D. NAY. ICI 7-7400 1) . C. • DI 7 -7400 Our radiojty radio/tv and media clients include: • Corinthian Broadcasting Corporation • Greensboro News- Record News-Record Media /scope • Pulse • Storz • WRTW • Media/scope WSIT \\ TMAL • WMT WVBTW • WMAL • Your station? Give us a ring. SPONSOR I February SPONSOR/4 FEßkUAKY 1963 53 ...
14 Jul 2016  -  30k
1338. Sponsor-1963-04-3-OCR-Page-0008.pdf [Sponsor Magazine]
... extent! Wothl-renowed I also suggested to Morris Diamond I Graham Richards. of Mercury .Mertury Records that he solicit (onnributed their tal- artists have (ontributed Graham Richards, President, Director Vice President, Vice of Programing, Director of Programing, pledges from other broadcasters. ents; recording companies, distrib- Co. Miami Storz Broadcasting Co. Storz Miami While the program has met with utors and retailers have volunteered some success, it is indeed modest, their services: NAB and FCC services; the X'AH F'CC have endorsed the album and ami its SPONSOR'S VITALITY SPONSOR'S VITALITY GROWS GROWS and a great deal of additional broadcaster cooperation is neces- purpose ...
14 Jul 2016  -  72k
1339. Sponsor-1963-06-4-OCR-Page-0017.pdf [Sponsor Magazine]
... . Kaufman & Associates Associates AdveU'sing and Public Relations Advertising NAY. • Washington, D. ( , . St. N.W. 1419 H St. C. • DI 7-7400 Our radio/iv radio tv and media clients include: • Corinthian Broadcasting Ihoadcastiiig Corporation News- Record Cotporation • Greensboro News Media/scope • Pulse • Storz • WBTW • WMAL • WMT Media/scope • Your station? Give us a ring. rmg. /24 JUNE SPONSOR/24 SPONSOR jUNt 1903 1963 17 ...
14 Jul 2016  -  65k
1340. Sponsor-1963-12-4-OCR-Page-0051.pdf [Sponsor Magazine]
... Island, and Island, and ' ~ucst and records, stars, and tjnest stars, records. is spon- is spun- W'JAG =" nrfolk (Loth \\ 'j1\G Norfolk :\ 1 • hraska) , (hoth Ncdiraska) , NEWSMAKERS NEWSMAKERS ~t,>Jvdby [scrred Storz Hrcwinu hy Storz Hrcwuu; of Omaha and "KF: '\ F Shenandoah; and KFNT Slu-u.mdoah: "KHCD KHCD .rüd Blnl' land Bine Cross-Bine Cross-Blue Shield of Ne- Shield : '\ c - Counr-il Bluffs; and Council KTIT Cohnn- and KTTT Cnlmn- Tm.oixnu: Tin onniiK M. \ ...
14 Jul 2016  -  172k
1341. Sponsor-1964-04-3-OCR-Page-0010.pdf [Sponsor Magazine]
... PUBLISHER. S PUBLISHER'S REPORT REPORT TO.DD TODD STORZ SET P A.CE THE PACE SET THE Todd Sronz WAS onn SroR/: WAs a paradox. He had had a quiet modest manner. quiet modest n1ann¢r , But But he h:Q ' bqr tmr T A PARAD.OX. CZARS ZAR : across across the radio He ventured quaking quaking in their I 1 never ventured into He stayed never heard radío firmament boots with their boots stayed with radio. heard of it. firmament with the radio into radio in ín 1949 with the advent radio. If he it He started the dazzling advent of ever gave. be ever started with ...
18 Jul 2016  -  209k
1342. Sponsor-1964-04-3-OCR-Page-0004.pdf [Sponsor Magazine]
... ' - FRIDAY AT Food, grocery products put $350.1 million in tv Tadd 39, d Storz, s;g , Todd Storz, dies to lead all advertising classifications for '63 $ ,UC$1denly suddenly in F l~tl" | in Florida Ne\v . _Yorlo- Twenty-two New York — Twenty-two product product were relatively low. Pet ré'hiti'velylow. Pet products products spent Orn.aha, Ne.b. — Omaha, Neb. Be1rvts:~s tooftl - Services classes .increased increased tv expenditures expenditures last $2.5 million $2-5 million mere than clothing more on tv than clpthi:n'g here oa place :Mre pla~ ...
18 Jul 2016  -  247k
1343. Sponsor-1964-04-4-OCR-Page-0036.pdf [Sponsor Magazine]
... . This generally generally of Omaha, United Omaha, Omaha. United Omaha,~í Faiii freshly freshly and and thoroughly thoroughly cleansed. cleansed. follows populaüon line, accord- follows the population accord- mont Fonds ntcm:t Co; . . Foods Co.,S:t0:r ~ B1tewitríJ~~ Storz Brewing Col During During the few kw minutes minutes the ing to Dab Decker, associate Bob Decker, asseciatc me.di1a media Nori.hwest.érn Northwestern Bell lecle¢ltrm~ ,Col Bé:fl Telephone ~ product product needs needs to lake take effect, cftcct, the the director director at WW&B , WW&B ...
18 Jul 2016  -  235k
1344. Sponsor-1964-04-4-OCR-Page-0060.pdf [Sponsor Magazine]
... . C. L.L. Thomas Thomas resigned resigned as gen-gen- Vragel appoi motion, publicity and motion, publicity and research de- research de- eral manager eral manager of KXOK KXOK St. Louis.Louis. ed special assis partment Detroit. WJBK Detroit. partment of WJBK 1960 KXOK In I960 KXOK was sold sold to Storz Storz lant to the pres Broadcasting Broadcasting Co. Jack Jack S. Samp;son Sampson dent of Neoda Jack Magan Jack Magan named account ex- named account over as vice takes over takes president. and vice president and Services, lit ecutive ecutive at WNEW New WNEW New York. York. He general manager ...
18 Jul 2016  -  232k
1345. Sponsor-1964-05-3-OCR-Page-0010.pdf [Sponsor Magazine]
... the written lo to us foifow.1.tig our LJ.s following <Jur tribute tltí'bl.:l.t~ The rcs. uí:t of The result it. all is the of it mark- the: mark- "Yoo-Hoo," Sponsor, SroNsOR, May one on "Yoo-Hoo," to Todd Storz. • we. Todd Storz, wamt to we want t.o express e1~pt~ 4) 4) isis what makes it it so valuable to our thanks. our thanks. ing of ing (ff a slrOllg rand a. strong and swift swift current. ¢ .UHCJJ' f. broadcaster. the broadcaster. Color cht1t Color cll.rrcttt ...
18 Jul 2016  -  245k
1346. Sponsor-1964-06-2-OCR-Page-0062.pdf [Sponsor Magazine]
... . appointed sta- eral manager manager of KXOK eral KXOK St. Louis. Louis. and "All-Star and Golf.' He; "All-Star Golf." also sen1:ed He also served tion t ion manager m.magc r ofof W \CiA-TV At- \\ '\ GA-TV He is vice president president of Storz Storz Broad- Broad- as general us couusel for the general counsel the. No. tk~n'"Nation- l.111 lanta. LL casting, formerly was general casting, and formerly general Assn. of al Assn. of Theatre Rcs.ta11ra:rf;t !tl Tbcattl: ' Rcstaurants manager of m ...
18 Jul 2016  -  215k
1347. Sponsor-1964-06-3-OCR-Page-0053.pdf [Sponsor Magazine]
... who reccntlv recently rcvigncd. resigned. lic service lie <crvicc divisiondivrvion of that com- of that cum- George George Armvtrong. executive H. Armstrong, executive pany and pany continued and eontinued th.u capa- in that capa- Planned Format Planned New Format vice president \ ice president of of Stor/ Hroadca-t- Storz Broadcast- citv until eitv until 1946,I 946. Conferences RAB Conferences For RAB ing, Kansas Citv, ing. Kansas Cit) . has ha' been been appoint- appoint- Returning to academic Returning academic life. lile. Sum- ~u111- Stations In Stations in similar market situa- similar market situa ...
18 Jul 2016  -  213k
1348. Sponsor-1964-10-3-OCR-Page-0063.pdf [Sponsor Magazine]
... KXOK St. Louis Storz Mti'ondcastiufi Co. announces the annoiiitment of RADIO SALES COMPANY as its national representative effective november 1.1964 ...
18 Jul 2016  -  71k
... KXOK St. Louis Storz Mti'ondcastiufi Co. announces the annoiiitment of RADIO SALES COMPANY as its national representative effective november 1.1964 ...
18 Jul 2016  -  71k
1350. Sponsor-1964-11-3-OCR-Page-0019.pdf [Sponsor Magazine]
... , John & was largely generated from within. Ballantine and Union Carbide. Adams, Campbell-Mithun, Gardner, Added to the BBDO roster of tv Foote, Cone & Belding added Carson/Roberts, Ketchum, Mac- users this year was Lever Bros. NuSoft, Booth Fisheries and the Leod & Grove. Lifebuoy soap and Storz Brewing. Hammond Organ Div. among oth- In terms of account switches, Agency resigned three accounts: A. er clients during the year. These headache remedies and airlines had C. Gilbert, Kinney System and In- sponsors helped to offset the loss the greatest effect on agency bill- vestors Diversified Service. ...
18 Jul 2016  -  88k
1351. CB-1965-08-14-OCR-Page-0242.pdf [Channels Magazine]
... Schack Berlin 30 Tel: 450777 SOLAMI MUSIKVERLAG PoMstrasse 58 Munich 9 13 46 58 Ravenna Str. 48 produced by EDITION INSELTON Munich 2 Karlsplatz 19/20 Tel: 497297 SONG EDITION Herr Heino Gaze Gustav Freytag Str. 9 MICHAEL JARY MUSIKVERLAG Berlin-W. Hamburg 13 Tel: 893971 Kurt Feltz Harvestehuderweg OTTO KUHL MUSIKVERLAGE 6 ERICH STORZ MUSIKVERLAGE Osterrode /Reiheit Mr. Jack Joseph Haupt Str. 61 Cologne Am Hof 34/36 TELSTAR MUSIKVERLAG GMBH Musikproduktion Tel: 212276 (Westton Music) Frau Ann Busse Munich 23 Martins Strasse 6 WILL MEISEL MUSIKVERLAGE 34 55 49 Herr Rudolph Schroeder KOLN, Drususgasse TRANSATLANTIK MUSIKVERLAG 7-11/ Phone: 215723 Berlin-W. Wittelsbacher ...
21 Feb 2017  -  142k
1352. CB-1965-08-14-OCR-Page-0298.pdf [Channels Magazine]
... Erato) , Jazz Philips, Riverside, Swingville, Vee Jay, World Collector, Jazz Selection, Kangourou (Vogue) , Pacific, Melodicon, Olympia land and in Austria by their own in Switzerland of two German labels King Hazz, Majestic, Mode, Nixa, Orfeon, Pas- mpany, Austrian Columbia. Storz (who release Pick in Germany) torale et Musique, Piccadilly, Pingouin Jecklin & Co. of Zurich continues and Regina. Pick is also released in (Vogue) , Pop, Pye, Reprise, Roulette, Royal, RCA INTERNATIONAL LTD. Somerset, Sonet, Sprint, Storyville, Studio Rue de Mont-Blanc ...
21 Feb 2017  -  167k
1353. TVRA-1963-08-06-OCR-Page-0044.pdf [TV Radio Age]
... direct; constant stuffy Hamm's (beer) , C -M; Heileman's (beer) , feeling from What? Haven't you heard about M -E; Bank of America (BankAmericard) , ,Ferro, Mohammed and Schwartz? Johnson & Lewis; Northwestern Mutual (in- inasal congestion. surance) , MMH &H ; Storz Brewing (beer) , Bozell & Jacobs; So. California & So. Coun- ties Gas Co. (gas) , M -E; Max Factor (lip- stick) , direct. In production: Foremost (dairy products) , GBB; Ralst n (breakfast food) , GBB; Zenith ( ...
19 Apr 2017  -  59k
1354. 1987-03-30-RTVA-OCR-Page-0016.pdf [TV Radio Age]
... o j e c t s " system, such as cassettes. "I wouldn't Gordon McLendon and R o b e r t T o d d and F M X , the n o i s e - r e d u c t i o n syslom buy a $2-3,000 set and then get my Storz, both of whom were instrumental developed lor stereo FM. T h e noise-re- programming at a video store. I'd want in developing t h e t o p 40 format. d u c t i o n system, invented by E m i l T o r - it over t h e ...
19 Apr 2017  -  149k
... The Homelite Chainsaw Division of Textran bought half -sponsorship in Madness, Mod-ness Behind the Camera ,14 markets: in multiple -market buy- lip- she produces commercials. By nights she dashes around Ne ,I,1 are American Motors, Thom McAn. York shooting documentaries and news footage for BBC -TV and ITV,i Burger Beer, Storz Beer and Pearl Weekends she shoots documentary film day and night. She's Midge Beer. McKenzie, a Londoner born who not only looks like a Mod, she looks The entire season's package of 105 like a model. Miss McKenzie recently hooked up with Colodzin Produc- half-hours will be available for rerun tions as a producer ...
12 Dec 2017  -  82k
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