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1001. Sponsor-1957-05-2-OCR-Page-0001.pdf [Sponsor Magazine]
... role ot 1 apmev's mat ketmf: di - partmeiit? Tlti- ai Ina gass — a ea-e* hi-tnrx Jntw nurketinji. un-dia ami otlie'r -er\ ie-^ eonilinv Page 29 Evergreen s farm tv v{ of these 5 important markets .. exclusive Page 3^ * time is a good time with the Storz Station. ^lEAPOLIS-ST. PAUL . . . with WDCY. Kansas City's hi^vrest advertiscu-s pmv. s dy- Are funny radio ' 1!L )7 Nielsou slunvs WDGY first (XSl namie sales power. S(>e dohn Hlair nr Will* . a.ni.(! ji.in. .Mon. Sat.) ...
28 Jun 2016  -  93k
1002. Sponsor-1957-05-2-OCR-Page-0030.pdf [Sponsor Magazine]
... local UT O advertisers for the past six years. This is the kind of leadership KOWH can put at your service, either through the good offices ot A Adam Young, Inc. or General Manager Virgil Sharpe. *Pulse, 7 a.m. G p.m. Monday- Safurday, March 1957 KOWH OMAHA The Sforz Stat ons TODD STORZ, | President Today's Radio for Today's Se/i /ng WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 0 Zo Sponsor • 11 MAY 195 ...
28 Jun 2016  -  73k
1003. Sponsor-1957-05-3-OCR-Page-0015.pdf [Sponsor Magazine]
... WDGY ha. a biir first place audience -tor_\ ' (( > n.ni. d p.m. MoiKlaii-Satiinlin/) Talk to Dlair, or WDGY General Manaeer STKYK LM' I'N'Mxl..iD.OiH) irntt* 11 /1G1 first 5 SI I r/ n — 9 u.in.(> p.m. WDGY MINNEAPOLIS-ST. PAUL MomUiii-Saturdop TODD STORZ President Today's Radio for Today's S e II in g : - WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. SPONSOR • 18 MAY 1957 13 ...
28 Jun 2016  -  58k
1004. Sponsor-1957-05-4-OCR-Page-0034.pdf [Sponsor Magazine]
... every important audience-type. That statement embraces the housewife, her husband, their teenagers — as well as the farm family. Every survey agrees. Whether it's audience or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri TODD STORZ, President Today's Radio for Today's Selling KOWH WTIX WDGY WHB WQAM Omaha New Orleans Minneapolis-St. Paul Kansas City Miami Represented by John Btair & Co. Represented by Adam Young Inc. 32 SPOXSOR • 25 MAY 1957 ...
28 Jun 2016  -  77k
1005. Sponsor-1957-06-1-OCR-Page-0015.pdf [Sponsor Magazine]
... <)\V11 eontinnes to place at your -er\ ie.. jitst its it as tm tl past six yeiirs. (hill Adam Voiin< _r lite. or talk to K(t \Vll <o-neral M;inaL'> -r Vnmil ^.r|t , KOWH ( )lllilllU TODD STORZ President I^Too'ciy's Radio for Today's Setting HHI WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orieans Represented by John Btair & Co. Represented by Adam Young Inc. St'O.XSOK • I JUNE 1957 13 ...
28 Jun 2016  -  54k
1006. Sponsor-1957-06-2-OCR-Page-0001.pdf [Sponsor Magazine]
... Hooper. Xow Pulse. Hooper and Trendex A PH. are in agreement: All three show A\ QAM first all day 1 See .IOHX BLA1H. or WQAM GM .IACK programing \ISAS CITY . . . with WHB. First per 10 Pulse, Xielseu, Trendex and Hooper — first SAXDLEK. Page 55 TODD STORZ, President ^iay's Radio for Today's Sellin ...
28 Jun 2016  -  84k
1007. Sponsor-1957-06-2-OCR-Page-0032.pdf [Sponsor Magazine]
... every important audience-type. That statement embraces the housewife, her husband, their teenagers — as well as the farm family. Every survey agrees. Whether it's audience or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri TODD STORZ, . President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapoiis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. 30 SPONSOR • 8 JUNE 1957 ...
28 Jun 2016  -  72k
1008. Sponsor-1957-06-3-OCR-Page-0015.pdf [Sponsor Magazine]
... " can he misleading. Scrap them . . . and let John P.lair update yon. Or, talk to WlXiY (hmeral Manager Steve Lahniwki. April 6.1 • March-April li) ." Pulse. 1957 WDGY od.ixid initls Minncapolis-St. Paul 1 1 T ~ ^ ( • 1 i j T • 1 a TODD STORZ President WDGY WHB WQAM KOWH wnx Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. St'ONSOlt • 15.)l NF. 1U5 . 13 ...
28 Jun 2016  -  79k
1009. Sponsor-1957-06-4-OCR-Page-0030.pdf [Sponsor Magazine]
... 7"^ . ^ I r** ** n 1 ^ ^ "r , S 4 . 'v yfe - > r- V ^1."* i- ..*.;*& *• * At * Halt of xcs #J Just this: August, 1956 WQAM becan.e a Storz Station. October, 1956 AVQAM went independent. November, 1956 AVQAAI leaped to first place all day (2S.4r( . Hooper) without a give-away. February, 1957 WQAM rocketed to first place all day on Trendex (M-l.Tr) . Feb. Mar. 1957 WQAM jnniped to first place all day on Pulse. Mar. ...
28 Jun 2016  -  70k
1010. Sponsor-1957-07-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 19 S 7 /a.** a _ ^r 40( a copy • SIO a year ^000'/I } ** 4 N O / ' THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE HOW TO GUARD A $7 MILLION XWhere TV INVESTMENT there's a Holrne Cm ti- ;ul hmm- Storz agnr no\\ delegaU- / % )iK)>l of lii> otlu'i rc- station.. ^pon^ilnlitic- to (• onccii- tratc* on conmiernaK there's 9 for lii> t\ program-^ . mdience Page 27 Beneficial's marketing jig- In each of these major markets more ...
28 Jun 2016  -  88k
1011. Sponsor-1957-07-1-OCR-Page-0072.pdf [Sponsor Magazine]
... 'va - a d"o r ; t M Nfl WS i- Jack Thayer, of W'DGY, .MinneapoHs-St. Paul, is perhajis the first full-fledged disk a*r joeke\ iu a major market to move over- night from his turutahle to the general manager's office, hast week. Todd Storz, president of Storz Stations of which I ^ DGY is one, named That er to the gen- cra WAY OUT l manager jiost to sueeeed Stephen ha- hunski who resigned to become a vice president at ABC. Thayer will assume the new position on 3 Julv. In the Twin Cities, Thayer has been a ...
28 Jun 2016  -  110k
1012. Sponsor-1957-07-1-OCR-Page-0028.pdf [Sponsor Magazine]
... times the second station's audience. That's Station "A " ' c !) .8f ' what the newest Hooper says, continuing a dramatic, fantastic change Station'B* ' /< - >/ in Southern Florida radio listening — and time-buying — since the start Station "C " /< - of Storz Station programming at WQAM, less than a year ago. Station "D " 6.8f% ' Station "E " <1 The latest Pulse and Trendex have "WQAM in first place. So it's unani- Station "F " 5.G7 c mons. So don't let 19.16 data throw saud iu your eyes. ...
28 Jun 2016  -  72k
1013. Sponsor-1957-07-2-OCR-Page-0023.pdf [Sponsor Magazine]
... Ihdse which shows WTIX first in 11-sitil ion with an even hii^ -er lead over the next siation NEW ORLEANS in 11-slalion Xew Orleans first in the inorn- r. * .1 1A K i. WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPOXsOR • 13 JlLY 1957 21 ...
28 Jun 2016  -  63k
1014. Sponsor-1957-07-3-OCR-Page-0030.pdf [Sponsor Magazine]
... ji/< average share of audi- ence, 7 a.m.di ]) .in. Monday through Saturday. Latest Nielsen says it. \VI)(IA first XSI area f) a.m. 6 p.m. Monday through Saturday. Latest Pulse (back in March-April) said \YD(!Y is first every afternoon. Storz Stalion programming excitement has over- turned radio listening — and time-huymg — hahils of a generation, (let details from your tMair man . . . or talk to W DGY General Manager Jack '1 haver. fes ^ vv, Jk- a \ ^ / 1 \ WDGY 7)0,000 watts Minneapolis-St. Paul ...
28 Jun 2016  -  67k
1015. Sponsor-1957-07-4-OCR-Page-0023.pdf [Sponsor Magazine]
... City radio station. Ttilk to Blair or ^ III''"M (leorire W. Arn strong. WHB in.oiin watts mi Tin kc Kansas ( 'it v. Missouri WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami l\l REPRESENTED BY JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING |TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 27 Jl L\ IO.TT 21 ...
28 Jun 2016  -  65k
1016. Sponsor-1957-07-4-OCR-Page-0029.pdf [Sponsor Magazine]
... the mod imitated -tation in the eomitr\ heean^e of the do/en> and do/ens of station manniter- who have heen here LIVE LOCAL to stnd\ our ojieration over a period of veais and that the mi called IMmiidi Program For the convenience of formula simpK >tarled here, went throujrh Storz. Mcl.endun. and a few other datiom. finallv to I'loujrh. and Networks British and European eventnallv hack to lialtimore to give u- ome aj;<;re- i\e eom|)etition. advertisers Ii. C. Kmhrv I ice Presilient II 11 // . Piih'iniore and the expansion ...
28 Jun 2016  -  61k
1017. Sponsor-1957-08-1-OCR-Page-0001.pdf [Sponsor Magazine]
... 4'"W MARKETING H\ pre- elliiig ron^iim- er^ and pn-Iiinp new pri)diicts into rapid na- I have it tional di>lriltiili()ii. tele- much easier vision ha- re\oliilion- \ ized marketing laelie- r when I Pagc 27 / buy V Storz Station A cities How to make V each radio dollar 1 work like ten Page 30 The "Freud" of Madison Avenue: Dr. Dichter In oarh of those MINNEAPOLIS-ST. PAUL . . . WDGY =1 Hoop) r, TrtmUj, I'lilst oil (lop. Sii l!lo r Page 33 major ...
28 Jun 2016  -  78k
1018. Sponsor-1957-08-1-OCR-Page-0030.pdf [Sponsor Magazine]
... to first • June Tremlex says it: WIXJY has 29.9% average share of place ir/)c ;r audience, 7 a.in.(i ji.ui. Monday through Saturday. Z. Buying 14 DCIY — Latest Pulse says it: AVIXiY has 189 first place quarter hours, advertised products against 128 for next station. Storz Station progrannning excitement has overturned radio- WDGY listening- -and time-buying habits — of a generation. See your 50,000 watts Plair man .. or talk to WDGY General Manager Jack Thayer, MINNEAPOLIS-ST. PAUL \v If*** y * \ r / \ * r n c % *1 * r ...
28 Jun 2016  -  130k
1019. Sponsor-1957-08-1-OCR-Page-0085.pdf [Sponsor Magazine]
... rmiNG but First 6 Months 1217 1608 2--? 1953 1954 1955 1956 1957 No magic formula — just a simple case of an increas- ing nnmher of advertisers discovering that adver- ^Write for the factual record of tising in SPONSOR pays off.5'5 WOLF. WHAV. KFQ. WT.XL and Storz in sroNson. They'll SPONSOR spotlights its editorial content 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So much so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volume of SI.000.000. ...
28 Jun 2016  -  52k
1020. Sponsor-1957-08-2-OCR-Page-0015.pdf [Sponsor Magazine]
... ( rtishiy it's a WHB world! Tall: to Blalr or WHf? CM Choryc W A lonsl rouy. WHB 10,000 watts on 710 kc. Kansas City, Missouri WDGY Mmneapo! s St. Paul WHB Kansas City WQAM'/Jam' REPRESENTED BY JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. M'OXMJK • 1(1 Ut,l>T IboT ...
28 Jun 2016  -  57k
1021. Sponsor-1957-08-3-OCR-Page-0028.pdf [Sponsor Magazine]
... with the t)pe is produced the next thing is a lire- of format that continuallv gains the SPANISH action or fnllv animated spot that cost? top ratings in markets where the for- thousands of dollars. Very few know mat is in effect. about semi-animation or the stop mo- Sure, the Todd Storz stations, the tion technique . . . and how semi- RADIO IS Plough stations and David Segal sta- animated commercials can be produced tions are all using a format that came for as low as S10 a foot as compared from the public's desire for music to S70 or $80 per foot for full anima ...
28 Jun 2016  -  88k
1022. Sponsor-1957-08-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 32 ^SOUND-OFF" Marketing a new identity . . . ingenuity MINNEAPOLIS-SI. PAUL . . . WDGY on television IIooiht, Tivmlcx, I'nlsc nil ihiv. Sec lUjiir or (IM .lock Thovor. Page 35 which tunes more radios to the KANSAS CITY . . . WHB Motro Palso, Nirlsyn. TroinKx, IIoojxt: Storz Station Aren Niolscn, PuLsi* . or (iM (n'omr . Ariu^trmf: than to any other NEW ORLEANS . . . WTIX Radio Basics: Hooper. Pulse. See Ailoin Vouii>: or (iM Prcl Px i tliePon. in each of these MIAMI . . . WQAM spot costs, ...
28 Jun 2016  -  70k
1023. Sponsor-1957-08-3-OCR-Page-0027.pdf [Sponsor Magazine]
... WTIX ffiifinl i iiiiiiiL. fr I'dfil I'fitliflsui other 266 do. WTIX fir"/ in ! I-stntinn NEW ORLEANS % - 'sJ r > A u \ 1 w 3 \0 J A V WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BV JOHN BLAIR A CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BV ADAM VOUNG INC. M'OVsOR • 17 M Gl >T 1937 23 ...
28 Jun 2016  -  69k
1024. Sponsor-1957-08-3-OCR-Page-0030.pdf [Sponsor Magazine]
... That s what the newest Hooper savs, eoiitiiiuin^ a dramatie runaway A Time-Buyer for WQAM since the start of Storz Station tiroprannning less than a year atro. Xow W'QA.M has 4 times the andienee of the next station. ^oesn't have to dig 1 he latest I'nlse and Trendex also show WQAM in first place by eon- very far to vineing margins, flakes time-buying- in Miami rather simple, doesn't it. Don't complicate yonr life by leaning- on Ifiofi data for support, learn what's what (iet the new figures from .John in Miami. 1'dair . . . or talk to W'QAM WQAM Heneral .Manager .Jack Sandier. ...
28 Jun 2016  -  85k
1025. Sponsor-1957-08-3-OCR-Page-0083.pdf [Sponsor Magazine]
... OTHING BUT First 6 Months 1217 1S08 2069 2--? 1954 1955 1956 1957 INo magic fonmila — just a Miuple ease of an increas- ing ninnber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial eontenl 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So inncli so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volnine of 81,000,000. SPONSOR ...
28 Jun 2016  -  49k
1026. Sponsor-1957-08-4-OCR-Page-0015.pdf [Sponsor Magazine]
... ( i,,! ,.,.7 ii.m.(! p.m. .Miimlny tliinn 'li Sntiirilny. |jiti,>t I'lil-r ,'1^ , it : \\ |) (| \ | ,) | , [vi |ir,t |i |jii'c i|iiiirti i' Inmrs ii^ini, t Twin for next Million, Storz Stiiiion prou'rimimiii^ ' cxritc Cities meiit lin.. oirrtiirnnl riidin |j,truing nml tiim' linyin^ linliit^ ot' n orticni- WDGY tion. See your lUnir mini . . . or t; ,lk to \\ |) (! ,i (Icm'i'iil Mnmi^cr .lin-k 50,000 Watts rimvi-r. Minncapolis-St ...
28 Jun 2016  -  58k
1027. Sponsor-1957-08-4-OCR-Page-0105.pdf [Sponsor Magazine]
... - work's business are Lanolin I'lus. Pharmaco and Chesehrouuh-Ponds. People in the news; Dale L. > /.Moinly lias heen named to the newK created position of director of special station ser\ ices for the American Hioadcasling .Network. .MmnK form- erl\ was \ ice president the Mid-Conti- nent Broadcasting (Storz Stations) . . . Hulph S. Ilaleher has heen |) ro- moled to national manager of the \BC 1A station relations dcparlmenl . . . Harry C. Foils and Aaron Heekwilh h a\e heen appointed ac- count executnes for ABC IV. Foils has heen an account executi\e ...
28 Jun 2016  -  72k
1028. Sponsor-1957-08-5-OCR-Page-0060.pdf [Sponsor Magazine]
... Seems like everyone s happy wi "SPONSOR. :mu*r When we ivfite Storz reading for all in ads for SPONSOR, the broadcast and tve know we'll he seen advertising field" by a lot of somebodies" ADAM YOUNG HARRY LONDON tCLKPMOMC. OlATWlCT y.YdOO HENW J. KAITM VN ^ ASSOCUTES RADIO STATION REPRESENTATIVE 1410 H t-TRKUT. A/F L. *7C0 \V . • WASHINGTON N MA^ON Orr ClI IN 6. IXC. VJ t • CANAC AN MAAnfTS June 3* 195^ 3 EAST 54tii STREET. NEW YORK 22, N. Y. . TELEPHONE PLAZA 1-4848 Mr. Korman (Jlenn ...
28 Jun 2016  -  67k
1029. Sponsor-1957-08-5-OCR-Page-0058.pdf [Sponsor Magazine]
... "Look at "And this STORZ look at spot jump. SPONSOR, In 1955 350% above over 50% the above 1954." previous year." The three-station Storz income for the fiscal year 1955 was triple that of 1954, the first full year of operation. National spot income wae five times that of 1954, thirty times iHr* that of 1950, and a very healthy F 22.5% of total. The investment in SPONSOR was V more than tripled during 1955; wa forty times that of 1951! \ Storz, ever dynamic, continued to grow. WDGY in Minneapolis- St. Paul was added ...
28 Jun 2016  -  61k
1030. Sponsor-1957-08-5-OCR-Page-0057.pdf [Sponsor Magazine]
... "How did Storz build his success and acceptance?" "Advanced programming ideas did it supplemented by an alert sales and promotion policy The sales policy was simple. It was based upon hard-hitting sales representation plus aggressive trade paper advertising. SPONSOR went to work for Storz in 1951 at a modest first-year salary of $280.50, the beginning of a long mutually-profitable relationship. With KOWH a solid success, in 1953 Storz bought WTIX, New Orleans, and put it under the experienced leadership of Fred Berthelsen. In May 1954, 10,000-watt WHB in Kansas City came into the fold, with youthful, dynamic George W. Armstrong at the ...
28 Jun 2016  -  54k
1031. Sponsor-1957-08-5-OCR-Page-0056.pdf [Sponsor Magazine]
... Todd Storz lit a fire in Omaha when he bought KOWH." Back in '49 KOWH was small and unknown; it needed the guiding hand of a dynamic personality.. new ideas, new programing, new business. A made-to-order buy for Todd Storz and his "New Look" in radio. So he bought it. Almost immediately, the station took on new life as the Storz concept came into sharp focus, and the first Storz radio operation, aided by strong national advertising, became known in the far-flung corners of the nation. It was the start of one of radio's most amazing success stories — a SUCCeSS that grew ...
28 Jun 2016  -  44k
1032. Sponsor-1957-08-5-OCR-Page-0061.pdf [Sponsor Magazine]
... m \e n the Storz trade paper campaign -Your pood publication ha* -SPONSOR has been the recipient of a certainly played a vital substantial portion of this role in our development, investment since the first issue" TODD STORZ JOHN BLAIR PL.i. 3 .IOIl\ III.MK r, COMl'VNT THE STORZ STATIONS 41B >1 " 225 SOUTW 15'• STREET VOt4K ' NLK OMAKA 2.NIIMJRA i r7 tcc® *Tr z M*y lb, 1957 r ar lor &a , la tb sbort bi tory of th* 3t r StRtlooo, h rdly ootb b * Mob b a't d oon tr t d with lapaot — tb* ...
28 Jun 2016  -  73k
1033. Sponsor-1957-08-5-OCR-Page-0059.pdf [Sponsor Magazine]
... "Here's the Storz Story in dollars-and-cents." Fiscal Year % Spot Is Ending Magazine Magazine Magazine Storz National of Total SPONSOR * "D " June 30 "B " * Spot Revenue Revenue — — — 1950 $ 9,000 $ 11,000 7,4% 1951 $ 280 9,500 — — 23.000 10 1 1952 4,233 10,000 ^ 840 — 29.000 9.4 1953 6,077 10.000 925 — 52.000 14,3 1954 2,796 10.500 925 — 62,000 13.8 1955 9,118 14.400 1,600 — 332,000 22,5 1956 24,132 23.200 2,800 — 723,000 27.6 1957 38,317 27,750 4,470 $13,500 1,622.000 34.5 VV 'Appropriations for Magazines "B " and C" approximated for years prior to 1957. KOWH WTIX WHB ...
28 Jun 2016  -  42k
1034. Sponsor-1957-08-5-OCR-Page-0055.pdf [Sponsor Magazine]
... "So I understand. I notice U they're I see running where over 10 0 STORZ' pages spot in billing SPONSOR has this tripled year." in the last two years." CASE HISTORY -3 of SPONSORed ADVERTISING ...
28 Jun 2016  -  40k
1035. Sponsor-1957-08-5-OCR-Page-0095.pdf [Sponsor Magazine]
... . OTHING BUT First 6 Months 1217 608 2069 2--? 1953 1954 1955 1956 1957 No magic formula — just a simple ease of an inereas- ing niimbcr of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF, WBAY, KPQ, WTXL and Storz in SPONSOR. They'll SPONSOR spotlights its editorial content 100% to- show how you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So iniieh so that SPONSOR'S 1956-57 fiscal vear - ended showed advertisins recentlv C volnnie of $1,000,000. ...
28 Jun 2016  -  46k
1036. Sponsor-1957-08-5-OCR-Page-0032.pdf [Sponsor Magazine]
... W4IB first with 42.1% all-day average. KANSAS CITY, Whether it's prime .. or any time . . . talk to Blair or WIIB GM Georye IT. Armstrong MISSOURI WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami r\j _ REPRESENTED BY JOHN BEAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ. PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • 31 AUGUST 1957 ...
28 Jun 2016  -  56k
1037. Sponsor-1957-09-1-OCR-Page-0031.pdf [Sponsor Magazine]
... < In llliiir . . 50,000 Watts \Vl)(i V • ieneriil Miitiiiiier diiek Tli;i \ er. Minneapolis-St. Paul e ik "7 \s . Vi E , 4 WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONSOR • i SEPTEMBER 1957 29 ...
28 Jun 2016  -  69k
1038. Sponsor-1957-09-1-OCR-Page-0015.pdf [Sponsor Magazine]
... ai,| ' loMp,,. , ain.(i |) .ni. .Moinla\ ' - K. nliM I in Salnrdax- -Inly-Aiien.M. 111." ,7 MIAMI - O s> r V WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR A CO. T.O DAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Oneans REPRESENTED BY ADAM YOUNG INC. SPO.NSOR SEPTEMBER 195, 13 ...
28 Jun 2016  -  62k
1039. Sponsor-1957-09-1-OCR-Page-0071.pdf [Sponsor Magazine]
... THING BUT First 6 Months 1217 U608 1826 1883 2069 2--? U9S3 1954 19SS 1956 1957 IVo magic fonmila — just a simple case of an increas- ing: nnniber of advertisers discovering that adver- 'Write for the factual record of tising in SPONSOR pays off.* WOLF. WBAV, KPQ, WTXL and Storz in sponsor. They'll SPONSOR spotlights its editorial content lOO^o to- sho^ hovr you can build your wards advertisers and agencies — and really hits the spot revenue in your market. target. So nnich so that SPONSOR'S 1956-57 fiscal year recently ended showed advertising volume of Sl.OOO.OOO. ...
28 Jun 2016  -  44k
1040. Sponsor-1957-09-1-OCR-Page-0090.pdf [Sponsor Magazine]
... some very bright broadcasters like Jake Kmhr\ of WITH. Baltimore and James Brown of KOSI. Denver wrote SPONSOR and me as though I Mar. Apr. '57 Hooper in Lansing Shows had credited Plough with originating the entire music-news format. MONDAY THRU FRIDAY Mr. Brown made the point in his letter that people like Todd Storz. WILS Station B Dave Segal and many others had contributed substantially to the de- 7:00 a.m. l 2 noon 61.4 23.5 velopment of the music-news format. I couldn't agree more. 12 noon-6:00 p.m. 53.7 30.1 Another variation on the musie format And now along comes WORL in Boston with yet ...
28 Jun 2016  -  89k
1041. Sponsor-1957-09-2-OCR-Page-0019.pdf [Sponsor Magazine]
... to WTI X s enni ninin,' quarter hours and uideinne |eaderslii|i ainnnv. Xe\\ <) rleriiis' I I radio sial mns. don't Tile most reeenl (dnK Aiimis) llooper shows WTIX in lirsi place with "J.! , o\ -er twice ilie ninner-ii|) sialion's 111'. Storz Station rnnnd-tlieodoek exeiteinent and ideas have created a new New belong Orleans listeninir hahit. with new tiiiiedai\inu hahits to mat di Spare the Adam Vonny man a little time out ol' yonr da_\ to tell yon win \nn tret nothintr hut to trnod limes out nf WTIX'sda\ . tlr, lall ...
28 Jun 2016  -  61k
1042. Sponsor-1957-09-2-OCR-Page-0034.pdf [Sponsor Magazine]
... IMair or than all other Will) (LAI (leoruc W. Ariiistroum Kansas ( '/ // / radio stations combined. WHB U) .( )00 icatts (Jit 710 he Kansas City, Missouri WDGY Minneapolis St. Paul r WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR i CO. TODD STORZ, PRESPCENT TODAY'S RADIO FOR TODAY'S SELLING WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. SPONsOK • 14 SKl'TKM liKl! 1957 ...
28 Jun 2016  -  79k
1043. Sponsor-1957-09-4-OCR-Page-0001.pdf [Sponsor Magazine]
... 28 SCPTCMtt ft 19M 20< copy • S3 m ymmr 6. ' c sr * PART ONE OF 2 PARTS i h a 1 THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE THE MARKETING VEEP: HOW HE Where there's a OPERATES Storz Station.. there s A new fijitiro iio\n hold, the t\ jmrse-Mriiij; - l)ig-l)ti>iiu' s mtniajie m eiit .ettlr- into a DOMINANCE marki'tiuj; coiwiutis ttd \ e r t i - i ii j; jititlern Page 25 Saturation and the new radio Page 28 i Donn iiiiik l jorllu stdhmi . . . doiiminiK ^ f'>r yi ...
28 Jun 2016  -  99k
1044. Sponsor-1957-09-4-OCR-Page-0026.pdf [Sponsor Magazine]
... . And from Pulse — 2 happy birthday cards: FIRST Metro Pulse gfves WQAM decisive first place So does a brand new Southern Florida area Pulse, that accounts ANNIVERSARY for the listening preferences of 31.5% of the people of Florida. Many happy returns from Trendex, too, with a strong first for ASA WQAM. STORZ STATION And many thanks to you who buy time — for your quick recognition of the change in Miami radio listening . . . and for your eonfideuce in the personalities and programmings of the new .. FINDS WQAM'S RUNAWAY WQAM Serving all of southern Florida with 5,000 watts on 560 Itc COMPLETE1 and Radio #1 in . ...
28 Jun 2016  -  94k
1045. Sponsor-1957-10-1-OCR-Page-0015.pdf [Sponsor Magazine]
... lilair . . . or Will' Hi to nil Mining) r (tiorgi U.[nnstroiii/ WDGY Minneapolis St. Paul REPRESENTED BV JOHN BUAIR A CO. WHB Kansas City REPRESENTED BV JOHN BUAIR A CO. rsj WTIX New Orleans REPRESENTED BV ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BV JOHN BUAIR A CO. SPONSOR • 5 OCTOBER 1957 13 ...
28 Jun 2016  -  62k
1046. Sponsor-1957-10-1-OCR-Page-0042.pdf [Sponsor Magazine]
... ice Pres. & Henry NN'hite. Dir. of Adv. Lawrence. Kane K Artley. Genl. Mgr. New York Storer Broadcasting Co. George B. Storer, Pres. Arthur C. Schofield, N'ice Pres. Robert G. Venn & Assoc. Inc. New York for Adv. & Sales Promo. Nliami Storz Stations, Omaha Todd Storz, Pres. Bill Stewart, Promo. NIgr. Henry J. Kaufman & Assoc. Washington. D. C. Triangle Publications, Inc. Roger NN. Clipp, Nice Pres. John D. Scheuer, Jr. Promo. A1 Paul Lefton, Philadelphia Philadelphia Radio & TV Div. NIgr. ...
28 Jun 2016  -  83k
1047. Sponsor-1957-10-2-OCR-Page-0032.pdf [Sponsor Magazine]
... ') '? averac-e.** Peaks Newest Pulse yives \V 1)(J V first place, with more quarter hour wins than anyhody — and no quarter hour below second.*** No wonder this month is sceiuy . . . in the 2. WDGY'S biggest billing in 34 years The Storz Station programming- which chanfred Twin Cities Twin listenin<i - habits — has automatically created a new time- huyinjj- habit. It's the new data that counts. (let all of it from Hlair . . . or AVDCV (leneral Manager Cities • Tack Thaver. *7 a.m. G )) . ...
28 Jun 2016  -  99k
1048. Sponsor-1957-10-3-OCR-Page-0015.pdf [Sponsor Magazine]
... WTIX first place Hooper now up to '24.dH (Anj,rnst- September") . T1X first place Hooper fpmrter hours; 2)0 out of 220 i d nne-Septemher W FIX first place Pulse: 21.IV ( .Inly-Anur ist. Monday throtiLdi Saturday . Hut enomrli of our figures. Let 's talk ahon yon and how Storz Station proiirannnini: excitement can help yon in Xew Orleans. Ask Athun \onnp . . . or WTIX Heneral Maiiai.rer l-hed P.erthelson. WTIX firsf am] (jdiiixj first) r t'a 11 station NEW ORLEANS WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A ...
28 Jun 2016  -  75k
1049. Sponsor-1957-10-4-OCR-Page-0001.pdf [Sponsor Magazine]
... I THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE u. FREY REPORT: — WILL AGENCIES \ FIGHT HARD? s. On the esc of tin* Kiev report to the A.\A . where agenex men resiew em - rent eompen^alion-\^ - tem, explain lln-ir -lanfl there's a Page 35 Storz Stafio n - - - there's ^j ^JL^CISB^pb Will Catholic church screen programing? . . . precisely why there's never a dull moment . . . Page 38 . . . precisely why in each of these major markets Spanish radio more rodios arc tuned to the Storz Stufiou tlum to mi ...
28 Jun 2016  -  86k
1050. Sponsor-1957-10-4-OCR-Page-0036.pdf [Sponsor Magazine]
... . C. sales now. V#HB . . . Juu.ooo u-atls an 7io kc. Kansas Citv, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 41 SUOXisOR • 26 OCTOBER 195 ...
28 Jun 2016  -  93k
1051. Sponsor-1957-11-1-OCR-Page-0015.pdf [Sponsor Magazine]
... , r 1 1 U ' I < m < -1. 1 t Pfi I r- 9 y WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. - WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA. NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPO.NSOK • 2 XOVKMRKK 1957 13 ...
28 Jun 2016  -  105k
1052. Sponsor-1957-11-2-OCR-Page-0028.pdf [Sponsor Magazine]
... Vou'd think by now that all radio stations in Miami would have accepted the fact that XCS =2 can have Xo Current Sicrnificauce. 'Out- Xot because the figures weren't valid — but because things have changed since the spring of 195G. It wasn't 'til October 1956 that VTOAM became a Storz sttation and made a quick runaway with- dated out a irive-away. Current Hooper: WQAM first with 42.1%* all- day average. 5Ietro Pulse gives AVQAM decisive first position. So does a brand new Southern Florida Area Pulse which aceounts for data!" the listenint: i)reference of."H.oO of the State's population ...
28 Jun 2016  -  78k
1053. Sponsor-1957-11-3-OCR-Page-0015.pdf [Sponsor Magazine]
... kc. Kansas City, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR 4c CO. ^ > T C 3 j —^ WHB Kansas City |_ ^ ^ j REPRESENTED BY JOHN BLAIR & CO. sn 1 IOIrsis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA SPONSOR • 16 NOVEMBER 1957 13 ...
28 Jun 2016  -  83k
1054. Sponsor-1957-11-4-OCR-Page-0034.pdf [Sponsor Magazine]
... in the morning, first in the afternoon, and first all day with 21,10. Hooper continues to give AVTIX top audience share in every time period, with a first place 24.1% all-day average. First place Hooper quarter hours; 200 out of 220. First place Pulse quarter hours: 281 out of 288, Storz Station programming ideas and excitement have created a new New Orleans listening habit, which in turn is producing a new Xcw Orleans time-buying habit. Next time the Vouug man calls, make him tell you the VATIX story. Pmtter still, give him a call — or talk to AATTIX General Manager Fred Berthelson. W ...
28 Jun 2016  -  85k
1055. Sponsor-1957-11-4-OCR-Page-0001.pdf [Sponsor Magazine]
... The iim- and adci|n,ir\ of iatinj;> i- a hot sub- try package toda ject of di>cu->i <) ii thi. wock a^ network jitter- appear and talk- on the tiuhjei t Hood tin1 air Page 33 Why Hoffman marketing demanded humor ere there's a Storz Station. there's Page 36 generated by the kind of radio which — in each of these major markets — has more listeners than anv other station How your tv MINNEAPOLIS-ST. PAUL WDCY is first . . . All-J.iy average. commercial Proof; Hooper (31.9rr) . . . TrenJcx . . . Pulse. See ...
28 Jun 2016  -  81k
1056. Sponsor-1957-12-1-OCR-Page-0015.pdf [Sponsor Magazine]
... share of audienee (Trendex) .* * • More Vl hour vius than anvbodv — and no hour below second (Pulse) . * ** Highest billings in WDCY's history . . It isn't just quantity of audienee that has created this new Twin Cities time-buying habit. It's sometbing else — the particular ability of Storz Station programming to provide a elimate in wliieh your messairt has maximum penetration-potential. Talk to It/air .. or WDdY G< nrrnt Monayt r .Jack Thnyi > 50,000 watts Minneapolis-St. Paul *7 a.m. 6 p.m. Jfon. Sat. ** 7 a.m. 6 p.m. Mon Sat. **+ 6 a.m ...
28 Jun 2016  -  69k
1057. Sponsor-1957-12-2-OCR-Page-0030.pdf [Sponsor Magazine]
... WHB General Manager Georgr 11 . Armstrong. * situated m .Missouri, Kanas aad I o tea 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR 4 CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR 7 DECEMBER 1957 ...
28 Jun 2016  -  111k
1058. Sponsor-1957-12-3-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida with 5,000 watts on 560 tc . . . and Radio — I in Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. rsj WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOMN BLAIR A CO. ...
28 Jun 2016  -  65k
1059. Sponsor-1957-12-4-OCR-Page-0001.pdf [Sponsor Magazine]
... high as 48.5 markets attracts more (Nielsen) . Sec Rlair or General Manager George M . Armstrong. NEW ORLEANS . . . WTIX 1 listeners to the is first . . . All-Jay. Proof: Hooper (25.9^:) . . . Pulse. Sec AJam Young or General Manager FrcJ Rerthclson. Motivational Storz Stations than MIAMI . . . WQAM 1 is first . . . All-Jay. Proof: Hooper (38.1 fr) . . . Pulse . . . St. Nick at the to any other S Kithcrn FloriJa Area Pulse . . TrcnJcx Sec Rlair or General Manager Jack SanJler agency Xmas party > WDGY Minneapolis St ...
28 Jun 2016  -  90k
1060. Sponsor-1957-12-4-OCR-Page-0024.pdf [Sponsor Magazine]
... man .. or WIII! llcncral Manager George TP. Armstrong. ^situated in Missouri, Kansas and Iowa WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 22 SPONSOR • 21 DECEMBER 1957 ...
28 Jun 2016  -  84k
1061. Sponsor-1957-12-5-OCR-Page-0015.pdf [Sponsor Magazine]
... \ 'er. WDGY (HHi trulls Minneapolis-St. Paul E"? 1 M. w- u m WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLA1R & CO. WHB Kansas City REPRESENTED BY JOHN BLA1R A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLA1R A CO. SPONSOR • 28 DKCEMBER 1957 13 ...
28 Jun 2016  -  73k
1062. Sponsor-1957-12-5-OCR-Page-0026.pdf [Sponsor Magazine]
... . or WHB General Manager George If . Armstrong. * situated in Missouri, Kansas and locca 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA Represented by john blair 4 co. 21. SPOVSOK • 28 DECEMBIR 1957 ...
28 Jun 2016  -  96k
1063. Sponsor-1958-01-1-OCR-Page-0030.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . , and radio #1 in Miami WDGY Minneapolis St Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. ...
29 Jun 2016  -  67k
1064. Sponsor-1958-01-2-OCR-Page-0044.pdf [Sponsor Magazine]
... SPONSOR ASKS What was your best audience promotion Todd Storz, The Storz Stations, Omaha months when the telephone volume of Specially prepared slides featuring \\ e have found that our most success- requests for long-range week-end re- landmarks or a "community shot" ful audience promotion devices have ports for picnickers prompted us to carry a video legend "Janesville been promotions that offer something make it a regular weekly feature of the watches WREX-TV, Rockford" in su- of a service to listeners. The "Presi- forecasts. pered position run as station I.D. s dential Preference Poll." which was The most durable of our promotions ...
29 Jun 2016  -  81k
1065. Sponsor-1958-01-2-OCR-Page-0022.pdf [Sponsor Magazine]
... .) . . . MGM will continue to hurt for some time to come. . . . Science fiction will be bigger than ever, will bust through in major fashion on tv. ( Sales of magazines in the field are way up.) . . . The pop music disk jockey convention spearheaded by the Storz stations, and scheduled for March in Kansas City, will be the the key station in first in a long line of successful confabs of this group. . . . More stars will invest more money in radio and television MICHIGAN'S^ stations, following lead of such wise entertainers as Crosby and Hope. Frank Sinatra's ...
29 Jun 2016  -  80k
1066. Sponsor-1958-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - motion, streamlined selling, showmanship Page 33 I 'Understand there's Dutch Masters lever a dull moment or advertisers, tries imagery either." transfer in tv is. Page 36 Jack Cunningham's c challenge to Madison Avenue Page 39 any of these 4 important markets . . . every time's a good time with the first place Storz Station ^ NEAPOLIS-ST. PAUL . . . WDCY is first NEW ORLEANS . . . WTIX is first . . . All-day. . All-day average. Proof: Pulse. See Blair or Proof: Hooper (29.2%— twice the rating of the next How much tv f€ .ral Manager Jack Thayer. two ...
29 Jun 2016  -  114k
1067. Sponsor-1958-01-3-OCR-Page-0033.pdf [Sponsor Magazine]
... or WTIX General Manayer Fred Berthelson WTIX /h's/ . . . and (jcffing firsicr in 11 siafion NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. 32 SPONSOR • 18 JANUARY 1958 ...
29 Jun 2016  -  79k
1068. Sponsor-1958-02-1-OCR-Page-0028.pdf [Sponsor Magazine]
... *situated in Missouri, Kansas and Iowa W11P. is the dominant first throimhout with WHB KANSAS CITY 10,000 watts,710kc. WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 26 SPONSOR • 1 FEBRUARY 1958 ...
29 Jun 2016  -  80k
1069. Sponsor-1958-02-1-OCR-Page-0062.pdf [Sponsor Magazine]
... . . . . Glenn W. Maehl, their philosophy of operation. to the sales staff of KTVU, Oakland, Also noted in the article is the rise Cal. . . . F. W. Hagerty, sales serv- of other chain operators, like Todd 'J (t ice and merchandising manager for Storz, Gordon McLendon, the Plough KOMO-TV, Seattle . . . Bill Fitzger- Group and Westinghouse. ald, to the news staff of KMTV, Omaha The competitive surge of the radio (inadvertently listed WMTV by SPON- networks in the past year or two is CLEVELAND'S STATION FOR MUSIC t NEWS SOR) . ...
29 Jun 2016  -  94k
1070. Sponsor-1958-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... on Hooper. (Latest all-day aver- time .. because they prefer WQAM's unique age: 36.1 % .) showmanship-and-precision blend. And WQAM is first on the latest Southern Florida area Pulse which accounts for the listening habits of 31.5% 410 of 432 Pulse quarter hours belong to this dominant of the state's population. Storz Station. (Monday-Saturday, 6 a.m. midnight.) Not Spend some time with Blair or WQAM general manager only is WQAM a dominant first per Pulse, but it con- Jack Sandier. WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #/ in Miami WDGY Minneapolis ...
29 Jun 2016  -  85k
1071. Sponsor-1958-02-3-OCR-Page-0032.pdf [Sponsor Magazine]
... show-blz authority, busi- 50,000 watts nc newsman, full flexlged movie critic. 4-7 p.m. dally MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BuAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. INI WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 30 SPONSOR • 15 FEBRUARY 1958 ...
29 Jun 2016  -  103k
1072. Sponsor-1958-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... uncondensed They write him; they hang on his words. He has great responsibility. half-hour script V He Ih es up to it. S^age 40 the stopz stations salute the 5isc jockeys of AmeRica on the ere of the First Annual Pop Music Disc Jockey Convention 2 and Programming Seminar, to be held under Storz Station Sponsorship, ...
29 Jun 2016  -  92k
1073. Sponsor-1958-02-4-OCR-Page-0015.pdf [Sponsor Magazine]
... piano, saxaphone, clarinet, drums, flute A and bassoon. Known as the "Dapper Don Juan Disc Deployer," Ken is one of the big WTIX voices in the big, booming New Orleans area. r ESPLANADE AVENUE WHARF .. and JOHNNY BARRETT WTIX's Program Director has been a key figure in the Storz organization for over four years. Johnny is an advocate of heavy on-the-air promotions and a % tight music policy. Proof of how well the system works are WTIX's continu- ing top ratings in the nation's #2 port city. FABLED PIRATE'S ALLEY .. and LARRY WILSON "Mr. New Orleans Radio" is ...
29 Jun 2016  -  127k
1074. Sponsor-1958-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... significant metro or area survey. Talk to Blair, or WHB general manager George W. Armstrong. KANSAS CITY UMII WDGV Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. 28 SPONSOR 1 MARCH 1958 ...
29 Jun 2016  -  100k
1075. Sponsor-1958-03-2-OCR-Page-0034.pdf [Sponsor Magazine]
... of the con These are radio's disk jockeys meeting vention picture. Seminars on practi for their first annual Pop Music D. J. cally every subject allied to disk jock Convention and Seminar. eys and radio are being held and th The convention, brought about top platter-spinners of the nation ar through the efforts of the Storz Sta- exchanging opinions and developin Convention planners: (1 . to r.) Robert tions, has also attracted an estimated ideas that may well have a widespread Tilton, Storz dir. engineering; Jack Thayer, 850 industry figures whose destinies influence on spot radio advertising fo gen. mgr W'DGY, Minneapolis; ...
29 Jun 2016  -  95k
1076. Sponsor-1958-03-2-OCR-Page-0035.pdf [Sponsor Magazine]
... events in Grand Ballroom, Muehlebach Hotel, unless otherwise specified straight from the jockeys": Friday 6:00 p.m.: Cocktail party -Tea Room & Trianon Room Martin Block, WABC, New York: Saturday "When a sponsor buys a disk jockey -i 8:00 a.m.: Breakfast: Remarks by Todd Storz and the Mayor of show, he buys it usually for the per- Kansas City. sonal recommendation of his product. 9:15: Talk by Martin Block, WABC 10:30: "Program Director — Friend or Foe?" Eddie Clarke, WHB; Therefore, it is of prime importance Don ...
29 Jun 2016  -  113k
1077. Sponsor-1958-03-2-OCR-Page-0015.pdf [Sponsor Magazine]
... good buy. Work- ing at a slow, easy pace, and at times doing Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City | REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans I REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami k DD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR 4 CO. SPONSOR e 8 MARCH 1958 13 ...
29 Jun 2016  -  140k
1078. Sponsor-1958-03-2-OCR-Page-0022.pdf [Sponsor Magazine]
... frequently to the blandishments of the recon pusher. This is only one area in which a thousand individual quc WSPA-TV tions may be brought up and studied. And each of those thousan GEO. P. HOLLfNGBERY questions may determine how successfully a specific radio show c NATIONAL REPRESENTATIVES station does its job for its advertisers. The Storz Convention shou' shed some interesting light on the picture. I'll be in Kansas Citi and 1 hope to have something to say about it after the meetings. # 20 See "How d.j.s can help you sell," page 32. ...
29 Jun 2016  -  100k
1079. Sponsor-1958-03-3-OCR-Page-0002.pdf [Sponsor Magazine]
... ADAM YOUNG INC. representing modern radio stations exclusively p.\ I cii (Is /o The Todd Storz Organization, the disc jockeys of America, and everyone responsible for the overwhelming success of THE FIRST ANNUAL POP MUSIC D J CONVENTION Kansas City, March 7-9 , 1958 As announced at the Convention, we shall release shortly a Pulse survey exploding once and for all the myth that only young people listen to modern radio music. Drop us a note if you would like to receive a copy — no charge. ADAM YOUNG INC. 3 East 54th Street, New York 22, New York, PLaza 1-4848 ...
29 Jun 2016  -  32k
1080. Sponsor-1958-03-3-OCR-Page-0032.pdf [Sponsor Magazine]
... . . . with audience shares consistently in the 40% bracket. WHB Kansas City 10,000 watts, 710 he. WDGY Minneapolis St Paul REPRESENTED BY JOHN BI.AIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE: .OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR it CO. 30 SPONSOR 15 MARCH 1958 ...
29 Jun 2016  -  130k
1081. Sponsor-1958-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... George W. Armstrong. NEW ORLEANS . . . WTIX is first . . . all-day. Proof: Hooper H • • in each of these (32.2%)— Pulse, too. See Adam Young or General Manager Fred Spot television's 4 nt markets . . . more Berth elson. Hfs listen to the Storz MIAMI . . . WQAM is first . . . all-day. Proof: Hooper (36.7%) . . . $1,000,000 Pulse (410 of 432 quarter-hours) . . . Southern Florida Area Pulse . . . • • • . than to any other Trendex. See Blair .. or General Manager Jack ...
29 Jun 2016  -  98k
1082. Sponsor-1958-03-4-OCR-Page-0021.pdf [Sponsor Magazine]
... lib personality programing will determine how long formula radio, top 40 or any other kind, will last. HOMES One fact in the convention developments struck me as interesting, and may be highly significant. I did not hear a single jockey who Aggregate of Quarter-Hour worked for any of the foremost formula groups, such as Storz, Homes tuned to WMAR-TV in Plough, McClendon, Kluge, etc. beef about the restrictive handicaps One Week Sign-on to Midnight of formula programing. Virtually all the beefing seemed to come NIELSEN Jan. 58 from jockeys working for stations who are the imitators of the imita- tors, i.e. stations who had only ...
29 Jun 2016  -  95k
1083. Sponsor-1958-03-4-OCR-Page-0037.pdf [Sponsor Magazine]
... RADIO PROGRAMING: Miller Attacl At Storz StatioipsS Pop Music Disk Jockey Convention in Kansas Citv recently, Columbia Records' Mitch Miller said that d.j. s appeal to musical tastes of 8-14-year age group ^Jlatheied under this roof are a great both know that ratings are compara- many men of fantastic skill, taste, and tive. Each of you is fighting for your imagination. You caused radio to jump share of the milk — after the cream's out of bed and click its heels a few been skimmed off. The current pheno- years back, while the public was dress- menal grosses of the recording com- ing for ...
29 Jun 2016  -  86k
1084. Sponsor-1958-03-4-OCR-Page-0020.pdf [Sponsor Magazine]
... Dale, on the other hand, flatly and repeatedly stated that "station managements who utilize formula radio are afraid to let the disk jockey get too popu- lar. They're afraid he'll ask for a raise. . .." *17 Central Michigan counties with Dale carried on so vehemently and repeatedly on this that Storz' $1,696,356,000 national program director Bill Steward, who was moderating the spendable income. panel (as well as most other panels during the meets) firmly told him: " , , . that's enough of that thing you've got with the-Plough stations, Stan. . .." But the subject came up in ...
29 Jun 2016  -  77k
1085. Sponsor-1958-03-4-OCR-Page-0010.pdf [Sponsor Magazine]
... SPONSORfD iHf s INVITATION to send us comments, suggestions, criticisms which will help shape the 1959 Convention. ADVANCE NOTICE to all air personalities, broadcast, record, music and advertising- executives : Set aside March 5-6-7-8, 1959, for the 2nd Annual Disc Jockey * Convention, sponsored by . . . 21 ITHE STORZ STATIONS; Omaha, Nebraska WDGY, Minneapolis-St. Paul WHB, Kansas City WTIX, New Orleans WQAM, Miami 8 sponsor • 22 march 1058 ...
29 Jun 2016  -  86k
1086. Sponsor-1958-03-5-OCR-Page-0030.pdf [Sponsor Magazine]
... The twins like radio with their fun . . . and fun with their radio TluitV why WDGV is first' in the Twin Cities . . . and why WDGV billings are at an all-time high. The giraffes are appropriate here because they symbolize WDGY WDGV's head-and-shouklers leadership in Minneapolis-St. Paul. It's Storz Station loeally-eentered programming that does it! Hub shoulders with Blair .rt0/)00 watt a in . . or tete-a-tete with General Manager Jack Thayer. MINNEAPOLIS-ST. PAUL Pulsr- all dji JiNf-rasp WDGY Minneapolis St Paul REPRESENTED BV JOHN BLAIR & CO. WHB Kansas City REPRESENTED BV JOHN BLAIR & CO. rvi WTIX New Orleans REPRESENTED ...
29 Jun 2016  -  93k
1087. Sponsor-1958-03-5-OCR-Page-0086.pdf [Sponsor Magazine]
... the lack of programing clinics, both television and radio. & WKRC-TV, Cincinnati, reports that So sponsor welcomed, with more than normal enthusiasm, when Bishop Fulton J. Sheen made a the programing conclaves held by Westinghouse Broadcast- personal appearance at city's Taft Auditorium, seven paid stagehands ing Company in Baltimore and the Storz Stations in Kansas stood in the wings although the stage City early in March. Both were exceptionally well organ- was bare of scenery. An easy night for ized, instructive, and useful examples of industry service. workers in the vineyard. \\ estinghouse pegged its conference to public service pro- To and ...
29 Jun 2016  -  81k
1088. Sponsor-1958-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... . WQAM covering all of Southern Florida with 5,000 watts on 560 kc . . . and radio #1 in MIAMI WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. WTIX New Orleans TODAY'S RADIO FOR TODAY'S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 5 APRIL 1958 13 ...
29 Jun 2016  -  80k
1089. Sponsor-1958-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... nPvJ LL THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS wSE Where there's TV'S MAN OF -0 a Storz Station . , . THE HOUR: * there s THE CONSULTANT REATfVITV The trend to air media consultants is growing. They're advising spon- C sors, agencies, and the networks. Here's why industry needs experts to advise the experts w* Page 29 How the webs licked Daylight Saving Time problems Page 32 Fail tv: the PHOTOGRAPH BY JOHN BURWELL lineups are MINNEAPOLIS-ST. PAUL . . . WDCY is first . . . all-day aver- I creativity of self-disci- age. Proof: Pulse. To talk to the twins . . ...
29 Jun 2016  -  109k
1090. Sponsor-1958-04-2-OCR-Page-0028.pdf [Sponsor Magazine]
... spotlights the trend: WTIX of the New Orleans audience. The dominance of is first every daytime quarter-honr . . . and first WTIX can mean your dominance, too. Spend a in 462 of all 504 quarters.* quarter-hour or so with Adam Young, or talk to "WTIX General Manager, Fred Berthelson. Storz Station audience-centered programming *Jan. Fob. 6 A.M. midmgnt goes from strength to strength in 11-station New Orleans. Day after day more people switch to WTIX WTIX and are held there by warm, friendly, en- thusiastic professional air personalities. Hooper first . . . and (jetting firster in 11-station proves it, too ...
29 Jun 2016  -  78k
1091. Sponsor-1958-04-3-OCR-Page-0010.pdf [Sponsor Magazine]
... . J the Twins dial WDGY personalities BILL BENNETT That's why WDGY is first0 in the teen-dance innovator, columnist, magician, and amateur Twin Cities . . . and why WDGY billings are at an all- clown. Above all, he's a salesman . , , likeable, and a time high. . . It's Storz Station locally-centered pro- perpetual smiler. Bil is often described as the North- gramming that docs it, as personified by warm, friendly west's outstanding radio personality. men like Bill Bennett. Bill brings to bear on his four Talk to the man from Blair, or WDGY G. M. Jack daily entertainment ...
29 Jun 2016  -  100k
1092. Sponsor-1958-04-4-OCR-Page-0013.pdf [Sponsor Magazine]
... SPONSOR-SCOPE continued. The Tod Storz stations lia\e drawn some sharp ground rules to cut down abuses of the local rate. New regulations which limit qualifications for the local rate — as drawn up at a Chicago meeting of Storz people with John Blair and Adam Young — include these: CONTINUITY: Must be written at the local level in each market. It must consist of such information as retailer's local name, address, telephone number, or any other local infor- mation or sales point for at least 51% of the commercial. General product or institutional copy must be limited to half the commercial time. DISTRIBUTION OF PRODUCT ...
29 Jun 2016  -  61k
1093. Sponsor-1958-05-1-OCR-Page-0004.pdf [Sponsor Magazine]
... Bodec Senior Editors Alfred J. Jaffs Agency dilemma: What price marketing? Evelyn Konrad 29 At last weeks annual meeting tA's weighed agency services against W. F. Miksch individual client profitability, viewed fall with cautious optimism Associate Editor Russ Carpenter Midwest Editor (Chicago) Spot radio tackles the local rates Gwen Smart 31 The Storz stations are pointing the way to lick the old bugaboo of Western Editor (Los Angeles) national and local rates that have plagued spot radio over the years Pete Rankin Film Editor Net tv: New incentives for clients Beth Drexler Brod Assistant Editors 33 Advertisers are looking at new rate cards from two networks — ABC TV ...
29 Jun 2016  -  70k
1094. Sponsor-1958-05-1-OCR-Page-0001.pdf [Sponsor Magazine]
... stations WHAT PRICE AY X) and Watch Your Sales VP n r MARKETING? x ^ 7Rm At last week's annual meeting, 4A's weighed eo(fp/ client services against VIIAl Stations profits, were cautiously optimistic about fall 2 Important Markets spending. Here's why Serving over 3 Million People Page 29 FIRST and Getting Todd Storz FIRSTER CQQO, tackles the all the time local rates No. Page 31 A Vital Force in Selling Today's KMYR Air media OMAHA rosy future No. a population study A Vital Force Page 36 in Selling Today's DENVER Check the RATING of your/Choice Your STAR STATION is What you a MUST BUy Station! t ...
29 Jun 2016  -  112k
1095. Sponsor-1958-05-1-OCR-Page-0034.pdf [Sponsor Magazine]
... titxtion at hxal level were u-ed lo buy time to advertise Slorz Stations have set up rules, which, if adopted national brands at retail dealer ad rales. Among the univer-allx. will safeguard the sxsteni for all clients. or regional accounts rates ranging up ucts. (7 ) Publishers. (8 ) Transporta- Storz says, "While we realize that to as high as 75% less than national tion companies and facilities operating this move may cost us considerable advertisers pay have been many. .Na- generally in interstate commerce. billing in the immediate future, we are tional accounts and their agencies were • Will pay local rates ...
29 Jun 2016  -  85k
1096. Sponsor-1958-05-1-OCR-Page-0033.pdf [Sponsor Magazine]
... national vs. local rates in spot radio lished rate. Howeier, in certain in- only one source w ithin the ^cope of the has jn-d been run through by a bull- stam cs there are products and/or serv- trade area involved; (cl the loc al prod- dozer named Todd Storz. W hether ii^Jjthal do not easily conform to either uct account, in general, does not em- the briars uill jungle up again remains of theae two basic classifications. ploy an advcitising agency or is repre- to lie seen. But at the moment things • In no event will any account ...
29 Jun 2016  -  179k
1097. Sponsor-1958-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... power- 5,000 watts ful promotion, including posters like this one at high-traffic Canal & Royal Streets. NEW ORLEANS WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. I WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TOOD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR & CO. SPONSOR • 3 MAY 1958 ...
29 Jun 2016  -  83k
1098. Sponsor-1958-05-2-OCR-Page-0032.pdf [Sponsor Magazine]
... during one 24-hour period. The plan listenership available at night as a moderator-panel discussion with lis- is limited to 10 plans per week, may be they listen to radio while catching teners phoning in their own comments purchased from one to five plans per up on homemaking. (They're and suggestions, had its start on Storz week for from one to 52 weeks. Cost also a radio bonus on weekends.) station WQAM, Miami, with Allan per plan is $525. Courtney, local personality, conduct- Research: With all the research Market % Working Women ing it. and evidence of a large nighttime ra- riiicago ...
29 Jun 2016  -  92k
1099. Sponsor-1958-05-2-OCR-Page-0028.pdf [Sponsor Magazine]
... audience to the Blair man . • . or WDGY g.m. Jack Thayer. WDGY 50,000 watts MINNEAPOLIS-ST. PAUL WDGY Minneapolis St Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR A CO. noiNis WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. SPONSOR • 10 MAY 1958 ...
29 Jun 2016  -  118k
1100. Sponsor-1958-05-3-OCR-Page-0068.pdf [Sponsor Magazine]
... i /— Country Style, is celebrating its N . John Williams, news direc- 25th year of consecutive broadcasting. tor. KETV. Omaha. . . . E. James On public service: CBC radio net- McEnaney, sales manager, WHIM, works, Trans-Canada, Dominion and Kud os; Todd Storz, president, Storz Providence. . . . Helen Bensche, co- French, awarded the 1957 Alfred P. Stations, honored by New Orleans for ordinator of women's activities, WTIC, Sloan plaque for public service in the his contribution of a 1450 frequency Hartford. . . . Steve French, general highway ...
29 Jun 2016  -  101k
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