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Broadcasting Magazine Search




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901. Television-1958-Jun-OCR-Page-0083 [Television Magazine]
Television Magazine
... o , " " h o w " a n d " w n y " of spot r a d i o t o d a y . J ' - t i e r n s of l e a d i n g a i h ^ r t i s e r , 7. THE STORZ BOMBSHELL T h e f a c t s o n r a d i o ' s m o s t c o n t r o \ e r s i a ' s t a t i o n o p e r a t i o n a n d the t h i n ...
03 May 2014  -  135k
902. Television-1958-Mar-OCR-Page-0136 [Television Magazine]
Television Magazine
... 6 . NATIONAL SPOT T h e " w h o , " " h o w " a n d "why" ' of spol r a d i o l o d a y . . . P a t t e r n s of l e a d i n g advertisers 7. THE STORZ BOMBSHELL T h e facts o n r a d i o ' s m o s t c o n t r o v e r s i a l s t a t i o n o p e r a t i o n a n d t h e t h i n k i ...
03 May 2014  -  146k
903. Television-1958-Mar-OCR-Page-0219 [Television Magazine]
Television Magazine
... o d a y . • • P a t t e r n s of l e a d i n g a d v e r t i s e r s ' X E X TV (N ) ncludes Richmond, Va.) or ranking purposes, consider this market Btersburg-Richmond) 7. THE STORZ BOMBSHELL T h e fact; on r a d i o ' s m o s t c o n t r o \ e r s i a l PLADELPHIA, P a . - W I L M I N G T O N , station operation and the thinking behind it 89.0 1.752.682 'CAU TV ...
03 May 2014  -  154k
904. Television-1958-Nov-OCR-Page-0073 [Television Magazine]
Television Magazine
... , b u t we c a n ' t get excited a b o u t it. itself. END Reprints of this study are available at 2~><j - each. Hulk rates on request. RECENT R A D I O STUDIES: The New York Radio Market Nighttime Radio National Spot The Storz Bombshell How Leo Burnett Buys Radio News — Radio's Basic Strength Pulse Reports on the Out-of-Home Audience Reprints of these studies are available at 25<f each. Bulk rates on request. Television Magazine 422 Madison Ave. New York 17, N.Y. ...
03 May 2014  -  166k
905. Television-1958-Sep-OCR-Page-0071 [Television Magazine]
Television Magazine
... nited States owned by major station groups have been invited to join as part of a research project for the American Civilization the tape network. Depai tment of Brou n hniversity. Reprints of this study are available at 25 each. Bulk rates on request. RECENT RADIO STUDIES: The New York Radio Market National Spot The Storz Bombshell Believ ability: Network vs Independent The Westinghouse Radio Study News — Radio's Basic Strength Pulse Reports on the Out-of-Home Audience Reprints of these studies are available at 25$ each. Bulk rates on request. Television Magazine 422 Madison Ave. New York 17, N . f . ...
03 May 2014  -  160k
906. Television-1959-Jan-OCR-Page-0047 [Television Magazine]
Television Magazine
... radio, whether held by advertisers, closely. If, for example, the station that leads the market does well in the key morning and afternoon segments, the network programmed portions of the schedule ill tend to do agencies or the medium itself. as well. One such event is the step taken by the Todd Storz Broad- Radio p r o g r a m m i n g for e v e r y taste casting Company to affiliate with a network in an important market. Storz, who has been one of the industry's outstand- Over and above the question of station versus network is ing "young Turks. ...
03 May 2014  -  145k
907. Television-1959-Jan-OCR-Page-0090 [Television Magazine]
Television Magazine
... in \ iew of the situation in their persuasion. Findings in the sciences place greater responsibility than ever markets. And highly successful opera- which deal with human perception and on the advertiser to assess his proper- tors of independent radio will follow behavior will be applied to radio and lies and to seek efficiency. the Storz lead and become network af- will add new interest and excitement All of us must become increasingly filiates because in their markets it to the medium. critical of how and where we spend makes the best business sense. A new audience measurement serv- our money. We sincerely hope that the ice will be developed ...
03 May 2014  -  166k
908. Television-1960-Apr-OCR-Page-0075 [Television Magazine]
Television Magazine
... . of course. leluatecl tlnooghout the (LI, .we refined the pattern of "modern radio" still further. Within the rigidity and saneness of the inototype hour.. Fey have evolved a product which started with the tech - t.t%vtt created diversity. It is that (incrsii\ which has at- tiues of Storz and McLendon, and the WNEW concept, tracted its listeners in greater numbers. + t to which much that is unique has been added. Not only In a typical "prototype hour" at Kt wit. there are 13 rec- ,their product polished and perfected, but it is much ords played, 16 ...
03 May 2014  -  97k
909. Television-1963-Jan-OCR-Page-0072 [Television Magazine]
Television Magazine
... , which marked a startling de- passing years. and buzzing into prominence came a parture l'rom existing nenrnrk radio 11 1\FW was also an innovator in news. group of so-called "young Turks," of policies, included revisions of rates and Radio, since the 30s, had been active in whom Todd Storz, Gerald Bartell and network option time and offered adver- this area, especially in the use of com- Gordon \fcLenc\on were, perhaps, most tisers a complete freedom of choice as mentators, but the importance of news outstanding. t.o how many or how few markets to use. was never ...
03 May 2014  -  124k
910. Television-1963-Jan-OCR-Page-0073 [Television Magazine]
Television Magazine
... Lhing from a st uru LO a giveaway. Broad- ping or soothing (depending on whether works news was the lifesaver. For the caxt ers st i l l Lalk about the more than you were a Storz or \< \/ right man) tarn- networks, programming to a wide swath SI00,000 treasure hunts th.u SLOrz pro- alizing recipe, could not be mass-pro- o[ stations, had to steer clear of extreme mot ed in Omaha and i\finneapolis-St. duced. formulas. Paul. Daily clues were given 011 the air But station owners by the dozens, ABC Radio's vice president Robert and frarnic ...
03 May 2014  -  115k
911. Television-1965-Oct-OCR-Page-0052 [Television Magazine]
Television Magazine
... , but things are going the new station in town without going things just for the sake of doing some- to be different. Fifteen years ago, who broke paying for that reason. thing. was aware and sharp enough to think Where the pressure from the com- that Gordon McLendon and T o d d Storz mission to activate a CP is particularly would come along and knock the tar out intense yet the current chances for ac- of the network O&O radio stations with ceptance in that market particularly 5 kw and 15-man organizations? W h o bleak, a U — not willing to lose what ONE MAN'S MONEY ...
03 May 2014  -  151k
US Radio Magazine
... iv buyers and sellers of radio advertising VOL. 1 -NO DECEMBE 1957 35 CENT: aRESENTATIVES search, Promotion the New Sell page 19 SURVEY liions, Advertisers ..try a package toda Up Support page 22 DA DRY Doubled Up page 26 AL REBUILDS Where there's a Storz Station. there's RESPONSE and Old Clients News -Music Format generated by the kind of radio which in each of these major markets- has more listeners than any other station page 28 MINNEAPOLIS -ST. PAUL WDGY is first . All -day average. Proof: Hooper (31.3; 'c ..Trendex .. Pulse. Sec Blair or General Manager Jack Thayer. KANSAS CITY WHB is ...
03 May 2014  -  100k
US Radio Magazine
... Blair man .. or \WHB General \tanager George TT' Armstrong. 10,000 watts 710 kr. .situated in .Missouri, Kansas and town WDGY Minneapolis St. Paul OW, REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City -11-ACT i C) REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT HOME OFFICE: OMAHA, NEBRASKA WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. i 5 U. S. RADIO December 1957 ...
03 May 2014  -  90k
US Radio Magazine
... where there's a Storz Station t. there's PRECISION Nei Air a .. precisely why there's never a dull moment. . precisely why in each of these major markets more radios are tuned to the Storz Station than to any other MINNEAPOLIS -ST. PAUL WDGY is first . ..:III -day averaee. ( 'roof: Hooper (31.!1' .. 'Irendex thnrral \lan;çrr .la.I: hayct. ) .. I'nl.e. Sly Blair er I KANSAS CITY WHB is first . . \II -dal. ( 'rouf: Aletro l'nl.c, \irl.rn, 'llrr, llx, Hooper..\rea Nielsen. ...
03 May 2014  -  76k
US Radio Magazine
... NEIL. have it much easier . . . . . when buy Storz Station cities " In each of these major markets, it isn't even close; More radios are tuned to the Storz Station than to any other. MINNEAPOLIS -ST. PAUL . . . WDGY =1 Ilooper. '1'rendex, Pulse- -oil day. See Blair or 031 .lock 'haver. KANSAS CITY . . WHB #1 . 31o1ro I'nlse, Nielsen. 'l'reudos. Hooper: Area Nielsen. Pulse. See Isla it or 631 George W. ArnlsUvng. NEW ORLEANS . . WTIX w1 . Hooper. Pulse. Gr Adnul Young' or (31 Prod ...
03 May 2014  -  82k
US Radio Magazine
... Where there's a Storz Station. there's MINNEAPOLIS -ST. PAUL .. WDGY is tir.t .. all -day average. Proof: the enthusiasm of personalitire l'ul.e. To talk to the steins . . . talk to Blair, or General Manager Jack Thayer. who sound glad to Ge alive . . . KANSAS CITY .. WHB is first .. all -day. Proof: Metro Pulse, Nielsen, Trendcx, Hooper; :\ rca Nielsen, Pulse. All -day averages as high as 48.5% who like people, and show it . (Nielsen) . Remember -you get coverage dnd audience on WliB. See Blair or ...
03 May 2014  -  78k
US Radio Magazine
... hometown USA Local Promotion Commercial Clinic Station Log Radio Registers Disc Jockey's Changing Role Is Viewed Storz conference studies d.j. s changing role in mapping programming trends The disc jockey, long re- garded as 'strictly a talent, is adding other dimensions to his character, according to a recent industry gathering. State- ments made at this conclave would indicate that as more advertising dol- lars go to independent programming, the d.j. is beginning to take on both the rote and responsibilities of the big businessman. This new position was much in evidence at the first annual Pop Music Disc Jockey Convention, held in Kansas City, Mo. last month ...
03 May 2014  -  49k
US Radio Magazine
... ilium the modern concept of this three -fold responsibility tunsti- radio as a personal mcdimn. I firmly tuted the main purpose of the con- believe that the disc jockey or per- vention, at cording to hill Stewart, sonality is an integral part of the national program director for the formula radio that will survive Storz Stations and coordinator for when the rock and roll operators the convention. "Only by bringing find themselves surrounded by oper- this great array of talent together in ations that sound exactly as they a free exchange of ideas and ob- do. . . . I believe it takes a disc jectives can we grow ...
03 May 2014  -  95k
US Radio Magazine
... advertising VOL. 2-NO 1 DECEMBER 1958 35 CENTS U COVERAGE y to Span Market Air Commercials page 2 OKLAHOMA CITY'S (SCHI EXPANDS enges 'Giants' rgL Spot Rad' RAD80T 1' SERVICE Á; Bators Give Lift ocal Spots, Programs 11N page IM): PART A ing 'Images' And ing New Clients STORZ gT ti4 THE NEW Watch Storz Station proven programming team up with 50,000 watt (clear channel) coverage to create the big, bright new radio buy in America's 48th market. Talk to KOMA General Manager K Jack Sampson. 50,000 WATTS c /ear channel 'o Auto Accessorie Oklahoma City Spend $750,000 WDGY, WHB ...
03 May 2014  -  109k
US Radio Magazine
... accept him as one of the family. They write him: they laau! , on his words. He has great responsibility. lle lives up to it. the stoat stations salute the Òtsc jockeys of arnE121Ca on the eveof the First Annual Pop Music Disc Jockey Convention and Programming &minar, to be held under Storz talion Sponsorship, March 7 -8 -9. 1958, in Kansas ( 'itg. Missouri 6 U. S. RADIO February 1958 ...
03 May 2014  -  45k
US Radio Magazine
... high us ;8.5% (Nielsen) . See Blair or General Manager George W. A rnlstroag. attracts tore NEW ORLEANS .. WTIX listeners to the is first .. All -day. Proof: Hooper ( _ILBri eral Manager Fred Bi rlhelson. , .. Pulse. See Adam Young or Gen- Storz Stations MIAMI .. WQAM is first .. All-day. Proof: Hooper (37.0, í Pulse. Southern . Florida Area .. Treudex. : Blair .. or General Manager Jack Sandler. . titan In any other Pulse er. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. STATIONS WHB ...
03 May 2014  -  86k
US Radio Magazine
... (Dominance for the station ..dominance for your message) In each of these major markets. . more radios are tuned to the Storz Station than to any other. MINNEAPOLIS -ST. PAUL .. WDGY is first .. all day average. Proof: Pulse. See Blair, or General Manager jack Thayer. KANSAS CITY .. WHB is first .. all -day. Proof: Metro Pulse, Nielsen, Trendex, Hooper; Area Nielsen, Pulse. All -clay averages as high as 48.5% (Nielsen) . See Blair or General Manager George W. Armstrong. NEW ORLEANS . WTIX is first .. all-day. ...
03 May 2014  -  80k
US Radio Magazine
... has added freshened continuously." The impression the station is trying significance because the wheel of to build is "warm companionship music programming has taken almost Majority of People and friendly, courteous service," a full turn at WEW. In 1937, it KEX indicated in its reply. adopted a variety station approach Todd Storz, president of the Storz A popular trend in music today is with emphasis on old- fashioned hill- Stations of four outlets, declares, the programming of current hit billy music. This lasted until 1951 "Our desire is that our stations shall tunes. One such station is KEXO when the format was changed ...
03 May 2014  -  86k
US Radio Magazine
... . DISC JOCKEY CONVENTION ANI) 1PIROGRAMMING SEMINAR. INVITATION to send ns comments, suggestions, criticisms which will help shape the 1959 Convention. ADVANCE NOTICE to all air personalities, broadcast, record, music and advertising executives: l'lan to attend the 2nd Annual Disc . locke Convention in 1959, sponsored by. . THE STORZ STATIONS; . I Omaha, Nebraska WDGY, Minneapolis-St. Paul WHB, Kansas City WTIX, New Orleans WQAM, Miami U. S. RADIO May 1958 ...
03 May 2014  -  85k
US Radio Magazine
... He was \VIBG program man- executive, named manager of the San Francisco office. ager. JOHN A. HICKS promoted from the Atlanta sales staff of Clarke Brown Co. to manager of the New Orleans JACK SANi)LER, general manager of WQAM Miami, office. Fla. named a vice president of the Storz Stations. CHARLES R. CHRISTIANSON, former general man - KENNETH I. deVRiES, formerly account executive ager of KRUX Phoenix, named general manager of appointed to the sales staff of H -R Represen- tivith MRS, KRIS Bakersfield. Calif. tatives Inc. New York. \VILLiA\l E. MILLER, ...
03 May 2014  -  119k
US Radio Magazine
... also states that he "When Mutual initiated this pol- that has caused much comment in believes the network's affiliate line- icy on June 2, 1957, it had 350 affili- the industry: "The affiliation with up will grow in 1959 and that its ated stations. At the end of 1958, the Storz Broadcasting Co. s KOMA staple news programming will Mutual had 453 stations -an expan- Oklahoma City is symbolic of a com- achieve even greater importance in sion of 103 affiliates in 18 months. plete upheaval in the network -affil- the year ahead. More and more stations," Mr. iate relationship area. ...
03 May 2014  -  119k
US Radio Magazine
... through tive, whatever- the rating, rather jockey talent that "management the trusty transistor that counts." than programs that have popularity thinks might have a potential" in value only." this direction. "Certainly the NAB Better Programs It's time tor the disc jockey to and such far- sighted leaders as Storz, Adds Dick Martin of WWL New "come of age" in asserting his au- Westinghouse, McLendon and thority in a positive way as the most NTA might benefit by supporting a Orleans, "Management's favorite de- fensive argument (for chart -pro- gramming) has been 'You've got to give the public ...
03 May 2014  -  107k
US Radio Magazine
... Mu- phones across the country to hear Platter -spinning is only one aspect sic Disc Jockey Convention held re- themselves praised, chided and chal- of the disc jod-kes's job, representa- cently in Miami, Fla. The conven- lenged from the podium. tive spokesuten who addressed the tion, sponsored by the Storz Stations, "1-he Culligan-McLendon debate convention gathering agree. Flow drew top naines in the advertising, on the merits of network versus in- much of what else he supplies to 66 U. C. 11. 1///0 July 191 ...
03 May 2014  -  83k
US Radio Magazine
... - ent sales development director, assumes Mr. Harrison's position on the New York sales staff. Programming Ideas Abound The backbone of radio -programming-received most of the attention At Second D. J. Convention on the agenda of the "Second Annual International Radio Programming Seminar and Pop Music Disc Jockey Convention," sponsored by the Storz Stations. Held in Miami Beach over the Memorial Day weekend, the meeting covered a wide range of topics, such as music, records, per- sonalities, news and ratings. Two Stations Cut Spots Is this a trend? More evidence is needed to answer the question, but And Raise Their Rates WQXR ...
03 May 2014  -  85k
US Radio Magazine
... bureau were tied -up. WAVE broadcast eyewitness ac- Programming: the very roots." Alan Newcomb of WBT and counts as well as the radar and The second annual Pop Music weather bureau reports. Disc Jockey Convention and Semi- Rupert Gillett, former associate editor of the Charlotte Observer, nar, sponsored by the Storz Stations Public Service: stith the cooperation of the various conduct the program. They inter- rupt the tape -recorded Radio Moscow On the theory that radio's public record companies, will he held at "newscast" at necessary intervals to service contributions arc more easily the Americana Hotel, Miami Beach, explain, refute and ...
03 May 2014  -  118k
US Radio Magazine
... last month, \V'%VJ Detroit, 39, \1'\VRL Woodside, N. Y. 33, occur- ring at the end of August, \VPTF Raleigh, N. C. 35 last month, WKNE Keene, N. H. 32, and WEEI Among those present at the recent Storz' Boston, celebrating its 35th. Managers Meeting in Chicago were (standing, ln association news, John \ 'ash Sr.; left to right) G. Richards, dir. of program- WWL New Orleans, elected presi- ming: H. Dolgoff, general counsel: R. Tilton, ...
03 May 2014  -  108k
US Radio Magazine
... THANKS..FOR HELPING US NETWORKS & GROUPS ABC McLendon Stations Balaban Stations Meredith Group Yes .. thanks to you.. Bartell Stations M BS CBC our advertisers .. for the CBS NBC OK Group tremendous progress Colorado Net Plough Concert Net QXR Network of U.S. RADIO. Corinthian Stations Star Stations Crosley Broadcasting Storer Broadcasting Crowell -Collier Storz Stations Today, l; . s. RADIO carries e ra- Farm & Home Radio Telebroadcasters dio advertising in an a%eragc issue Georgia Negro Group Transcontinent than that Of any other similar maga- Good Music Broadcasters Triangle Stations zine in the field. with figures t- Intermountain Westinghouse Broadcasting ing all the time ...
03 May 2014  -  77k
US Radio Magazine
... - firm also feels that the breakdowns will serve as a dustry. more helpful programming guide to stations because Many of the well- established groups have also en- the new periods are more indicative of the changes larged their radio holdings, such as Westinghouse, made in a normal day's schedule. Storer, McLendon and Storz. Finally, the Fort Worth study represents one addi- Along with innovations in programming, research tional major departure in "ratings," which Hooper and management techniques, radio's forward move- hopes will meet with widespread acceptance. There ment is being sparked by positive selling efforts both will no longer be three -month ...
03 May 2014  -  39k
US Radio Magazine
... York Los Angeles Assemblies of God Walter F. Bennett. Chicago San Francisco "Revisalume" Back To The Bible J. M. Camp. Wheaton. III. Ford Institutional Kenyon & Eckhardt, New York The Calvary Hour Eastern Adv. Richmond, l'a. Mercury Kenyon 6' Eckhardt. New York The Christian Reformed Church Storze( 6, Assoc. Chicago Tractor & Implement Div..%Jeldrum uÿ Fewsmith, Cleveland Christian Science Committee On Publication Fiat Motor Co. Inc. Grant Advertising. New York for the State of Illinois Christian Science Committee, Chicago General Motors Corp. Church of God Walter F. Bennett, Chicago Buick A! ...
03 May 2014  -  95k
US Radio Magazine
... Stations Balaban Stations Meredith Group Yes. thanks to you .. Bartell Stations M BS Cy N. Bahakel Stations NBC our advertisers .. for the CBC OK Group CBS Plough tremendous progress Colorado Net QXR Network Concert Net of U. S. RADIO. Corinthian Stations Star Stations Steinman Stations Crosley Broadcasting Storer Broadcasting Crowell -Collier Storz Stations Today. U. S. (RADIO carries cru Farm & Home Radio Telebroadcasters dio advertising in an average issue Georgia Negro Group Texas Quadrangle than that of any other similar maga- Good Music Broadcasters Transcontinent zine in the field, with ligures mount- Intermountain Triangle Stations ing all the. lime. Keystone Broadcasting ...
03 May 2014  -  79k
US Radio Magazine
... plus jewelry, bread. dend Bonded gas, First Federal Savings car, dairy, stationery, banking firms. Omaha headquarters of the agency of $1,000 for a florist and a clothing services 24 radio accounts, most of store to highs of $124,000 for Safeway. them local. Budgets range front lows 5103,000 for Storz Brewing each year. ...
04 May 2014  -  67k
US Radio Magazine
... accommodate rainbow. Other important stations to adapt to the new sound were Radio away from the honte has de- hrt t miniinns, foi that was where veloped more muscle in the past five In lord and worked. those of Storer Broadcasting Co. years. The greatest strength has been ? 'lough Inc. \facLendon Co. Storz Felt in production and sales of tran- Days of daring Broadcasting Co. and others. They Ihrew the weight Of their group hold - sistors and portables, according to I II I I l wge, ct e expel iincnlal NN iugs behind new ventures in radio the EII \ . I 960 was the biggest ...
04 May 2014  -  110k
938. TVRA-1963-08-06-OCR-Page-0044 [TV Radio Age]
Television / Radio Age
... direct; constant stuffy Hamm's (beer) , C -M; Heileman's (beer) , feeling from What? Haven't you heard about M -E; Bank of America (BankAmericard) , ,Ferro, Mohammed and Schwartz? Johnson & Lewis; Northwestern Mutual (in- inasal congestion. surance) , MMH &H ; Storz Brewing (beer) , Bozell & Jacobs; So. California & So. Coun- ties Gas Co. (gas) , M -E; Max Factor (lip- stick) , direct. In production: Foremost (dairy products) , GBB; Ralst n (breakfast food) , GBB; Zenith ( ...
04 May 2014  -  58k
939. TVRA-1977-08-15-OCR-Page-0015 [TV Radio Age]
Television / Radio Age
... sepa- rately." Besides Bonneville's KMBZ and KMBR(FM) , other participating Kansas City radio stations are KBEQ(FM) , Meredith's KCMO and KCEZ(FM) , KCKN- AM-FM, owned by Kaye- Smith, Starr's KCNW and KUDL(FM) , Taft's WDAF and KYYS(FM) and Storz' WHB. CBS' NetAlert system CBS Radio's NetAlert system, set up in 1961 as a round -the -clock network - to expand capacity affiliate contact for urgent news and other program purposes, is now being converted to all solid state and is increasing its signal capacity from nine to 15 alerts. Target date for ...
04 May 2014  -  30k
940. 1987-03-30-RTVA-OCR-Page-0016 [TV Radio Age]
Television / Radio Age
... o j e c t s " system, such as cassettes. "I wouldn't Gordon McLendon and R o b e r t T o d d and F M X , the n o i s e - r e d u c t i o n syslom buy a $2-3,000 set and then get my Storz, both of whom were instrumental developed lor stereo FM. T h e noise-re- programming at a video store. I'd want in developing t h e t o p 40 format. d u c t i o n system, invented by E m i l T o r - it over t h e ...
04 May 2014  -  149k
941. TVQ-2000-Spring-OCR-Page-0107.pdf [Television Quarterly]
... , and significance of this "chatter that matters." in this new century there are now more Opinions range from talk radio as a new Spanish /ethnic stations than Top Forty form of drama, where callers adlib their ones. The inventor of all -hits radio, Todd lines, to an exploitative asylum for ranting Storz, is saluted in one chapter, but who is fanatics. Whatever its effect, editor Keith his equivalent in minority programming? TELEVISION QUARTERLY 105 www.americanradiohistory.com ...
10 Jan 2015  -  30k
... , the mass color annually, has been sold for $400,000 cash, plus accounts TV market will open up, he added-bringing a rush of receivable at time transfer is approved (expected to be business even greater than the early days of black-& -white. about $40,000) , to Robert H. Storz and son Todd, who own He estimated that probably fewer than 150,000 color sets KOWH, Omaha, and WTIX, New Orleans. The elder will be built this year, selling from $800 to $1200. Storz heads an Omaha brewing company, is director of Defense buying of electronic equipment this year, ...
29 Jan 2016  -  72k
... plans" but year consulting contract at $25,000 a year. FCC also New York Times reported crux of issue was his disagree- approved Cook's $400,000 sale of its WHB (10 -kw day, ment with university officials on operation of station. 5 -kw night on 710 kc, MBS) to Robert H. Storz and his Foundation is licensee; university provides most of pro- son Todd Storz, who own radios KOWH, Omaha, and gramming. He left $2,000,000 in negotiable assets to WTIX, New Orleans. Foundation. Educational TV was also reported in finan- Cook's WHB Broadcasting Co. changes name to KMBC cial ...
29 Jan 2016  -  72k
... , who says building plans are being "final- Jackson; "The Coming of Color," by Edward Sellers, ized" and 1000 -ft. Parkersburg tower has been ordered. Broadcasting -Telecasting; "Independent, Alive & 1954," by Grantee Texas State Network, headed by Gene L. Cagle, Todd Storz, Omaha -Kansas City -New Orleans radio sta- also operates KFDA-TV, Amarillo, owns 40% of TV ap- tion operator. plicant for Waco and operates 5 Texas AMs. TSN chief For deducting TV "donations" from purses of boxers engineer Joseph B. Haigh will be station chief engineer. in televised ...
29 Jan 2016  -  83k
... Branscombe Co. Selchow & Righter Jenney Mfg. Co. Nehi Corp./Bottlers Burger Brewing Co. Serta Assoc. Inc./Dealers Jewel Tea Co. Inc. Ohio Bell Telephone Co. Burma -Vita Co. R. E. Spriggs Co. Kay Jewelry Co. Ohio 011 Co. Burrus Mills Inc. Storz Brewing Co. Knomark Mfg. Co. Pan -Am Southern Corp. Cargill Inc. Sun Ray Drug Co. Lanvin Parfums Inc. Mrs. Paul's Kitchen Chattanooga Medicine Co. Sweets Co. of America Inc. H. W. Lay & Co. Pearl Brewing Corp. Colonial Baking Co. Tetley Tea Co ...
29 Jan 2016  -  92k
... Robert M. Purcell, mgr. of Knight Newspaper's Miami Herald is selling WQAM, KEYD-TV & KEYD, and. Washington attorney James A. Miami (5 -kw, 560 kc, ABC) & WQAM-FM for $850,000 McKenna (Vol. 12:16) . to Mid -Continent Bcstg. Co. (Todd Storz) , according to Acquisition of 30% of WORA-TV, Mayaguez, P. R. application filed this week. Sale was required by virtue (Ch. 5) by owners of WJMR-TV, New Orleans (Ch. 20) of Knight group's stock interest in upcoming WCKT, was approved this week by FCC ...
29 Jan 2016  -  80k
... Transcontinent's transfer of radio WHAM to attorney News (Cox) to owners of new WCKT (Ch. 7) for $404, John S. Riggs and adman F. Robert Greene for $500,000 128-contingent on $850,000 sale of WQAM by Miami (Vol. 12:25) . Herald (Knight) to Todd Storz, held up while FCC deter- WTVT, Tampa (Ch. 13) to WKY Radiophone Co. mines whether Storz policy of "cash giveaways" is in public (Oklahoma Daily Oklahoman) from group headed by ex- interest (Vol. 12:28) . KSFO, San Francisco, by Wesley ...
29 Jan 2016  -  73k
... black-& -white minute action by Commission, not yet officially announced, set] will be like an old automobile. The color sets will be was approval of sale of Radio WQAM by Miami Herald so attractive and low you'll probably want to trade it in.." (Knight) for $850,000 to Todd Storz, by 4-3 vote, ma- On networks: "I disagree with Sen. Bricker, in that jority voting not to consider "cash giveaway" charges [he] originally wanted to make the networks common against Storz (Vol. 12:28) . Personal Notes: Eugene B. Dodson named acting ...
29 Jan 2016  -  79k
... program (Corn Products Refining Co.) , and to meet the tastes and needs of their communities and took crack at Brownell for not holding more press con- results in a deterioration of the quality of the service ferences on or off TV. Note: Newark News' Washington previously rendered to the public." Storz operates radios correspondent Arthur Sylvester reported that Brownell's KOWH, Omaha; WTIX, New Orleans; WHB, Kansas old N.Y. law firm, Lord, Day & Lord, represents Corn City; WDGY, Minneapolis. WQAM sale is required Products Refining Co. but quoted those associated with under duopoly rule, inasmuch as owners ...
29 Jan 2016  -  75k
... FCC, always concluded, whether Commission is hastening day when POWER debatable, was subject of more Commission discussion "all broadcasting frequencies are no longer to be regarded this week-as Comr. Doerfer issued his dissent in sale of as a `public trust' in the hands of licensees but solely a Miami's radio WQAM to Todd Storz interests (Vol. 12:30) mercantile business operated for maximum profits." and Comr. Bartley gave his philosophy in speech before Burden of Bartley's speech was his view that FCC So. Cal. Broadcasters Assn. in Los Angeles Aug. 2. not only has authority but "affirmative duty" to ...
29 Jan 2016  -  76k
... & KPRC, Houston; Wm. Grant, KOA-TV & KOA, enough-had been terrific. Another complained about Denver; Elliott M. Sanger, WQXR, N. Y.; Harry Novik, quality of black-& -white on color set. One was ecstatic: WLIB, N. Y.; Todd Storz, Storz stations. "It's the most marvelous thing that ever came into my Loew's Inc. top executive shake-up this week apparent- home-with the exception of my wife, of course." ly leaves company as strongly committed to TV as ever, In article headed "Faded Rainbow," Oct. 22 Time ...
29 Jan 2016  -  81k
... 8 Radio Station Sales Reports: KOWH, Omaha, by Todd WCGC, Belmont, N. C.) for $41,500 to Ralph W. 'Hoffman Storz group for $822,500 to bi -monthly magazine National .. KONG, Visalia, Cal. by radio KYNO, Fresno (L . E. Review (Wm. F. Buckley Jr. publisher) . . . KFAB, Chenault, pres.) for $35,000 to Harry C. Layman, ex-owner Omaha, 48.86% by Sidles Co. (Harry B. Sidles, pres.) of WJOC, Jamestown, N. Y. . . KSUB, Cedar City ...
29 Jan 2016  -  78k
... fairness in presenting re- Cheyenne; Ben Strouse, WWDC, Washington. At -large ligious radio programs.) St. Louis Telecast Co. 60% (1 -year terms): John M. Outler, WSB-TV & WSB, At- owned by Jesuit -operated St. Louis U, was applicant for lanta; Todd Storz, KOWH, Omaha; J. R. Livesay, WLBH, Ch. 11 there which FCC decided in Jan. to give to CBS Mattoon, Ill.; Merrill Lindsay, WSOY-FM, Decatur, Ill. (Vol. 13:3 ) . In contest for St. Louis license, competitor Ten-year ...
29 Jan 2016  -  77k
... . Party on NBC-TV starting July 1, Mon. 9:30-10 p.m. thru Young & Rubicam .. Zenith to sponsor one-fourth Radio station sales and transfers approved by FCC: of NCAA football games on NBC-TV in fall .. Foods to sponsor Danny Thomas Show on CBS -TV next General KOWH, Omaha, by Todd Storz group to Wm. F. Buckley season, Mon. 9-9:30 p.m. taking time period being vacated Jr. s National Review, for $822,500 (Vol. 13:13) . WLAY, by I Love Lucy at end of June ..American Home ,Prod- Muscle Shoals, Ala. by Michael R. ...
29 Jan 2016  -  77k
... has been made yet, according to Mr. Gimbel. tivity of shows-Paramount Pictures pres. Barney Balaban Asking price for pioneer independent with its FM is said told stockholders this week at annual meeting in N. Y. to be $2,500,000 and among prospective purchasers is Todd TV's problems as "brash newcomer" in entertainment Storz group. Rumors of sale apparently began with industry have been "temporarily alleviated" by release of Gimbel's recent gall bladder operation, but he says he has 5000 -odd pre-1948 features to home screens, but they'll be no intention of relinquishing management. Station once played out in 2-3 years, said Balaban-and what then? ...
29 Jan 2016  -  69k
... WIP with WIP-FM, will con- reliability, our information varies from USIA's in some tinue as mgr. His family's dept. store gets around cases-but there's fairly close correlation on basic figures. $2,500.000 in deal, which sets at rest reports station was We go into considerable more detail-covering location of being sold to Todd Storz, et al (Vol. 1.4:231. each station, name of licensee, technical standards, chan- TV-radio techniques are taught in 85 colleges and uni- nel, power, date station started, commercial or non-com- versities according to new Directory of College Courses in mercial operation, etc. ( ...
29 Jan 2016  -  83k
... association will enable us to emerge as one of the most been filed by WIRL-TV, which won Ch. 8 there in compara- progressive forces in the entertainment world." tive hearing but lost it in move of vhf to Davenport -Rock Island -Moline, being reassigned Ch. 25. WIRL-TV pro- Multiple -owner Todd Storz is buying KOMA, Okla- tested that deintermixture by FCC was "arbitrary, capri- homa City (1520 kc, 5 -kw) from investor Myer Feldman cious & discriminatory," complained that Sen. Kerr (D - and associates for $600,000. Other Storz stations are Okla.) , 50.61% ...
29 Jan 2016  -  67k
... adv. & sales promotion ROBERT CODEL, Bus. Mgr. mgr. WBZ-TV, Boston .. Norman S. Livingston promoted./jf4,G0 ALBERT WARREN, Senior Ed. to program sales director, NBC Radio .. George W. Arm- !/ throats WILLIAM WIGHT,ManagingEd. strong promoted to exec. v.p. of Storz Bestg. continues as .1911 ELECTRONICS btYATT BUILDING, WASHINGTON 5, D. C. Associate Editors: gen. mgr. of radio WHB, Kansas City ..Sid White, ex - WILBUR H. BALDINGER Warner Bros. ex -Radio-TV Daily columnist, joins ABC Weekly Newsletters Published Saturdays Television Factbooks Published in March & September PAUL STONE ...
29 Jan 2016  -  77k
... G. W. Trendle. Kalamazoo- J. E. Fetzer. Producers -Directors category, 105 names, in which we find MISSOURI: St. Louis-Elzey Roberts. the names of Louis G. Cowan, now pres. of CBS -TV; J. D. NEBRASKA: Lincoln-J. W. Seacrest. Omaha-Todd Storz. NEW JERSEY: Princeton-H. M. Bitner. Wrather Jr. Desi Arnaz, John Guedel, Mark Goodson, NEW YORK: Buffalo-G. F. Goodyear. John H. Norton Jr. New Larry Spivak & W. S. Todman, all of whom won their York City-E. A. Accas, H ...
29 Jan 2016  -  90k
... 27 termination Club Dec. 2, he speaks of "promise" of inter -American of its longtime affiliation with NBC Radio, whereupon and transatlantic live transmissions by 1962, says foreign Todd Storz's recently acquired KOMA there immediately TV growth "will provide the U. S. with a chance to tell assumed the affiliation. Storz stations (others are WHB, something about America and Americans to upwards of Kansas City; WDGY, Minneapolis; WTIX, New Orleans; 200,000,000 persons." WQAM, Miami) have been prime examples of highly suc- "This is not hard sell," Wheeler asserts. "We only cessful independent local ...
29 Jan 2016  -  72k
... . & gen. mgr. of Gene Autry - controlled KOOL-TV & KOOL, Phoenix, was married to the former Mrs. Dorothy Wrigley Rich in Albuquerque Attention, NAB Conventioneers Feb. 27 .. Jack Sandler, WQAM (Miami) gen. mgr. ap- If you want your TELEVISION DIGEST to follow pointed v.p. Storz Stations . . . John P. Byrne, gen. you to your hotel in Chicago during the NAB Con- sales mgr. MGM, and Raymond Klune, gen. mgr. MGM vention (March 15-18) , we'll be glad to air -mail the Studios, elected Loew's v.p. s . . . Herbert L ...
29 Jan 2016  -  76k
... : ary basis for its WAFB-TV Baton Rouge (Ch. 28) , but was "From the facts available to me I am confident that Mr. blocked by Court of Appeals order (Vol. 15:33, 35) . Culpepper has not violated any law and will be exonerated." Robert H. Storz, churn. Storz Bcstg. Corp. multiple - There was no official Dominican statement on the case radio -station operators, headquartering in Omaha, has pur- from Ciudad Trujillo, but in Washington an embassy chased Wacob-Bender Corp. Omaha -Lincoln investment & spokesman confirmed that a contract with the former MBS stock brokerage firm. He'll ...
29 Jan 2016  -  69k
... agenda-a fun-& -frolic convention there DISC JOCKEYS ARE `SQUIRCH'NG' The House, Commerce last May, when record manufacturers picked up more than Legislative Oversight Subcommittee, which helped put $100,000 worth of tabs (Vol.; 16:7 p6) . Jack L. Sandler, gen. mgr. of Storz Stations' WQAM "payola" into common American usage and has learned Miami and vp of the radio chain which was official host at what "freebies," "lay -on," "hype" and "break-out" the convention, was served with a Subcommittee subpoena mean to disc jockeys, added "squirching ...
29 Jan 2016  -  80k
... 3 years ago. This was the "International Radio had time to hear from only one delegate to the convention Programming Seminar & Disc Jockey Convention" last -Stan Richards, ex -jockey at radio WILD Boston. He May 29-31 at Miami Beach's Americana Hotel, sponsored _testified his -hotel_ expenses-including_$117.42 for some by Storz Stations. The agenda & proceedings were head- new sports clothing-was paid for by United Artists, and lined by one Miami newspaper as "Babes, Booze & Bribes." that he saw "nothing wrong" with that. Richards also The Subcommittee recessed, for a long -Lincoln -Day said he had .received $ ...
29 Jan 2016  -  108k
... ) from the San Francisco Chronicle, which also Objecting to secret February testimony by Prescott operates KRON-TV San Francisco (Ch. 4) . Broker was which was later released by the Subcommittee, O'Friel Hamilton -Landis & Associates. protested that Prescott "tried to leave the impression that Sale of radio KXOK St. Louis to Storz Bcstg. Co. for I was aware payola existed at WBZ and did nothing to an amount in excess of $1.5 million was reported by Elzey stop it." O'Friel said "this is absolutely untrue." M. Roberts Jr. co-owner of KXOK with C. L. Thomas. In his rebuttal turn ...
29 Jan 2016  -  95k
... Cooper. Supreme & NBC-TV competitor Radio American West' Indies Inc. have agreed to merge, latter to get 40% after dismissing its application. Inauguration Day package, Jan. 20, 11 a.m. noon, aft. parade, 11:30 p.m. -midnight, full spon. Purchase of radio 'KXOK St. Louis by Storz Bcstg. Co. Purex (Edward H. Weiss) for $1.5 million has been approved by FCC, Comrs. Hyde & 25 Years of "Life," Thu. Mar. 2, 9:30-11 'p.m. full spon. Bartley dissenting. Life Magazine (Young & Rubicam) ...
29 Jan 2016  -  98k
... to 9 since first of year-including addition of full-time house counsel Robert L'Heureux and public relations director Leonard Lieberman. Next annual convention is in Washington's Shoreham Hotel June 17-22. S T O RZ SOCKED 'I IN FORFEITURE CASE: "Apparent liability" of $10,000 forfeiture under penalty provisions of Harris -Pastore Act has been incurred by Storz Bcstg. Co. s radio KOMA Oklahoma City for rules violations, FCC ruled last week in 2nd case of kind. Storz station was cited in particular by Commission for daytime transmitter operation prior to 4 a.m. and for maintaining field strength which "far exceeded the licensed maximum values." Accused of "willfully or ...
29 Jan 2016  -  74k
... . Dalton FM -STEREO SHOWCASE, Friendly Frost's 24 -hour WTFM in N.Y. reports, summing up developments since he has headed cable area, begins programming with all-out campaign for broadcaster - operators' organization (p . 2) . trade cooperation. Station starts with 12 set makers as sponsors (p . 8) . STORZ SOCKED IN FORFEITURE CASE, FCC serving notice of UHF MARKET SLOW & steady, no lift seen in near future from. $10,000 liability by radio KOMA Oklahoma City for "willfully or N.Y. market All-channel set sales for 1961 lower than 1960, but repeatedly" violating rules (p . 3) . channel ...
29 Jan 2016  -  78k
969. TV-Digest-1949-07-OCR-Page-0016.pdf [[ Miscellaneous ]]
... Hollywood program operations; Martin Jewish and Negro audiences) ; KOWH, Omaha (with Leeds, associate director . . . Fred Freeland, new TV di- FM) , by Omaha World Herald, for $100,000, to local rector of Ruthrauff & Ryan, Chicago, succeeding Fran group headed by Robert H. Storz for his son Todd Storz; Harris, who goes to Hollywood office . . . Larry Walker, KGA, Spokane, by Louis H. Wasmer, for $425,000, to asst. mgr. of WBT, Charlotte, named mgr. of its new Gonzaga U (veteran radioman Wasmer sold KHQ there WBTV ...
29 Jan 2016  -  234k
970. Sponsor-1957-01-1-OCR-Page-0022.pdf [Sponsor Magazine]
... .' They have a Storz Statk there, don't they? That / settles it for me! r • > \ / € ,r* - ', \ k. In any of these 5 important markets .. you talk to the big audiences with the "Storz Station! " MINNEAPOLIS-ST. PAUL . . . with WDCY It's KANSAS CITY . . . with WHB First per Hooper, very nearly unanimous. Hooper, Nielsen, Pulse and a first per Area Nielsen, first per Area Pulse, first per host of Twin Cities advertisers agree: WDGY has the Metro Pulse. 87% renewal rate among Kansas City's big ...
28 Jun 2016  -  85k
971. Sponsor-1957-01-2-OCR-Page-0015.pdf [Sponsor Magazine]
... fi p.m. from Hlair, or \\ III5 (icneral M; i aocr. til 'ili'if Latest AK.MSTKM'NC. HOOPER W1115 first all lay with 42.2f7 WHB of audience, • Innc-Sept. 4- month average Mon. Fri. 7 a.m.() p.m.; Sat ^ a.ni.(! ji.in. Kansas City, Missouri TODD STORZ. President Today's Radio for Today s Se/l /ng WDGY WHB WQAM KOWH WTIX Minneapotis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co Represented b Ajtv* Young tnc SPONSOR • 12 J\NL\RV 10A7 ...
28 Jun 2016  -  69k
972. Sponsor-1957-01-3-OCR-Page-0001.pdf [Sponsor Magazine]
... 1 JA' .. | ft 7 40* • • 7*t THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE Mad to hear they have i Storz Station there. NESTLE S PLAN FOR MAXIMUM Hakes buying that much simpler. TV CIRCULATION Nestle rx|i.in<i - il> l\ < irenl.ilion |i \ lm\ it p six -how . on altcm itc week. Ius|s . .n oids i i>k , of .i full spottsorship Page 23 i \ How to launch a spot tadio campaign — fast! ny of these 5 important markets . . . Page 26 talk to the big audiences ...
28 Jun 2016  -  81k
973. Sponsor-1957-01-3-OCR-Page-0026.pdf [Sponsor Magazine]
... . 19.50 Station' 1 > " . . . 16.30 out front with 26.6^) morning . . . Station " . . . 9.50 32.6^ afternoon . . . 29.8% all day! Station'" I) " . . . 6.40 Station " E" . . . 5.90' The force of Storz iirojirannninc' is dramatized by the swift, Station " F" . . . 4.70 convincing chanye in iMiami i-adio listening. AVQAi\I leaped to Station " ' (! "" . . . 4.60 first place after less than 3 months of Storz programming. Station " 11" . . . 1.50 Latest ...
28 Jun 2016  -  77k
974. Sponsor-1957-01-4-OCR-Page-0015.pdf [Sponsor Magazine]
... MoniiiiL: f'JT.o'f) nftrnioon (27.7'i) . . . ami all-day ( '27.(i'* ! Hooper. I'nlse. Nielsen . . . and a host of Twin Cities advertisers airree that WIMIY has the hijr andienee for those hiy results. WDGY There's a new listen in the Twin Cities — and Storz Station iiroyraimnini. is i ( sponsihh. Make sure yon hny M inneapoIis-St. 1'anl w ith the in ic 5^ ,000 uatts o't'l a nearly data . . . whieh yonr nearest Ulair mail, or (Jeneral Manat'er Steve perfect circle davtin e stpna! I.ahnnski will (dieerfnlly siijiply. MINNEAPOLIS-ST. PAUL VrvmU ...
28 Jun 2016  -  54k
975. Sponsor-1957-01-4-OCR-Page-0086.pdf [Sponsor Magazine]
... and manager of the San Fran- your market before another cisco office, along with Waldo H. Hunt, v.p. and manager of the sponsor beats you to it. Los Angeles office, will continue to operate in those capacities. Stephen B. Labunski has been appointed All >• a vice president of the Storz Stations, ac- cording to an announcement made by Todd Storz. president. Labunski joined the Storz Stations two and a half years ago. r 1 He has served as a member of the sales staff of WHB, Storz's Kansas City flagship i! station, and was appointed general mana- ger of WDGY ...
28 Jun 2016  -  103k
976. Sponsor-1957-02-1-OCR-Page-0024.pdf [Sponsor Magazine]
... , which also has 40 second-place quarters, 10 thirds . . . Station "A " 12.27c and not a single one lower! Station "U' ]0.67o Station "O " 10.37o And wait, just wait until you see the latest Pulse — and you'll see Station "D " 9.6% the tremendous elfect of Storz Station programming quality on Station "E " 9.47 Xew Orleans radio listening. Get the detailed'"fieures that leave Station "F " 9.2% no doubt' from Adam Young, or WT1X General Yammer Station "G " 6.170 FRED BEKTIIELSOX. Station "H " 5.6% Station "1 " 4.8% * ...
28 Jun 2016  -  77k
977. Sponsor-1957-02-2-OCR-Page-0015.pdf [Sponsor Magazine]
... - tor-hours. In and out of home, S/ c.t of AVIlH's laryest billing local accounts in 1055 . . . Mon. Fri. G a.in. niid-iup:lit. renewed in 105G. Latest AREA PULSE Sure, AVIII? dominates Kansas City ou every national WIIR first all day, Will? first survey. Sure, Storz Station programming quality 2G:? out of (jiiarter-hours. attracts tremendous andienees which in turn at- 25 seeond plaee 1/t'sj uone low- tract advertisers. l?ul it takes results to make er. Mon-Sat. G ain. nn'd-nirrht. local advertisers eome back for more. And AV111? is Latest Kansas ...
28 Jun 2016  -  73k
978. Sponsor-1957-02-3-OCR-Page-0028.pdf [Sponsor Magazine]
... Sr WQAM 29.9% Newest Hooper* puts AVQAM even further out front with 2.1.0 " 'r Station ' • A " . . . . 17."5rc mornui" ' 'r afternoon . . . 'I'KW't all (lav! The f( tree - c Station ' • ir . . . . IG.l { of Storz prog-ramining- is dramatized by the swift, convincing Station ' i 7 ? . 8.0% change in 'Miami radio listening. AVQAll leaped to first place after less Station ' 1D" . . . . 7.4f; than 8 months of Storz progrannning. Station ' 'E" . . . . 5.6% Latest Hooper ...
28 Jun 2016  -  82k
979. Sponsor-1957-02-3-OCR-Page-0001.pdf [Sponsor Magazine]
... I 11 s s 11. LI AM HEDGES 40* m copy • $10 a yaar I B C -ROOM fi0 4 SO R0G'<EFEI.LE R PLAZA • F V Y0R < P0 N Y THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE n/k ) ' OMPAHYji OFKTK^ ' RADIO STATION ROWH THE STORZ STATIONS lOTH OM \M \ vhi cmr OMAHA 2.N EBKASkA TIX NEW OUtANS IILMTRIIK ei'lLDlNC. VQAM MIAMI WHY SPOT RADIO An.Avn<.• > • Mr. Chick Crabtree February 16, 1957 WILL COST YOU Co-Manager Radio Station KOIL Ctnaha, Nebraska MORE IN 1957 Dear Chick; He|)> miv riitc liiki ...
28 Jun 2016  -  74k
980. Sponsor-1957-02-4-OCR-Page-0015.pdf [Sponsor Magazine]
... Wllli's largest hdliujr local accounts m I!)33 . . . AREA PULSE renewed in 1936! Will? first all day. Will? first Sure. Will? dominates Kansas City on every national 2(5 ;! out of 28S ciuartcr-hours. 23 second place Fi's, none lower. survey. Sure, Storz Station protrraunuinfr quality at- Mon. Sat. (5 a.ui. uiiduiirld. tracts tremendous audiences which in turn attra t ad- vertisers. Hut it takes rrsnlls to make local advertisers Latest come back for more. And Will? is Kansas City's AREA NIELSEN siutinn. So much so. that Will? has a hiuher perceutafje ...
28 Jun 2016  -  72k
981. Sponsor-1957-03-1-OCR-Page-0028.pdf [Sponsor Magazine]
... share of audience all WQAM . . . . . 30.1% day. That's what (he newest Hooper says. eontinniii<i - a dramatic, drastic, Station'"A " . . . . i5: .v/< fantastic ( han^ -e in isonthern Florida listening since the start of Storz Station "JV . . . . 14.8% Station proyrannning- at WQAiM. Station . . . . 1.1% All this has been aeeoinplished without so mneh as a single give-away, Station ' B" . . . . 7.;%; and without a single contest which required participants to he timed ...
28 Jun 2016  -  98k
982. Sponsor-1957-03-2-OCR-Page-0023.pdf [Sponsor Magazine]
... - abilities in many first plaee segments on WI)(k \ Make sure you buy Miuueapolis-St. Paul ivith new audicnee data. Don't pursue old, out-dated information, whieh won't tell you, for example, that Trendex now has WDGY in first place in audience morning, after- noon, and all day. Storz Station programming has brought drastic change to the Twin Cities audience picture, so much so that whatever survey you prefer, you're in for a good time when you buy WDCY. Consult I'dair, or talk new figures with WDGY General Manager Steve Labnnski..)0,<)00 icatts and a WDGY nearly ...
28 Jun 2016  -  61k
983. Sponsor-1957-03-2-OCR-Page-0015.pdf [Sponsor Magazine]
... (ieneral Mana£rer GEORGE W. Latest ARMSTRONG. TRENDEX — Jan. 7957 Will? is first all day. with 42.IW aver- lO.ODO ir,iKs~~710 krs. age Miare of audience, s a.m. O p.m. Mondav through Saturdav, Jannarv, WHB Kansas City, Missouri TOW. 1 President. TEC TODD STORZ Today's Radio for Today's Selling WDCY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair Cr Co. Represented by Adam Young Inc. sponsor • 9 m vrcii 1957 13 ...
28 Jun 2016  -  69k
984. Sponsor-1957-03-2-OCR-Page-0052.pdf [Sponsor Magazine]
... Pulse with 19.50 average share of daytime audience.* And here's something else Pulse reveals: WTIX has more Pulse points than any other XTew Orleans radio station from fi a.m. to 12 midnight, Sunday through Saturday. Hooper, too. shows WTIX to be first all day in this ll-station market. This is what Storz Station programming, ideas and excitement have done to Xew Orleans radio listening, and continue to do month after month. This audience pulling power has been bringing satisfying results to more and more national and local Advertisers. How about you? Get the details from Adam Young or WTIX General Manager h'liED BEKTHELSOX. y ( ...
28 Jun 2016  -  56k
985. Sponsor-1957-03-3-OCR-Page-0001.pdf [Sponsor Magazine]
... - II IS PRIME- TIME YOUR * BLIND SPOT? "I wish deciding New fliinkint: anil new fad- art* now (JcncIoj. what to order inp in -pol radio tlial could be as simple ma\ sficll end of tin- 7-9 a.tn. 1-6 p.m. fad as time-buying I Page 23 where there's a Storz Station." a Should you promote a show In any of these five important markets . . . you share? you talk to the big audiences Page 26 with the "Storz Station"! .s; MEAPOLIS-ST. PAUL . . . wifh WDCY. NEW ORLEANS . . . with WTIX. Month after The ...
28 Jun 2016  -  81k
986. Sponsor-1957-03-3-OCR-Page-0024.pdf [Sponsor Magazine]
... yonr Florida vith 5,000 watts Others 10.8% own line on Southern Florida from a on 560 kc. {Latest Trendex) HEAIK man .. or WQAM General 7 a.m. fS p.at. Monday Saturday Manager JACK SAXDLER. MIAMI * II ooper, Jon. Feh, 7.957 — 7 a,m. 6 p.m. M on .Fri. TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John B/air & Co. Represented by Adam Young Inc. 22 SPONSOR • 16 MARCH 1957 ...
28 Jun 2016  -  90k
987. Sponsor-1957-03-3-OCR-Page-0066.pdf [Sponsor Magazine]
... the RICHMOND TELEVISION market. Check YOUR set count . . . then BUY Roanoke! Call, your nearest Peters, Griffin, Woodward "Colonel" , — or WDBJ • Television! - r WDBJ-Tr T -a^ PT is ROANOKE, VA. 4m Owned.and operated by KVOO & KVOO-TV, Tulsa, progress pic- STORZ MANAGEMENT MEET in Texas ture of new broadcasting plant. Unique (L to R) Todd Storz, Dale Moudy, Jack the Times-World Corp. tower will stand I721/f ! ft. when completed, Sandier, G. W. Armstrong, Steve Labunski, serving as microwave receiver for remotes. Virgil Sbarpe ...
28 Jun 2016  -  100k
988. Sponsor-1957-03-4-OCR-Page-0015.pdf [Sponsor Magazine]
... . Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 14o out you're at it, get the whole day and night pieture! of 140 quarter-hour^ . 10,000 watts, 710 kr. WIIB's share of Area XieKcu Total WHB KANSAS CITY Station Audience; dOT. TODD STORZ President Today's Radio for Today's Sening ml M<—- WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. SPONSOR 23 march 1957 13 ...
28 Jun 2016  -  79k
989. Sponsor-1957-03-4-OCR-Page-0060.pdf [Sponsor Magazine]
... English Smith ABC Tv, Hy, mgr net program dept, western div ABC Tv, NY, mgr net programs Daniel K. Sobol WRCA-TV, NY, sis NBC Tv Net. NY, sis Arthur Sprinkle . KULA-TV. Honolulu, asst mgr chg operations Same, mgr Bill Stewart KOWH, Omaha, program dir Storz Stations, program dir Robert C. Weiss WHK, Cleve, acct exec Francis Carter Wood, Jr. Sound Masters, NY, vp chg production . . Same, president Charles C. Woodward CBS, NY, legal dept CBS Tv, NY, asst gen atty ADVERTISING AGENCY PERSONNEL CHANGES NAME FORMER AFFILIATION NEW ...
28 Jun 2016  -  70k
990. Sponsor-1957-03-4-OCR-Page-0058.pdf [Sponsor Magazine]
... , afternoon and all day. Let Blair bring you up to date on what fStorz Station programming has done to Twin Pities' radio listening. Or, talk over the new figures (and what they mean) with WDGY General Manager Steve Labunski. 50,000 watts and a nearly perfect-cirdc daytime signal WDGY MINNEAPOLIS-ST. PAUL TODD STORZ, | President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 56 SPONSOR • 23 MARCH 1957 ...
28 Jun 2016  -  85k
991. Sponsor-1957-03-5-OCR-Page-0028.pdf [Sponsor Magazine]
... 240 daytime quarter hours. More evidence, added to previous data, of KOAVII's decisive dominance of Omaha radio. Latest Pulse says: Feb. March Hooper has KOAVII out in front, too, as ever! KOWII leads next independent Trendex pives KOWll top spot, too. by nearly This is the kind of market-dominance which Storz Station ideas, programming and broad (660 ke.) cov- erage continue to make possible for national and local advertisers. Kesrdts prove it, too. Get A dam Young's point of view .. or talk it over 2 to 1 with General Manager Virgil Sharpe. TODD STORZ, President'! Today's ...
28 Jun 2016  -  103k
992. Sponsor-1957-03-5-OCR-Page-0056.pdf [Sponsor Magazine]
... (WC.M ) , R. E. Dunville (Crosley) . J. S. Hayes (Washington Post) , Vice Admiral J. L. IloIIoway, Jr. E. .M. Sanger, (WQXR) . Harry Novik (WL1B) , G. B. Larson (KDVL & KTVT) , Todd Storz (Mid-Continent) , Capt. M. J. Lousey 58 SPONSOR • 30 MARCH 1957 ...
28 Jun 2016  -  88k
993. Sponsor-1957-04-1-OCR-Page-0001.pdf [Sponsor Magazine]
... APRIL 1 • ft 7 J0 i AO* Copy cftlO • y r i D.-^ O 7 .1 1 .si^vi y o r< > L THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE 3lad to hear they have i Storz Station there. BROADCASTERS Vlakesbuying that much simpler. ARE MISSING % THE BOAT!.\ T\ ''radio hu. me — out- m look is rosy. Rut Proad- casiers who disregard f* \ ^ warnings from admen won t gel their share Page 29 \ m \ What's new in television dany of these five important markets .. commercials? Page 36 701 talk to ...
28 Jun 2016  -  99k
994. Sponsor-1957-04-1-OCR-Page-0015.pdf [Sponsor Magazine]
... audience. Autl here's soiuethiiiir else raise reveals; WTIX has more I'nlsc points than any other New Orleans radio station from 0 a.m. to 12 midni' dit. Sunday thronirh Saturday. llo()])er, too. shows WTIX to he first all day in this 11- station market. This is what Storz Station pro' rraniminir. ideas and exeite- ment have done to Xew Orleans radio listeniiiLr. and eontinne to do month after month. This andienee ]mllim_r power has been hrini. inL.r satisfyim. re- sults to more and more national and loeal advertisers. How about yon. (let the details from Adam Vonn^ or ...
28 Jun 2016  -  59k
995. Sponsor-1957-04-1-OCR-Page-0131.pdf [Sponsor Magazine]
... All Sweet Margarine. 1,360 Union Oil Co. of Calif. $22,860 Stop & Save Trading Texas State Optical Co. . $71,310 Royal Triton Motor Oil Stamp $75,500 Brown N Serve Rolls.. 3,590 22,860 Brown N Serve Optical Service. 71,310 Trading Stamps 75,500 Union Pacific Railroad $137,810 Sausage 14,710 Texize Chemical Co. $236,610 Storz Brewing Co $135,020 Texize Detergent. 6,320 United Fruit Co. .. $116,990 Butter 450 116,990 Beer 135,020 Cheese 7,360 Texize Household Bananas Streator Read Fuoos, Inc.. 22,760 Dairy Products 8,210 Cleaner . 195,860 United Fuel Gas Co. $82,460 Potato Salad 22,760 Frozen Chicken . 9,170 Texize Pine Oil 26,500 Household Appliances 82,460 ...
28 Jun 2016  -  64k
996. Sponsor-1957-04-2-OCR-Page-0001.pdf [Sponsor Magazine]
... 0 N x 1 'W O THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE IS NETWORK I 4 Cc *• RADIO'S BOOM HURTING SPOT? Spot is gaining, hut it could grow fa-ler, say its talesmen. They feel net radio K huild- ing In ttnderprieing Page 25 Did you notice the new ratings on that Storz Station?" fes. In tact, all r 5 Storz Stations How spot radio hove first place helped launch the Viscount Page 28 any of these five important markets you talk to the biggest audience with . . "he Storz Stations"! Kansas City's hiyyest advertisers proves dy- nainie sales power. See .lohn ...
28 Jun 2016  -  103k
997. Sponsor-1957-04-2-OCR-Page-0026.pdf [Sponsor Magazine]
... story. Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 140 out you're at it, get the whole day and night picture! of 140 quarter-hours. 10,000 watts, 710 kc. WHB's share of Area Nielsen Total WHB KANSAS CITY Station Audience: 4G5c. TODD STORZ, President Today!s Radio for Today s Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 21 SPONSOR • 13 APRIL 1957 ...
28 Jun 2016  -  87k
998. Sponsor-1957-04-3-OCR-Page-0015.pdf [Sponsor Magazine]
... 0.0 (7 a.m." p.m. Mon. Fri.) . Whatever report yon like hest. yon can use it to hny prime availabilities in WDGY's many lirst-place seg- ments through the day. And plenty of local and national advertisers are expressing their agreement, too. WDGY Let Blair hriug you up to date on what Storz Station proirrammiug has.tD ,1)1 )0 irntts done to Twin Cities" radio listening. Or. talk over the new tignre- (and what thev mean) with WDGY General Manager Steve Lahnnski. MINNEAPOLIS-ST. PAUL TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. ...
28 Jun 2016  -  91k
999. Sponsor-1957-04-4-OCR-Page-0028.pdf [Sponsor Magazine]
... . Or, talk to General Manager George W. Armstrong. And while PULSE. WHB in first place 140 out you're at it, get the whole day and night picture! of 140 quarter-hours. 10,000 watts, 710 he. WHB's share of Area Nielsen Total WHB KANSAS CITY Station Audience: 46% . TODD STORZ, President Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTIX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represented by John Btair & Co. Represented by Adam Young Inc. 26 SPONSOR • 27 APRIL 1957 ...
28 Jun 2016  -  88k
1000. Sponsor-1957-05-1-OCR-Page-0015.pdf [Sponsor Magazine]
... Serving all of Southern Florida Now PULSE shows WQAM in FIRST PLACE with 5,000 watts on 560 kc. Mon. Fri. 6 a.m. to midnight, Feb. March. 1957. Send for a Bhiir nwn .. or call General Manager Jack Sandier MIAMI *7 a.m. 6 p.m. Mon. Sat. March-April, 1957. The Storz Stations TODD STORZ, President t Today's Radio for Today's Selling WDGY WHB WQAM KOWH WTJX Minneapolis-St. Paul Kansas City Miami Omaha New Orleans Represerfted by John B/air & Co. Represented by Adam Young Inc. ...
28 Jun 2016  -  83k
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