Sponsor Magazine Search Sponsor  
   "The Magazine for Radio and TV Buyers"...from 1946 to 1964... All issues available.
Sponsor was a magazine for radio and TV advertising buyers and commercial broadcast stations. It published from November of 1946 to December of 1964
It began as a monthly, and then went bimonthly in 1950. It went weekly from, October of 1956.
Norman Glenn - Founder
Norman R. Glenn (born Norman R. Goldman), founding editor and publisher of Sponsor and Marketing and Media Decisions, was born in Chicago Heights, Illinois on September 3, 1909. Mr. Glenn enrolled in the University of Chicago as a Liberal Arts major in 1927 but dropped out during his senior year due to financial hardship.

To help support himself and his family, Mr. Glenn took a job with the Chicago Daily News. While at The Chicago Daily News he was introduced to the General Manager of WLS radio in Chicago who offered Mr. Glenn a job and where he worked from 1932-1936. His first job at the radio station was to hold up placards introducing the acts at WLS's weekly show, "The National Barn Dance". Mr. Glenn was eventually promoted to information clerk at WLS and finally, in 1933, to Promotion Director. As Promotion Director, he handled all publicity and promotions for the Prairie Farmer-owned WLS.

In 1945, Mr. Glenn married Elaine Cooper and, for a short time, was Executive Director of Frequency Modulation magazine. Earlier, while at Broadcasting Magazine, Mr. Glenn imagined a trade journal geared towards the broadcast advertiser - to serve the concerns of broadcast media, broadcasters and advertisers. This idea came to fruition with the publication of Sponsor magazine in November of 1946. Sponsor's credo, as stated in the magazine's first issue was, "Sponsor is the trade magazine for the man who foots the broadcast advertising bill..its objective is to do a job for the sponsor". Sponsor initially ran as a monthly publication but by the end of 1947 expanded into a bi-weekly publication.

Sponsor magazine was a popular and influential magazine within the broadcast community. Sponsor's editorials were of notable influence. The editorials called for sound TV and radio practices, creation of a television ad bureau, a revitalized radio ad bureau, improved research and media buying professionalism. For several years, Sponsor ran a series entitled, "This We Fight For". This was a series of articles dealing with ethical standards. During the early to mid 1950s, Sponsor also ran a series of editorials entitled, "Red Channels" which attacked McCarthyism and blacklisting. This series earned the magazine the George Polk Memorial Award for distinguished journalism. Norman Glenn sold Sponsor magazine to Obijay Press of Duluth, Minnesota in 1963.

Mr.Glenn went on to found Media Decisions in 1966. He passed away in 1998 at the age of 91.

We would like to continue the Norman Glenn Collection with examples of Media Decisions... later Media & Marketing Decisions... the journal he founded after selling Sponsor in 1963. Please contact the site if you have access to copies.
Special Editions
40 Year Album of Pioneer Radio Stations
Sponsor Issue List - Click on any issue
Top of Page 1945 1950 1955 1960
1946 1947 1948 1949
Publichation began as a monthly in November,
1946.

Sponsor
became a bimonthly in January of
1949

Sponsor
became a
weekly
on
 October 27, 1956

The last issue appears to be datedd December 28. 1964


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